Monthly Archives: January 2020

The Underground Fat Loss Manual Review

Overweight and obesity are defined as abnormal or excessive fat accumulation that may impair health. Obesity has reached epidemic proportions and it has almost tripled since 1975. World Health Organization (WHO) estimated that in 2016, more than 1.9 billion adults aged 18 years and older were overweight and that out of that 1.9 billion, 650 million adults were obese. That is equivalent to 13% of the world’s population in 2016. It has been increasing ever since.

Above results are alarming! And those statistics don’t even include the rising number of obese children and adolescents worldwide. Obesity, of course, brings negative, sometimes deadly effects on health. Studies also show that there are psychological effects on being overweight or obese like lowered self esteem, anxiety and more serious disorders like depression and eating disorders. This also results to a loss of energy making day to day living difficult and dull. Overall, one’s quality of life is greatly affected.

But while others are seriously trying to make a change, wanting to live a healthy life, losing weight can be a struggle. You probably have enrolled yourself to weight loss programs, got yourself a personal trainer and joined those trendy diet plans. Some of you may even say that you have tried it all but nothing really works resulting to unproductive time, wasted money and possibly a bruised self confidence. Maybe you haven’t tried it all because if you did, then the body you were aspiring for should have been achieved by now! That is, if you tried Matt Marshall’s fat loss program. Matt Marshall is a certified personal trainer who has gained a reputation as the guy who knows how to get lean FAST! Everything he knows is in his book called “The Underground Fat Loss Manual”.

His methods were considered controversial because it goes against the mainstream weight loss programs that you know. But it was proven effective because it has helped countless men and women who have been struggling to lose weight for a long time. Matt Marshall’s program does not even stop you from eating your favorite food, in fact you can even have cheat days, isn’t that a sweet treat? There is no strict diet that you will have a hard time following but a rapid controlled fat loss diet.

Maybe not all you know about fat loss is right, some may even be just myths! But take a look at what you can gain from this digital manual which changed the lives of many.

The Good Points

1. This manual works for everybody. Men and women of any age, overweight or vegetarian as long as you are willing and determined to follow the plan. The plan may be short but you have to commit to it.

2. It is awesome to be LEAN. You will gain more self confidence, you will be healthier and people will treat you more nicely. This manual will guide you how to be lean and will help you to maintain it and not to regain the weight you have lost.

3. You will realize that what you are trying to treat as enemies when losing weight because others are doing so, like potatoes and beer can actually turn out as friends. As long as you eat or take the right proportions.

4. This program offers valuable information like day to day practical tips to get rid of fats FAST because a fast approach is better than a slow approach when it comes to fat loss.

5. This digital manual comes with a lot of special bonuses like The 10-3-X Workout Program, The 60-Second Hormone Fix, Ageless Abs and Matt Marshall’s email and personal number because he actually cares about your results.

6. This book comes with a reward. You just have to register yourself for this competition where in you show your progress backed with before and after photos plus measurements. If you win among the contestants, you will be rewarded with $250 cash.

7. It also has a Money Back Guarantee if you decide that this ebook is not for you. You just have to send an email and you will have your money back.

The Bad Points:

1. People may be hesitant and a bit confused because there are already a lot of existing weight loss programs out there but this manual has gained a lot of positive reviews changing the lives of many.

2. It’s a digital copy so you need to have a computer or smart devices. You need an internet connection to purchase this product.

Should You Get It?

If you want to be LEAN FAST and start living a fitter and healthier life, this ebook is for you! It does not only guide you to lose unwanted fats but will also teach you the harmful effects of excessive fats in the body. This is your motivation to live a healthy lifestyle.

Cinderella Solution Review

Are you struggling to lose weight for a long time? Have you tried almost everything from going to the gym and trying popular diet plans but end up disappointed without having clear results? It is high time you try the Cinderella Solution, that has helped thousands of women across the world!

What is Cinderella Solution?

Cinderella Solution is a step by step weight loss system that offers an easy to start and simple to follow cure using Flavor-Pairing rituals that hit the “reset switch” of the 3 fat-burning hormones: Insulin, Cortisol and Estrogen. As women age, they experience I.C.E Dysfunction. The 3 fat burning hormones are most effective when women are younger but as women age, they reduced in number and work less making it harder to lose weight.

It is a downloadable product and can be accessed in seconds in any device, like your laptop, personal computer, tablets and phones.

This system is exclusively designed for women over 25 years of age who find themselves struggling with losing weight not knowing that it is the effect of a hormonal transition that occurs between puberty and menopause which essentially destroys and affects female metabolism.

Now, you can bring back the body you once had and boost your confidence along with it while living a healthy and happy life with your family.

Who is the Creator of Cinderella Solution?

Cinderella Solution was created by Carly Donovan. Just like you, she had problems with losing weight. She was concerned with her failing metabolism and deteriorating health.

One of the reasons for this weight loss system is Carly because she is real and relatable, not a made-up name or a fitness guru. Just a girl who acted and did some research to find a solution and live her Cinderella story.

Instead of going to a plastic surgeon’s office, she went to a Bio-Nutrition Research Laboratory at her local university to discover ‘Shoku-Iku” or Nutrition Architecture, a set of guidelines, broken down into extremely simple food and flavor-pairing ritual designed by the slimmest and the most disease-resistant country, Japan.

She is a strong believer that the most successful and empowered women on the planet are action takers.

How to Use Cinderella Solution?

The Cinderella Solution is a downloadable program made up of 2 important phases, the Ignite Phase and the Launch Phase. These phases are Cinderella Solution’s approach to weight loss. On the first part of the program, you are introduced to the Cinderella Solution, what it is about and how to get started. Part two focuses on the tools and resources needed to easily go through this weight loss system. This includes meals plans and recipes. Part three will teach you flavor pairing and DIY meal creator. Part Four is about the Top 10 flavor pairs and weight loss combinations.

Advantages:

1. It has already transformed a lot of women’s lives.

2. Safe and effective way of losing weight.

3. No need for pills, heavy equipment and calorie counter applications.

4. Positive results and reviews from women who tried the program.

5. No restrictive diets and grueling exercise.

6. The product is downloadable, so you can access it anytime and anywhere.

7. Guide you to become fitter and healthier.

8. The weight loss system comes with bonuses like Brand New Cinderella Accelerator Package for FREE and Fat-Loss Master Plan and Accelerator Movement Sequencing book

9. It is backed with a 60 Day 100% Money Back Guarantee.

Disadvantages:

1. Results vary so follow the instructions and guidelines to get positive results.

2. It is a digital format and is only available online.

Recommendation:

If you struggle with losing weight especially if you are over 25, it may not be your fault, but a dysfunction called ICE relating to the top 3 fat-burning hormones, Insulin, Cortisol and Estrogen which reduces in number when women age. And the Cinderella Solution is aims to provide solution for the dysfunction.

This is specifically designed for women who struggled with their health and is at greater risk in accumulating threatening diseases. It has worked for women in ages 30 to 60. Cinderella Solutions is giving you the chance to lose weight faster and easier.

Give yourself the investment that you need with no risk involved, and enjoy a safe, effective, fast and permanent weight loss by following a proven plan that exclusively works with the unique female body and her metabolism. Have the body that you deserve!

7 Tips For Writing Like A 6 Figure Copywriter

This may be of interest to you.

When it comes to copywriting, whether it's emails, articles, or even writing an ad, headlines are the single most important factor when creating great content.

Why?

Because headlines determine firstly whether or not your target will invest time in what you've got to say.

And second, how much time and attention they will invest.

Fail to get this right, and the rest of your content might as well be written by a cat playing with your keyboard.

So today, I'm going to share with you 7 simple secrets to writing like an elite copywriter TODAY, by focusing on how to write a killer headline.

 

Tip 1: KISS

You've probably heard of this before, and it's super important when it comes to writing headlines – Keep It Simple, Stupid.

In other words, simplify the message you're trying to convey, and try to avoid any confusing or superfluous language.

It's all about getting the reader interested, versus showing them something 'creative'. They might think creative is cool, but it usually won't get the click.

The main key when implementing the KISS strategy is this: Focus on ONE big idea.

Don't try to cram 5 different benefits/features into your headline, or it'll just overwhelm the reader.

Simply pick what you think is the most powerful aspect of what you're going to be showing them, and center everything around that.

 

Tip 2: Benefits

When you buy some new shoes, do you buy them purely because of the materials made to use them?

Do you buy them because you'll be able to get 5000 more steps out of them versus a different brand?

Or do you buy them because they will provide you benefits such as comfort, fashion, and perhaps even social status?

We don't buy things because of their features – we buy because of the benefits, which can be either be either pleasure-related, and/or solves a problem (or helps you run away from a problem…)

Most of the time, running away from pain or solving problems is the most powerful motivator, so try to keep that in mind when writing your headline, and see if you can work it in.

 

Tip 3: Hooks

I always teach people to use hooks in their headlines wherever possible, as this is the thing that makes people super curious about reading more (or even more curious in the product itself).

It is the 'thing' designed to catch people's attention.

For example:

  • How to Used 'Screwed Up Paper' To Stop Dogs Digging
  • 3 Herbs That Balance Blood-Sugar
  • 3 'Healthy' Foods That Make People Fat

In each of those examples, you can see there's a 'thing' that people can use to solve their problem.

You don't have to give away exactly what that thing is in the headline, but if you do, at least draw curiosity to it (eg. Why would 'screwed up paper' stop dogs digging? Now I need to read more and find out..)

 

Tip 4: Subheadline

The subheadline should be clear and direct, and strongly reinforce the value of the main headline.

For example:

Headline – How to Used 'Screwed Up Paper' To Stop Dogs Digging
Subheadline – Discover How This Simple Piece Of Paper Can Quickly And Permanently Stop Your Dog Digging In Just Minutes

You don't ALWAYS need a subheadline, but they can be perfect for squeezing in a little bit of extra information that you couldn't fit into the main headline…

… and they're also perfect in bridging the gap from Headline to Content.

 

Tip 5: Use A 'Style' Of Headline

There are a few different styles of headline which I'll explain below.

If you're stuck for ideas, just pick one of these 4 below to help get the ball rolling:

Ask A Question
What better way to get your readers attention than by asking them a burning question?

It’s a great way to make them sit up and pay attention, while making them feel as though you really understand how they are feeling.

Use Power Words
I've included a list of power words further down this article to help you get started, but I also wanted to mention it here because it's exceptionally effective.

Words such as “Warning, Special, Uncover, Success and Winning” are all positive words that evoke emotion. Sprinkle them throughout your copy and make sure you use at least one power word in your headline and sub-headlines.

Be Controversial (if it suits your audience)
Your job is to elicit a response from your reader. So, if you know your target audience and what makes them tick (and you better), you can get away with using controversy to capture attention.

One example of this I see all the time, which is done in a kind of sneaky way, is when a book/series is advertised on TV, and they say "Available at all good book retailers".

It's not exactly specific on where people can find the book, but it gets them thinking… Who are these good retailers? And who are the bad ones?

If they can't find the book at a particular store, it must be bad… and vice versa.

Cater to the "How-to" Crowd

How To styled headlines work extremely well, especially when they directly target a specific solution to a problem or task.

For example, “How to hit the New York Times bestsellers list with your first book!” targets the new author who is yearning to become a bestseller but doesn’t have a lengthy backlist (or any backlist at all).

Be very direct and targeted with how-to headlines!

 

Tip 6: The 4 U's Of Copywriting

If you've studied copywriting much in the past, the 4 U's is a term you might've already heard.

For those who haven't, let me explain what it means, and how it'll help you write better copy.

For your headlines to be engaging and effective, they should contain all of the following four points:

  • Your headline should provide a sense of URGENCY.
  • Your headline should be UNIQUE.
  • Your headline should be USEFUL.
  • Your headline should be ULTRA-SPECIFIC (direct).

Urgency persuades people to take immediate action, because they're aware that they'll lose an opportunity of some kind (eg. Cart closes in 24 hours).

Incorporating a sense of urgency into your headlines definitely helps to motivate people, but be careful – You must ensure that your urgency is REAL (at least as far as the reader will ever know), otherwise it could brand you as a dishonest marketer.

Unique is a critical component of a successful headline because it will provide your reader with something fresh and new, instead of the same thing they’ve seen countless times before (and likely become unresponsive to).

Customers are bombarded by sales messages every single day from multiple sources, so you need to work hard to capture their attention with a uniquely crafted headline that your readers haven’t seen before.

Don’t be afraid to be edgy, to take risks and to offer your customers something different. They’ll take notice!

Useful in your headlines gives people a reason to continue reading. This is where you highlight the most important benefit of your product, and persuade them to keep reading to find out more.

This is probably the most important of the 4 U's, and ties in perfectly with the use of Hooks I mentioned earlier.

Ultra-Specific ensures that you are being direct when targeting your market. It guides you so that your headline is effectively communicating your message to your audience and clarifying its benefit.

As I mentioned earlier, it's important to focus on one big idea, otherwise you'll risk losing your readers' focus and attention.

 

Tip 7: Power Words

To help you get started, here are some power words commonly used in successful headlines and ad copy.

Most high-converting headlines will incorporate at least one of the following words:

Mystery Words: Secrets, Insider, Proven, Expert, Revealing, Unlock, Uncover, Announcing, Rare, Unusual, Explore, Discover, Exclusive, Private.

Excitement Triggers: Savings, Save, Bonus, Instant, Lifetime, Special, Unleash, Ultimate, Maximum, Exceptional, Powerful.

Urgency Words: Rush, Immediately, Instant, Limited-Time, Temporary, Last Minute, Urgent.

Power Words: Boost, Grow, Succeed, Accelerate, Turbo Charge, Guaranteed, Tested, Profitable, Trusted, Amazing, Stunning, Phenomenal, Incredible, Unbelievable, Jaw-Dropping, Sensational.

Simplify Words: Easy, Simple, Fail Proof, Foolproof, Effortless, Child’s Play, Easier, Stress-Free, Easy Going, Laid Back.

 

 

Remember, when it comes to writing great copy, practice makes perfect.

But by simply employing even just a few of the tips I've mentioned today, you'll significantly improve your copy skills in no time.

Good luck, and I can't wait to start reading some of your amazing headlines out in the wild as I go about my day 🙂

We hope you enjoyed this.

Quickstart Guide on How to Develop WordPress Themes

This may be of interest to you.

Developing a WordPress theme is surprisingly easy to do. Many people have the impression that theme building is a heavily technical process that requires experience with web development. You’ll be happy to know that isn’t actually the case. 

WordPress is an amazingly flexible platform. Usually, that means things need a lot of tweaking to work properly. While that may be true in advanced cases of speed optimization, it isn’t the case with WordPress themes. 

Just as it’s easy to change themes on a smartphone or a computer, WordPress themes function the same way. So, if you ever felt inclined to make your own theme in Windows, the process is not that far off for WordPress. 

Why Make Your Own Theme

You might be wondering why you’d want to make your own theme when there are so many available. You’d be right to think that, as there are many beautiful and functional WordPress themes on the internet.

One of the most popular reasons, is to have a look and feel that is completely customized to the brand of your site, or how you would like users to engage with content on your site. The good news is that you have two options with this, which are to code a theme from scratch, or to customize a premium theme yourself.

In both scenerios, there are plenty of resources and tools to help you along the way. A great place to start, is at QualityWordpress, as they have loads of choices of themes — but completely customizable and broken down in ‘review’ and ‘list’ style articles.

However, no matter how good they are, they’re not your own. Making something yourself makes it unique. If you have that curiosity, and we’re guessing you do as you are reading this article, then this guide is for you.

Things You Need to Start

Before you can begin creating your own WordPress theme, you need to have two things:

A WordPress website of your own

A Starter Theme. This is something that will help you to create your own theme.

Why You Need a Starter Theme

Think of a starter theme as a blank canvas. You get a fresh, clean slate with all the dimensions and boundaries already set. You only need to begin painting it with the colors you like.

In WordPress terms, you get a blank theme without having to code a theme yourself. It also shows you how all of the parts of a theme work together. Essentially, starting with this does most of the background work for you. 

Make sure that you choose a starter theme as you don’t want this to become a roadblock. Some great ones are Bones or Underscore. 

Underscore in particular is quite popular. Not just because it has all the things you need, but also because it’s made by the famous Automattic company. They have a solid reputation for building safe and efficient web tools. 

Now that we have all the toolswe need, we can begin. 

 

 Install a Local Development Environment

 

Don’t be put off by the technical-sounding name. This is merely a server you’ll install on your computer – it’s essentially an offline version of WordPress. This allows you to make any changes to the site on your computer without affecting your online site right away. 

This gives you the opportunity for trial and error while you decide what you like best, without everyone else seeing what you’re up to. 

The software you need for this is called DesktopServer. Compatible with both Mac and PC, it’s user-friendly and safe, but most importantly, it’s free. 

After the installation is done, you can get your starter theme.

 

Get Your Starter Theme

 

Go to underscores.me and, just like setting up a Facebook account, the site will ask you a couple of questions like what name you want to give your site. 

It’s best not to go to the advanced options at this point as these options might seem daunting, and you don’t need to know what they mean just yet. 

Finally, click the ‘Generate’ button and download the theme in a zip file. 

Use DesktopServer to install the file, and you now have your starter theme ready for you to customize!

 

 Some Terms You Need to Know Beforehand 

 

Template files:

These are the bricks that you’ll use to build your site. These files usually end with a “.php” extension. 

They’re also named according to what goes where. For example, if a template is named “sidebar.php” this will be the sidebar on your site.

Hooks:

These are bits of code added to template files that tell them what to do. 

For example, if you have a code that says to change color when the mouse cursor hovers over the sidebar, then when someone visiting your site hovers their mouse cursor over your sidebar, the hooks will tell the sidebar template to change color.  

 

 Let the Tinkering Begin

 

Now that you understand all the basics, it’s time to begin creating your own theme. 

Just like any other inspirational work, look around a little and see which parts of a site you like. Then, make a small sketch of the site you have in mind with that part you like on a piece of paper. 

This is an important step as you might like three different things but once you put them side by side, you’ll see that they don’t work together. You’ll no doubt find this to be true in the first two or three sketches you do. 

You’ll soon realize why some WordPress themes sell for hundreds of dollars. But don’t let that demotivate you. You are only just starting out on your journey, so don’t compare your creation to those that have already finished theirs.

Once you’re done with your final design, apply the changes to the software and save it. Now it’s time to test it and upload it to the internet. 

 

Testing and Uploading Your Theme 

 

In order to test if your site, go to Theme Unit Test. This will send your site a set of data that will test if it’s working properly.  

After you’ve completed the tests successfully, it’s time to upload it. If you haven’t altered any of the installation paths when installing DesktopServer, then you should find the themes folder located inside the website folder, in the Documents directory.

Documents>Website>Themes>Test Themes

Make a copy of the Test Themes folder to your desktop or wherever else you prefer. Now, compress this folder using Winrar or 7-Zip

Go to DesktopServer and install this zip file just as you did with the Underscores theme. 

And there you have it, your very own WordPress theme!

We hope by following these steps, you’ll be able to create your desired theme and gain some experience using WordPress. Good luck and have fun!

The post Quickstart Guide on How to Develop WordPress Themes appeared first on Zac Johnson.

We hope you enjoyed this.

VoiceRank360 Review

Have you ever used every inch of possibilities to rank higher on Google?

There are so many ways how to rank your website higher as possible. One of them is “Position Zero” also called “The Answer Box.” It will automatically prompt whenever people use Google by “Voice.” That’s right I’m talking about voice searches.

Every second, minute, hour, day, or year voice search are continually getting bigger and bigger in the online market. According to tech experts, Google Text Search will be outdated little by little, and Voice Search will surpass its efficiency in years to come.

This means this is the right time to take advantage Position Zero in ranking your sites above others. And today, I have the perfect software to help you.

Introducing Voice Rank 360!

This is a powerful cloud-based software that can help you optimize their website for Voice Search Rankings. It is able to reverse engineer Google’s “Position ZERO” Ranking Factors.

Amazing, right?

Wanna know more? Let’s go check this review!

Features

1. Identifies the Missing Key Factors For Google Voice Ranking
2. See Exactly How To Fix Everything (To help you Rank First Spot On Google!)
3. Allows You To Check Unlimited Clients And Generate Voice Unlimited Reports
4. Removes Your Need To Cold Call Anyone, Ever! No Hussle!

What Types Of Businesses Can Benefit By Being The First Ones To Dominate Position Zero From Google Answer BOX?

VoiceRank360-Review1

1. Restaurants
2. Coffee Shops
3. Hotels
4. Motels
5. Bed & Breakfast
6. Doctors
7. Lawyers
8. Plumbers
9. Contractors
10. Retail Shops
11. Ecom Shops
12. Car Mechanic

How Does It Work?

This is super easy. Just follow their simple 3 step process below:

1. Scan & Identify Voice Ranking Factors (our system does the heavy lifting)
2. Download a detailed PDF Report with all issues(This is all done for you)
3. Send out PDF Report along with the offer to fix it for them. (Using our Done For You Emails)

You can check their demo video as well below:

voice-rank-review-images-1

Conclusion

There you have it! Awesome points to consider for your decision making. I should say, “don’t hesitate anymore.” This is a million dollar industry in the near future. This is the time to take advantage of this one-time opportunity.

Check it out NOW!

Looking Forward: 2020 SEO Trends to Help You Smash the Search Engines

This may be of interest to you.

Looking to outrank everyone in 2020? You’d better read this to get ahead on these 2020 SEO trends.

We hope you enjoyed this.

7 Tips For Writing Like A 6 Figure Copywriter

This may be of interest to you.

When it comes to copywriting, whether it's emails, articles, or even writing an ad, headlines are the single most important factor when creating great content.

Why?

Because headlines determine firstly whether or not your target will invest time in what you've got to say.

And second, how much time and attention they will invest.

Fail to get this right, and the rest of your content might as well be written by a cat playing with your keyboard.

So today, I'm going to share with you 7 simple secrets to writing like an elite copywriter TODAY, by focusing on how to write a killer headline.

 

Tip 1: KISS

You've probably heard of this before, and it's super important when it comes to writing headlines – Keep It Simple, Stupid.

In other words, simplify the message you're trying to convey, and try to avoid any confusing or superfluous language.

It's all about getting the reader interested, versus showing them something 'creative'. They might think creative is cool, but it usually won't get the click.

The main key when implementing the KISS strategy is this: Focus on ONE big idea.

Don't try to cram 5 different benefits/features into your headline, or it'll just overwhelm the reader.

Simply pick what you think is the most powerful aspect of what you're going to be showing them, and center everything around that.

 

Tip 2: Benefits

When you buy some new shoes, do you buy them purely because of the materials made to use them?

Do you buy them because you'll be able to get 5000 more steps out of them versus a different brand?

Or do you buy them because they will provide you benefits such as comfort, fashion, and perhaps even social status?

We don't buy things because of their features – we buy because of the benefits, which can be either be either pleasure-related, and/or solves a problem (or helps you run away from a problem…)

Most of the time, running away from pain or solving problems is the most powerful motivator, so try to keep that in mind when writing your headline, and see if you can work it in.

 

Tip 3: Hooks

I always teach people to use hooks in their headlines wherever possible, as this is the thing that makes people super curious about reading more (or even more curious in the product itself).

It is the 'thing' designed to catch people's attention.

For example:

  • How to Used 'Screwed Up Paper' To Stop Dogs Digging
  • 3 Herbs That Balance Blood-Sugar
  • 3 'Healthy' Foods That Make People Fat

In each of those examples, you can see there's a 'thing' that people can use to solve their problem.

You don't have to give away exactly what that thing is in the headline, but if you do, at least draw curiosity to it (eg. Why would 'screwed up paper' stop dogs digging? Now I need to read more and find out..)

 

Tip 4: Subheadline

The subheadline should be clear and direct, and strongly reinforce the value of the main headline.

For example:

Headline – How to Used 'Screwed Up Paper' To Stop Dogs Digging
Subheadline – Discover How This Simple Piece Of Paper Can Quickly And Permanently Stop Your Dog Digging In Just Minutes

You don't ALWAYS need a subheadline, but they can be perfect for squeezing in a little bit of extra information that you couldn't fit into the main headline…

… and they're also perfect in bridging the gap from Headline to Content.

 

Tip 5: Use A 'Style' Of Headline

There are a few different styles of headline which I'll explain below.

If you're stuck for ideas, just pick one of these 4 below to help get the ball rolling:

Ask A Question
What better way to get your readers attention than by asking them a burning question?

It’s a great way to make them sit up and pay attention, while making them feel as though you really understand how they are feeling.

Use Power Words
I've included a list of power words further down this article to help you get started, but I also wanted to mention it here because it's exceptionally effective.

Words such as “Warning, Special, Uncover, Success and Winning” are all positive words that evoke emotion. Sprinkle them throughout your copy and make sure you use at least one power word in your headline and sub-headlines.

Be Controversial (if it suits your audience)
Your job is to elicit a response from your reader. So, if you know your target audience and what makes them tick (and you better), you can get away with using controversy to capture attention.

One example of this I see all the time, which is done in a kind of sneaky way, is when a book/series is advertised on TV, and they say "Available at all good book retailers".

It's not exactly specific on where people can find the book, but it gets them thinking… Who are these good retailers? And who are the bad ones?

If they can't find the book at a particular store, it must be bad… and vice versa.

Cater to the "How-to" Crowd

How To styled headlines work extremely well, especially when they directly target a specific solution to a problem or task.

For example, “How to hit the New York Times bestsellers list with your first book!” targets the new author who is yearning to become a bestseller but doesn’t have a lengthy backlist (or any backlist at all).

Be very direct and targeted with how-to headlines!

 

Tip 6: The 4 U's Of Copywriting

If you've studied copywriting much in the past, the 4 U's is a term you might've already heard.

For those who haven't, let me explain what it means, and how it'll help you write better copy.

For your headlines to be engaging and effective, they should contain all of the following four points:

  • Your headline should provide a sense of URGENCY.
  • Your headline should be UNIQUE.
  • Your headline should be USEFUL.
  • Your headline should be ULTRA-SPECIFIC (direct).

Urgency persuades people to take immediate action, because they're aware that they'll lose an opportunity of some kind (eg. Cart closes in 24 hours).

Incorporating a sense of urgency into your headlines definitely helps to motivate people, but be careful – You must ensure that your urgency is REAL (at least as far as the reader will ever know), otherwise it could brand you as a dishonest marketer.

Unique is a critical component of a successful headline because it will provide your reader with something fresh and new, instead of the same thing they’ve seen countless times before (and likely become unresponsive to).

Customers are bombarded by sales messages every single day from multiple sources, so you need to work hard to capture their attention with a uniquely crafted headline that your readers haven’t seen before.

Don’t be afraid to be edgy, to take risks and to offer your customers something different. They’ll take notice!

Useful in your headlines gives people a reason to continue reading. This is where you highlight the most important benefit of your product, and persuade them to keep reading to find out more.

This is probably the most important of the 4 U's, and ties in perfectly with the use of Hooks I mentioned earlier.

Ultra-Specific ensures that you are being direct when targeting your market. It guides you so that your headline is effectively communicating your message to your audience and clarifying its benefit.

As I mentioned earlier, it's important to focus on one big idea, otherwise you'll risk losing your readers' focus and attention.

 

Tip 7: Power Words

To help you get started, here are some power words commonly used in successful headlines and ad copy.

Most high-converting headlines will incorporate at least one of the following words:

Mystery Words: Secrets, Insider, Proven, Expert, Revealing, Unlock, Uncover, Announcing, Rare, Unusual, Explore, Discover, Exclusive, Private.

Excitement Triggers: Savings, Save, Bonus, Instant, Lifetime, Special, Unleash, Ultimate, Maximum, Exceptional, Powerful.

Urgency Words: Rush, Immediately, Instant, Limited-Time, Temporary, Last Minute, Urgent.

Power Words: Boost, Grow, Succeed, Accelerate, Turbo Charge, Guaranteed, Tested, Profitable, Trusted, Amazing, Stunning, Phenomenal, Incredible, Unbelievable, Jaw-Dropping, Sensational.

Simplify Words: Easy, Simple, Fail Proof, Foolproof, Effortless, Child’s Play, Easier, Stress-Free, Easy Going, Laid Back.

 

 

Remember, when it comes to writing great copy, practice makes perfect.

But by simply employing even just a few of the tips I've mentioned today, you'll significantly improve your copy skills in no time.

Good luck, and I can't wait to start reading some of your amazing headlines out in the wild as I go about my day 🙂

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Smart Funnelz PRO Review

Most of the marketers are struggling to generate leads online. This maybe because creating their own Sales Funnels and Money Pages are not on their line of expertise. These two play an important role in internet marketing.

It is a requirement to have an eye-catching and engaging Sales Funnel. That is to draw more attention from other people. However, the process is not that easy. You’re either looking at investing hours, weeks & months learning how to put together landing pages, sales funnels and digital products that at times don’t even make any money. Worst case scenario, you will end up paying designers and buying digital tools.

Good thing I have the perfect app that will help you achieve a perfect one! Introducing Smart Funnelz PRO!

This is a new breakthrough software leverages free traffic to get you more leads, sales, and commissions in minutes. It uses the power of quizzes and polls to get you big results. Amazing, right?

Wanna know more? Let’s go check this review!

SmartFunnelz

Features

1. Three Types of Quizzes and Polls Can Be Created
2. Insert Video & Images Into Your Quizzes
3. Never-Before-Seen Technology Creates Profitable Quiz Funnels With “Money Pages”
4. Create Simple Lead Funnels With Different Types of Quizzes In Under 60 Seconds
5. Create “Money Pages” To Generate Instant Profit
6. Use “Money Pages” To Giveaway Products, Offers Discounts & Coupon Codes
7. Money Pages Allow You To Sell Products & Services With One Click
8. Monetize Your “Money Pages” With Adverts
9. Beautiful Drag & Drop Funnel Builder
10. Build Your List Whilst Driving Profits
11. Instant FREE Viral Traffic With 1-Click Social Sharing
12. Capture Email Addresses Before Displaying Results
13. Redirect To ANY Page Automatically Once Results Are Displayed
14. Create ‘Money Pages’ To Monetize Your Audience
15. Variety of Money Pages Can Be Created From The Beautiful Templates
16. Capture Unlimited Leads FAST With Your Money Pages
17. Sell Products & Services With Just One Click
18. Offer Discounts & Coupon Codes
19. Use The Money Pages To Giveaway Products
20. Get Viral Free Traffic With 1-Click Social Sharing

SmartFunnelz2

How Does It Work?

Start Getting Hot Leads And Boost Your Conversions In Just 3 Simple Steps:

Step #1
Login to the Smart Funnelz dashboard click ‘Start’ to create a campaign

Step #2
Easily customize your new funnel, the op-in, and add a money page anywhere you want with just a few mouse clicks (no technical skills or experience needed)

Step #3
Sit back as you get massive engagement, collect leads, and generate sales & commissions!

Watch The Awesome Smart Funnelz In Action…

Conclusion

There you have it! I hope you will invest in this software because this is worth it. Take advantage of the best price right now. Otherwise you will end up getting the high price. With its 30-day Money Back Guarantee, you can never go wrong. Hurry and click the Buy Button now!

Affiliate Sites Focused on One Product

This may be of interest to you.

Q: Do you create an affiliate site based on 1 product that can be purchased at a place like Amazon? I’m an amazon affiliate.

Captain Shawn CollinsA: There is no one correct way to create an affiliate site.

I have lost track of the number of affiliate sites that I have created over the years, but I am pretty sure there was only ever one that was focused on a single product.

My site was called BallFourBook.com and it was a fan site about the book Ball Four by Jim Bouton. I still have the domain, but I’ve been pointing it straight to the Amazon page for the book for quite a while.

Anyhow, it’s a strategy that can work, but there are so many variables, such as the size of the audience, the commission, the price, etc.

The commission for a book on Amazon is 4.5%, so on a book that costs $15 you’re going to get $0.45 per sale. With a typical conversion rate of 2%, you’d have to send 100 clicks to make nearly $1.

When I was doing it I had a passion for the book and was generating a lot of unique content related to the book. It became pretty popular and the author even included the URL in the last edition of his book.

But it was never a huge success. It was one of lots of affiliate sites that would generate some money here and there. And that’s the key – don’t count on one niche site to make you a fortune. Experiment with a bunch of different topics and methods as an affiliate.

The post Affiliate Sites Focused on One Product appeared first on Affiliate Marketing Blog.

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Creating a Marketing Budget for Small Business

This may be of interest to you.

On average, businesses spend anywhere from 11% to 13% of their total budget on marketing. Those numbers seem to be true no matter who you are. Even if you are a multi-billion dollar company, you use about the same percentage of your budget for marketing as a small business. Fine. That’s what you’ll do. Allocate about 12% of your budget and be done, right? Not so fast. Marketing isn’t an all-inclusive, one and done deal. You need to delve into that 12% and divide it up. How do you know where all that money is going? How do you know

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