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Invitations in the Video Game Industry Entrepreneurs Need to Know About

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The gaming industry is changing the way we do business. Here’s how that works.

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How to Revive Low Performing Content

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Content is the lifeline of every blog, and you have to make sure you have the best content available for your readers. The way content interacts with people, and the important it plays has changed enormously over the years. Much of this has to do with Google algorithm updates that have been tweaked to meet the user pattern. For example, users are much more precise when they search, and know what they are looking for. This means we have to be as “targeted” when implementing keywords into our content. As a blogger, I made the mistake of using to many broad keywords, and my competition when through the roof when that happen. However, I was able to learn early on I have to be very precise, and targeted so I’ll have a better chance of ranking within the SERP’s. Next,

Many of us have been blogging for years even before many of the algorithm changes took place. This means we should go back a revive old content because there’s still value in what we wrote before. With that said, I’ll be going over some cool ways to revive older content you’ve written, and how you can keep a close eye on future content making sure it stays Evergreen. Let’s get started, and your feedback will be greatly appreciated.

Don’t Forget Link Building

One way you can fall down in the ranks, and stop having traffic visit your website is from competition. I believe in almost every niche you’re going to have competition so you have to find ways to stand out. This means writing content which is better, but continue to build links from authority websites. Since the Google update, much emphasis has been given to relevance, value, and refreshing content. This means you have to always make sure all three elements are completed when building your brand through content. Otherwise, you’ll be just like everyone else. What can you do to make sure you have the best links? Here are “3” things I’m always doing to revive old content by constantly building link…

Guest posting – One of the best ways to build momentum quickly, and get a high authority link back from a solid website. Some authority bloggers have been around for years, and have built their brand with thousands of readers. They have enormous traffic daily, a high domain & page authority. If you can get published on this type of website, then it can be awesome for your link building profile. However, you have to make sure you don’t just post on any blog because it has to be:

  • Relevant
  • Authoritative
  • Have traffic
  • Always kept up to date

When you publish content on a high authority blog, you’ll drive relevant traffic to your blog. Next, make sure you add an author bio to the bottom of your content so people can click through to your actual blog, and read other content you’ve written.

Social Media – Social media has changed the way we connect with people online, and it’s important to have accounts on Twitter, Facebook, and Google+. I rely on these “3” networks because they control 75% of the social media traffic. The key is to get accounts setup, and be able to share value content getting it in front of the right type of people. Use the tools these social media platforms offer like #hashtags, etc. Why is this important?

When you add the correct #hashtags, you’ll attract the right type of people to your content. These people are relevant, and the chances of getting them to link to your content from their blog goes up enormously.

Internal Link Building – When building links, it can work both ways so it’s important to always connect your internal pages too. This will increase the PA (page authority) of your website, and it’s something Google has been updating within their algorithm too. For example, they look for the overall value of the website when ranking it within the SERP’s. It shows a complete site full of value, and NOT a single page. Before many people were able to manipulate the search engines by building ranking “1” single page for conversions, and avoiding all other pages.

Lesson #1 – Pay close attention to the way you build external, and internal links. It’s important to make sure your links are relevant, keyword “TARGETED”, and from authority websites.

Combining Relevant Content

One thing I’ve noticed when writing content is I’ll have similar pieces of content. Over the last 7 years I’ve written closely related content for my blog, and this actually opens up a great opportunity when reviving my content. If both pieces of content are NOT performing well, then I can always combined, edit them, and publish them as one single piece of content. It will allow me to create a higher value piece of content which adds enormous value for my readers. Next.

I’ve noticed a huge trend taking place within the SERP’s. Much of the content which is outranking in search engines is above the 2,200 words count mark. I think this has to do with the value you can provide when you have lengthier content…right? The longer the content, the more value you can provide for your readers. This is something which has stood out with Google after the algorithm updates. With that said,

Go back and view the previous content you’ve written, and look for similar topics. Check the sate they were published, and how much traffic is currently being driven to those pages organically. If you notice the traffic is slow, it’s time to take both pieces of content, and combine them to optimize them. Whenever, I combine to revive, I’ll take 1-2 weeks to go through each one adding the MOST important points, and keywords. I’ll have someone edit it for me before I publish. Here are a few more things you can think about when combining content:

  • Think about adding images if you have NOT previously
  • Add videos
  • Add infographics
  • Skim through your competition, and see what they are missing so you can add it to your content afterwards.

Lesson #2 – Find similar content on your blog, and combined them to make a “SUPER” content. Make sure you take time to research how you’ll combine them, and what sections you’ll pull out of each. Next, add the right keywords, and any other element you think will improve the overall value. For example, images, videos, and even infographics will help your audience going forward.

Create Other Relevant Content

It’s one thing to combine relevant content as mentioned in Point #2, however you do have another option. Since much of the ranking system is based on relevance, then it might be a good idea to create content around a specific topic linking to each other. Relevance adds value to relevance so linking similar content will definitely help boost your rankings. For example, if I’m writing on “Link Building Strategies”, then I can create 10 different topics linking into each other. Here are just a few:

  • Intro to link building
  • Using anchor text
  • Article directories
  • Guest posting
  • Social media
  • Text decoration
  • LSI keywords

All of these topics are related, and can be combined into each other boosting each with juice. Google has stated links from relevant websites, and content will be even more important as we move forward. This is why such a strategy can definitely help move you up the ranks providing much needs traffic. However, when using such a strategy it’s important you research the broader topic, and start narrowing down until you find a solid handful of topics.

Lesson #3 – Create a cluster of similar topics all ranking into each other. This way you are adding relevance into each of your content “TOPIC” which ultimately will be good for rankings, and driving traffic.

Evergreen Content

In the end, I want to talk about ways you can protect yourself going forward when creating content. We first must understand why content runs into a dead lifeline, and most of the times it’s because it becomes irrelevant. However, there is a way to make sure you stay relevant all the time, and it’s to write content that is Evergreen.

Evergreen content is one which has NO expiry date because the topic will always be relevant. For example, if I’m writing content on “10 Vacations Spots for 2015”, then once the year is over my content will MOST likely fail to attract the right audience. However, I can shift this topic around, and make it last for a very long time as long as it’s the best available, and full of value. I can write content based on “10 Things to Take When Going On Vacation”. You can see with such a topic or title it will apply to everyone no matter what the year or vacation location. This type of content will stay relevant for a very long time.

Evergreen content is the direction many of you should be focusing on going forward so you can continue to drive traffic to your pages NO matter what.

Lesson #4 – Create content which is Evergreen, and has NO expiry date. This will ensure your content doesn’t stop attracting an audience, and doesn’t have to be revived going forward.

Final Thoughts

Keep these factors in mind when you go back to revive older content. It will be time consuming in the beginning, however if you spread out the process then it’s something which can be done WITHOUT burning you out. After, going forward, you might want to focus on writing content which is Evergreen so it has an unlimited life line.

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How to Create an Electronics Niche Review Blog in 5 Steps: A Complete Guide

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Are you planning to start a review blog in 2019? There are hundreds of niches that you can proceed with. For the sake of simplicity, this article will focus on one of the most lucrative niches at the moment – consumer electronics.

The reason is, consumer electronics products have turned into an essential part of consumers’ daily life routines. And whether it is a smartphone, laptop, digital camera or smart TV, people like to read online reviews before buying any product. It’s also a great industry to start making money with affiliate marketing.

It’s not just about selling digital products or reaching your target audience, it’s also about streamlining the process to create content, promote it, and monetize your audience in the process. With some dedicated time and focus, this is something that can be fully outsourced.

Even several studies and researches claim that online reviews influence a purchasing decision to a great extent. According to Search Engine Land, 84% of the people trust online reviews as much as friends. It simply shows that if you create an electronics niche review blog you can make a good amount of money.

This blog will guide you on how you can set up a review blog, what resources you will be required and what options you have to monetize your blog. But before that, let’s have a look at the growth rate of the consumer electronics market over the years. It will give you an idea of whether or not you should go with this niche for blogging.

Electronics Industry Over The Year

Today, the consumer electronics industry has reached to the peak. And according to different market researches, it is going to retain its dominance in the coming decades.

According to very popular market research and business intelligence portal Statista, the growth rate of the consumers’ electronics industry in the United States is projected to grow by 3.9 percent from 2018 to 2019. It will reach approximately 398 billion USD in retail revenue.

This research shows that in the coming years more and more people are going to invest in consumer electronics. If you can come with genuine reviews for consumer electronics, you can see your electronics niche review blog successful.

5 Steps to Create an Electronics Niche Review Blog with WordPress

Why WordPress? Your blog will require a lot content. According to W3techs, WordPress holds roughly 60% market share of the whole CMS market and it is best known platform for blogging. The industry around WordPress is mature. Whether it is themes, plugins, hosting or other tools – you will find more options to choose from than with any other platform.

1. Choose the Right Domain, Host, & Install WordPress

When it comes to starting an electronics niche review blog, the first step is to choose a reliable hosting company. There are a number of options to choose from. However, it is recommended that you read their reviews before making the final decision.

Hostinger, inMotion, SiteGround Bluehost, A2Hosting, etc. are a few popular names in the industry that are serving thousands of people across the globe. According to your needs, you may go with any of them.

Speaking of a domain name, it will be beneficial if you buy your domain name from your hosting provider. Some hosting providers offer free domain name with their hosting plan. When buying a domain also take care of domain age, domain authority, extension, etc.

Nowadays, most hosting providers offer a single-click installation option for WordPress. You just need to log into the control panel of your provider, and search for “WordPress”, select the domain name you want to install into and hit the “Install” button. It is as simple as that.

2. Pick A Review Site Theme

The entire appearance of your site depends on the theme you choose. Therefore, you should be extra careful when making the selection. Feel free to explore Google by searching ‘best themes for review websites’. As stated previously, there are A LOT WordPress themes to choose from.

Don’t worry, most of the review themes are easily customizable. So, anytime you can make changes to them according to your needs. With most review themes, you will be able to transform your simple blog into a stylish electronic niche review website.

If you don’t like above-mentioned themes, you can choose from a free WordPress theme repository. Make sure the theme you chose better represents your blog’s niche and is optimized for search engines.

Installing a WordPress theme is like a piece of cake. You simply need to go to your WordPress dashboard. There click on the option Appearance->Themes-> Add New. Next, click on the option “Upload” (available at the top of the screen) and then “Browse”. Now, you will be able to select your downloaded themes’ .zip file extension.

For in-depth information on WordPress theme manual installation, you may go through their official documentation.

3. Installation of the Essential WordPress Plugins

After installing a relevant theme your blog might be looking pretty now. But there are a few more important steps you will have to take to make your electronics niche review blog a fully functional, feature-rich and protected. And this can be done by installing essential plugins.

Some of the popular plugins you should definitely consider installing on your review blog include:

WP Product Review

The plugin comes with a setting section which allows you to choose how you want to manage and display reviews on your site. WP plugins make it easy to add a product review. You just need to choose the “Product Review” option when writing a blog. The plugin will automatically show you all the settings to write your review.

All in One Schema Rich Snippets

If you want your review posts to rank in search engine results, you should ensure that all your posts are in a proper SEO-friendly format. All in One Schema Rich Snippets plugin helps you write posts using the rich snippets format.

Rich Reviews

It is a free plugin that lets you add reviews of your own products, services, and website. Moreover, you can also ask your users to submit reviews. The plugins use shortcodes to display reviews – you can display your reviews anywhere on your site including on pages, posts, and sidebar.

Installing a plugin is as simple as installing a theme, you will hardly have an issue when installing these plugins.

4. Create the Essential Pages

There are a few essential pages you should create before you start publishing your reviews. Pages like About Us, Contact Page, Disclaimer, Getting Started etc. help you make your blog more trustworthy to your target audience.

If you want your readers to take your review posts seriously and follow your advice, your blog must have all the information your readers expecting to find. By providing essential pages on your site, you help your readers to get to know more about you and your website.

5. Start Publishing Relevant & Valuable Content

Always try to come with relevant and quality content for your audience. If you want to demonstrate to your readers that reviews you have presented are reliable, conduct as much research as possible before you start writing.

Good knowledge of the product, its features, evolution, and competition, help you write an approachable and expert review.

Here are some tips to create an effective review post for an electronics niche blog.

  • Read out the manufacturer’s website of product you are reviewing.
  • Conduct good research about the pros and cons of products. If possible compare them with their competitors.
  • Since people are looking for genuine experience with a product, it would be better if you can personally use that product.

Make sure your review posts are covering most of the concern of users. Common questions most people would like answered are:

  • Is the product user-friendly?
  • Is it of good quality?
  • Have other users a good experience with the product?
  • Is the product worth my money?

Try to write a review blog includes answers to these questions. Bonus tip – Google the brand or model that you will be reviewing and carefully check what other websites are talking about. First positions on organic Google are usually there for a reason. Check your competitors’ headings in the text. These are usually juicy keywords that users are searching for.

Top Ways to Monetize Your Electronics Niche

Once you have set up your electronics niche review blog, you need to find a convenient way to monetize it. Well, there are plenty of options out there that can get you a good amount of money. Some of the popular ones are mentioned below. You can choose anyone you find ideal.

Affiliate Marketing

Affiliate Marketing is one of the most popular ways to make money through blogging. Indeed, it is a kind of marketing in which you refer your readers to products and when your readers buy those products based on your recommendation, you get a commission.

Look for an affiliate program in your niche. You would definitely find so many consumer electronics firms that will be willing to pay you to review their products.

Google AdSense

If you don’t find a convenient affiliate program, you can go for this second option. Google AdSense is a program from Google that lets publishers display text, image, and video-based ads on their blog and in lieu they get a commission when a user goes through those ads.

There are two ways you can start earning money from Google AdSense:

Based on the Impression: In this type, revenue depends on page views. For example, for every 1000 page views, you earn a fixed amount.

Based on Click: When a user clicks on the ad on your site, you get a certain cut of the ad revenue. It may range anywhere from $0.01 to a couple of dollars.

Sponsored Reviews & Banner Option

If your blog receives a decent amount of traffic, consumer electronics companies may approach you to promote their products. You may get two types of requests in this case.

Banner Ads: These ads are just they sound like. You will have to place a product banner ad in your relevant review post. The business sponsoring the ad will pay you for keeping the ad up on your site.

Sponsored Reviews: When a business sends you their product and pays you to write a review about it, it is called sponsored reviews. Just don’t forget to follow Google Webmaster guidelines!

In addition to these primary methods to monetize an electronics niche review blog, you can look for other options as well.

What Makes a Good Review Blog

Creating a review blog and monetizing is not sufficient. If you want to beat your competition and make your blog popular, then you really need to make some efforts. Here are some tips that can help you create a good electronics niche review blog. You can also take a look at any of these top technology sites and see how they are creating valuable content for their audiences.

Know Your Targeted Product’s Features Inside and Out

Before you start writing a review, take your time to research every feature of the products. Try to explain to your users why these features are great.

Add Both Positive & Negative Reactions

A pros and cons section is an important feature of any good review blog. A review which is only positive or only negative may alert your audience and give them a wrong impression. Always be honest with your reviews.

Talk to the Manufacturers

If you want to stay one step ahead of your competition, don’t hesitate to talk to the manufacturers. It can be a good way to know more about a product. Sometimes, it can be difficult to contact manufacturers. In that case, you can refer their press releases on their product launch.

Put Yourself in Your Readers’ Shoes

Most bloggers make this mistake. It is good to present your own perspective when reviewing a product, you should think about your readership as well. Remember that, all your readers are not the same, they may have different points of views. So, always take this into account when you write a product review.

Tips to Promote Your Blog

Lack of right promotion is one of the reasons most blogs fail. Have a look at below tips to do it rightly.

Focus On SEO

From the day you start writing a review post, you should make sure you’re optimizing your content for search engines. Along with designing good content, you should focus on embedding the relevant keywords. However, you shouldn’t overdo it. Similarly, you should choose the relevant title for your blog that gives an idea to your audience what they are going to read.

Take Advantage of Social Media Platforms

Social media platforms such as Facebook, Twitter, Instagram, etc. can be a good source to get traffic on your blog. Share your posts on these platforms regularly.

It will be more beneficial if you can create a community of people who are particularly interested in your niche. For example, on Facebook, you can look for a group/page where people talks about consumer goods. Those people will be more interested in reading your posts.

Niche Bookmarking Websites

When you share your content in niche-specific sites, your blog generates more relevant shares and traffic. Reddit, Slashdot, Digg, Pinterest are a few bookmarking websites that you may find useful.

In addition to these methods, there are numerous other ways that you can try out. Conduct deep research and find out the one that is relevant for you.

Final Words

So, here is what you need to make your electronics niche blog successful. Remember that, it may take some time to get good earnings out of your blog. You will need to continue writing good content and promoting it on the right platform.

The post How to Create an Electronics Niche Review Blog in 5 Steps: A Complete Guide appeared first on Zac Johnson.

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How-To Guide to Affiliate Marketing Payment Terms, Methods, and Types

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Affiliate payment terms, types, modelsAffiliate marketing payment methods constitute one of most important aspects you need to sort out before launching your affiliate program.

They determine not only your financial obligations to your affiliates but also how potential affiliates will see your program. These terms are among the main criteria publishers will consider when deciding whether to join your program or not.

Therefore, when defining them, you’ll want to take into account both your interests, as a merchant, and those of your affiliates. As recommended in our previous post on competitive analysis, you should check out what your main competitors do as well. Your potential affiliates will surely compare you with them, so you’ll need a competitive edge here — something to make your program stand out, projecting affiliate-friendliness and attractiveness.

Now that you understand how important your affiliate program’s payment terms are, and how you should approach them, let’s take a closer look at the aspects they need to cover. You will have to make decisions related to:

Payment Models

Choosing the best payment model for your business basically means choosing what type of actions driven by your affiliates to reward. You have four main options available: clicks (PPC), leads (PPL), sales (PPS), and calls.

As Geno warns in his Affiliate Management: An Hour a Day, unless you have an excellent tracking system in place that allows you to prevent fraud, you’ll want to avoid the pay-per-click payment model. This leaves you with three options. Let’s take them one by one and see what they involve.

1. Pay-per-Sale

Sales equal revenue, and it definitely makes sense to reward your affiliates for the revenue they drive. The pay-per-sale payment model involves paying your affiliates a percentage of the full sale amounts. It is up to you to determine the percentage.

Walmart is one of the merchants who use this payment model. They reward qualifying purchases by commissions ranging between 1% and 4% on most product categories but the commissions can reach 10-18% for sales on certain categories, like Contact Lenses and Business & Personal Checks.

Walmart affiliate payment amount

2. Pay-per-Lead

Sales may not be the only type of affiliate-driven actions your business benefits from. Free trials and newsletter subscriptions may be worth something as well. After all, once you’ve convinced potential clients to try your products or services and give you their contact details, turning them into paying customers should be easy.

One merchant who rewards leads is Gusto. As shown below, they pay $25+ for free trial leads on their payroll software. If your business could benefit from leads, you should consider rewarding them as well. Just be careful how you define leads to discourage fraud and fake leads that incentive affiliates may send in.

Gusto pay-per-lead affiliate payment

3. Pay-per-Call

This payment model works especially well for service companies, from real estate agents and home-improvement contractors to law firms and financial consultants. It is used by luxury goods providers (think diamonds, expensive watches, luxury cruises, and more) as well.

One merchant using the pay-per-call model is KGR Contractors (see screenshot below). Most merchants prefer to run their programs on dedicated pay-per-call networks like Invoca, RingPartner, and similar. If you decide to use this payment model, partner with a good pay-per-call platform which will support assigning trackable phone numbers to your affiliates.

KGR Contractors pay per call affiliate program

Now that you have a better idea of the available payment models, choosing the best option for your business should be easy. Just keep in mind that you do not have to choose just one payment model. You can combine the two or three that work best for you.

4. Combined Payment Models

Many merchants reach the conclusion that they want to reward more than one type of action. Some, like the ones below, find it easy to turn leads and calls into sales, so it makes sense for them to reward those as well. One example of such merchant is Amazon. They reward both qualifying purchases (sales) and bounty actions (leads). The actions and commissions are all detailed here.

For National Debt Relief, calls and leads are the ones that count, since they have no ready-to-sell products. As you can see in the screenshot below, they also reward affiliates who refer new affiliates. This brings us to another decision you will have to make for your affiliate program payment terms:

National Debt Relief affiliate payouts

Do You Need a Two-Tier Affiliate Program?

A two-tier program may end up being a good way to finding more affiliates. So, it’s worth considering adding the element of second tier to your main program, allowing you to reward referred sign-ups of new affiliates.

If you feel that your business could benefit from a two-tier affiliate program, you should go for it. Just take your time when deciding how to reward referrals. A flat fee is usually preferable for merchants but it may not be enough for affiliates and does not guarantee the performance of the referred affiliate. A percentage of the referred affiliate’s commission may seem fair, but it could drive affiliates to refer themselves under different accounts only to earn higher commissions. Whatever you decide, it is important to anticipate possible issues and be ready to solve them in an affiliate-friendly way.

Cookie Life

In affiliate marketing, cookie life means the time period between the click on the affiliate site and the last day when you are willing to pay that affiliate a percentage of the sale made by “their” visitor. After that period, even if the consumer completes the purchase, the affiliate will no longer be remunerated for it.

Some merchants may think that setting a short cookie life is a viable solution to drive sales without paying for them. However, affiliates do take cookie life into account when deciding whether to join a program or not, and a short cookie life could deter them.

What would be a decent cookie life? One way of determining that would be to study analytics, see how long visitors following affiliate links needed to become paying customers, and add a few more days to that period.

Another way to decide would be to look at your main competitors and set a matching or a slightly longer cookie life. Or, you can follow Geno’s recommendation from Affiliate Management: An Hour a Day and set cookie life at 90 days, offering increases to 180 and, respectively, 365 days as an incentive for affiliates to activate.

Amazon, for example, has set cookie life at 24 hours. However, they extend it to a 90-days’ cookie life in situations when the customer ads the product to their cart but finalizes the purchase later.

The truth is that most website visitors complete their purchase(s) within the first days from clicking the affiliate link. Therefore, you lose nothing by setting a long cookie life. On the contrary, it may help you earn affiliates, considering that most publishers prefer programs with longer cookie life.

Payouts

Besides payment models and cookie life, your affiliate program payment terms need to specify the commissions you will pay to your affiliates. These are entirely up to you, and the best way to determine them is to analyze your own business, expenses, and profit margins. The following tips may come in handy:

  • Look at what your competitors are offering and try to match or exceed their offer.
  • Remember that, besides affiliate commissions, you will also have to cover the other costs of running your affiliate marketing program.
  • If you have numerous products or services, feel free to differentiate commissions according to categories, sellability, and profit margins.
  • It is never a good idea to start with a high commission only to discover that you cannot afford to pay it and be forced to lower it.
  • To motivate affiliates, consider offering them tiered increases, according to their performance.

For example, Amazon pays commissions ranging from 0 to 10% according to product category. They also pay bounty fees ranging from $3 to $15, and 4% on trade-in events from specific categories. Walmart has a similar approach to sales, rewarding them with commissions between 1% and 18% (you may see these two programs compared here).

Walmart affiliate commissions

Other merchants pay a fixed commission which can reach up to 50% of the generated sale. To make sure you pay your affiliate fairly and avoid having to lower payments later, consider calculating 50% of your profit margin and using that value as the highest limit.

Should you somehow find yourself forced to lower commissions, consider applying the new, lower commissions to new affiliates only, and maintaining the same payment levels for existing affiliates. And, as Geno suggested, don’t hesitate to motivate your affiliates to sell more.

Affiliate Incentives

If you want your affiliates to actively promote your products or services, you should not only reward their efforts but also encourage them to perform better. And while monetary rewards should not be your only way of activating and motivating affiliates, they definitely have their well-deserved place.

There are three main ways to reward and motivate affiliates. Before we take a closer look at them, keep in mind that the terms of your incentives offer are entirely up to you. You can offer only one, combine two, or all three types of incentives.

Also, you can offer them on a monthly basis or on special occasions only. Finally, you can keep offering them to an affiliate once they’ve earned them, or you can “reset the counter” and ask your affiliates to repeat the performance if they want to continue receiving their incentives.

For best results, take the time to clearly define the incentives and the qualifying actions in your payment terms. You want your affiliates to know exactly what the bonus is, how much time they have available, and what they have to do in order to obtain it. Here are the mentioned three types of incentives:

1. Commission Increases

You can set sales thresholds at which to increase the commission your affiliates can earn. If your standard commission is 10%, you can increase it to 12.5% for affiliates who drive more than 2,500 sales and to 15% for affiliates driving more than 5,000 sales, etc.

This is the approach we took in NECTAR Sleep‘s affiliate program, and, along with other affiliate-friendly decisions, it helped them become the top merchant on ShareASale. See screenshot of their tiered payment terms highlights below.

Nectar Sleep affiliate incentives

2. Cash Bonuses

When you cannot afford or do not want to increase the commission you pay to your affiliates but you still want to reward and encourage performance, you can set fixed cash bonuses. For example, you can pay $100 on every 1,000 sales referred, or reward affiliates who drive 10 leads within one-month of joining your program with $50 on top of the standard commissions earned.

It is worth pointing out that it’s not an “either… or…” situation, but you may definitely offer both performance-based payout increases, and cash bonuses. See the NECTAR Sleep’s affiliate program description referenced above.

3. Prizes

When you do not want to get more money out of your pocket, perhaps there are certain products or services you can offer as prizes. Think of electronics, gift certificates, event tickets, cruises, and more. They can be products from your own inventory, items you already have and can part with, or stuff you can get at convenient prices. Of course, if you want your affiliates to respond, you will have to choose attractive prizes.

Commission increases, cash bonuses, and prizes can be offered to all affiliates who meet the related-conditions or to the first ones who do. In this last case, you basically organize affiliate contests. At AM Navigator, we have been proposing and organizing affiliate contests since 2007. For more information on this method, read Geno’s post on how to make extrinsic motivators work.

Now you know what type of actions to reward, how much to reward them by, and how to motivate your affiliates. However, your affiliate program payment terms need to cover two more important aspects, discussed below.

Locking Period and Reversals

Do you have many customers who cancel their orders or ask for refunds? Depending on your answer to this question, you’ll need to set a locking period for the transactions your affiliates drive. This period is basically a waiting period you give yourself in order to determine if an action qualifies for a payout or not.

It is up to you to decide whether or not you reward sales that are canceled or reversed. When making this decision, you should honestly assess why the occasional reversals occur. They may have nothing to do with your affiliates and be the result of your products’ or services’ poor quality. If that is the case, your affiliates should not suffer.

However, there are also circumstances where affiliates mislead consumers into buying and the latter end up requesting refunds. When that happens, as a merchant, the least you can do is to retain the commission you would pay for a final sale. Depending on how clearly you defined qualifying purchases and affiliate rights and obligations, further measures may be necessary.

Returning to the locking period, Walmart and many other merchants have a 60-day policy. It should be more than enough for you as well. A longer locking period may discourage publishers, so try not to exceed the two-month threshold. Speaking of thresholds, you’ll need to set some for the payments you make.

Walmart affiliate payout rules

Payment Thresholds, Frequency, and Methods

These may seem like insignificant details but, if you want to avoid misunderstandings with your affiliates, it helps to clarify them in the payment terms. Many merchants set a minimum limit for the commissions they pay to their affiliates.

For example, Amazon has a $10 minimum threshold for affiliates choosing to get paid by direct deposit or gift card, and a $100 threshold for payments by check. Affiliates who do not reach the threshold will have their payments rolled over to the following month until they do.

Amazon affiliate payment thresholds

When setting your thresholds, make sure they don’t become an obstacle for your affiliates to get paid. A threshold of $10-25 is acceptable. One of $100 or $500 could be considered too high (and, therefore, demotivating). Besides setting minimum thresholds for payments, you will also have to decide on the frequency and payment methods.

You can make weekly payments to your affiliates if you choose to. However, to avoid tracking issues and fees, we recommend monthly payments, preferably on the same day of the month. This will give your affiliates a sense of financial security.

As far as methods are concerned, you’ll obviously want to settle on the ones that are most convenient for you while also paying attention to your affiliates’ needs. Direct deposits are a must. Gift cards make an excellent option but they should not be the only one available. Many affiliates prefer the convenience of systems like PayPal or Payoneer, so, if you can, try to take their preferences into account.

Final Recommendations on Affiliate Payment Terms

As mentioned on several occasions, the best way to make affiliate program-related decisions is to look at things from your affiliates’ perspective as well. It will help you keep your program attractive to publishers while you pursue your own interests.

We’ve already discussed the main aspects your affiliate program payment terms will have to cover. Now it is up to you to draw the line and finalize the details. If you encounter any difficulties, we’re here to guide you in the right direction. Drop a comment below or contact us and we’ll get back to you with the answers you need as soon as possible!

The post How-To Guide to Affiliate Marketing Payment Terms, Methods, and Types appeared first on Affiliate Marketing Blog by Geno Prussakov.

We hope you enjoyed this.

WP Leads Machine Review – Turn All Your WordPress Posts into Lead Capture Machines

Email list. Why is it so important for marketers?

Building an email list is so important because not only does it help you to get a high conversion rate, but you can monetize it by pitching your new and existing products as well. In short, there is money in it.

But how do your build your email list? That’s the question you need to answer.

It is not that simple because most of your visitors may never sign-up unless you have some giveaways to draw them into putting their email addresses. Well today, you can totally forget that. I have the perfect solution for you.

Introducing WP Leads Machine!

If you have good contents, WP Lead Machine will help you turn your posts into PDFs and require your visitors to send it to their email address. Imagine if you have hundreds of blog posts turning them into lead magnets, awesome, right?

Wanna know more? Let’s go read this review!

WP-Leads-Machine-

Features

Front End Version – FEATURES

– Add Unlimited Lead Magnets to Unlimited Posts.

– Automatically turn blog posts into PDF reports.

– Inline Optin Capture – right inside your blog post.

– 3 different styles of CTA options.

– Store all your leads inside your WP Site.

– No Autoresponder needed.

– Configure PDF appearance and settings.

– Email from name/address/content configurable.

– Auto apply to all pages or posts.

– Use the plugin on Unlimited WordPress Sites.

OTO1 PRO Version Features

– All the Features of the Front End Version PLUS…

– Add your logo and other settings to PDF.

– Add intro text and end text in PDF for call to action.

– CTA can be link or button or popup.

– Redirect user to any page after email capture.

– 10 different popup styles.

– Top 5 autoresponder integrations.

– Get daily/weekly/monthly reports for emails captured.

– Enable in 1-click across your entire site.

– Selectively disable for certain posts/pages.

Download WP Leads Machine now!

How Does It Work?

All of us are looking for training materials when using a product. Don’t worry! Training and Demo videos are provided. You can always refer to the website or watch them right here:

Good Points

  1. You don’t need to be a technical expert to use this software
  2. This is user friendly
  3. You can turn your old and new posts into lead magnets
  4. Responsive technical support 

    WPLeadsMachine

Bad Points

  1. You need to have fast internet connection
  2. In case you are confused in setting up, you need to contact the helpdesk to fix the problem

Conclusion

If building an email list is so important, do not hesitate anymore. With WP Lead Machine, you can now build your huge email list on complete autopilot. You are one click away in building one. GET Your copy of WP Leads Machine Here!

 

SEO: Ask Me Anything from Affiliate Summit East 2017

This may be of interest to you.

  • Duane Forrester, VP, Industry Insights, Yext
  • Stephan Spencer, Manager, Koshkonong LLC


    Target Readers: Merchant/Advertiser
    Niche/Vertical: SEO

  • Stephan Spencer, Bruce Clay, and Duane Forrester at Affiliate Summit East 2017
    Experience Level: Advanced

    If you enjoyed this movie, make certain to enroll for the next Affiliate Summit.
    This particular session is driven by questions. Same at East and Vegas as the sessions. Last year, East keynote session.Expect brand new queries from the crowd.

    Be aware: positions and the businesses were present at the time of this seminar. A number of this info might have changed since.
    The article SEO: Ask Me Everything from Affiliate Summit East 2017 appeared on Affiliate Marketing Blog.

    This Is a Seminar session Known as SEO: Ask Me Anything in Affiliate Summit East 2017, That Occurred July 30 – August 1, 2017, in the Marriott Marquis Hotel in Nyc.
    Session description:

    We hope you enjoyed this.

    Animation Studio Commercial

    In case you haven’t noticed… Animated Videos Are Everywhere!

    And Why Is That?
    Because Audiences Positively Love Them!

    The average mobile user spends up to FOUR HOURS a day watching videos!

    And the number of worldwide mobile users is steadily growing!

    You can bet that a huge percentage of the videos being watched are animated!

    Marketers and content creators know that featuring animation in their videos
    increases watch times, and improves call-to-action rates. What’s more, animated
    videos are more than just a trend or passing fad. They are actually getting MORE popular over time!

    That’s why we’re seeing so many animated explainer videos.

    And now, it’s time for you to catch the wave!

    Just How Hot Are Animated Explainer Videos, Exactly?

    Read More Here!

    SEO Toolkit Review – Access 25 Powerful SEO Tool & Rank Your Site Higher

    It is a battle in getting a high volume of traffic. That’s right!

    So, how should you win this marketing battle? It is simple– get a content that rank highest on Google. Then, you get the trophy of massive traffic. But, is it really that simple?

    The answer is NO.

    Of course, you need to have technical knowledge on SEO skills. And for those who have not, this could be the most troublesome thing to do.

    Well, that ends today. Ankur Shukla already created the software to ease your problem.

    Introducing SEO Toolkit!

    The newest software that can ease your mind in thinking of your SEO work. Wanna know more? Let’s go read this review!

    SEOToolKit-

    Main Features

    This is a 25-in-1 powerful SEO Tools. Optimize your sites like a SEO expert. Let’s have a look on each tool.

    1. Article Spinner & Rewriter – Spins a text article & rewrites it – works in 7 languages. Get unique content for your site quickly.
    2. Plagiarism Checker – Check the uniqueness of an article. Make sure your content is unique to get better ranking.
    3. Backlink Maker – Creates backlinks to your site automatically, plus pinger. Get backlinks in high PR pages with just one click.
    4. Meta Tag Generator – Generate Google-friendly meta tags. Improve your onsite SEO adding proper metatags for Google and other SE.
    5. Meta Tags Analyzer – Analyze the Meta Tags for any webpage. Find out what keywords your competitors are targeting + improve your onsite SEO.
    6. Keyword Position Checker – Find out in which position a website ranks in Google & Yahoo for multiple keywords. Get info about your rankings and your competitors for multiple keywords.
    7. XML Sitemap Generator – Generate an XML sitemap for your website. Improve your SEO ranking by creating a sitemap and submitting it to multiple SEs.
    8. Backlink Checker – Find the number of backlinks to a website. Find out how many backlinks your website has (or your competitors).
    9. Alexa Rank Checker – Find out the Alexa Rank Checker of a website. Get info about the popularity of a website.
    10. Online Ping Website Tool – Ping your website from 60+ websites. Improve your SEO by notifying SEs of new pages in your website.
    11. Link Analyzer – Get information about all links in your website. Get the info you need to improve onpage SEO for your website.
    12. Keyword Density Checker – Find out how many times each keyword appears on a website. Find out what keywords your competitors are targeting + improve your onsite SEO.
    13. Google Malware Checker – Find out if your website has been hacked. Keep your site safe.
    14. Broken Links Finder – Find out of your site has broken links, identify them and remove them for better SEO & higher rankings.
    15. URL Rewriting Tool – Creates an .htaccess file with your URL rewriting. Improve your permalink structure.
    16. Redirect Checker – Find out if your website has www / non www redirection.
    17. MozRank Checker – Find out MozRank, Page Authority and Domain Authority for any domain. Get useful SEO information.
    18. Server Status Checker – Find out the status of your server (online/offline). Make sure your website is online.
    19. Webpage Screen Resolution Simulator – Find out how your website looks at several screen resolutions. Make sure your website looks good on mobile devices to offer a better user experience.
    20. Reverse IP Domain Checker – Find other domains hosted in the same server. Spy on your competitors.
    21. Blacklist Lookup – Find out if your domain/ip has been blacklisted. Make sure your website is not blacklisted/penalized.
    22. Page Speed Checker Tool – Speed is a very important factor for ranking your sites higher especially on mobile devices – use this to check your speed.
    23. Link Price Calculator – Find out how much a link from a specific domain might be worth. Find information about the best websites to get backlinks from.
    24. Domain Hosting Checker – Find out which hosting company a website is using.
    25. Google Index Checker – Find out how many pages Google has indexed for a specific domain. Get useful information for your SEO from Google.

    Download SEO Toolkit now!

    How Does It Work?

    This is super easy to use. Not convinced? Let’s go check the demo video below:

    Good Points

    1. Super user friendly
    2. Doesn’t require deep knowledge on SEO
    3. Responsive Technical SupportSEOToolKit--

    Bad Points

    So far, we don’t have any problem with the product. You just have to make sure that you are using this with fast internet connection to get 100% functionality. If you encounter unknown issue, support helpdesk is open to help you.

    Conclusion

    There you have it! We already gave you the things you need to know to take your career into the next level without a sweat. GET Your copy of SEO Toolkit Here!

    Video Reel Review – Create Engaging Videos In Seconds That Generate Massive Traffic

    What is VideoReel?

    Gone are the days where you had to go through the complicated route of creating great marketing videos. The world has become highly fast paced with the advent of technology and so is creating video materials for your marketing efforts. From shorter attention spans to the need for high definition images, and great short messaging to capture your audience. It’s not only important to create just any video, but you also have to create videos that work. VideoReel is a solution that does all of this and more in a less than 5 minutes.

    Video Reel is a unique cloud-based app that enables you to create beautiful and engaging short marketing videos without the need for all the technicalities. From images to design, and story, VideoReel does all of these in a matter of four minutes. Offering you design templates, music, images, and all other design elements to achieve the best output in your videos.

    Who Is VideoReel For?

    The VideoReel app is literally for anyone who is looking for ways to create videos for both online and offline marketing channels. The simplicity of the interface makes it so easy for anyone to use and the process for creating your video from start to finish is basically outlined for you.

    Special focus is placed on:

    1. Digital marketers – Websites, Google Ads and online ads creators are not left out. This tool ensures that you create amazing videos that showcase the service you are looking to promote in the best possible light.
    2. Business owners – Small business owners who can’t necessarily afford to hire a video editor or creator can use this very simple tool to create all the marketing videos they need to move the business to the next level in sales.
    3. Social media marketers – Social media handlers tasked with the responsibility of engaging existing and new customers can use VideoReel to create videos. Videos on how to use your service, answers to frequently asked questions or what the service entails shown in an exciting way gets you raving fans and increases customers in the long run for business.
    4. YouTubers – An extremely important tool for YouTubers is videos. Aspiring makeup artists, musicians or just about anyone with little or no experience can now make great videos. VideoReel gives you all the tools to successfully create videos that garner a high number of views and pass across the message you want.
    5. Including all other creativity enthusiasts.

    Why I Love VideoReel?

    One of the exciting reasons why I love VideoReel is that the platform is so easy to use. In just 3 easy steps you can create just about any type of video you want. All you have to do is choose a template, customize and download. Simple as that!

    Another interesting about this tool is that its a cloud-based software. This means that you have access to creating your work at a much faster speed, you save storage space on your device and most importantly there’s room to scale the app according to your growing business needs.

    There’s also the added benefit that videos can last as little as 15 seconds. This caters to the needs of your audience by catching their attention and holding it all the way to the end of the video. Hence, sharing what you have to offer in a concise manner. Plus, you and other users you approve have access to a seamless number of downloads and sharing of the video on the app.

    You also have a rich list of tools. Over 4,900 background images, 650 types of music in the library or upload yours or the revolutionary text to speech technology which converts what you type into audio play. You also get to publish your videos right from the dashboard to your social media pages. There’s room to express yourself whatever look you deem fit.

    When To Use VideoReel?

    Whether you’re looking to create videos to promote health and wellness, gadgets, events, travel, real estate, and education. There’s a huge number of templates, design, and colors to choose from.

    There’s really no limit to what you can create with VideoReel. All that matters is that you want to create an exciting marketing video that actually garners views and VideoReel is sure to deliver on that.

    Any Limitations Of Using Video Reel?

    There’s really no major limitations to using VideoReel. Apart from the fact that you get to create videos. They’ve also gone ahead to offer 14-day traffic and sales guarantee. So you’re pretty sure to get value for your purchase.

    How To Get Video Reel?

    All you have to do is visit their website and choose the package that best suits your needs. One pay gets you instant access for life and works with both Apple and Windows devices.

    Conclusion on VideoReel:

    Did I also mention that there’s room to make money with VideoReel? By getting the commercial license you can create videos for your clients and also sell videos to others as well. It’s a good way to make extra revenue as a business.

    This tool is a great way to start your journey into popularity. Looking for creative ways to promote yourself or product?

    Choose VideoReel today!

    VidCurator FX 2.0 Review

    In times past website owners and bloggers have undergone several days of set up and preparation in order to come up with quality videos that add to their page content and present their loyal audience with short videos that talk about all there is to know about their latest post. From sifting through numerous media online that cater to their creations to mashing them up after weeks of learning how to edit videos or pay to make use of some tools which is really time-consuming. All of that need no longer become a thing of worry to users with this amazing video curating software.

    Introducing VidCuratorFX2.0

    This is an amazing software that provides its users the ability to create multiple videos going by the keyword inserted.

    It is fast and easy to use, it provides users with varying amounts of editing tools that give their videos the niche to compete bumper to bumper with notable websites.

    What can you use VidCuratorFX for?

    VidCuratorFX version 2.0 can be used to perform a number of activities. Some of which are listed and explained below:

    1. Create multiple videos in one click: This easy to understand and use software provides users the ability to create a series of quality videos at once going by the content they wish to make them on.
    2. You don’t like some of the mashup created? You can now edit. With the VidCuratorFX, 2.0 users can discard and add as many slides as they want.

    – Make personalized videos with your own watermark.

    – Text to speech voice with over 50 languages it translates to.

    – Surf through our updated library to give your videos great background music or even import your own to add more life to it.

    – Browse through our number of font style available that keep your text looking beautiful and appealing to the eyes.

    1. Save your creations online: Using the cloud storage you can upload your videos there safely without fear of losing them. It’s not an application so you don’t need to download and install, all you need do is to just sign in and start enjoying the many benefits available.
    2. Upload videos online on Youtube and Facebook: You need no longer go through the stress of saving your videos than going through the long process of accessing your social media accounts only to upload them again. With this upgraded version it accesses your account, granted permission by yours truly of course, then put up your high-quality videos online. It is spam free, tested and trusted so it won’t be rejected when uploading.
    3. Generate organic traffic on your website: Videos are a form of a recommendation that build trust while increasing online visibility on the internet. So therefore with the advent of many digital tools also help assert users on the right choice. All this said and done, a video maker is in order and with wide the range of tools now available in this version 2.0 you provide your website and page the premium videos that don’t even break a budget.

    Other services provided are:

    * Offline use: You can now access our video editing tools without having to connect to the internet, isn’t it amazing?

    * Keyword search: This searches through related keywords on our media database and provides results in the blink of an eye. So goodbye to long hours on the internet finding the right media to go with your content.

    * Great captions: Catchy phrases and descriptions are always sure to get the eye of any browser or internet user. With VidCuratorFX 2.0 you don’t need to spend nerve-wracking days or pay some media- preneur to come up with these attention-grabbing phrases. Going by the keyword in question and the media uploaded we provide you with all these absolutely free!

    Why should you make use of VidCuratorFX 2.0?

    1. It is fast and easy to use: Entrenched in this creation is a step by step guideline that doesn’t even need to be made use of as it is very simple to understand.

    Mashups are created at the astonishing time frame of 60seconds. This shows you how fast and reliable it is.

    1. Saves time and money: Usually media moguls spend a lot of money on media-preneurs that come up with captions, images, and video content and also great edits to give it the sparkle we are used to seeing but with this creation all of that has been settled as it basically does all the work for you while presenting it in superior quality.
    2. It is reliable: It has been tested and trusted so you have no worries about coming up with second-grade media content.
    3. Are you a growing website owner or blogger looking to put yourself out there? With all the above listed, I don’t know what else you’re waiting for other than to jump on this limited launch period where you spend little for superior quality.

    How to use VidCuratorFX 2.0 ?

    In this segment, we’re going to educate you on the easy step to create quality videos for your website.

    Keep in mind it really is as easy as when you do make use of the software itself.

    Step One: Enter your keyword.

    This allows in-depth search and analysis to come up with relevant content related to the keyword inserted.

    Step Two: Choose between a single video or multiple videos.

    Step Three: Add text, edit the watermark to your desired personalization, input URLs that when clicked on redirecting them to another webpage preferably your website, etc.

    Step Four: Upload online or Save for later. You can also set a timer to upload your creations even when you’re not active.

    CONCLUSION

    As a last forward to new and existing users VidCuratorFX 2.0 is the upgraded version of the 1.0

    In it are more tools that weren’t featured in the Lite version but are now present in the Multi.

    Looking to know more on how to get it at the affordable rate of $67.00 all you need is to visit the link http://vidcuratorfx2.com/sales

    Therein you’ll be guided on how to make your payment using Paypal.

    Your receipt would be generated and sent to your chosen mailbox.

    Don’t be left out on what has been called the limited launch period.

    Grab a hold of the VidcuratorFx version 2.0 and watch as your ratings go over the top with your first post!