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Ferrari F8 Tributo At South OC Cars and Coffee

This may be of interest to you.

There were a lot of supercars at this week’s South OC Cars and Coffee, including the new Ferrari F8 Tributo. This is the replacement for the Ferrari 488. Think of it as a civilized Ferrari Pista. Enjoy it, and all the other cars in the video below.

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We hope you enjoyed this.

How to Find Affordable Business Insurance like a Boss

This may be of interest to you.

Are you finding affordable business insurance the old way? Click here to find out the best way to find insurance and save money.

We hope you enjoyed this.

SEO Case Study: How To 14x Search Traffic In 8x months

This may be of interest to you.

Learn how we took traffic from 2,732 visitors per month to 38,420 in just 8x months.

I am going to take you behind the scenes and show you everything we did step by step including the complete link building strategy.

You’re going to love it!

SEO Case Study: How To 14x Search Traffic In 8x months was originally published on Matthew Woodward

We hope you enjoyed this.

Happy Carbon Fiber Holiday At South OC Cars and Coffee

This may be of interest to you.

There were a lot of supercars with a lot of carbon fiber at this week’s South OC Cars and Coffee. I checked out a few carbon loaded exotics, including a McLaren 720S Spider with nearly $100K of carbon options. It’s insane! You can spend $100K on carbon fiber or a new Porsche 911. Which would you choose?

Subscribe to my YouTube Channel

We hope you enjoyed this.

Quickstart Guide on How to Develop WordPress Themes

This may be of interest to you.

Developing a WordPress theme is surprisingly easy to do. Many people have the impression that theme building is a heavily technical process that requires experience with web development. You’ll be happy to know that isn’t actually the case. 

WordPress is an amazingly flexible platform. Usually, that means things need a lot of tweaking to work properly. While that may be true in advanced cases of speed optimization, it isn’t the case with WordPress themes. 

Just as it’s easy to change themes on a smartphone or a computer, WordPress themes function the same way. So, if you ever felt inclined to make your own theme in Windows, the process is not that far off for WordPress. 

Why Make Your Own Theme

You might be wondering why you’d want to make your own theme when there are so many available. You’d be right to think that, as there are many beautiful and functional WordPress themes on the internet.

One of the most popular reasons, is to have a look and feel that is completely customized to the brand of your site, or how you would like users to engage with content on your site. The good news is that you have two options with this, which are to code a theme from scratch, or to customize a premium theme yourself.

In both scenerios, there are plenty of resources and tools to help you along the way. A great place to start, is at QualityWordpress, as they have loads of choices of themes — but completely customizable and broken down in ‘review’ and ‘list’ style articles.

However, no matter how good they are, they’re not your own. Making something yourself makes it unique. If you have that curiosity, and we’re guessing you do as you are reading this article, then this guide is for you.

Things You Need to Start

Before you can begin creating your own WordPress theme, you need to have two things:

A WordPress website of your own

A Starter Theme. This is something that will help you to create your own theme.

Why You Need a Starter Theme

Think of a starter theme as a blank canvas. You get a fresh, clean slate with all the dimensions and boundaries already set. You only need to begin painting it with the colors you like.

In WordPress terms, you get a blank theme without having to code a theme yourself. It also shows you how all of the parts of a theme work together. Essentially, starting with this does most of the background work for you. 

Make sure that you choose a starter theme as you don’t want this to become a roadblock. Some great ones are Bones or Underscore. 

Underscore in particular is quite popular. Not just because it has all the things you need, but also because it’s made by the famous Automattic company. They have a solid reputation for building safe and efficient web tools. 

Now that we have all the toolswe need, we can begin. 

 

 Install a Local Development Environment

 

Don’t be put off by the technical-sounding name. This is merely a server you’ll install on your computer – it’s essentially an offline version of WordPress. This allows you to make any changes to the site on your computer without affecting your online site right away. 

This gives you the opportunity for trial and error while you decide what you like best, without everyone else seeing what you’re up to. 

The software you need for this is called DesktopServer. Compatible with both Mac and PC, it’s user-friendly and safe, but most importantly, it’s free. 

After the installation is done, you can get your starter theme.

 

Get Your Starter Theme

 

Go to underscores.me and, just like setting up a Facebook account, the site will ask you a couple of questions like what name you want to give your site. 

It’s best not to go to the advanced options at this point as these options might seem daunting, and you don’t need to know what they mean just yet. 

Finally, click the ‘Generate’ button and download the theme in a zip file. 

Use DesktopServer to install the file, and you now have your starter theme ready for you to customize!

 

 Some Terms You Need to Know Beforehand 

 

Template files:

These are the bricks that you’ll use to build your site. These files usually end with a “.php” extension. 

They’re also named according to what goes where. For example, if a template is named “sidebar.php” this will be the sidebar on your site.

Hooks:

These are bits of code added to template files that tell them what to do. 

For example, if you have a code that says to change color when the mouse cursor hovers over the sidebar, then when someone visiting your site hovers their mouse cursor over your sidebar, the hooks will tell the sidebar template to change color.  

 

 Let the Tinkering Begin

 

Now that you understand all the basics, it’s time to begin creating your own theme. 

Just like any other inspirational work, look around a little and see which parts of a site you like. Then, make a small sketch of the site you have in mind with that part you like on a piece of paper. 

This is an important step as you might like three different things but once you put them side by side, you’ll see that they don’t work together. You’ll no doubt find this to be true in the first two or three sketches you do. 

You’ll soon realize why some WordPress themes sell for hundreds of dollars. But don’t let that demotivate you. You are only just starting out on your journey, so don’t compare your creation to those that have already finished theirs.

Once you’re done with your final design, apply the changes to the software and save it. Now it’s time to test it and upload it to the internet. 

 

Testing and Uploading Your Theme 

 

In order to test if your site, go to Theme Unit Test. This will send your site a set of data that will test if it’s working properly.  

After you’ve completed the tests successfully, it’s time to upload it. If you haven’t altered any of the installation paths when installing DesktopServer, then you should find the themes folder located inside the website folder, in the Documents directory.

Documents>Website>Themes>Test Themes

Make a copy of the Test Themes folder to your desktop or wherever else you prefer. Now, compress this folder using Winrar or 7-Zip

Go to DesktopServer and install this zip file just as you did with the Underscores theme. 

And there you have it, your very own WordPress theme!

We hope by following these steps, you’ll be able to create your desired theme and gain some experience using WordPress. Good luck and have fun!

The post Quickstart Guide on How to Develop WordPress Themes appeared first on Zac Johnson.

We hope you enjoyed this.

7 Tips For Writing Like A 6 Figure Copywriter

This may be of interest to you.

When it comes to copywriting, whether it's emails, articles, or even writing an ad, headlines are the single most important factor when creating great content.

Why?

Because headlines determine firstly whether or not your target will invest time in what you've got to say.

And second, how much time and attention they will invest.

Fail to get this right, and the rest of your content might as well be written by a cat playing with your keyboard.

So today, I'm going to share with you 7 simple secrets to writing like an elite copywriter TODAY, by focusing on how to write a killer headline.

 

Tip 1: KISS

You've probably heard of this before, and it's super important when it comes to writing headlines – Keep It Simple, Stupid.

In other words, simplify the message you're trying to convey, and try to avoid any confusing or superfluous language.

It's all about getting the reader interested, versus showing them something 'creative'. They might think creative is cool, but it usually won't get the click.

The main key when implementing the KISS strategy is this: Focus on ONE big idea.

Don't try to cram 5 different benefits/features into your headline, or it'll just overwhelm the reader.

Simply pick what you think is the most powerful aspect of what you're going to be showing them, and center everything around that.

 

Tip 2: Benefits

When you buy some new shoes, do you buy them purely because of the materials made to use them?

Do you buy them because you'll be able to get 5000 more steps out of them versus a different brand?

Or do you buy them because they will provide you benefits such as comfort, fashion, and perhaps even social status?

We don't buy things because of their features – we buy because of the benefits, which can be either be either pleasure-related, and/or solves a problem (or helps you run away from a problem…)

Most of the time, running away from pain or solving problems is the most powerful motivator, so try to keep that in mind when writing your headline, and see if you can work it in.

 

Tip 3: Hooks

I always teach people to use hooks in their headlines wherever possible, as this is the thing that makes people super curious about reading more (or even more curious in the product itself).

It is the 'thing' designed to catch people's attention.

For example:

  • How to Used 'Screwed Up Paper' To Stop Dogs Digging
  • 3 Herbs That Balance Blood-Sugar
  • 3 'Healthy' Foods That Make People Fat

In each of those examples, you can see there's a 'thing' that people can use to solve their problem.

You don't have to give away exactly what that thing is in the headline, but if you do, at least draw curiosity to it (eg. Why would 'screwed up paper' stop dogs digging? Now I need to read more and find out..)

 

Tip 4: Subheadline

The subheadline should be clear and direct, and strongly reinforce the value of the main headline.

For example:

Headline – How to Used 'Screwed Up Paper' To Stop Dogs Digging
Subheadline – Discover How This Simple Piece Of Paper Can Quickly And Permanently Stop Your Dog Digging In Just Minutes

You don't ALWAYS need a subheadline, but they can be perfect for squeezing in a little bit of extra information that you couldn't fit into the main headline…

… and they're also perfect in bridging the gap from Headline to Content.

 

Tip 5: Use A 'Style' Of Headline

There are a few different styles of headline which I'll explain below.

If you're stuck for ideas, just pick one of these 4 below to help get the ball rolling:

Ask A Question
What better way to get your readers attention than by asking them a burning question?

It’s a great way to make them sit up and pay attention, while making them feel as though you really understand how they are feeling.

Use Power Words
I've included a list of power words further down this article to help you get started, but I also wanted to mention it here because it's exceptionally effective.

Words such as “Warning, Special, Uncover, Success and Winning” are all positive words that evoke emotion. Sprinkle them throughout your copy and make sure you use at least one power word in your headline and sub-headlines.

Be Controversial (if it suits your audience)
Your job is to elicit a response from your reader. So, if you know your target audience and what makes them tick (and you better), you can get away with using controversy to capture attention.

One example of this I see all the time, which is done in a kind of sneaky way, is when a book/series is advertised on TV, and they say "Available at all good book retailers".

It's not exactly specific on where people can find the book, but it gets them thinking… Who are these good retailers? And who are the bad ones?

If they can't find the book at a particular store, it must be bad… and vice versa.

Cater to the "How-to" Crowd

How To styled headlines work extremely well, especially when they directly target a specific solution to a problem or task.

For example, “How to hit the New York Times bestsellers list with your first book!” targets the new author who is yearning to become a bestseller but doesn’t have a lengthy backlist (or any backlist at all).

Be very direct and targeted with how-to headlines!

 

Tip 6: The 4 U's Of Copywriting

If you've studied copywriting much in the past, the 4 U's is a term you might've already heard.

For those who haven't, let me explain what it means, and how it'll help you write better copy.

For your headlines to be engaging and effective, they should contain all of the following four points:

  • Your headline should provide a sense of URGENCY.
  • Your headline should be UNIQUE.
  • Your headline should be USEFUL.
  • Your headline should be ULTRA-SPECIFIC (direct).

Urgency persuades people to take immediate action, because they're aware that they'll lose an opportunity of some kind (eg. Cart closes in 24 hours).

Incorporating a sense of urgency into your headlines definitely helps to motivate people, but be careful – You must ensure that your urgency is REAL (at least as far as the reader will ever know), otherwise it could brand you as a dishonest marketer.

Unique is a critical component of a successful headline because it will provide your reader with something fresh and new, instead of the same thing they’ve seen countless times before (and likely become unresponsive to).

Customers are bombarded by sales messages every single day from multiple sources, so you need to work hard to capture their attention with a uniquely crafted headline that your readers haven’t seen before.

Don’t be afraid to be edgy, to take risks and to offer your customers something different. They’ll take notice!

Useful in your headlines gives people a reason to continue reading. This is where you highlight the most important benefit of your product, and persuade them to keep reading to find out more.

This is probably the most important of the 4 U's, and ties in perfectly with the use of Hooks I mentioned earlier.

Ultra-Specific ensures that you are being direct when targeting your market. It guides you so that your headline is effectively communicating your message to your audience and clarifying its benefit.

As I mentioned earlier, it's important to focus on one big idea, otherwise you'll risk losing your readers' focus and attention.

 

Tip 7: Power Words

To help you get started, here are some power words commonly used in successful headlines and ad copy.

Most high-converting headlines will incorporate at least one of the following words:

Mystery Words: Secrets, Insider, Proven, Expert, Revealing, Unlock, Uncover, Announcing, Rare, Unusual, Explore, Discover, Exclusive, Private.

Excitement Triggers: Savings, Save, Bonus, Instant, Lifetime, Special, Unleash, Ultimate, Maximum, Exceptional, Powerful.

Urgency Words: Rush, Immediately, Instant, Limited-Time, Temporary, Last Minute, Urgent.

Power Words: Boost, Grow, Succeed, Accelerate, Turbo Charge, Guaranteed, Tested, Profitable, Trusted, Amazing, Stunning, Phenomenal, Incredible, Unbelievable, Jaw-Dropping, Sensational.

Simplify Words: Easy, Simple, Fail Proof, Foolproof, Effortless, Child’s Play, Easier, Stress-Free, Easy Going, Laid Back.

 

 

Remember, when it comes to writing great copy, practice makes perfect.

But by simply employing even just a few of the tips I've mentioned today, you'll significantly improve your copy skills in no time.

Good luck, and I can't wait to start reading some of your amazing headlines out in the wild as I go about my day 🙂

We hope you enjoyed this.

The First Affiliate Summit in Las Vegas was a Little Bumpy

This may be of interest to you.

The first Affiliate Summit West took place on June 13-14, 2005 at the long-gone Riviera Hotel in Las Vegas, NV. But we didn’t call it Affiliate Summit West back then because it was our only event that year.

Affiliate Summit West 2005

Before arriving in Las Vegas for this show I’d never been there before, and we were still pretty new to organizing conferences. That plus not a whole lot of money in the bank meant we were handling everything ourselves – the outsourcing of things didn’t happen until later.

So the day before the conference check-in was opening we enlisted the help of a bunch of friends to stuff the bags for the 550 or so attendees. We were in a suite at the Riviera all day with drinks and an assembly line going.

One of my favorite pictures from that conference was Missy laying on the hundreds of bags after we’d finished up.

Missy and the attendee bags at ASW05

After the last bag was stuffed, I went on an odyssey in Las Vegas that included taking a nap on the Strip and various versions of how I ended up back in my room at some late hour. You can hear the gory details in my video recap of the conference.

The check-in process was way more primitive back then, but we had smaller crowds and it worked.

ASW05 check-in

Affiliate Summit West 2005 was the first time we had an exhibit hall, but that may be too generous of a term for what was going on there – we had 15 booths in a room. You can see the “exhibit hall” and other entertaining Affiliate Summit relics in the Affiliate Summit West 2005 program, which was lovingly created in Microsoft Word.

ASW05 exhibit hall

While we were at the Riviera there was also a group of rugby fans, and one of the things many people remember from that conference was that a boozer from the rugby crowd threw up in the pool and it had to be closed.

Towards the end of Affiliate Summit West 2005, there was a big scare after a panel on blogging. One of the panelists, Wayne Porter, collapsed and had to be hospitalized shortly after the panel.

Blogging panel at ASW05

Thankfully, Wayne recovered from that fall and was later anointed as the first Affiliate Summit Legend.

It’s hard to believe Affiliate Summit West 2020 will be the 16th year in a row that Affiliate Summit is in Las Vegas. Looking forward to seeing lots of the old-timers who were there at the start, as well as the youngbloods.

Check out the pictures from Affiliate Summit West 2005.

The post The First Affiliate Summit in Las Vegas was a Little Bumpy appeared first on Affiliate Marketing Blog.

We hope you enjoyed this.

Quickstart Guide on How to Develop WordPress Themes

This may be of interest to you.

Developing a WordPress theme is surprisingly easy to do. Many people have the impression that theme building is a heavily technical process that requires experience with web development. You’ll be happy to know that isn’t actually the case. 

WordPress is an amazingly flexible platform. Usually, that means things need a lot of tweaking to work properly. While that may be true in advanced cases of speed optimization, it isn’t the case with WordPress themes. 

Just as it’s easy to change themes on a smartphone or a computer, WordPress themes function the same way. So, if you ever felt inclined to make your own theme in Windows, the process is not that far off for WordPress. 

Why Make Your Own Theme

You might be wondering why you’d want to make your own theme when there are so many available. You’d be right to think that, as there are many beautiful and functional WordPress themes on the internet.

One of the most popular reasons, is to have a look and feel that is completely customized to the brand of your site, or how you would like users to engage with content on your site. The good news is that you have two options with this, which are to code a theme from scratch, or to customize a premium theme yourself.

In both scenerios, there are plenty of resources and tools to help you along the way. A great place to start, is at QualityWordpress, as they have loads of choices of themes — but completely customizable and broken down in ‘review’ and ‘list’ style articles.

However, no matter how good they are, they’re not your own. Making something yourself makes it unique. If you have that curiosity, and we’re guessing you do as you are reading this article, then this guide is for you.

Things You Need to Start

Before you can begin creating your own WordPress theme, you need to have two things:

A WordPress website of your own

A Starter Theme. This is something that will help you to create your own theme.

Why You Need a Starter Theme

Think of a starter theme as a blank canvas. You get a fresh, clean slate with all the dimensions and boundaries already set. You only need to begin painting it with the colors you like.

In WordPress terms, you get a blank theme without having to code a theme yourself. It also shows you how all of the parts of a theme work together. Essentially, starting with this does most of the background work for you. 

Make sure that you choose a starter theme as you don’t want this to become a roadblock. Some great ones are Bones or Underscore. 

Underscore in particular is quite popular. Not just because it has all the things you need, but also because it’s made by the famous Automattic company. They have a solid reputation for building safe and efficient web tools. 

Now that we have all the toolswe need, we can begin. 

 

 Install a Local Development Environment

 

Don’t be put off by the technical-sounding name. This is merely a server you’ll install on your computer – it’s essentially an offline version of WordPress. This allows you to make any changes to the site on your computer without affecting your online site right away. 

This gives you the opportunity for trial and error while you decide what you like best, without everyone else seeing what you’re up to. 

The software you need for this is called DesktopServer. Compatible with both Mac and PC, it’s user-friendly and safe, but most importantly, it’s free. 

After the installation is done, you can get your starter theme.

 

Get Your Starter Theme

 

Go to underscores.me and, just like setting up a Facebook account, the site will ask you a couple of questions like what name you want to give your site. 

It’s best not to go to the advanced options at this point as these options might seem daunting, and you don’t need to know what they mean just yet. 

Finally, click the ‘Generate’ button and download the theme in a zip file. 

Use DesktopServer to install the file, and you now have your starter theme ready for you to customize!

 

 Some Terms You Need to Know Beforehand 

 

Template files:

These are the bricks that you’ll use to build your site. These files usually end with a “.php” extension. 

They’re also named according to what goes where. For example, if a template is named “sidebar.php” this will be the sidebar on your site.

Hooks:

These are bits of code added to template files that tell them what to do. 

For example, if you have a code that says to change color when the mouse cursor hovers over the sidebar, then when someone visiting your site hovers their mouse cursor over your sidebar, the hooks will tell the sidebar template to change color.  

 

 Let the Tinkering Begin

 

Now that you understand all the basics, it’s time to begin creating your own theme. 

Just like any other inspirational work, look around a little and see which parts of a site you like. Then, make a small sketch of the site you have in mind with that part you like on a piece of paper. 

This is an important step as you might like three different things but once you put them side by side, you’ll see that they don’t work together. You’ll no doubt find this to be true in the first two or three sketches you do. 

You’ll soon realize why some WordPress themes sell for hundreds of dollars. But don’t let that demotivate you. You are only just starting out on your journey, so don’t compare your creation to those that have already finished theirs.

Once you’re done with your final design, apply the changes to the software and save it. Now it’s time to test it and upload it to the internet. 

 

Testing and Uploading Your Theme 

 

In order to test if your site, go to Theme Unit Test. This will send your site a set of data that will test if it’s working properly.  

After you’ve completed the tests successfully, it’s time to upload it. If you haven’t altered any of the installation paths when installing DesktopServer, then you should find the themes folder located inside the website folder, in the Documents directory.

Documents>Website>Themes>Test Themes

Make a copy of the Test Themes folder to your desktop or wherever else you prefer. Now, compress this folder using Winrar or 7-Zip

Go to DesktopServer and install this zip file just as you did with the Underscores theme. 

And there you have it, your very own WordPress theme!

We hope by following these steps, you’ll be able to create your desired theme and gain some experience using WordPress. Good luck and have fun!

The post Quickstart Guide on How to Develop WordPress Themes appeared first on Zac Johnson.

We hope you enjoyed this.

SEO Case Study: How To 14x Search Traffic In 8x months

This may be of interest to you.

Learn how we took traffic from 2,732 visitors per month to 38,420 in just 8x months.

I am going to take you behind the scenes and show you everything we did step by step including the complete link building strategy.

You’re going to love it!

SEO Case Study: How To 14x Search Traffic In 8x months was originally published on Matthew Woodward

We hope you enjoyed this.

The Four Spending Tracks, Which One Are You On?

This may be of interest to you.

I recently received an email asking how much I spend per month on the dot com lifestyle. I figure I would use the email as a post on personal spending and money management. It’s great to make the big bucks, but if you don’t know what to do with it, then you’re no better off than the poor guy on the street.

One thing we all need to keep in mind is none of us can work forever. There will come a time when we will have to retire, either by choice or by law. Your lifestyle after retirement will largely be determined by your spending pattern during your working life. There are basically four spending tracks that people will follow. Which one are you on?

Invest 0%, Spend 100%

This is the spending track of a poor person. He spends every dollar he makes and saves nothing. Here’s a key rule to remember:

It doesn’t matter how much you make.
What matter is how much you keep

You can make $100,000 per month but if you spend $100,000 per month and keep nothing, you’re headed for the poor house. Mind you, you’ll look really good heading there but I don’t think it’s where you want to end up.

Borrow 100%, Spend 200%

This is the spending track of someone heading for financial disaster. You may know of few of these people. They’re the ones with a fist full of credit cards that are all maxed out. They make the minimum payments on it by taking an advance from one of the other cards. It’s a house of card waiting to crash.

A person on this spending mode will require drastic measures to get back on track.

Invest 10%, Spend 90%

This track is commonly known as the 10% rule. If you’ve ever dealt with a financial planner, he’ll try to drill this down your throat. The rule states that you should put 10% of your income into long term investments and live on the remaining 90%. Over time, and with compound interest, that 10% will grow into a huge chunk of cash and allow you to retire rich. That’s what the financial planner will tell you anyway.

The rule sounds good in theory but seldom produces the desired results in real life. This is because the 10% rule needs a lot of time to work and for most people. Time is something they don’t have. You graduate university with a huge student loan that you need to pay off. Then you get married and have a wedding to pay off. Then you buy a house and a mortgage to pay off. The list goes on. By the time you finally have everything paid off, you realize you only have a few years until retirement and the 10% rule will no longer work because you’ve ran out of time.

The reason financial planners use the 10% rule is because it sounds doable. Almost everyone can cut back their spending by 10% and not take a big hit in lifestyle. If it was a 20% rule or 30% rule, it would be a much harder sell.

Invest 90%, Spend 10%

This is the spending track of the rich and it’s the reason why the rich get richer. Most people wouldn’t be able to live on 10% of what they make. However, if you’re making $50,000 per month, it’s entirely possible to live on $5,000 per month and invest the remaining $45,000.

Amazing things happen when you’re socking away 90% of your income. You’ll only need to do this for a little over a year before the 90% pool of capital can generate enough income to cover 10% of your living expenses. At that point, you can effective retire and lay on a beach. However, why stop there? Keep on the 90% track and you’ll soon join the ranks of the very rich or super rich.

The difference between the rich and the poor is not how much money they make. Like I said, it doesn’t matter how much money you make. If you spend it all, you’re not rich. The different between the rich and poor is how much assets they have working for them. The rich have huge assets that generate so much income that whatever they make personally is just tip money. Bill Gates was paid $650,000 per year when he was working at Microsoft. That a lot of money for the average Joe but for Bill, it doesn’t even pay the property tax on his house. Whether Bill works or not doesn’t make a difference in his lifestyle.

It’s great to enjoy the dot com lifestyle or work at a job you love. However, there will come a point in time when you may not want to do it anymore. I can’t see this happening for a long long time, but it is nice to know that if I wish kill off this blog and its income, I can do so.

We hope you enjoyed this.