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Managing Micro-Influencers on a Performance Plus Basis from Affiliate Summit East 2017

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This was a conference session titled Managing Micro-Influencers on a Performance Plus Basis at Affiliate Summit East 2017, which took place July 30 – August 1, 2017, at the Marriott Marquis Hotel in New York City.

Alison Chew at Affiliate Summit East 2017

Session speaker(s):

  • Alison Chew, Global Director, Strategic Partners, Acceleration Partners

Session description:
Alison Chew will review strategies for identifying the best influencers for your brand and will demonstrate new payment models that close the loop on tracking engagement to clicks, orders and sales.

Experience Level: Beginner
Target Audience: Merchant/Advertiser
Niche/Vertical: Micro-Influencers

Slides: Managing Micro-Influencers on a Performance Plus Basis

If you liked this video, be sure to register for the next Affiliate Summit.

Note: the companies and positions listed above were current as of the time of the conference. Some of this information may have changed since then.

The post Managing Micro-Influencers on a Performance Plus Basis from Affiliate Summit East 2017 appeared first on Affiliate Marketing Blog.

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10 Alternative Affiliate Networks to Clickbank

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If you've listened to much of my training, when it comes to showing you how to find affiliate products to promote quite often I personally refer to the Clickbank Marketplace. The reason I do this is because Clickbank approves virtually everyone (unless you are from Nigeria or some other country outside their approval zones), and they have an amazing selection of products to promote with high commissions.

The other reasons are because most of the money that I make comes from Clickbank and also because they are extremely reliable with their on time payments, and I've built up a good relationship with them over the years.

However, in this blog post I want to share with you a list of other alternatives for you to consider as I don't want my own bias to prevent you from seeing that there is a whole world of affiliate offers to promote outside of Clickbank.

I think joining all 10 of these will be overkill, but billions of dollars in transactions are being made every year through these other networks, and many have fantastic offers that are not available at ClickBank.

I have several affiliate millionaire friends who earn the majority of their income outside of Clickbank, and you may find some of these affiliate marketing platforms very useful to join.

In no particular order, here they are:

1. Rakuten LinkShare

Rakuten LinkShare offers affiliate programs from big brands, but you have to apply to promote them and it’s not always easy to get accepted. Best for those with some experience already. 

Rakuten LinkShare Marketing Rakuten LinkShare has a lot of physical products to promote, including some big-brands. It's not the fastest to sign-up to, or the simplest to navigate, but there's a lot of helpful guidance as you go. 

You have to sign-up with each individual advertiser before you can promote their products. This draws out the process, but also demonstrates that higher-quality is important here.

You can find more information comparing Rakuten LinkShare and Clickbank here
 

2. CJ Affiliate by Conversant

CJ Affiliate by Conversant is easy to use and full of useful stats. There’s a large variety of product types to promote. 

CJ Affiliate by ConversantCJ Affiliate is like Rakuten Linkshare in that you have to apply to individual advertisers, which takes more time than the instant acceptance of many other networks (such as ClickBank). 

However, it’s usually not too difficult to get accepted by most advertisers here; you just have to be a legitimate marketer with ethical practices. 

It’s easy to filter the products here by category, serviceable area, language, currency etc… This makes it very convenient for you to find the best products to promote quickly and painlessly.

CJ Affiliate has a very large variety of products to promote. If you’d like to know exactly how to use CJ Affiliate by Conversant, check out the guide in our free lessons here.

Learn more about how CJ Affiliate compares to ClickBank here.
 

3. ShareASale

ShareASale is another well-known affiliate network with a lot of product options.

ShareASaleIt’s simple and easy to sign up for ShareASale, but it’s not the most straightforward platform for navigating the available features. Search for merchants using the "Merchants" icon at the top, then “Search for Merchants”. You can then filter via keyword, category, or a mixture of information in an advanced search.

It’s not easy to get started joining affiliate programs. You have to verify that you own your website before you can join any of them, which involves placing a key in your website’s header tag. 

A bonus with ShareASale is being able to add products to your "basket," which means you can save information about merchants or products that you’d like to apply for, review, or export later on.

There is quite a wide variety of both physical and digital products on this network. Find out more about how ShareASale directly compares to ClickBank here.

 

4. Market Health

Market Health is best for affiliates looking to promote physical products in health-related niches. Newbie friendly. 

Market HealthMarket Health is an affiliate network with a broad variety of health products. Some of the categories include general health, weight loss, colon health, men’s health, cosmetics, health and beauty, skin care, sports nutrition and others.

It’s super easy to sign up, and the site is extremely straightforward to use. You can browse by product category, you can look at their featured products or you can sort by country/language.  

If your website topic is anything to do with the health niche, then this could be a really great network for you to use. 

Check out the full lesson for more information on Market Health and how it compares to ClickBank.
 

5. Neverblue

Neverblue is a CPA network with a great reputation, but it can be difficult to get accepted. 

NeverblueNeverblue is a very well respected CPA, or cost-per-action, network. This basically means you get a commission when people go and perform an action, such as signing up or entering details into a form.  

Neverblue connects people who want traffic and leads with those who can direct it their way. Neverblue has an incredible reputation. Everywhere I’ve looked, people are very happy with the support and communication, as well as the commissions and integrity.

The trickiest thing about Neverblue is getting accepted. The site is very careful about the potential for fraud and will do a check on everyone before accepting them. In saying that, if you’ve got nothing to hide, just be honest and you’ll be fine. 

The site offers a wide variety of opportunities to choose from, and it's known for paying correctly and on time.

Find out more about how Neverblue compares to ClickBank here.
 

6. Affiliate.com

Another CPA network, less prominent than Neverblue but still reputable. 

affiliate.comAffiliate.com tends to prefer intermediate to advanced affiliates, so if you don’t have much experience yet you’d probably be best to try one of the other networks first. 

To sign up with the site, you have to fill out an affiliate application, which the site will review within 2 business days. You'll get a call to confirm all of your information and be assigned to an affiliate manager. 

At this point in time, Affiliate.com claims almost 2,000 live campaigns in a variety of categories, so there’s definitely a large selection to choose from. 

Check out the free lesson to see how Affiliate.com directly compares to ClickBank.
 

7. JVZoo

A digital product network like Clickbank.

JVZooJVZoo is very similar to Clickbank in that it’s a network for affiliates and sellers based around digital products. It’s easy to navigate, and, just like with Clickbank, you can check out the marketplace to get an idea of the products you could promote before you’ve even signed up.

There are a lot of less-than-ideal affiliate programs on this network however. Some have terrible grammar mistakes or poorly-executed sales pages. 

This doesn't mean that you can't succeed with JVZoo, it just means you have to carefully filter through the products before you decide to promote something on your site. This is true of any network, but especially important here.

I like how Nathaniel explains it in his review, “Can You Make Money on JVZoo?,” so check that out if you’d like more information about this network.

Go to the full lesson to see how JVZoo directly compares to ClickBank.
 

8. PeerFly

A high-quality CPA network, which prides itself on being custom-built.

PeerFlyPeerfly is another CPA affiliate network, once again with high-quality offers and a great reputation, but you do have to apply and be approved. 

This verification process is a really good thing, even if it takes a little more time and effort. It means that if you do get accepted, you’re in good hands.

The cool thing about PeerFly is that the software is custom built, so you’re unlikely to experience downtime or other hosting related issues. 

You can apply to be a publisher from anywhere in the world. PeerFly has a convenient payment options. You can even opt for weekly payments, so you won’t be waiting around to get your commissions. The site offers PayPal, Payoneer, check, wire, or ACH transfers if you live in the US.

You can also access your stats on your phone via the mobile stats page. 

Find more information about how PeerFly directly compares to ClickBank here.
 

9. Amazon Associates

An enormous variety of products to promote, but low commissions.

Amazon AssociatesEveryone has heard of Amazon. It’s a big player in the e-tail and internet marketing games, and as an affiliate you can take advantage of this huge network. 

This is probably one of the broadest networks that you could promote from, with something for nearly any niche. It’s also extremely easy and straightforward to start promoting products.

The well-known name of Amazon means that there's a strong level of trust associated with buying from this network. This works in your favour when you promote the products here.

The downside here is that the commission rate is tiny, you have a much smaller window in which to convince people to buy (only 24 hours) and it's hard to get approved by the network. Ideally, you need a website which already has a healthy level of traffic to get accepted, and to make it worth your while.

You can find more information or sign up for Amazon Associates here

Check out the full lesson to see more about how Amazon Associates compares to ClickBank.
 

10. eBay Partner Network

Huge variety of products, but you need a website with quality traffic to succeed.

eBay partner networkeBay Partner Network is a very similar story to the Amazon Associates network. There’s a huge amount of products available for you to promote, and you get the added advantage of eBay's credibility: People know that it’s safe to buy from eBay. 

It’s hard to get accepted into this network unless you have a website with a lot of quality traffic, which is fair enough, as you need that quality traffic to earn a decent commission here anyway. 

You can learn more about the commissions you can earn from the eBay Partner network here

Check out the full lesson to learn more about how the eBay Partner Network directly compares to ClickBank.

 

So what should I choose?

Depending on your individual marketing requirements, you could choose one or more of these networks to promote from.

If you’re looking for digital products, Clickbank is actually one of the best networks. It has high commission percentages and a wide variety of products to choose from, many of which are good quality. 

If you haven’t found what you’re looking for with Clickbank previously, I’d try using the gravity filter to find the best niche and products for you before giving up. You can find a guide on how to get the most from Clickbank here

Alternatively, if you’re looking for physical products, rather than the digital products of Clickbank, the best options are:

If none of the above are calling to you, or you just have more of an interest in CPA marketing, the best two networks to apply for are Neverblue and PeerFly

If you’ve got a lot of experience and traffic or a large social following, you may wish to try your hand with promoting via Amazon and/or eBay. It’s just about having the right audience for promoting products from these well-known sites.

If you'd like to compare networks directly for yourself, try this table as a guide:

Comparison Table of Clickbank Alternatives

Add This to My Website

You’re not restricted to any one network or platform, so you might as well try any that seem like they could be of use to you. 

There are many other networks than the ones that I've listed above, but these are the ones that either I know others are being hugely successful in, or I have met personally with the networks and know of the quality of their organization and offers.

I'm interested in your comments, so let me know of your own experiences and opinions below.

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Newbies, these things don’t really matter in affiliate marketing

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One of my buddies is an remarkable chef. I believe he would kill it if he had been at the top of these top chef TV shows. A couple of years back he chose to have a massive jump in his profession – that he was planning to construct his very first restaurant from scratch. Newest restaurants fail in just a […]
The article Newbies, those items don’t in online affiliate advertising appeared initially on CharlesNgo.com.

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Business Investment Strategy 101: How To Fund Your Small Business?

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You don’t need to be a financial expert to realize that there’s something wrong with the economy, and traditional solutions aren’t working anymore. Things keep getting more expensive, and wages are steadier than ever. More and more people are starting to realize that the answer isn’t a 9 to 5 job, and if they want a more secure future, they’ll have to do more. Investments are becoming more popular among the middle class, and people are starting their own businesses everywhere to secure a better future for themselves and their families. Yet, it’s not that easy, and to start a business, there’s much that needs to happen. The first problem most encounter at first is how to fund their small business, because you are going to need some form of capital to do that. It’s not easy, but it’s definitely doable, and this is how you do it.

Do it yourself

Might seem like a no brainer, but your first approach to funding your project should always be doing it yourself.  This can keep you going for a while until a more extensive source of funding comes along, but it can definitely be done. You can do so by going through your assets, if you have any, and selling whatever you can of it to get that initial boost needed to get the business going. This is why saving from an early age is always a great thing to do. That can include a savings account, some gold you have stored, an apartment somewhere or a piece of real estate that can get you some money, and so on. You could also resort to zero interest credit cards; it’s definitely not the easy way out, but it’s your own project and you’ll need to invest in it one way or another at some point.

Crowdfunding

Crowdfunding has been quite the popular approach to starting businesses over the past few years, and plenty of companies are doing it and are killing it through crowdfunding campaigns. If the project is creative enough, and has enough promise to it, you’ll find that plenty of people are willing to help you. Sites like Kickstarter.com can help you get to your end goal of a starting capital, and they’ve funded hundreds of projects since they first came to life. It isn’t exactly a long term solution though, and it’ll only get you started, but you’ll have to make your own way after that.

Loans

You knew eventually this one would come up. Nobody likes taking loans from banks, but sometimes they’re the only option you’re going to get. Fortunately enough, lending restrictions are not that tight for all banks. Some offer easier rules and procedures, but you never know what comes with that. Bank loans aren’t your only option though, you can get an inheritance advance on that money that’s taking months, maybe even years, to get processed in the courtrooms. Probate is the legal process in which assets are transferred from a deceased person to their heirs, but this happens through legal proceedings through a court which decides if all things are in order and who should get what. The option of an inheritance loan can come in handy, and after you finally get your inheritance, you can pay it back.

While some people don’t like bank loans for their high-interest rates, they might not also have any impending inheritance. But there’s another option of title loans, which is basically when you give up ownership of your car or vehicle title, temporarily, and you get an amount of money for it. Title loans have a lot of pros and cons, but one of the most important pros is the fact that the lenders don’t put too much weight on credit history. You might have to pay higher interest rates in that case if you have a bad history.

Friends and family

There’s always the option of borrowing money from friends and family, and it’s probably one of your easier outs. Unless your family consists of some seriously bad people, it’s highly doubtful that they’ll charge you for interest rates, or put you away if you’re behind on payments.

Angel investors and accelerators

This is probably how most startups get their money these days, and it’s one of the most eloquent paths you could take to raise money for your startup. You need some really good connections and a powerful, scalable model to reach out to either, though. An angel investor is a person, or a company, that will basically give you the money in exchange for owning a piece of your business. So, they need to see that your business has potential and can actually grow into something big that will make their investment worthwhile. The same goes for accelerators, as they also own shares in the company in exchange for initial funds. This is why the process of planning out your business and having a solid plan for the future will come in handy when you do need the money.

Competitions

Startup contests are also another excellent way to go about getting that initial funding your business needs. Some competitions only need an idea for an entry, but it has to be something really special. Others require a scalable and clear picture of how your business will unfold in the future. Whatever the case may be, if you do all the right things and get all the necessary details in order, you can get your initial funding without having to pay anyone back.

Plan ahead, work hard

The truth is, everybody wants to start their own business and make it as an independent entrepreneur, but very few actually make it. It’s a lot of hard work and sleepless nights of planning ahead to what might be your key to financial security. It won’t come to life overnight, and even if you somehow managed to secure the initial funding, you have to know what you’re doing. If you’re just winging it and hoping for the best, you’ll have very little chance of success.

The post Business Investment Strategy 101: How To Fund Your Small Business? appeared first on Zac Johnson.

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The Complete Guide to Finding and Recruiting Quality Affiliates

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So you’re finally ready to start your affiliate program. Congratulations! Of course, just launching that program is not enough. If you want it to be successful, you still need to recruit quality affiliates. That is what we are going to cover in this post: program promotion and affiliate recruitment strategies …

The Complete Guide to Finding and Recruiting Quality Affiliates Read More »

The post The Complete Guide to Finding and Recruiting Quality Affiliates appeared first on Affiliate Marketing Blog by Geno Prussakov.

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💡 6 Types of Content to Boost Your Social Media Engagement

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This should be FUN – and they’re all easy ways to see fast results. 🙂

My challenge to you for the week: Do each of these 6 easy content ideas to improve your traffic & social media engagement!

Alice Seba posed a question this week on Facebook in one of her groups about free vs paid content, or access to you. My answer to that was 1- it depends on your niche and business model (of course). And 2- The more content I create and the more accessible I am to my audience… the more money I make. 😉

If you want exposure, traffic & sales – creating content is the answer. Even if it’s just on social media (quick & easy!) and even if you don’t yet have anything to offer or sell (use affiliate links!).

It’s just TOO EASY to be making sales online right now for you to NOT be doing it.

Maybe you don’t believe ^ that, or you’re not really sure YOU can easily make sales (or even make a living!) online. But maybe THAT alone is what keeps you from doing the things that will prove that you can. 😉

Also, check out my P.S. below to see what I’m reading today (and why)…

6 Types of Content to Boost Your Social Media Engagement

✅ Create visual content: a quote graphic, tip graphic, infographic, photo illustrating your topic, etc. * Canva is a great free resource with tons of free templates.

✅ Create a video. It could be a short video demonstrating a how-to, a tip video, something inspirational or motivational. Itt could be an “over the shoulder” look at your hands doing something or a product and how to use it. It could be an educational video made in Powerpoint or Keynote (slides) exported to video format. Lots of EASY ideas!

✅ Host a contest or giveaway 🎁

✅ Respond to DM’s (Direct Messages) or follow up with someone that messaged you recently – check in to see how it worked out, or if that worked for them, etc.

✅ Create a Top Tips or How-To post on something very specific. Make it “actionable content” for your readers to experience a sense of achievement.

✅ Ask your audience questions! It encourages responses and interaction. Then respond to those questions and keep the discussion going. (Higher engagement = more social media reach on any platform!)

* Tip: Repurpose that Q&A into blog posts, a short report, a Facebook Live series – or all of the above. 😉

✅ Start an Idea Journal for content ideas as they come to you. If you already have one, revisit it this week: does it need to be organized or updated? Or pick an idea from your list and run with it!

* * * * *

More free ideas & resources for you to make the challenge above EASY and FUN…

📲 Social Media Content Ideas Generator – Grab the Free Brainstorming Tool at the end of this post. ✔

5 Ways To Destroy Your Reputation on Social Media
Be sure to download the “Free Checklist: How To Build a 5-Star Social Media Reputation” while you’re there! 😉

Get out there and MAKE THINGS HAPPEN. 💪

Best,
Lynn Terry
ClickNewz.com

p.s. Right now I’m reading Endless Instagram Traffic (Even If You Have No Followers) by Debbie Drum. While I’m doing GREAT with my niche Instagram account already, I’m always interested in learning new ways to improve my results – and always curious to see how & what other people are doing to get great results. 😉

Lynn Terry, ClickNewz - Work Hard, Make It Happen!

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Choosing an Affiliate Management System: Software Options to Consider

This may be of interest to you.

How do you choose an “affiliate management system” for your affiliate marketing program? There are open-source (or free) solutions out there, as well as a whole segment of “software as a service” options, and then there are also “affiliate networks” that serve much of the same purpose. I have described …

Choosing an Affiliate Management System: Software Options to Consider Read More »

The post Choosing an Affiliate Management System: Software Options to Consider appeared first on Affiliate Marketing Blog by Geno Prussakov.

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Why SEO is not working for your Affiliate Marketing? And, what can you do about it

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Whenever a website drops down the search rankings, the first blame goes to affiliate links and affiliate marketers. That’s because affiliates have a bad reputation. Doors to affiliate marketing are open for all. Anyone, ranging from a reputed marketing agency to a newbie working from home, has access to affiliate marketing. So it’s hard to be sure of who did what and how it affected the website’s rankings. It’s just easy to assume affiliate marketing is to blame.

However, that’s usually not true. The real reason why a website drops down the search rankings is usually a failure to implement an effective SEO strategy for affiliate marketing. This requires a careful balance between affiliate marketing and SEO. 

An affiliate is typically not one where you experiment with all kinds of strategies. It is mostly made up of links to another site an affiliate marketer holds the responsibility for. That’s why it’s necessary to take cautious steps with SEO to promote your products.

SEO strategy made for affiliate marketing not only saves you from a sudden drop in rankings but also helps to increase your lead conversion.

How to Custom-Design Your SEO Strategy for Affiliate Marketing

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1. Limit Your Products to Profitable Niches

One of the biggest mistakes affiliate marketers make is they try their luck with each and every product on the shelf. Products they are interested in, products they think are profitable or products they just try for the sake of earning more. Nothing wrong with that, except you will face challenges when it comes to SEO.

SEO is about the targeted audience. With different products, you have to follow different SEO strategies for a different audience. Rankings are higher for one product and lower for another. The next mistake is creating high-quality content for products you have more interest in, and low-quality content for the products you don’t have any idea about.

The result? Total imbalance.

The only way to balance it all is to cut down your products to the ones you are interested in and profitable ones. Targeting one or two profitable niche is enough to earn a good income as it will allow you to ocus on creating valuable content for the products you care about. Need help with choosing profitable affiliate niches?/

Visit ClickBank -> Click “Affiliate Marketplace” -> Pick Your Category -> Visit the vendor’s affiliate page to see how you much you can earn from the selected product.

2. Plan an Out-of-the-Box Keyword Strategy

I know Google Keyword Planner is one of the best tools in the SEO world. Still, I’ve seen many experts relying on other keyword tools to think out of the box.

Keywords are no longer only about finding words to insert within the content. Experts use keywords to help inform the content they’re creating to attract their target audience. They see keyword research as a valuable opportunity to get an overall idea of the market.

Well, it's time for you to consider your options with different keyword tools.

Other than Google Keyword Planner, these are the tools that help you explore more:

Google Trends: If you want to track how a keyword is trending over time, or a quick update on what’s going on in your niche, Google Trends is the way to do it. It tells you everything from changes in users’ interest to relevant queries users ask. This is all useful information to help you come up with long tail keywords.

I was looking for users’ queries on protein to target long tail keywords in my content. This is what Google Trends came up with.

AnswerThePublic: What do users want? They want answers to their queries. And how to find their queries? Ask AnswerThePublic. It reveals all sorts of queries users ask relevant to your term.

 

I used the same term “protein” on AnswerThePublic:

Use those queries to target long tail keywords as well as create useful content.

3. Optimize Your Web Content

Now that you have a better idea on how to find keywords, and how to create useful content with the help of keywords, it’s time to put that knowledge into action. Start creating web content enriched with keywords that users are looking for. Be cautious of keyword stuffing. Make sure you’re sprinkling keywords through your content in a natural way, rather than jamming them in at every possible opportunity. Write blogs providing a solution to users’ problems. With the help of keywords, you already know what they want. Give them what they are looking for through educational content.

4. Redesign Your Internal Linking Structure

When you start targeting long tails or low-volume keywords, you may end up creating lots of web pages as well as blog posts. This is where you need a proper internal linking structure.

Here are some quick tips:

  • Separate pages based on content relevancy: Having all your keywords on one page results in confusion for users. They can’t stomach too much content at a time. Better to categorize content and separate it on different pages so that users land only at a webpage where they recieve to-the-point information.

  • Minimize the Number of Clicks: Your single website contains links to a large number of web pages. Make sure each link takes 1 or 2 clicks, making the process as easy as possible for users. The more clicks it takest, the more impatient users get. Keep the clicks to links as low as possible.

  • Verify all your internal links: Maybe you are not aware of all of the web pages on your site. Search engines won’t fail to crawl it. Make sure all your web pages are internally linked for better search engine rankings.

  • Put a Few Links Per Page: Too many links on one page distracts users. They forget where they wanted to go because of all the links taking them in different directions. Better to put a few highly-relevant links on one page to keep users’ focused and maintain the quality of your web pages.

5. Link Building for High-Quality Traffic

Since the day Google banned keyword stuffing, SEO strategy shifted its focus to high-quality content and link building. Now you can’t put keywords everywhere with a hyperlink to your website as you may face Google penalty. If you have done anything like that, destroy them completely. Shift your focus to natural ways to link building.

  • Guest blogging

  • Promoting Articles in communities only when asked

  • Create videos and put links in description (e.g. YouTube)

  • Put website links on your social media profiles

  • Introduce your business on LinkedIn profile

  • Engage in blog comments and suggest links to relevant articles

  • Participate in forum discussions and mention your guides when asked

  • Answer questions whenever possible (on Quora, for example)

6. Achieve Success Over Time

An affiliate website is not something you build and leave. It requires ongoing work like a job. You keep investing efforts to maintain the constant flow of income. It's possible only when you commit yourself to the work. Creating and updating content, building links, upgrading products or services are some tasks you have to keep on top of to keep growing your affiliate network.

Wrapping Up

As you can see, quite a bit of work is required to do SEO for affiliate websites. But if you want to embark on this journey, an SEO strategy is essential for your success. Keep learning, keep creating, and keep growing.

 

About the Author

Maulik Patel is Founder & Director of www.clickmatix.com.au. His passion for helping people in all aspects of online marketing flows through in the expert industry coverage he provides. He is an expert in Web marketing, Search Engine Optimisation, Social Media, Affiliate Marketing, B2B Marketing, Online Advertisement of Google, Yahoo and MSN.

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Legitimate Ways on How to Get Real Followers on Instagram in 2019

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Gaining more followers on Instagram can open many doors for you and your brand.

People with large Instagram followings have a better opportunity to market their products and services, raise brand awareness, and even make more money by posting sponsored ads.

But, the road to gaining more followers is not an easy one. You can’t just start requesting everyone and their mom to follow you and hope that they follow back.

Nope, in order to get real followers on Instagram, you need a plan.

What do you need to do?

Read on as we cover some of the most basic and effective ways to get real followers on Instagram.

1. Optimize Your Bio

First impressions mean everything. And in the world of influencers on Instagram, the aesthetic of your bio is definitely your first impression.

And, seeing as people only take a quick second to glance at your bio, you better make that first impression count.

How do you do this?

Headline and Keyword

It all starts with your headline and keyword. Below your Instagram handle, there’s a line for you to put your brand name. Next to this, you should also write a keyword that helps describe who you are. For example, something like “Fitness trainer”, “makeup artist to the stars”, or “skincare expert”.

It doesn’t need to be anything fancy or lengthy. Instead, it should just be a couple of quick words to let people know what you do.

Body Section

The body section makes up the majority of your Instagram bio. However, it’s much different than the body section for a blog post. You want to keep it short and sweet.

The point of the body section is to clearly describe who you are and what you’re about, all while speaking in the voice of your brand.

You can see a nice example of this in the Lewis Howes social profile below. Notice how it has a nice profile picture, a URL to his podcast page, and high-quality content and images throughout the feed.

Here’s what should be included in the body section:

About Me

Your about me section should include a condensed version of your mission statement. You only have 150 characters, so use them wisely.

That being said, don’t be afraid to add a bit of personality here with hashtags and emojis.

Call to Action With URL Link

We’ve all seen brands do Instagram posts that say “link in bio” in them. Well, this is a perfect example of a call to action.

Below your about me section, you should have a call to action that entices your audience to click on the URL link that goes back to your site. Something simple like, “Click now for 10 percent off today only”, is perfect.

Social Proof

Customers are all about social proof these days, so be sure to add a line that gives your brand some credibility.

Examples of credibility include a certification, a social cause your brand gives back to, or a feature in a publication.

2. Get Crazy with the Hashtags

As you probably already know, Instagram now allows users to follow hashtags and not just profiles.

This provides a huge opportunity for those wanting to gain more followers, as the right hashtag can really boost your profile.

There are also plenty of useful tools out there to help you find the most relevant and popular hashtags trending at any given time.

But, you want to make sure you’re playing the hashtag game smart. First of all, make sure you’re not just using one-word hashtags. While these are valuable, it’s still smart to mix it up with multi-word hashtags that are more nice and creative.

And, don’t worry about every single hashtag being directly related to your brand. The goal of hashtags isn’t just about getting more immediate followers, it’s also about showing your personality so your current followers stick with you.

For example, let’s say you’re a personal trainer. It would be pretty boring if all of your hashtags were things like #workoutday or #staymotivated. Instead, you should try to have a little fun with it. For example, if it’s a leg day you could say #gettingaleguponthecompetition or #cantmoveafterthisworkout.

Lastly, make sure hashtags aren’t taking up the majority of your copy, as that can make your captions difficult to read. A smart thing many people do is put the hashtags at the end of the copy.

3. Get Descriptive With Your Captions

A picture certainly does say a thousand words. However, this doesn’t mean you want all of your captions to be super short.

While it’s definitely good to have some posts with short captions, you definitely want to dive into detail with other posts.

By being descriptive with your captions and telling the story behind the picture, you will generate more interest in your posts and be able to grow your following.

Also, storytelling is a great way for your customers to get to know you, so if you’re a one man or woman show, don’t be afraid to get a little personal on there too.

Someone who has the Instagram caption game down is Kayla Itsines, a personal trainer turned fitness entrepreneur who gained most of her business through Instagram. While Kayla keeps some posts short and sweet with workout demos, other posts are much longer and go into great detail about what she does to stay so fit.

She also shares with her audience stories about her family, friends, and travels.

Also make note of the URL being used in her Instagram profile page, as it leads right to her sales page — which likely adds a decent amount of new paying customers to her business and weight loss training programs daily.

4. Tap Into Influencer Marketing

If you’re looking to gain more followers so you can build your brand and grow your business, then you need to tap into influencer marketing.

But, you need to be smart about how you play the influencer game. First of all, you need to find people who not only have a strong following, but who also align with your brand values.

For example, let’s say you’re an organic food brand. It’s probably not a good idea to partner with an influencer who is constantly out partying and eating junk food. Instead, you should find influencers who focus on their health and fitness.

Once you’ve found a good number of influencers you’re interested in working with, start following them. And, be sure to turn on post notifications so you’ll get an alert every time they post something new. Whenever they post something new, be sure to interact with their profile. You can do this by liking their photos or by leaving comments.

Once you’ve started to develop a relationship with an influencer, you can finally reach out to see if they’d like to work with your brand.

But, the key is to not sound desperate. In other words, don’t say something like, “would you please post something about our product? We’ll pay you big money!” This is both unprofessional and spammy.

Instead, you should say something like, “Hey we really like your profile. Would you be interested in trying out some of our products?”

At the same time, if you are just starting out on Instagram and don’t want to try and build a brand and following from ZERO, the option is also there to use a solution like Famoid. They have plenty of services and solutions in place to help with Instagram growth, follower counts, and social sharing for your account.

5. Take Advantage of VPN Solutions

As bloggers and internet marketers, we often hear about the benefits of using a VPN to protect your information and browsing data all of the time. The concept is nothing new, but thousands of people are adding such privacy tools and solutions into their daily browsing habits daily.

However, VPNs can prove useful when doing any type of social media marketing and research online. Three of the most commons reasons for using one with Instagram are:

  1. Country-Based Restrictions
  2. Workplace and Academic Restrictions
  3. For General Security and Privacy

As noted by SurfShark’s VPN Affiliate Program, “Virtual private networks allow users throughout the world to bypass censorship. Everywhere. The internet should be an open hub of knowledge and sharing. Using the right VPN allows users to access Instagram content, from anywhere.

Besides protecting your information and online browsing information, VPNs can also help with accessing different Instagram marketing and scheduling tools you might be using. Depending on where you run your business or if you are trying to access wifi at different locations, this may limit your ability to access some sites and social platforms.

When it comes to VPN and running a business or brand online, it’s always better to be safe than sorry.

 

6. Get Local and Target New Audiences

When trying to build your following on Instagram, the smartest thing to do is to start local and to build your way up from there.

You should make frequent mention of where your business is headquartered. And, you should give shoutouts to your local community and point out local attractions.

As pointed out in this Search Engine Journal localized Instagram branding article, they focus a lot of attention on the importance “To optimize the local reach of your Instagram page, you need to focus on localized hashtags.“.

For example, let’s say you’re a yoga apparel brand based in New York City. You could create a post about bringing your yoga mat to Central Park for the weekend and then ask your followers about their place in New York to do yoga.

Once you’ve tapped into the city market, that’s when you can start thinking about expanding to the whole state, then the whole country, and then the rest of the world.

7. Post Quality Photos and Videos

If you’re doing all the above and still not getting followers, then perhaps you need to look at the quality of your Instagram photos.

If you’re posting a bunch of dark and grainy photos that look like they were taken on an original iPhone, then it’s time to make a change.

Even if your business has nothing to do with photography, your photos should still look professional. Otherwise, people won’t take your brand seriously.

If you’re just starting out and you can’t afford a fancy camera or a  professional photographer, don’t be afraid to use stock photos. Many of these are high quality, and you’d be surprised at the number of photos you can find that fit into your brand’s message.

Also, make sure you follow the 60/40 rule when posting photos. That is, 60 percent of your photos should be directly related to your product or service. The other 40 percent should be lifestyle shots. in other words, shots of your community, travel adventures, employees, or family. Or, they can also be quotes.

How to Get Real Followers on Instagram: Are You Ready?

Now that you know how to get real followers on Instagram, it’s time to put these steps into motion.

And just remember, a million followers won’t come overnight, so be patient with the game and take your time with each step. Pretty soon, those numbers will keep growing and growing.

If you have any questions about gaining real Instagram followers, please let us know in the comments below. And, don’t forget that Instagram is only one piece of the puzzle when it comes to building your brand.

Another major piece is your blog. Don’t know how to start a blog? Click here to learn in detail what you need to do.

The post Legitimate Ways on How to Get Real Followers on Instagram in 2019 appeared first on Zac Johnson.

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Top Chef Lunch At Tackle Box Costa Mesa

This may be of interest to you.

The Tackle Box is a local “grub shack” that serves quick, simple, and unique flavors that appeal to the masses. The restaurant was founded by Brian Huskey of Top Chef Season 11. Chef Brian was a top 5 finisher on the show.

While the original Tackle Box location in Corona Del Mar is a shack with a limited menu, Tackle Box Costa Mesa is a full service restaurant with an expanded menu plus a wide selection of beers and wines. The space offers long bar seating, large community table, and expansive patio space.

As nice as the restaurant looks, the food is the true stand out. Tackle Box was voted one of the Top 20 best restaurants for “cheap eats” by the OC Register. Believe me, Chef Brian can charge a lot more for his food and diners would happily pay it. The must order item is the blackened Ahi Tuna burger. It’s OMG amazing. Enjoy the video.

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