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Kimberly Juchnowski on Elephants, Blackberry, and Solo Quarantining

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Kimberly Juchnowski, who runs Webhead New Media joined me to chat on my podcast, This is Affiliate Marketing with Shawn Collins.

Kimberly Juchnowski

I wanted to learn more about the real Kimberly, so I asked her a variety of questions I figured she had not been asked in previous interviews.

Topics included…

  • Spending time with elephants
  • Exploring Southeast Asia
  • Becoming disoriented over food during quarantine
  • Still using a Blackberry
  • No longer having toilet paper on the roll
  • Speaking French and Thai
  • Being known as Webhead

Links from this episode

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Computers

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What Internet Marketers Can Learn From Space Force

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Should you trust your gut in internet marketing? How much should you trust your experts? General Naird from the U.S. Space Force has you covered, Space Cadet!

advertising Demographic marketer Demographics Direct marketing

internet marketers

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Affiliate Summit Goes Remote for the First Time

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Affiliate Summit has had events in a museum, college, taco joint, cruise ship, and library, but never online. That’s all changing with Affiliate Summit Europe 2020: Remote.

ASEURO20

Affiliate Summit Europe 2020: Remote is taking place from June 30 to July 2 and it will be completely digital.

Speakers at Affiliate Summit Europe: REMOTE will be sharing how they’ve survived and thrived during the COVID-19 crisis, as well as the strategies that they’re implementing to navigate tomorrow. But the content goes way deeper than that like at any Affiliate Summit.

There will be sessions, keynotes, roundtables, meetups, drop-in clinics, virtual matchmaking, and, of course, plenty of networking.

Get more details and register for free at the Affiliate Summit site.

The post Affiliate Summit Goes Remote for the First Time appeared first on Affiliate Marketing Blog.

Geostationary Operational Environmental Satellite

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4 Day HostGator Summer Sale – Start Your Blog for Only $2.08

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My web host, HostGator, is doing a 4-day sale by offering 70% off all shared hosting plans. That means you can start a blog right now for as low as $2.08 a month!

advertising credits

We’re offering 70% off all of our annual shared hosting packages† from today, July 20th at 12:00 AM CST through Thursday, July 23rd at 11:59 PM CST. This offer includes free domain registration as well!

The sale is on right now and will run until Thursday, July 23 at 11:59PM CST. To get the 70% off, use coupon code JULY70 at checkout. If you’ve been thinking about start a blog, now is the time to do it. I’ll even help you get started.

Free WordPress Installation and Setup

Order your web hosting with HostGator and I’ll set up your new blog for you for free! Not only that, I will also install for free the following plugins to get your blog started on the right foot:

  • All In One SEO
  • Google Sitemap
  • W3 Total Cache
  • Show Top Commentators
  • WordPress.com Stats
  • Akismet Spam Filter
  • After The Deadline

All In One SEO is the ultimate SEO plugin for WordPress and will help your blog rank higher with the search engines. In addition, I’ll set up your new blog with search engine friendly URLs. Google Sitemap will help get your blog pages indexed quickly on Google. W3 Total Cache will make your blog load a lot faster and handle more traffic. Show Top Commentators encourages readers to comment on your blog. WP Stats will let you know who is visiting your blog. Akismet kills off the comment spam and After The Deadline will proof read your blog post for grammar and spelling. These are some of the best WordPress plugins available and they’re included free with the WordPress installation service.

All you have to do is order a web hosting plan from HostGator, then forward me the cPanel login information to johnchow [at] johnchow.com, and I’ll install WordPress for you. Afterwards, I’ll email you back the login information for your new WordPress blog and you can start blogging!

I will also include instructions on how to change all your login passwords. I will not keep any of the forwarded information from HostGator. Once WordPress has been set up, I will destroy the email.

$200 of Google AdWords & Bing Ads Credits To Promote Your New Blog

Not only will you get your blog hosting at a once-in-a-year discount, but every hosting plan at HostGator comes with $100 of Google AdWords and $100 of Bing Ads credit that you can use to promote your new blog. Start your blog for up to 70% off, get a free domain name, get WordPress and plugins installed for free and get $200 of advertising credits. You won’t find a better web hosting deal anywhere!

The sale is on now! If you were thinking about starting your blog, RIGHT NOW is the time to do it! Order your web hosting plan and let me set up a new WordPress blog for you.

Automattic

Blog software

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The Unskippable Handbook For Dealing with JERKS, IDIOTS & TERRIBLE People

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The Unskippable Handbook For Dealing with JERKS, IDIOTS & TERRIBLE People by Jim Kukral and Lisa Picarille was written in a fun, conversational style and I read it in one sitting, which is a rarity for me.

The Unskippable Handbook For Dealing with JERKS, IDIOTS & TERRIBLE PeopleThe whole time I was enjoying the hell out of it and laughing to myself.

It’s for anybody who has to deal with jerks, idiots, and terrible people… so all of us.

I am hesitant to call it a self-help book because that feels a little hokey to me, but it really is. And it’s a tone that was enjoyable, rather than preachy.

There is some profanity, but I’d say it’s an amount that is entertaining, and not distracting. The only thing that put me off a little bit was the frequent lack of an Oxford comma, but I was able to get past that because of the fun content.

The post The Unskippable Handbook For Dealing with JERKS, IDIOTS & TERRIBLE People appeared first on Affiliate Marketing Blog.

Jerks

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How to Boost the Success of Your Sales Page

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Do you want to write a killer sales page for your business? If you’re like many website owners and marketers, your goal is to sell a product or service to your audience. Across all industries, conversion funnels will eventually bring potential customers to a sales page.

co-founder

A sales page is designed to show customers why your product is worth their time and hard-earned money. When you’re crafting sales copy, you have to be persuasive, educational, and entertaining — yes, all at once!

It sounds daunting at first, but anyone can master this effective marketing strategy. Today we will talk about how you can improve existing sales pages and tips to help you get started if this is your first attempt.

Extensively Research Your Target Customers

The only way to reach your target audience is to understand their pain points, goals, and preferences. Imagine trying to write a letter to someone you’ve never met in your life. Now imagine writing another letter, but this to your best friend. Both copies would sound drastically different, right?

Learning about potential customers is essential for writing sales pages. Like you wouldn’t know what to say to the stranger, you’ll have no idea what to say to entice consumers to buy your product or service.

There are plenty of excellent ways to gather information about the people most interested in your products or service. Social media is the perfect place to start. There are over 3.8 billion users across all platforms, and you can bet that a percentage of those people are interested in what you’re offering.

Spend time communicating with people from your industry on social media, and you’ll slowly start to see interested consumers following your brand. Use this opportunity to engage with them by sharing your best blog content or posting surveys to learn more about their needs and wants.

You can also add a feedback form to your website. Allow consumers to answer questions about their pain points, expectations, and experience with your product or service. Use this data to start planning copy for your next sales page.

Put Your Value Proposition on Display

Now that you’ve spent some time researching your audience, it’s time to start thinking about what value you bring to the table. Consumers want to buy from brands that solve a problem or make life easier. If you don’t give readers a compelling reason to stay on your page and keep reading, you could miss countless leads every month.

A value proposition is one or two sentences that set the standard for the rest of your sales page. If you can manage to align your value message with the rest of your content, you’ll have a much easier time keeping users engaged while earning new subscribers and conversions.

The key to determining your value proposition is to answer three questions:
-Who do I want to help?
-What problem do I hope to solve?
-What results can the user expect?

Let’s say you run an eCommerce storefront that sells pet supplies. You offer bundle boxes for cat and dog owners that include a monthly supply of food, litter, toys, etc. If you want to create a value proposition for a sales page, you could say;

“We want pet owners to save time and money by offering high-quality supplies shipped right to their door. Spend more time with your pets, and less time driving to the pet store.”

In this example, we want to help pet owners. The problem they are currently facing is they are taking too many trips to the pet store each month. After buying the bundle box, the customer can look forward to getting all of their pet’s favorite supplies without going out. We touched on all of the bases mentioned above, and thus, our fictional sales page is designed perfectly for pet owners dealing with this issue.

Build Social Proof

Another excellent way to boost the success of your sales page is to build social proof. Essentially, social proof is a psychological phenomenon where people are more likely to make a purchasing decision based on other people’s opinions.

The mentality here is that the product or service must be good if so many other people say good things and use the brand. You can build social proof with your audience in several ways, both on and off your sales page.

TrustPulse is a social proof plugin that lets you display notifications from users on your site to other people, even after the action is complete. If someone is browsing your website, they will be able to see that other customers are subscribing, participating in an event, and purchasing items. This behavior sends a social cue to the person viewing the notification and can help drive sales.

You can also build social proof directly on your sales page. Many marketing teams include testimonials and reviews from happy customers throughout their sales copy. The goal here is to explain your product’s benefits and then show how other people have found success.

We are going to revisit the eCommerce pet store example. Imagine if weaved between your monthly pet box’s different benefits and features, you showed pictures of users that tagged your brand on social media when they received their boxes. When a potential customer sees pictures of other people and pets enjoying your product, they are much more likely to follow through on your sales page.

Test Your Existing Sales Page

Our final tip of the day is going to focus on split testing your existing sales page. A/B testing, also known as split-testing, is a popular marketing strategy where you change elements of a campaign to improve click-throughs and conversions.

A/B testing is an essential part of success whether you’re talking about your email marketing campaign, on-site forms, or sales page. The best way to start split-testing is to change one part of your campaign at a time. If you start switching around too many things, you’ll have a hard time telling which change produced the positive results. Consequently, you won’t be able to use this strategy in future campaigns.

Instead of focusing on everything, use split testing tools to target specific parts, like the color of your CTA box, or placement. Make small changes and allow some time for new results to come in. After you’ve analyzed the reports, you can make more tweaks to see if you can improve the results in other ways.

This is by far the most time-consuming part of boosting your sales page success. You won’t be able to see if your split testing efforts are working overnight. However, this is one strategy worth pursuing because it gives you additional insights on your target audience’s behavior, and presents new content marketing opportunities for future campaigns.

Back to You

Your sales page is, without a doubt, one of the most critical parts of your website. As your business scales up and you diversify your product line, you’ll have to make changes to your existing sales copy.

Don’t be afraid to get out there and learn about your audience base. Spend as much time as possible with potential customers and use what you’ve learned to craft a killer value proposition. Afterward, you should split-test your page so you can take your sales to the next level. All the while, you should be building trust and social proof across all platforms.

Ultimately, building a successful sales page takes time, but it’s one effort worth pursuing if you want to see your business grow.

Syed Balkhi is an award-winning entrepreneur and online marketing expert. He is the co-founder of OptinMonster, WPBeginner, MonsterInsights, and WPForms.

eCommerce pet store example

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Boom or Bust? How Covid-19 Changes the Digital Marketing World

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The Coronavirus has changed the marketing landscape. Click here to find out how.

BOOM Boom, Bust, Exodus Business Finance bust

Demographics

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Transformational Leadership in Affiliate Management Context

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Leadership transforms management.  Transformational leadership, specifically, tends to work wonders when applied to any management environment, but especially when applied to affiliate management. Back in 1978, when James MacGregor Burns introduced the concept, he defined transformational leadership as a process in which “leaders and followers help each other to advance …

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The post Transformational Leadership in Affiliate Management Context appeared first on Affiliate Marketing Blog by Geno Prussakov.

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5 Changes I’ve Made to My Daily Routine for Better Life-Work Balance

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I know. It is absolutely an incredible privilege that I get to work from home and enjoy this so-called “dot com lifestyle” as a freelance writer, editor and blogger. It affords me a lot of flexibility, both in terms of time and location, but this also brings with it a great deal of responsibility and the need for a lot of self-discipline.

While you might suspect that convincing yourself to stay on task and actually work is one of the greatest challenges you’ll face — avoiding distractions is a constant battle — another big challenge that you’ll face is giving yourself enough room to breathe. In other words, you have to know when to stop working and give yourself the space to enjoy some non-work related life things.

Life-work balance can feel like a myth, and life-work integration may sound much more appealing, but the truth is that you can’t and you shouldn’t be working all the time. Some of your best creative inspiration will strike when you allow your mind to rest and activate the “default state.” Speaking for myself, I’ve endeavored to implement at least these five changes into my regular day-to-day routine.

Costco

1. No Email or Social Media Before Breakfast

It wasn’t all that long ago that I’d habitually charge my smartphone at my bedside. This is a very common practice, especially since so many people use their phones as their alarm clocks. However, I found that this led to some rather detrimental habits. Namely, the first thing I’d do in the morning is roll over and start scrolling around on my phone, all without even getting out of bed. You’re lying to yourself if you say that you’re being extra productive when you do this. You’re not.

Nowadays, not only do I typically charge my phone in another room, but I also avoid looking at it for at least the first half hour or so of my day if I can help it. I’m human, so I fail frequently, but that’s the goal. I’ll brush my teeth, make and drink my coffee, and do other regular morning routine things before I see what I missed overnight in email and social media land.

2. The Two-Day Rule of Daily Step Goals

Realistically, the “10,000 steps” benchmark is really arbitrary. It’s completely meaningless, because everyone’s health situation and exercise needs are different. What we can learn from all this step-tracking, though, is that especially for sedentary computer-bound people like bloggers, we need to get up and move more often. We also need to cut ourselves some slack now and then.

To this end, I’ve employed the two-day rule. Ideally, I’d like to meet my daily step goal each and every day. Of course I would. The two-day rule states that I can miss one day here and there. However, I can never miss two days in a row. This forces me to get up off my bed and walk around, even if I don’t have a more traditional exercise or gym routine to speak of. (I really should, but one step — or 10,000 steps — at a time.)

3. Focus on Family on the Weekend

We all understand that a big part of the appeal of running your own business and being your own boss is that you also get to set your own hours. We must also understand that this allows for a lot of room where work can creep into your non-work life too, guilting you into being productive at all hours of the day.

I’ve oftentimes said that because I can work at any time, I feel like I should be working all the time. That’s just not healthy.

Up until recently, my schedule has indeed been remarkably flexible. The days of the week really didn’t matter to me, aside from avoiding the Sunday crowd at Costco. That being said, ever since my daughter started kindergarten, my days and weeks have become more structured. I can be more productive while she’s at school; conversely, I make myself more available on the weekend for family bonding time. That’s called balance.

4. Death to the Living To-Do List

Being productive means being organized. I’ve written about building a better to-do list on this blog before. For my part, I tend to keep a bigger to-do list for the week or month, plus a smaller one for each day. That’s how I can keep track of what needs to be done and when it needs to be done.

In the past, I’ve fallen into the trap of adding to my to-do list as the day went on. If I worked more quickly than I had anticipated, I may allow some of tomorrow’s tasks to creep into today’s list. The net result is that I’d always end up with an unfinished to-do list at the end of every day, because I just kept adding to it. No more.

Instead, I always set up my daily to-do list the night before, putting no more than about five items on there. I know how much I can reasonably accomplish. If things go very well and I actually knock all five items out faster than expected, then by golly, I’m taking the rest of the day off.

5. Eliminate Screens Before Bedtime

We end where we begin. Again, I’m human, so I fail at this one frequently too. It’s still a goal of mine. Broadly speaking, I’m trying to avoid working in particular and screens in general for at least an hour before I try to go to sleep. I’ve long since struggled with falling asleep, and I know that looking at a screen — computer, smartphone, TV, etc. — before bedtime can be detrimental in that regard. Easier said than done, of course. There’s always Netflix and YouTube.

What about you? Do you have any specific actionable tips for better life-work balance? Let’s hear them in the comments below.

freelance writer , editor

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The Unskippable Handbook For Dealing with JERKS, IDIOTS & TERRIBLE People

This may be of interest to you.

The Unskippable Handbook For Dealing with JERKS, IDIOTS & TERRIBLE People by Jim Kukral and Lisa Picarille was written in a fun, conversational style and I read it in one sitting, which is a rarity for me.

The Unskippable Handbook For Dealing with JERKS, IDIOTS & TERRIBLE PeopleThe whole time I was enjoying the hell out of it and laughing to myself.

It’s for anybody who has to deal with jerks, idiots, and terrible people… so all of us.

I am hesitant to call it a self-help book because that feels a little hokey to me, but it really is. And it’s a tone that was enjoyable, rather than preachy.

There is some profanity, but I’d say it’s an amount that is entertaining, and not distracting. The only thing that put me off a little bit was the frequent lack of an Oxford comma, but I was able to get past that because of the fun content.

The post The Unskippable Handbook For Dealing with JERKS, IDIOTS & TERRIBLE People appeared first on Affiliate Marketing Blog.

Human Interest

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