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Why It’s Good for eCommerce Sites to Have Popup Call to Actions

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How many times have you visit a website, a blog or even an ecommerce site and had a popup window appear with a special offer or trying to get you to enter your email address? It probably happens at least once per day.

The reason why you are seeing so many sites have such call to actions in place, is because they work extremely well.

While the concept of a popup window might seem annoying to site visitors, most sites will have tracking and display settings in place so they will only appear once every month or so. If they were to appear every time you went to the same site, that would definitely be annoying.

However, industry stats have proven time and time again that popup windows and call to actions work extremely well–which is why websites and ecommerce businesses continue to use them.

To help you understand why such methods are ideal for ecommerce sites and blogs of all sizes, today we will be highlighting three different sites and the way they are using such methods to increase conversions, leads and sales on their site.

active artist

3 Examples of eCommerce Stores and Websites Using Popups

If you take some time to start visiting random ecommerce sites and online stores, you will likely discover the many different and creative ways popups are being used.

The most common popups will have call to actions in reference to:

  • Giveaways and prizes
  • Immediate discounts and coupons
  • Collection of data through email and phone
  • Interactive popups with new site visitors and sales

We will now showcase a few of the working methods through the site examples below.

Coupons and Interactive PopUps

In order first example, we can take a look at DMBSupply and see that they have two different forms of popups on their site to increase sales on masks and other PPE supplies.

The first being the in your face display, which offers a 15% discount off your first order. Of the many different ways to get users to act on your popup, giving away a quick freebie or discount coupon works well. All it takes is for the end user to submit their email to gain access to the coupon, and even if they end up placing an order, they will still be on your mailing list for future reach out.

You will also notice the site has an additional interactive popup on the bottom left corner of the page. This one is great because it shows when the last time an order was placed on the site, and what was purchased. This type of popup is great for displaying it’s a real site and that people are actually ordering from it.

ecommerce leads

Giveaways and Special Bonuses

Next, we can take a look at a famous website and blog, which has also turned into an ecommerce site of it’s own. Shut Up and Take My Money is a resource site that highlights different and unique items to purchase online. Thousands of people are visiting the blog section of this site daily, and many of them are sent over to the ecommerce section of the site as well.

When visiting their online store, visitors will have the opportunities to play their free spin wheel game and will get a chance to get their hands on a nice selection of coupons. This spin wheel method works extremely well, as it’s more interactive and fun, while also giving the end user a chance to win big.

The same method applies here as in the previous popup example. Enter your email address, join the mailing list and then be rewarded with a discount code.

ecommerce section

Brand Loyalty and Store Gift Cards

Any type of online community where members share the same interest or have the same expertise and skills, is always great for the brand loyalty and growth. A perfect example of this can be seen at ArtStation, which is an online community and marketplace for artists of all types.

When visiting the site, users are approached with an opportunity to win a $100 gift card. However, unlike the other discount and promotion popups already mentioned, this one starts off with an email address and then requests a phone number as well. If you are an active artist or contributor to the site, this would likely be something almost every member on the site would act upon.

This not only allows for better contact information from the site and brand, in order to stay in touch with their audience, but it also provides a gift card that would help increase in-house sales.

eCommerce sites

Each of the examples above are unique in their own way, but also caters to the interests and needs of their audience as well. This is also a great takeaway for site owners to realize that not all popups and call to actions will work in the same way.

Are you still not using popups on your site?

If you aren’t using any popup windows on your site to increase ecommerce leads and sales, we don’t blame you. It’s definitely something that you need to feel comfortable with, and at least test with a sub-set of your audience before going live to all audiences.

The good news is, if you are going to be using any of the top popup solutions, these modifications can all be made in a few clicks. This will also allow you to see how many people saw your call to actions, and how many acted on them as well.

After reading through the article and seeing the examples above, we recommend you at least try and start running some lead generation pops on your site and seeing how they perform. Worth case scenario, it’s a quick test and you can remove them from your site.

Happy testing!

The post Why It’s Good for eCommerce Sites to Have Popup Call to Actions first appeared on John Chow dot Com.

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The Unskippable Handbook For Dealing with JERKS, IDIOTS & TERRIBLE People

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The Unskippable Handbook For Dealing with JERKS, IDIOTS & TERRIBLE People by Jim Kukral and Lisa Picarille was written in a fun, conversational style and I read it in one sitting, which is a rarity for me.

The Unskippable Handbook For Dealing with JERKS, IDIOTS & TERRIBLE PeopleThe whole time I was enjoying the hell out of it and laughing to myself.

It’s for anybody who has to deal with jerks, idiots, and terrible people… so all of us.

I am hesitant to call it a self-help book because that feels a little hokey to me, but it really is. And it’s a tone that was enjoyable, rather than preachy.

There is some profanity, but I’d say it’s an amount that is entertaining, and not distracting. The only thing that put me off a little bit was the frequent lack of an Oxford comma, but I was able to get past that because of the fun content.

The post The Unskippable Handbook For Dealing with JERKS, IDIOTS & TERRIBLE People appeared first on Affiliate Marketing Blog.

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The Long Goodbye from Home

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On January 30, 2020, I boarded Southwest flight 1713 from Las Vegas to Austin. I woke up with an empty feeling. I always got this feeling as an Affiliate Summit ended, and I knew it would be a while before I saw all of these people that I’ve come to know and love. I missed them already.

My last Affiliate Summit party

The night before, there was a beautiful sendoff at Toby Keith’s I Love This Bar & Grill with so many friends who became family in the time since Missy Ward and I started Affiliate Summit in 2003. My heart was full from that night, but there was a feeling of sadness as I thought about how some of these people wouldn’t be in NYC for Affiliate Summit East 2020.

It hit me that I may well never see some of these people again. But I found solace in knowing I would still see a bunch of others.

Well, that plan got COVID-19’d, didn’t it?

That expected closure after this 17-year journey wasn’t meant to be, and I still have a lot of unspent hugs to give out at some future time and location.

In the meantime, I smile about all of the shared struggles and successes and experiences across 50 Affiliate Summit events on three continents. The late nights and early mornings. I never did come down with “conference crud” like so many of you, unless it was just a really bad hangover all of this time.

Building Affiliate Summit with Missy and all of you was the best thing I’ve ever done. All of you! We certainly didn’t get here alone. We never could have. From the very start, there were great people helping us stuff bags, carry boxes, and spread the word.

So many people spoke and wrote words, shared ideas, stood with us, and supported us through all of these times. When competitors came after us; the Great Recession hit; people were needed to speak out against legislation that would harm the industry… you were there. You always were. A great big, dysfunctional, beautiful family.

I wish I were going to see that family this July in New York City. There are so many little things that add up to a rich experience there each time.

I’ll miss stocking up on my Diet Dr. Peppers at Duane Reade, serendipitously meeting people in the Marriott Marquis smoking area, having drinks in the Broadway Lounge and the Playwright Celtic Pub around the corner, hanging out with people for the first time in a while, the hotel decked out with Affiliate Summit signs and banners and check-in booths, walking through the Meet Market before it opens and getting butterflies, confusing which side to go to for an up or down escalator, heading to the Copacabana for Affiliate Ball, late-night street meat, looking out the window from my room to Times Square, seeing all of the people excitedly doing business together, catching a Yankees game, and then the goodbyes.

So, I guess this is my goodbye. Actually, no. Let’s make this my “until I see you again.”

This anonymous quote really resonates with me right now… “At some point in your childhood, you and your friends went outside to play together for the last time, and nobody knew it.”

I miss y’all.

The post The Long Goodbye from Home appeared first on Affiliate Marketing Blog.

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Beat the Commission Cuts: How Amazon Affiliate Niche Sites Can Pivot to FBA

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Alibaba

For some affiliate marketers, 2020 has been extra cruel.

One of the most popular and accessible affiliate networks, Amazon Associates, cut referral commissions for a number of categories, resulting in a drastic cut in revenue for a huge number of sites.

If you’re part of that number, you’ve got a couple of options. Either stay put and accept less money in your pocket, or look for a pivot to regain what was lost.

In this post, we’re going to introduce a couple of options if you were hit by the commission cuts. In particular, how you can diversify your business and sell physical products with Amazon FBA.

Amazon Associates’ 2020 Commission Changes

First, a short introduction to the aforementioned commission cuts.

As of April 21, 2020, the rates for most product categories were altered pretty dramatically. Among the hardest hit: 

  • Furniture, Home, Home Improvement, Lawn & Garden, Pets, Pantry all went from 8% commission to 3%

  • Headphones, Beauty, Musical Instruments, Business & Industrial supplies from 6% to 3%.

  • Grocery from 5% to 1%

  • Health & Personal Care from 4.5% to 1%

You can imagine the impact for a site making all or most of its revenue through affiliate commissions for products in these categories.

The reception from affected affiliates has been as you’d expect. Some even went so far as to launch a petition to reverse the rate change, which as of writing, gathered nearly 20,000 signatures.

Author

[https://www.change.org/p/jeff-bezos-amazon-affiliate-want-their-rates-back]

Along with a drop in revenue, this correlates to a drop in sale value for sites which rely on Amazon Associates’ commissions. So cutting bait and getting out of the game won’t nearly be as profitable as it once was.

Alternatives to Amazon Associates

While Amazon may be a one of the most popular and accessible affiliate networks, it’s by far the only one. It’s also not the only monetization method for a niche or authority site.

Affiliate Networks

Other affiliate networks are one place to look for a pivot. There are competing online marketplaces, such as Walmart, eBay and Target, all of whom are challenging Amazon’s hold over the e-commerce game, and will be eager to pick up on some of the disgruntled Amazon Associates marketers.

Then there are affiliate networks that put you more in touch with brands themselves, as opposed to a marketplace. These networks include ShareASale, CJ and Rakuten. The advantage of these affiliate programs is often a substantially higher commission compared to Amazon Associates, even before the rate cuts. 

The downside is you have less variety than Amazon – you may not be able to find all the best products in your niche with their own affiliate program. Many programs also don’t have the site-wide cookie that Amazon does, which allows you to earn commissions even when someone buys a product several clicks in.

Ad Platforms

Many affiliate sites are already making money by serving ads. However, if you’re not, and your income was primarily through Amazon Associates, it’s something to seriously consider.

Google AdSense is one of the biggest and most notable ad programs, currently used by more than 10 million websites.

Ad platforms like AdSense or Ezoic are popular because all you have to do is paste a bit of code on your site, and they will optimize and run ads, and you get paid for it. It’s a low-effort way to start monetizing your site traffic.

The major downside is that it takes away some control over the look and feel of your site. Some site owners would rather not show ads, which can look spammy and out of place. It can also have a negative impact on site speed, again hurting customer experience and potentially SEO.

Sell Your Own Products via FBA

Another alternative is to move from only promoting other peoples’ products, to selling your own.

This is obviously a bigger pivot than the previous options. Switching to another affiliate network just requires you to find new affiliate programs, swap out some links, and potentially re-write some content. While signing up to AdSense or Ezoic requires just a change in site design.

Selling your own products requires more work to get rolling, but has the payoff of higher revenue and more control over your business in the end.

What is FBA?

FBA is Fulfilled By Amazon, Amazon’s fulfillment network for the third-party marketplace. It presents a convenient shortcut for anyone who wants to start selling products online, by taking care of a lot of the cumbersome tasks involved in taking products from Point A (supplier/manufacturer) to Point B (the customer).

With FBA, you arrange for products to be shipped to Amazon’s warehouses, where they handle storage, packing, picking, shipping to the customer, as well as returns and customer service. 

av

This allows you to focus on marketing and getting your products in front of people – much like affiliate marketing, except you have much more control over, and return from the revenue stream.

Why FBA?

So why would you want to pivot and sell your own products?

To start with, there’s no need to choose one or the other. You can absolutely monetize your site with a mix of both. There’s nothing wrong with having a bunch of articles reviewing products that you earn affiliate commissions on, as well as having your own product(s) you promote.

This is actually an extremely effective way to run your business. It gives you a much more diversified source of revenue. Anyone whose eggs were all in the Amazon Associates basket prior to April will surely know the value of diversification.

Selling your own products gives you more control over your business. It gives you something to promote that you actually own, rather than renting part of the revenue from someone else (Amazon, for example). 

Affiliate revenue is great because of the low overhead and passive income, but it’s smart to supplement that with a more solid revenue model.

As for why FBA and Amazon in particular, over selling directly on your site? One reason is the ease at which you can sell products online with FBA. You almost certainly need to hire a team to manage sales and fulfillment if you’re responsible for the whole package, from storage to order management and shipping. 

But with all that Amazon takes care of for you with FBA, you can often operate as a solopreneur, as many affiliate marketers are already.

Another plus is the customer base Amazon has. This is why FBA, at its core, is very much like running an affiliate site. The hardest part is getting initial traction. Once you do, whether it’s ranking in Google Search or Amazon Search, people are going to find you by themselves, and you’ll make money passively. No need to worry about customer acquisition.

Why Affiliate Marketers Are in the Perfect Position to Launch on Amazon

Pivoting or diversifying to selling FBA products is particularly interesting for people running niche sites, as they’re in the perfect position to get quick traction on Amazon.

Here’s why.

The biggest problem for FBA sellers, and the reason many people struggle to get off the ground, is getting traffic to products.

When you first launch a product, it has zero visibility. In order to get your product to rank and sell, you need sales in the first place. Which you can’t get if no one can see your product.

fulfillment network

For most sellers, this means pumping a large sum of money into Amazon Ads, Facebook Ads, Google Ads, or full-price rebates to get the initial sales kick needed to start selling organically. Launches are not cheap – the days of starting an Amazon business with $200 and a dream are over.

Now imagine you have a successful website that already gets a lot of organic traffic. You’re in a unique position to launch products on Amazon, because you already have a customer base. 

No need for huge advertising costs for your product launch – simply put your product in front of the people who are already coming to your site.

Even better if you have an email list, a targeted Facebook audience, or any other assets you can use to drive traffic.

This is a position that other Amazon sellers dream about, while they’re sinking thousands of dollars into every product launch, just to scrape the sales necessary to get to the front page.

How to Start Selling on Amazon FBA

There are some steps to start selling products with FBA that are different to what you’re used to, but it’s not as big a learning curve as you’d think.

The biggest step is sourcing your products and dealing with suppliers – however, if you’ve been running a site for a while and outsourcing content, this isn’t too much different to ordering content and dealing with writers. The fundamentals are all the same.

Here are the broad strokes to starting out with physical products on FBA.

Pick the right products

First thing is, you need to choose what to sell. 

Obviously you’ll want to sell something that’s part of your niche. Ideally it will also be something you have a decent amount of content on.

For example, let’s say you’re going to sell testosterone supplements. If you have content that ranks well about testosterone and testosterone supplements, you can pivot your content to promote your own product. You’re well-positioned since you have a targeted audience looking for what you have to sell already.

You’ll also want to do a little market research. Sure you may be ranking for “best [product name]”, but if there are a lot of well-known products here by big brands, it’s going to be hard to get much traction for your product.

Use an Amazon product research tool to check the demand for products on Amazon search. You’ll want to make sure that the product(s) you choose have keywords with a lot of search volume, and that the products ranking for these keywords aren’t too ingrained in the SERP. 

Hamilton

Reviews are a good indicator of competitiveness. If you’re up against products with thousands of reviews, it will be tough going. 

niche site

If you can find a category with high sales potential and products ranking have low reviews, you’re on to a winner.

Source your products

Next, and probably the task with the most effort required, is sourcing a manufacturer for your product.

The most common way to find people to supply products is SaleHoo or Alibaba. These marketplaces have just about every kind of product available in wholesale, direct from the manufacturer or supplier.

The first step is to search for the kind of product you want to sell. You’ll see the cost per unit for each product, as well as minimum order quantities.

point b

From here you can contact the supplier to make an order, as well as discuss alterations to your product.

A few things you want to keep in mind when sourcing products are:

  • Cost: you need to ensure that, after shipping costs and all Amazon fees are applied, you still have a healthy profit margin while selling your product at a competitive price.

  • MOQ (minimum order quantities): some products might look like they have a really attractive price, until you realize you need to order at least 10,000 units.  Low minimum order quantities means less risk, and less overhead required.

  • Check the supplier’s history and ratings, to ensure you’re getting something from an experienced and qualified supplier.

You should order a sample before committing to an order, so you can see for yourself what you’re going to get, and what changes may need to be made. Additionally, pay for an inspection service when you make an order, to ensure the products that get shipped to Amazon are top quality.

Use your knowledge of the niche to make the next best-seller

There’s one more product creation step after deciding what to sell and finding someone to make it for you – differentiating yourself from the competition.

You don’t have to create something completely new from scratch, but you also don’t want to sell something right off Alibaba with your label slapped on it. Chances are, someone else on Amazon is selling the exact same thing.

What you want to do is come up with a small improvement or two and have your supplier make the changes. This is another area you’re in a great position to launch your own product.

If you’ve been producing and publishing content related to your product already, you’ll be aware of some of the common pros and cons for competing problems. Find a common thread in the negatives column of all your product reviews? There you go, you’ve got a great idea for a selling point over the competition.

List & optimize for Amazon search

Once you have your product ready to go, you’ll need to list your product on Amazon.

A big part of creating your product listing is optimizing your keywords for Amazon search. Again, if you’ve been running a site and optimizing for Google SEO, this won’t be an unfamiliar process. 

Much like Google SEO, you want to sprinkle keywords throughout your listing copy, so the search engine knows what your product is about. The highest-volume, most targeted keywords should be featured most prominently – your product title is the most valuable real estate. 

Real estate

Don’t forget to research as many long-tail keywords as you can, and include these throughout your product listing. Doing so will help you appear for more searches, leading to more organic traffic and sales.

SaleHoo

There are many keyword research tools out there to help you find and prioritize keywords. You can most likely use the same tool you used for product research to decide which keywords to target high up in your listing copy, as well as to find long tails.

Promote your product launch

Finally, you need to let people know about your product. Relatively speaking, this is the easy part for affiliate marketers.

Most sellers don’t have traffic streams at their disposal for product launches. Even seasoned sellers. That leads to needing to spend a huge chunk of money to get in front of people.

With a niche site getting traffic, this is not a worry. You’ve got the traffic, now you just need to send them to your product.

A great idea is to add a popup to your site (or to a collection of pages, depending how niche your product is), offering a discount to your audience to purchase your product on Amazon. 

www.change.org/p/jeff-bezos-amazon-affiliate-want-their-rates-back

If you have an email list, send out a couple of blasts to your list.

Of course you’ll also want to mention your product in any related content. Have a “top 10 [x]” post for your product? Put yours at #1.

These are ways you can start generating sales right away on Amazon while still breaking even. Most Amazon sellers only dream of product launches that are also profitable.

If you want to go all-in on your product launch, and you’ve had a Facebook Pixel on your site collecting data, you can run a Facebook Ads campaign to promote your launch as well. Facebook Ads can take a lot of money to run, but if you’ve already got a targeted collection of data (such as Pixel data or an email list), this cost is cut down significantly.

Final Thoughts

To sum up, Amazon is a great traffic source for selling products online. The problem is that, usually, it costs a lot to launch a product and rank high enough to be able to tap into that traffic source.

This is why affiliate sites are perfectly positioned to start selling their own products via Amazon FBA. You have your own way to generate traffic (which the majority of Amazon sellers don’t), as well as knowledge of the niche and related topics.

By using one traffic source (your site’s traffic) to tap into another (Amazon search), you’ll multiply your earning power, while building a more diversified business that isn’t at risk so much from snap changes like Amazon’s affiliate commission cuts.

 

Alibaba

About the Author

Andrew Buck is the head of content at LandingCube, a software tool for Amazon sellers marketing on external traffic channels. He comes from down under in Hamilton, New Zealand, but now lives as a digital nomad in Southeast Asia. When he’s not writing about Amazon selling, he spends time working on his own affiliate sites, as well as practicing mixed martial arts.

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5 Best LMS Plugins For WordPress (Create Online Courses Easily)

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Are you looking for a way to share what you know with the world? Do you also want to make a passive income by simply sharing your knowledge? If so, you could benefit from a learning management system (LMS) plugin.

These tools give you the freedom and flexibility to create online lessons about virtually anything. Why not show off your cooking skills and make money while you’re at it? You can also show new customers how to use your SaaS product with course-inspired guides. Online universities and non-profits can also benefit from using a WordPress LMS plugin.

If you want to grow your business or start a new website with paid courses, you’ll need an LMS capable of more than designing lessons. Ideally, you want a resource that will give you the option to create subscriptions and interactive quizzes, all while accepting diverse payment options to accommodate your customers.

We know that there are many options if you search for learning management systems, so we will take the guesswork out of it and show you our pick for the top 5 best LMS plugins for WordPress.

1.MemberPress

Member-Press-2

Our top spot goes to MemberPress, which initially only handled membership and subscription-based websites. Now, with the power of their new course builder, we think you would be hard-pressed to find a better complete package if you’re starting from scratch.

This tool allows you to quickly and easily create LMS courses for WordPress. The drag and drop builder makes it super easy to customize your lessons, build a curriculum, and design your courses’ look and feel.

What we like most about this plugin is the accessibility. The Classroom Mode feature makes it easy for beginners to get their bearings and start creating. You can disable this mode when you get more comfortable with the software, and that’s where the fun begins.

Other features worth noting include:
– Create personalized rules so users can mix and match courses
– Track the progress of your customers/students in real-time
– Generate more sales by creating landing pages if a user goes to a page outside of their subscription level.
– Works with all WordPress Themes
– Share custom coupons to reward customer loyalty

2.LearnDash

<img src="LearnDas
LearnDash is another popular LMS plugin for WordPress that comes loaded with helpful features for schools and businesses. Many reputable companies use this tool due to the speed, features, and easy to use course design.

You can make small, one-off courses for your product or full comprehensive lessons with tests after each section. The most notable feature is the ability to release content to users on a timed basis, similar to an email drip campaign. A customer can access the content in each course as they progress and unlock more resources to make the most of what they learn.

Other key features include:
– Dynamic forums limit the need for extra plugins, which can speed up your site
– Create groups for a classroom-style teaching experience
– Award Licenses for taking part in classes of your choice

3.Sensei

Sensei
Sensei is an LMS by Automattic, who is most well known as the creators of WooCommerce and WordPress. Out of the box, this plugin doesn’t have as many features or benefits as the plugins we’ve mentioned so far. However, if you use it with WooCommerce, you’ll have a powerhouse capable of handling various lesson types and structures.

We recommend that new WooCommerce customers start with this program if they want to get all of the benefits of creating online courses without coding. This plugin will help you build a basic lesson plan, with some additional options for those who want to add more value to their product.

If your goal is to start a brand new website where you sell online courses for profit, you may want to consider another plugin. But if you’re trying to add quick lessons for new users that buy products from your store, Sensei will fit right in with your business structure.

4.Tutor LMS

tutorlms
Tutor LMS is a well-known plugin that has plenty of great features that make it worth your time. The drag and drop builder makes assembling a new course from scratch quick and easy. We also appreciate the fact that you can control enrollment periods and class sizes from within the plugin. This addition helps people who want to start an educational website, but don’t know how to track users and time spent in each course.

Another feature worth mentioning is the ability to pay commissions, fees, and other expenses directly from your earnings. Instead of moving the money you make elsewhere and sorting out your payments, you can set it and forget it with Tutor LMS.

You can look forward to other benefits such as:
– Track your analytics to see how people are spending their time in your lessons. Make changes and fine-tune the learning experience.
– Integrates with a wide variety of themes, which reduces the chance of complications upon installation.
– Create personalized quizzes with random order questions, time limits, automated results, and more.

5.WP Courseware

WP-Courseware
WP Courseware is one of the oldest LMS plugins on WordPress. It was created in 2012 and has evolved dramatically since that time. You’ll get all of their tools in one package, so this is a good choice for someone that wants to buy their software and get started.

You can create and personalize courses to meet your needs while quickly collecting customers’ payment by connecting your Stripe or Paypal account directly to the plugin.

We like that they don’t charge creators money when someone invests in one of their lessons. They believe that the profits belong to the business owner, and that’s appreciated.

The plugin comes with all of the features you would expect from an LMS software and a couple of surprises. Including:
– Detailed training material, including a tutorial for turning your idea into a profitable course.
– Give team members instructor roles so they can design lessons for your audience.
– WP Courseware handles all of the emails and notifications to your users, saving you time and money.

Conclusion

It’s easy to see why these plugins are so popular among business owners and educational institutions. They are known as the best LMS plugins for WordPress due to their rich features, compatibility, and accessibility.

Out of the 5 we listed today, MemberPress gives you the most bang for your buck. But, at the end of the day, it’s up to you to decide which LMS plugin is right for your business. Spend some time thinking about your goals and how you want to use this software to grow your brand.

Before long, you’ll have a full-fledged online course where your users can get additional value from your brand, which leads to increased social proof, sales, and engagement.

Syed Balkhi is an award-winning entrepreneur and online marketing expert. He is the co-founder of OptinMonster, WPBeginner, MonsterInsights, and WPForms.

The post 5 Best LMS Plugins For WordPress (Create Online Courses Easily) first appeared on John Chow dot Com.

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Tips for Integrating Chatbots into your Marketing Strategy

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We have all been on a website and had a chat box pop up and ask us if there is anything that we need help with. More often than not, the person who we start chatting to is not a person at all.

Chatbots are computer programs that have been designed to have a conversation with a person in a way that makes it seem they are talking to another person. How natural the conversation will be depends on the sophistication of the chatbot technology.

Chatbots are useful tools for all kinds of businesses and can provide a number of marketing benefits. They are easy to design too, especially with an intuitive chatbot builder at hand.

This article will explain four useful tips for integrating chatbots into your business marketing strategy.

artificial intelligence

Choose the right chatbot to suit your needs

The first thing you must do when planning to integrate chatbots into your marketing strategy is to identify your goals. The type of chatbot that you will need to use will depend on the objectives that you set out to achieve. A simple chatbot can be used to answer frequently asked questions. They are easy to design and implement and will recognize keywords and phrases in questions and will be able to give the appropriate answer from a pre-programmed list. Booking.com uses a relatively unsophisticated chatbot to answer FAQs about hotel check-in policies, payment options and other basic information. The chatbot’s answers use natural language like “How can I help you?” or “Is there anything else today?”

More complex engagements require a more highly sophisticated ai chatbot which is able to learn from dialogues in order to engage with customers at a far superior level. AI chatbots can be used at every stage of an outreach marketing campaign. AI chatbots are able to evaluate leads and determine whether that lead is a potential customer. Not all people who show interest in your product or visit your website are genuine potential customers and so a sophisticated AI chatbot are able to hone in on the best quality leads which will enable you to more accurately target your marketing campaign. Once a lead has been determined to be a potential customer, chatbots can be used to make the initial sales approach and analyze customer responses.

Sophisticated AI chatbots will learn what approach customers react positively to and are designed to adapt accordingly. 

Use chatbots for 24/7 customer enquiries

As in the case of Booking,com as explained above, one of the easiest but also most effective ways to use chatbots is to answer customer enquiries. One huge benefit of this is that you can respond to customers any time of the day without having to hire extra staff to deal with out of hours enquiries. A simple chatbot can be integrated into your business’s website through a built-in messenger tool and customers can make direct enquiries without having to email or call you. Customers have been shown to much prefer the back and forth interaction with a chatbot rather than a traditional FAQ page on your website. Facebook offers a chatbot service to businesses through the Facebook Messenger program and can be used either on their Facebook business page or integrated directly onto their website. This service can answer customer queries about operating hours, give online quotes, and take food orders for restaurants that offer delivery services.

Use chatbots for fun customer interaction

Chatbots can be used for far more than just given information or answering customer enquiries and one great way to integrate chatbots into your marketing strategy is to create an enjoyable customer experience. You only need to look at how people chat to Siri or Alexa to see that a conversation with a chatbot can be really fun. A fun chatbot experience can help to create a good feeling towards your brand or business. Fashion brands use visually-aided chatbots to enhance the customer experience. The chatbot assists online shoppers through each step of the process in the same way a stylist would, asking questions like “What kind of collar do you prefer?” and then showing the customer different photos to choose from which would then take the chatbot onto the next step, and so on until the perfect fashion item is chosen. Visually-aided chatbots are also great for recipe websites where users can choose different ingredients and the chatbot can suggest other compatible ingredients and popular recipes. Identifying what your customers would enjoy and designing your chatbots accordingly is key to integrating chatbots into your marketing strategy.

Match the chatbot’s tone with your products or services

Whilst the whole point of chatbots is to imitate a person, it is important that it is designed to communicate in a way that is in fitting with your business and the chatbot’s purpose. What this means in practice is that a chatbot should speak in the same way that you or your employees would speak if it was you who was having the interaction. For recipe or fashion websites, the tone of the chatbot can be informal and even playful. Added little remarks will make the customer experience more fun. Take the recipe and fashion website examples, a little comment from the chatbot like “That sounds delicious!” or “That style would really suit you!” can enhance the experience. In the Booking.com example, it is not necessary to add little comments like these as people are just looking for important information and could be annoyed by unnecessary chatbot exclamations. Some businesses require chatbots with a far more formal tone in order to convey a more serious message or service. Lawfirms, for example, who use chatbots for client enquiries should integrate polite and informative chatbots that communicate with clients in the same way that anybody working at the law firm would. Likewise, visually-aided chatbots should not be used for businesses like these where a serious and professional impression needs to be made.

Booking.com

Chatbots are a brilliantly innovative way to enhance your customer experience and there are a huge number of ways to integrate them into a comprehensive marketing strategy. The evolution of chatbots is changing how businesses reach out to potential new customers and how businesses and customers engage with each other. Identify your chatbot needs and integrate a chatbot that meets your marketing objectives and fits your business’s message.

The post Tips for Integrating Chatbots into your Marketing Strategy appeared first on Zac Johnson.

We hope you enjoyed this.

Marketing Set up for the Target Group vs Marketing Without Settings

This may be of interest to you.

Marketing that’s made for everyone (massive marketing), and not the target group, is the one used in traditional marketing, while the one that’s set for the target group was established with digital marketing. A marketing campaign that’s set up to the target group is cheaper and more effective to reach the goal – to sell a product or service.

Marketing strategy is a very important segment for anyone starting a new business. You should know that over the years, many companies have switched from so-called mass marketing to one that aims at the target group.

Depending on your product and business model, you can adopt either of the two strategies mentioned. However, you should know that marketing will be more effective for you if you target your consumers. That’s why some of the most famous companies use this strategy.

google

How to Target the Right Consumer Group for Your Business?

Segmentation is one of the most important processes in a marketing targeting campaign because it allows you to reach consumers who are really interested in your product.

Namely, before you start a marketing campaign, it’s necessary to do market research in order to get an image of the ideal customer.

Some items that will help you have a picture of your ideal customer may be the following:

  • Customer age (from-to)
  • Gender (both or only one)
  • Degree of education
  • Marital status
  • Annual income
  • Religion
  • Location
  • Income class
  • Occupation
  • Ethnic origin
  • Or anything else you need to know for your product or service

What Else Is Audience-Targeted Marketing Good For?

Any business that’s in its infancy faces the problem of showing its products or services to the right audience. The problem is that most don’t have enough financial resources to invest in marketing in order to reach a wide range of audiences.

However, today you don’t need huge financial resources to reach the target group. Digital marketing gives you the option of advertising through content (native ad) that you can run with a budget that’s accessible to everyone.

When you start a business, it’s always better to narrow your focus, because it won’t only help you save money, but will also help you build a stronger business reputation and plan an effective strategy for reaching your target group. In this way, your business will be more efficient, more profitable, you’ll build a loyal customer base, and build a long-term business.

Monastic Living

Mass Marketing vs Targeted Marketing

Mass marketing, as the name says itself, is trying to reach as many people as possible. In mass marketing, the focus is on numbers, while targeted marketing tries to reach a segmented or specific audience.

Mass Marketing at a Glance

The easiest way to explain this type of marketing is that it’s similar to throwing a net into the river to catch as many fish as possible. This means that you’ll need a bigger net, a bigger boat, and also a lot of hands to help you. As this type of marketing is open to everyone, you’ll catch a variety of “fish”, both large and small, of different species.

Marketing channels in non-target marketing are usually of the traditional type, such as radio, television, magazines, and newspapers. This strategy focuses on low cost to drive high sales.

Advantages and Disadvantages of Mass Marketing

Advantages

  • It reaches a wide range of audiences
  • Maximum exposure to the product/service

Disadvantages

  • It isn’t economically viable – it’s expensive
  • It’s difficult to measure its effectiveness
  • The profit margin is usually low
  • It takes a lot of manpower to realize it

Audience-Targeted Marketing

Unlike mass marketing, where you only display an ad to a wide circle of audiences, targeted marketing focuses on certain consumer criteria, i.e. to a refined and segmented target group.

With this type of marketing, the market is divided into segments or demographic data. So, you show and sell your products or services to a smaller audience, but to one who’s interested in them.

Targeted marketing takes time to develop, but it’s easier to measure its success than mass marketing.

Advantages and Disadvantages of Marketing Tailored to the Target Group

Advantages

  • Targeted marketing is cheaper and more affordable
  • It offers a large profit margin
  • It offers a better chance of overtaking the competition
  • It’s easy to build loyal customers with its help because this marketing is tailored to their needs

Disadvantages

  • It often takes time to see results, mostly due to the testing that must be performed
  • Determining the target market requires a lot of planning and strategy

Every brand in the market is looking for the most efficient way to reach a wide audience. As a starting point, the best approach you might want to consider is targeted marketing, as it gives you the flexibility to reach an audience that might be interested in your products or services.

Unlike mass marketing, which relies mainly on traditional tools of presentation (television, radio, print media…), targeted marketing uses the power of technology and the Internet to reach a wide range of target groups. 

Using the Internet implies that some of the basic things brands choosing this marketing technique need to have are a website, social media accounts, Google ads, etc. Before they even think of results they can achieve via these tools, brands have to make sure that their online presentations are visible at all times. For that, they need quality hosting.

To run good marketing campaigns, brands need to build a dynamic website, so there’s a big chance it will require the MySQL database. The combination of MySQL database and MySQL servers supporting it is a winning combination. Make a little research and select an option that fits your needs the best. Support options that MySQL hosts have, as well as other features (uptime, response…), will help you develop successful projects.

All in all, MySQL is one of the most used relational database management systems and relatively easy to work with. But, in order for your website to be fast and smooth, servers mustn’t lag behind.

Also, audience-targeted marketing saves time and money during a marketing campaign, but it takes a lot of research and strategies to be able to determine the right segments to target your audience.

Why Should You Embrace Audience-Targeted Marketing?

1) High conversion rate: One of the reasons why you should adopt this type of marketing is that it brings a high conversion rate compared to mass marketing.

2) The metric is clear: Targeted marketing can be easily measured in terms of the results it delivers.

3) You give the audience what it wants: It offers your products and services only to those who might be interested in your offer.

The post Marketing Set up for the Target Group vs Marketing Without Settings appeared first on Zac Johnson.

We hope you enjoyed this.

Goal Planners & Journals for Creating Success

This may be of interest to you.

 

“Without leaps of imagination or dreaming, we lose the excitement of possibilities.” ~Gloria Steinem

Do you make lists, use a digital planner, mindmaps, a whiteboard, spreadsheets, are you a doodler or do you GEEK OUT over planners & journals and have a creative flair for planning – or do you WISH you did?

📅📚🖍📖✍

 

What’s your goal planning style?!

 

Goal Planning Journals


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MY goal planning strategy hasn’t been working for me…

So it’s time for a change!

I’ve had a successful, profitable business for over 23 years, so obviously what I’m doing IS working – to an extent, at least. 😉

What I’m finding though, is no matter how productive or how profitable my day is, I’m not getting to the BIG goals. Or I haven’t been making room in my schedule or routine for the things I really want to accomplish in my life & business.

Do you get caught up in the “dailies” just checking off tasks?

More often than not, that’s me. 🙋‍♀️

I’ve been using Evernote for quite a few years now, mainly because it syncs EVERYTHING (all my projects, my grocery list, you name it) across ALL my mobile devices & laptop computers.

It has a lot of great features including checklists, goal templates and nested notebooks to keep all of your projects neatly organized and easily accessible.

But lately I’ve been craving a more hands-on goal setting and goal planning experience, with more visual inspiration.

I’m keeping Evernote (because it works!) but I’m adding in hands-on paper journals & goal planners with lots of color & creativity. ‍🎨 – which is proving to bring back the FUN to goal setting & project planning!

 

Here’s what is currently spread out across my planning desk:

First, my two FAVORITE goal-setting planners…

I always pick UNDATED planners & journals, by the way. What about you – do you prefer dated day-planner style, or something you can pick back up anytime without losing dating pages?

Dated or Undated, comes in a variety of colors & cover styles: Deluxe Law of Attraction Life Planner – A 12 Month Journey to Increase Productivity, Passion, Purpose & Happiness – Happy Weekly Goal Planner, Organizer & Gratitude Journal + Planner Stickers (LOVE this one!)

United StatesVision Board

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⭐⭐⭐⭐⭐ TOP Favorite: “Life Coach In A Book” undated 90-day Motivation & Success Planner for SERIOUS fast-track goal planning! ✅

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Over 200 unique stickers, handrawn & FUN for inspiration and positivity, to liven up my journaling & planning 🤸 with lots of COLOR and pick-me-ups!

project planning toolsUnited States

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ERASABLE gel pens in lots of colors – because I was nervous about messing up my journal w/ink 😅 and erasable pens gave me the FREEDOM to PLAY in my goal planners more!

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Fun stencils, to liven things up in my planners or journal pages – and also to use on other creative projects (flower pots, picture frames, etc). Love these!

Attraction Life Plannerblog planner Essentials Weekly PlannerHappy Weekly Goal Planner

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Because I wanted to get 🎨 COLORFUL about it!!

onlinePlanner

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I recently ordered this blog planner & book set but haven’t had a chance to dig in yet: CREATE Blog and Editorial Planner: Create Exceptional Content, Get More Done and Smash Through Your Blogging Goals 💥

+ Intensive Biz Playbook & Planner: Scale Your Online Business, Create Explosive Growth and Build a Brand You Crave ❤

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ALL the stickers! 🤩

Planner Stickers – Wake Up Kick Ass (Set of 150 Stickers)

Attraction Life Plannerblog planner

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Classic Sticker Book Edition 4 (492 Stickers). Decorative and Cute Stickers for Customizing Planners, Notebooks, and More

Essentials Weekly PlannerHappy Weekly Goal Planner

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Essentials Weekly Planner Stickers (Set of 575 Stickers)

mobile devicesonline

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Creative Planner Stickers (1k+ pcs Value Pack) – New Functional & Decorative Designer Stickers for Bullet Journals, Planners & Calendars for Happy Planning

Plannerproject planning tools

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That’s a quick tour of all the FUN & creative goal-setting and project planning tools in front of me right now, and I absolutely cannot wait to dig in and get colorful & visual with it all!

My goal: to create something between a Vision Board and a Planner – like a “vision book” 🙂 that helps me visualize my projects, my plans and my GOALS in a way that lights that FIRE of motivtaion & excitement in me… all over again! 🔥

 

What’s working for you, and what isn’t?

I’d love to hear about or SEE what you’re using!

How do you map out your most ambitious goals and long-term plans, and how do you manage your current projects and immediate goals?

Drop a comment and let’s inspire each other with some FUN goal planning apps, strategies & ideas!

Best,
Vision Board

 


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Attraction Life Planner blog planner Essentials Weekly Planner Happy Weekly Goal Planner

We hope you enjoyed this.

Goal Planners & Journals for Creating Success

This may be of interest to you.

 

“Without leaps of imagination or dreaming, we lose the excitement of possibilities.” ~Gloria Steinem

Do you make lists, use a digital planner, mindmaps, a whiteboard, spreadsheets, are you a doodler or do you GEEK OUT over planners & journals and have a creative flair for planning – or do you WISH you did?

📅📚🖍📖✍

 

What’s your goal planning style?!

 

Goal Planning Journals


(adsbygoogle = window.adsbygoogle || []).push();

 

MY goal planning strategy hasn’t been working for me…

So it’s time for a change!

I’ve had a successful, profitable business for over 23 years, so obviously what I’m doing IS working – to an extent, at least. 😉

What I’m finding though, is no matter how productive or how profitable my day is, I’m not getting to the BIG goals. Or I haven’t been making room in my schedule or routine for the things I really want to accomplish in my life & business.

Do you get caught up in the “dailies” just checking off tasks?

More often than not, that’s me. 🙋‍♀️

I’ve been using Evernote for quite a few years now, mainly because it syncs EVERYTHING (all my projects, my grocery list, you name it) across ALL my mobile devices & laptop computers.

It has a lot of great features including checklists, goal templates and nested notebooks to keep all of your projects neatly organized and easily accessible.

But lately I’ve been craving a more hands-on goal setting and goal planning experience, with more visual inspiration.

I’m keeping Evernote (because it works!) but I’m adding in hands-on paper journals & goal planners with lots of color & creativity. ‍🎨 – which is proving to bring back the FUN to goal setting & project planning!

 

Here’s what is currently spread out across my planning desk:

First, my two FAVORITE goal-setting planners…

I always pick UNDATED planners & journals, by the way. What about you – do you prefer dated day-planner style, or something you can pick back up anytime without losing dating pages?

Dated or Undated, comes in a variety of colors & cover styles: Deluxe Law of Attraction Life Planner – A 12 Month Journey to Increase Productivity, Passion, Purpose & Happiness – Happy Weekly Goal Planner, Organizer & Gratitude Journal + Planner Stickers (LOVE this one!)

United StatesVision Board

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⭐⭐⭐⭐⭐ TOP Favorite: “Life Coach In A Book” undated 90-day Motivation & Success Planner for SERIOUS fast-track goal planning! ✅

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Over 200 unique stickers, handrawn & FUN for inspiration and positivity, to liven up my journaling & planning 🤸 with lots of COLOR and pick-me-ups!

project planning toolsUnited States

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ERASABLE gel pens in lots of colors – because I was nervous about messing up my journal w/ink 😅 and erasable pens gave me the FREEDOM to PLAY in my goal planners more!

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Fun stencils, to liven things up in my planners or journal pages – and also to use on other creative projects (flower pots, picture frames, etc). Love these!

Attraction Life Plannerblog planner Essentials Weekly PlannerHappy Weekly Goal Planner

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Because I wanted to get 🎨 COLORFUL about it!!

onlinePlanner

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I recently ordered this blog planner & book set but haven’t had a chance to dig in yet: CREATE Blog and Editorial Planner: Create Exceptional Content, Get More Done and Smash Through Your Blogging Goals 💥

+ Intensive Biz Playbook & Planner: Scale Your Online Business, Create Explosive Growth and Build a Brand You Crave ❤

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ALL the stickers! 🤩

Planner Stickers – Wake Up Kick Ass (Set of 150 Stickers)

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Classic Sticker Book Edition 4 (492 Stickers). Decorative and Cute Stickers for Customizing Planners, Notebooks, and More

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Essentials Weekly Planner Stickers (Set of 575 Stickers)

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Creative Planner Stickers (1k+ pcs Value Pack) – New Functional & Decorative Designer Stickers for Bullet Journals, Planners & Calendars for Happy Planning

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That’s a quick tour of all the FUN & creative goal-setting and project planning tools in front of me right now, and I absolutely cannot wait to dig in and get colorful & visual with it all!

My goal: to create something between a Vision Board and a Planner – like a “vision book” 🙂 that helps me visualize my projects, my plans and my GOALS in a way that lights that FIRE of motivtaion & excitement in me… all over again! 🔥

 

What’s working for you, and what isn’t?

I’d love to hear about or SEE what you’re using!

How do you map out your most ambitious goals and long-term plans, and how do you manage your current projects and immediate goals?

Drop a comment and let’s inspire each other with some FUN goal planning apps, strategies & ideas!

Best,
Vision Board

 


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Attraction Life Planner blog planner Essentials Weekly Planner Happy Weekly Goal Planner

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Goal Planners & Journals for Creating Success

This may be of interest to you.

 

“Without leaps of imagination or dreaming, we lose the excitement of possibilities.” ~Gloria Steinem

Do you make lists, use a digital planner, mindmaps, a whiteboard, spreadsheets, are you a doodler or do you GEEK OUT over planners & journals and have a creative flair for planning – or do you WISH you did?

📅📚🖍📖✍

 

What’s your goal planning style?!

 

Goal Planning Journals


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MY goal planning strategy hasn’t been working for me…

So it’s time for a change!

I’ve had a successful, profitable business for over 23 years, so obviously what I’m doing IS working – to an extent, at least. 😉

What I’m finding though, is no matter how productive or how profitable my day is, I’m not getting to the BIG goals. Or I haven’t been making room in my schedule or routine for the things I really want to accomplish in my life & business.

Do you get caught up in the “dailies” just checking off tasks?

More often than not, that’s me. 🙋‍♀️

I’ve been using Evernote for quite a few years now, mainly because it syncs EVERYTHING (all my projects, my grocery list, you name it) across ALL my mobile devices & laptop computers.

It has a lot of great features including checklists, goal templates and nested notebooks to keep all of your projects neatly organized and easily accessible.

But lately I’ve been craving a more hands-on goal setting and goal planning experience, with more visual inspiration.

I’m keeping Evernote (because it works!) but I’m adding in hands-on paper journals & goal planners with lots of color & creativity. ‍🎨 – which is proving to bring back the FUN to goal setting & project planning!

 

Here’s what is currently spread out across my planning desk:

First, my two FAVORITE goal-setting planners…

I always pick UNDATED planners & journals, by the way. What about you – do you prefer dated day-planner style, or something you can pick back up anytime without losing dating pages?

Dated or Undated, comes in a variety of colors & cover styles: Deluxe Law of Attraction Life Planner – A 12 Month Journey to Increase Productivity, Passion, Purpose & Happiness – Happy Weekly Goal Planner, Organizer & Gratitude Journal + Planner Stickers (LOVE this one!)

United StatesVision Board

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⭐⭐⭐⭐⭐ TOP Favorite: “Life Coach In A Book” undated 90-day Motivation & Success Planner for SERIOUS fast-track goal planning! ✅

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Over 200 unique stickers, handrawn & FUN for inspiration and positivity, to liven up my journaling & planning 🤸 with lots of COLOR and pick-me-ups!

project planning toolsUnited States

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ERASABLE gel pens in lots of colors – because I was nervous about messing up my journal w/ink 😅 and erasable pens gave me the FREEDOM to PLAY in my goal planners more!

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Fun stencils, to liven things up in my planners or journal pages – and also to use on other creative projects (flower pots, picture frames, etc). Love these!

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Because I wanted to get 🎨 COLORFUL about it!!

onlinePlanner

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I recently ordered this blog planner & book set but haven’t had a chance to dig in yet: CREATE Blog and Editorial Planner: Create Exceptional Content, Get More Done and Smash Through Your Blogging Goals 💥

+ Intensive Biz Playbook & Planner: Scale Your Online Business, Create Explosive Growth and Build a Brand You Crave ❤

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ALL the stickers! 🤩

Planner Stickers – Wake Up Kick Ass (Set of 150 Stickers)

Attraction Life Plannerblog planner

amzn_assoc_tracking_id = “clicknewz-20”;
amzn_assoc_ad_mode = “manual”;
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amzn_assoc_placement = “adunit”;
amzn_assoc_linkid = “159bf582d50d99e4829d74c6d65399f3”;

 

Classic Sticker Book Edition 4 (492 Stickers). Decorative and Cute Stickers for Customizing Planners, Notebooks, and More

Essentials Weekly PlannerHappy Weekly Goal Planner

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Essentials Weekly Planner Stickers (Set of 575 Stickers)

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Creative Planner Stickers (1k+ pcs Value Pack) – New Functional & Decorative Designer Stickers for Bullet Journals, Planners & Calendars for Happy Planning

Plannerproject planning tools

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amzn_assoc_placement = “adunit”;
amzn_assoc_linkid = “aa6b2d86ac1320d3883d70261591e1ce”;

 

That’s a quick tour of all the FUN & creative goal-setting and project planning tools in front of me right now, and I absolutely cannot wait to dig in and get colorful & visual with it all!

My goal: to create something between a Vision Board and a Planner – like a “vision book” 🙂 that helps me visualize my projects, my plans and my GOALS in a way that lights that FIRE of motivtaion & excitement in me… all over again! 🔥

 

What’s working for you, and what isn’t?

I’d love to hear about or SEE what you’re using!

How do you map out your most ambitious goals and long-term plans, and how do you manage your current projects and immediate goals?

Drop a comment and let’s inspire each other with some FUN goal planning apps, strategies & ideas!

Best,
Vision Board

 


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Attraction Life Planner blog planner Essentials Weekly Planner Happy Weekly Goal Planner

We hope you enjoyed this.