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Goal Planners & Journals for Creating Success

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“Without leaps of imagination or dreaming, we lose the excitement of possibilities.” ~Gloria Steinem

Do you make lists, use a digital planner, mindmaps, a whiteboard, spreadsheets, are you a doodler or do you GEEK OUT over planners & journals and have a creative flair for planning – or do you WISH you did?

📅📚🖍📖✍

 

What’s your goal planning style?!

 

Goal Planning Journals


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MY goal planning strategy hasn’t been working for me…

So it’s time for a change!

I’ve had a successful, profitable business for over 23 years, so obviously what I’m doing IS working – to an extent, at least. 😉

What I’m finding though, is no matter how productive or how profitable my day is, I’m not getting to the BIG goals. Or I haven’t been making room in my schedule or routine for the things I really want to accomplish in my life & business.

Do you get caught up in the “dailies” just checking off tasks?

More often than not, that’s me. 🙋‍♀️

I’ve been using Evernote for quite a few years now, mainly because it syncs EVERYTHING (all my projects, my grocery list, you name it) across ALL my mobile devices & laptop computers.

It has a lot of great features including checklists, goal templates and nested notebooks to keep all of your projects neatly organized and easily accessible.

But lately I’ve been craving a more hands-on goal setting and goal planning experience, with more visual inspiration.

I’m keeping Evernote (because it works!) but I’m adding in hands-on paper journals & goal planners with lots of color & creativity. ‍🎨 – which is proving to bring back the FUN to goal setting & project planning!

 

Here’s what is currently spread out across my planning desk:

First, my two FAVORITE goal-setting planners…

I always pick UNDATED planners & journals, by the way. What about you – do you prefer dated day-planner style, or something you can pick back up anytime without losing dating pages?

Dated or Undated, comes in a variety of colors & cover styles: Deluxe Law of Attraction Life Planner – A 12 Month Journey to Increase Productivity, Passion, Purpose & Happiness – Happy Weekly Goal Planner, Organizer & Gratitude Journal + Planner Stickers (LOVE this one!)

United StatesVision Board

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⭐⭐⭐⭐⭐ TOP Favorite: “Life Coach In A Book” undated 90-day Motivation & Success Planner for SERIOUS fast-track goal planning! ✅

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Over 200 unique stickers, handrawn & FUN for inspiration and positivity, to liven up my journaling & planning 🤸 with lots of COLOR and pick-me-ups!

project planning toolsUnited States

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ERASABLE gel pens in lots of colors – because I was nervous about messing up my journal w/ink 😅 and erasable pens gave me the FREEDOM to PLAY in my goal planners more!

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Fun stencils, to liven things up in my planners or journal pages – and also to use on other creative projects (flower pots, picture frames, etc). Love these!

Attraction Life Plannerblog planner Essentials Weekly PlannerHappy Weekly Goal Planner

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Because I wanted to get 🎨 COLORFUL about it!!

onlinePlanner

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I recently ordered this blog planner & book set but haven’t had a chance to dig in yet: CREATE Blog and Editorial Planner: Create Exceptional Content, Get More Done and Smash Through Your Blogging Goals 💥

+ Intensive Biz Playbook & Planner: Scale Your Online Business, Create Explosive Growth and Build a Brand You Crave ❤

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ALL the stickers! 🤩

Planner Stickers – Wake Up Kick Ass (Set of 150 Stickers)

Attraction Life Plannerblog planner

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Classic Sticker Book Edition 4 (492 Stickers). Decorative and Cute Stickers for Customizing Planners, Notebooks, and More

Essentials Weekly PlannerHappy Weekly Goal Planner

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Essentials Weekly Planner Stickers (Set of 575 Stickers)

mobile devicesonline

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Creative Planner Stickers (1k+ pcs Value Pack) – New Functional & Decorative Designer Stickers for Bullet Journals, Planners & Calendars for Happy Planning

Plannerproject planning tools

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That’s a quick tour of all the FUN & creative goal-setting and project planning tools in front of me right now, and I absolutely cannot wait to dig in and get colorful & visual with it all!

My goal: to create something between a Vision Board and a Planner – like a “vision book” 🙂 that helps me visualize my projects, my plans and my GOALS in a way that lights that FIRE of motivtaion & excitement in me… all over again! 🔥

 

What’s working for you, and what isn’t?

I’d love to hear about or SEE what you’re using!

How do you map out your most ambitious goals and long-term plans, and how do you manage your current projects and immediate goals?

Drop a comment and let’s inspire each other with some FUN goal planning apps, strategies & ideas!

Best,
Vision Board

 


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Attraction Life Planner blog planner Essentials Weekly Planner Happy Weekly Goal Planner

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I Miss Affiliate Summit West at This Time of Year

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Affiliate Summit started in NYC in 2003, but the longest-standing location over the years was Las Vegas. We held Affiliate Summit West 2006 over January 8-10, 2006 at Bally’s Las Vegas.

That was the first year of fifteen straight for affiliate marketers to converge on Vegas shortly after the new year.

We jumped around a lot of hotels in Las Vegas over those fifteen years – Bally’s to the Rio to the Wynn to Caesar’s Palace and then a long residence at Paris.

While the scenery changed from time to time, one thing was consistent and that was the great people who would come from all over the world.

We smiled, we learned, we drank, we laughed, we sang, and we built deeper relationships with each other that have lasted all of these years.

Along the way, we also lost some friends way too early, but we have such rich memories that will last forever.

We started these events with a couple of hundreds of attendees and as we reached the end those numbers were seven-thousand-something. As more and more unfamiliar faces joined in with us, we all made new friends, too. People from about 80 countries getting together for shop talk and fun.

It was very fitting that we wound up Affiliate Summit West 2020 at Toby Keith’s I Love This Bar and Grill – a beautiful going away party drinking bubbles with all of these true, important friends. That night with the people there is something I will always cherish.

My last Affiliate Summit party

We had some great times, didn’t we?

This year marks an end to those experiences and memories with our people… well, at last for our annual get-togethers in Las Vegas in January/February.

We’ll just have to make other plans in the future to catch up and laugh and cry and have a blast.

I think Jim Morrison said it best about our shared end of an era…

“I don’t know what’s gonna happen, but I wanna have my kicks before the whole shithouse goes up in flames.”

The post I Miss Affiliate Summit West at This Time of Year appeared first on Affiliate Marketing Blog.

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Architecture Answers: Can an Architect Pull a Permit?

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Completing home remodeling projects is no easy task. It requires a team of people, each working together to execute. One of the first steps needed? Pull a permit. Most larger remodeling projects require you to get the project permitted by the city. Failing to do so could lead to penalties, so it’s always best to stay on the safe side. But who pulls the permit? Is it the architect who draws up the plans since they understand the project? And what is required for pulling a permit? That’s exactly what we cover below. Keep reading to understand the process for

Architect City of Thi Hospitality Recreation thi

Architect

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6 WordPress Plugins You Need to Grow Your Business in 2021

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If you’re like most of us, you made your resolutions for 2021, and so far, you’re following accomplishing your goals. Maybe you’ve started to eat better and read more– which is excellent! But you probably have plenty of long-term resolutions, too, like growing your website.

There are a ton of factors you should take into consideration when growing your small business or personal blog. You have to think about how you’ll reach your target audience and turn them into fans of your brand. In order to do that, you need to prove that you’re trustworthy, engaging, and have an easily accessible site.

Today, we are going to look at several plugins for WordPress, which powers over 75 million websites. The tools offered here today will help you connect with potential customers, build trust, capture email addresses, and much more.

Let’s get started!

6.Social Wall Pro by Smash Balloon

socialwallpro
It’s hard to deny the popularity of social media. Over 3 billion people use websites like Facebook, Twitter, and Instagram to connect with friends and businesses. Bloggers and small business owners know that social media is the easiest way to spread brand awareness and build meaningful connections with your audience.

Our number 6 pick is Smash Balloon Social Wall Pro because it allows you to take the power of social media to your website. With this plugin, you can combine your feeds from Facebook, Twitter, Instagram, and YouTube and display them on your site.

We love this plugin because it’s super easy to set up and customize. You don’t have to worry about a cookie-cutter block on your website here, and that’s what makes it truly unique. Out of the box, it adopts a visual style that matches your website, which will save you plenty of time and effort.

When new visitors land on your website, they can easily see conversations taking place on your profile, which could encourage them to give your brand a follow on social media. You’ll also have the option to filter out specific words and tags for a flexible and engaging experience for both new and returning visitors.

5.All in One SEO (AIOSEO)

AIOSEO1
If you want to improve your SEO ranking and reach more people, you need an SEO plugin. There are quite a few on the market, but we use All in One SEO (AIOSEO). This plugin has all of the features we expect from a premium tool and none of the frustrating setup.

With AIOSEO, you can create smart XLM sitemaps in a couple of clicks, which makes it easier for crawlers from Google to navigate your website. Once you generate a sitemap, AIOSEO will automatically notify popular search engines when you update your site. Using this strategy, you can slowly climb through the ranks for your chosen keywords.

You’ll also get access to our favorite feature, TruSEO On-Page Analysis. When you publish a blog post, create a product page, or basically create something new on your site, you can open a checklist that will automatically analyze your page and offer advice on how to improve your SEO score.

As you improve your site with AIOSEO, there’s a good chance you’ll start to see a surge in traffic and longer dwell times. When you’re site is properly optimized, you have a better chance of connecting with your target audience, and AIOSEO makes this process easier than ever.

4.TrustPulse

Trustpulse1
There’s a good chance that you’ve experienced social proof, even if you’ve never heard the term before. Essentially, social proof is a psychological phenomenon where people are more likely to make a purchasing decision based on the opinions of others.

It doesn’t matter if a friend tells you about a new burger place down the street, or you’re reading Amazon reviews written by people you’ll never meet, it all counts as social proof.

When it comes to your website, social proof is crucial for getting sales and convincing people to subscribe to your email list. If you’re looking for a quick and easy way to add social proof to your website, we suggest the plugin TrustPulse.

TrustPulse is a social proof plugin that allows you to show other customers real-time behavior on your site. Imagine someone is looking at your product selection and thinking about making a purchase. Suddenly, they see a popup that someone else bought the same exact product. Odds are, that second person would go through with their order.

You can install and setup Trustpulse in just a couple of minutes and see an average conversion increase of 15%!

3.Push Engage

pushengage1
The next plugin on our list is called PushEngage. As the name implies, PushEngage helps business owners and bloggers send push notifications to their audience.

Push notifications are excellent ways to communicate with your customers across desktop computers and smartphones. You can use PushEngage to build your lead list, get more views on your blog, and secure more sales.

The different options are what makes this plugin stand out from the rest. PushEngage allows you to build dynamic audience segments and send personalized alerts based on user behavior.

Imagine a customer is browsing one of your products for a price check. They don’t like your price, so they leave and browse other businesses. But, before they left, they opted-in to your notifications.

PushEngage allows you to send an abandonment alert to this potential customer with an exclusive discount. The discount you’re offering may be just the thing to turn that casual consumer into a customer.

But the benefits don’t stop there. You can also create reminders, track revenue gains from your notifications, and even split test your campaigns with this easy-to-use tool.

2.SeedProd

Seedprod1
If you want to grow your business in 2021, you have to add things to your site that encourage users to visit your page. In many cases, you’ll need to make unique landing pages for each of your additions.

The WordPress plugin SeedProd is perfecting for marketing experts and newbies alike. The simple drag and drop builder means you can build the perfect landing page for your website with no coding knowledge.

It’s easy to create isolated locations for webinar registrations, coming soon pages, lead squeezes, and thank you screens. Instead of putting all of the work into creating these pages from scratch, you could use SeedProd and get access to hundreds of templates, color schemes, and layout options.

We like the fact that it’s possible to make a landing page that’s responsive on both mobile devices and computers. You don’t have to worry about a smartphone user having trouble with your landing page, which means you have more time to focus on other aspects of your website.

1.OptinMonster

Optinmonster1
Finally, we are going to talk about a drag-and-drop builder called OptinMonster. This plugin allows business owners and bloggers to create compelling marketing campaigns that appear on-site in various ways.

You can create lightbox popups that appear after a user takes a specific action on your site. If someone has read four of your blog posts but still hasn’t subscribed, you can use OptinMonster to trigger a popup to appear and ask for an email signup.

But that’s only the beginning. OptinMonster allows you to create coupon wheels, countdown timers, and much more. These campaigns are an excellent way to grow your lead list, get more event signups, and increase your sales.

It’s also possible to take information from subscribers in real-time and show them promotions and content that match their interests in popups. So, if you own an online pet store, you can use OptinMonster to trigger cat food promotions to customers who are reading blog posts about cats.

The key to growing your business is personalization, and Optinmonster gives you the tools and flexibility to create effective and unique campaigns.

——-
Syed Balkhi is an award-winning entrepreneur and online marketing expert. He is the co-founder of OptinMonster, WPBeginner, MonsterInsights, and WPForms.

The post 6 WordPress Plugins You Need to Grow Your Business in 2021 first appeared on John Chow dot Com.online pet store

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4 Key Tips to Improve SEO for Hotels

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Marketing in the hospitality industry is a very competitive task, not only are you up against other local hotels, but you are also fighting for space on the Google results page. According to research, only 0.78% of Google searchers click on the second page of the search results, which means that you need to rock at SEO for hotels, or else you are missing out on potential customers!  SEO for the hospitality industry is a bit tricky, as you have to know how to excel at both local SEO and international SEO tactics. It is one thing to attract local

articles Business Finance customer service google

Gratuity

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This Is How to Write a Press Release for a Small Business

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Do you need to write a press release for your small business? Often, when people think of press releases, they imagine large communications teams with an editor sitting at the head, collaborating on a press release together. But what if you run your business on a much smaller scale? How can you make sure you get the word out about developments in your company? If you’re wondering how to write a press release for your small business, you’re not alone. You’re also not without help. Below, we’ll go into the steps to writing a press release for your company, no

Bridget Karlin Business Finance Conscious business editor

Entertainment Culture

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Sitechecker Review: Features, Testimonials, Pricing, Coupon

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Ranking at the top of the search results is something every website, blog, brand and business talks about. However, with only a few spots available on that elusive first page of Google for any keyword, it’s a whole world of competition out there fighting for the same thing.

This means, if you want to successfully rank higher in the search results, there is more than just content creation and link building tasks at hand. SEO is something that needs to be monitored, improved and in action every single day of the week.

In order for all of this to come together, site owners and brands must have a reliable SEO and keyword research and monitoring tool.

Today we are going to be taking a look at the Sitechecker keyword tracking and monitoring solution, while also highlighting it’s many features and tools, while also showcasing why it might be the ideal solution for your site.

facebook

Introducing Sitechecker Pro

Sitechecker is an all-in-one solution that allows site owners and brands to properly track and optimize the performance of their search rankings. In addition to providing users with a plethora of SEO rankings and reports, the solution also provides On-Page SEO checkers, Website SEO reports, SEO monitoring and more.

google

Right off the bat, I personally always like to look at the different rankings for so-called ‘SEO tools and solutions’ to see if they can actually rank for what they are preaching or promise to offer.

If an SaaS can’t rank for the most competitive terms out there (which they are competing for), what good are they?

After quick analysis, I was happy to see Sitechecker ranking on page one for keywords like “website checker”, “seo check”, “analyse seo”, “seo backlinks” and more.

improvements to your site

Now that we’ve gotten that quick intro analysis out of the way, let’s take a look at some of the tools, features and reporting that Sitechecker has to offer.

Creating an Account and Your First Site Project

First thing first, you can sign up for a free account at https://sitechecker.pro/.

Right when you join the site, it’s an extremely simple and speedy process to get your websites and accounts set up for reporting and monitoring.

The first steps in this process is to add your site domain name, select your site audit and monitoring settings, adding Google Analytics/Search Console integrations, setting your Rank Tracker updates and reporting, and adding in your requested keywords and search phrases for tracking.

left-hand site

After this is done, the system will take 10-15 minutes to scan through your site and have your first keyword rankings report available. While this is going on, you will also see an active progress report for your site, what’s being scanned and what problem areas have already been targeted.

link strategy tools

On the left-hand site of the members area, you will see a navigation bar to access each of your site projects, the main dashboard area, site audit reports, rank track tools and more.

Once the initial report is completed, Sitechecker will provide you with a full site audit, while highlighting the different areas of your site that could use some improvement.

online solution

By clicking on any of the sections on this report, it will provide you with a resource on how to address and fix each of the issues. An ideal score for your site is in the 80-90+ range, so be sure to fix any critical issues first, and then make your way through the warnings.

Sitechecker SEO and Keyword Rank Tracker Reports

As important as site reports and audits are, most users are going to be logging into Sitechecker daily to monitoring their keyword movement reports.

Using the keywords you initially added to your site during sign up (or that you can add at any time), the tool will provide you with easy to follow reports on where your site is currently ranking in the search results.

rank track tools

Click on any of these keywords or search phrases, and it will immediately pop up a new screen that displays the top ranking for such keywords, and where your competitors are ranking. This chart will also show a movement on rankings in the graph area.

rank tracking tools

The more time you spend analyzing your site and search rankings with the tools offered by Sitechecker, the more you will understand and benefit from the solution.

In addition to the main tools and features highlighted so far, Sitechecker also has On Page, Traffic and Rank checkers, while offering backlink and link strategy tools and recommendations as well.

And as seen in most of the screenshots, the option is also there to add the Sitechecker Google Chrome Extension, which makes reports, analysis and optimization even easier. This plug-in is currently being used by more than 30,000 users.

Online Sitechecker Testimonials and Reviews

As with any online solution or membership that you are going to invest your time and money in, it’s important to see what other sites and users of the platform have to say about it.

When running a search for Sitechecker in Google, we can see they have hundreds of positive reviews across sites like TrustPilot, Capterra, FinancesOnline, AccurateReviews, SoftwareAdvice and other reputable sites.

search rankings

You can also visit the Sitechecker Facebook Page and see plenty of testimonials and reviews on there as well.

Sitechecker Pricing Plans

As with all great tools and solutions on the internet, the best ones are going to come with a price tag. The good news is, with SaaS on the rise, costs for extremely advanced and costly solutions are now more affordable than ever before.

That is exactly what you will find with Sitechecker as well.

It’s free for anyone to visit the site and create an account. However, in order to start using all of the features and access keyword reporting, you will need to upgrade to one of the plans below.

  • Basic: $19/month – 3 websites – 150 keywords
  • Startup: $29/m – 5 websites – 500 keywords
  • Growing: $69/month – 10 websites – 1,000 keywords

Sitechecker

Depending on your site needs and budget, the Basic and Startup plans are the most popular, as they are quite affordable and allow you to add 3 to 5 sites to your account.

The option is also there to lower the monthly rates ever further, by signing up for a year in advance. This will result in a 20% savings.

facebook

How to Get the Most Out of Your Site with Sitechecker

As with all SEO, site audit and rank tracking tools, it’s important to find one that you are comfortable with, which is also easy to use. It’s also important to make sure it provides you with the necessary optimization, research and keyword analysis tools to continually make improvements to your site.

These are all key features and components that Sitechecker definitely already have in place.

With more than 30,000 paying customers on the site, it’s well worth your time to add your site and keyword rankings, to see what areas of improvement might be waiting for you.

Bonus Coupon Code: Save 20%

Use this coupon zacjohnson to get 20% off for the first payment of any plan (monthly or annual) at Sitechecker.

The post Sitechecker Review: Features, Testimonials, Pricing, Coupon appeared first on Zac Johnson.

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Amazon, Affiliate Marketing, and 10 Ways to Benefit from It

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Do your products sell well on Amazon but you would like to take things one step further and build a direct relationship with your buyers? Perhaps you already have the online store and are looking for ways to drive more traffic and sales. The solution employed by 81% of brands, …

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The post Amazon, Affiliate Marketing, and 10 Ways to Benefit from It appeared first on Affiliate Marketing Blog by Geno Prussakov.

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Top Ways to Organically Grow Your Business Revenue

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There are several ways you can use to grow your business revenues. Such methods include:

  • Focusing on customers
  • Doing marketing properly
  • Boosting sales efforts
  • Optimizing prices and the strategy behind them
  • Expanding your market

Irrespective of your marketing or otherwise budget, business owners can still have plenty of strategies they can use. These strategies work to better their bottom lines and boost their profits.

To ensure the survival of your business, you need to keep on increasing revenues. Such increases signal that the company is in good financial health.

Another thing to make clear in the context of this article topic is organic ways to increase revenue. You might wonder what we are talking about when we are using the term organic? 

The growth of business experiences by enhancing sales efforts internally and increasing actual output is referred to as organic growth. Its essence is the increase in revenue resulting from sales and expansion made possible through its resources.

The following strategies will be of immense help to businesses to cut costs and enhance their revenues.

Business Finance

Make Sure You Have Figured Out Your Goals

Having a clear and well-defined strategy in sync with your revenue goals is the first step you need to take. You must be clear about what success would mean for you and how you will get there. We can take the example of startups, for instance. Initially, they are looking for profitability. The few businesses that overcome this stage need to generate adequate revenue for their strategic growth funding. They want to overshoot the net and gross revenue targets they have set for themselves and build a significant reserve fund that the business can use for uncertain periods. After you have outlined your goals and have recognized the drivers of your sales and revenue, you need to concentrate more on business activities that aid you in achieving those goals.

Tap Into The Huge Potential Of Repeat Customers

One of the trade’s biggest tricks when giving your revenues a boost is to turn existing customers into repeat customers. Getting existing customers to make additional purchases through cross-selling and up-selling is cheaper than gaining new customers. Not only is it just less expensive but is more efficient and cost-effective as well. Such customers already know of your product or service firsthand and will therefore do business with you more readily. You can encourage additional purchases by offering special discounts and other freebies. This helps build a sense of gratitude amongst customers and makes them feel wanted and important. Another thing to encourage more revenues is to give existing customers strong incentives to refer to other new and potential customers.

Make Sure Your Marketing Strategy Is Effective

Marketing is one obvious method of bringing your product or service to potential customers that can work wonders for your revenue figures. Experts from GUERRILLA Agency state that you should consider the insights you get through analysis of customer purchase data and their product preferences. You need to devise marketing plans with specific strategies. These will help you determine the promotions and ads you create and run on various online media. Remember, the key is to keep the advertisements targeted. You can use a variety of online marketing tools to bring your product or service in front of customers like: 

  • Business website
  • PPC ads
  • Social
  • Email marketing
  • PR
  • Content marketing
  • And traditional marketing mediums like print ads, billboards, and flyers

You should ideally conduct regular reviews of the findings that emerged from the analysis of previous marketing data. Doing this will help you figure out the channels and strategies in which your campaigns experience significant success. 

Provide Services Or Products That Compliment Your Main Offering

You stand to gain significant sales and revenue boost by offering your main product complimentary products as a bundle. This step gives you more sans additional overhead costs. Customers also have the psychological propensity of associating bundles with savings, even if the latter is not a significant sum at all. But making the sale is very much more straightforward and comparatively cheap for you.

Do Adequate Work On Your Pricing Strategy

Pricing is crucial when it comes to consumer purchase decisions. You need to adjust your product or service’s cost according to the prevailing situation in the market and the revenue goals you have set for yourself. Increasing prices will result in better revenues and, in turn, better bottom lines, only and only if it doesn’t significantly affect sales. In this, you need to consider things from the buyer’s point of view and how they view you and your competitors. Think about whether they would be willing to part with the extra amount for your product or service. A better strategy than suddenly increasing prices would be to raise them in small increments regularly. Such a move makes the increase seem negligible in the context of the overall cost but can still work wonders for your revenue and profit.

Ensure That You Offer Discounts And Promos Regularly

Provided that you can properly market your discounts and special offers, they can serve as an excellent incentive for consumers to use your product or service. The offered discount may come from discounts on specific products, seasonal discounts, or storewide discounts. Rebates or deferred deals are even better, and a customer receives them in the form of cash. The amount is usually a percentage of the price. The rebate lets businesses generate additional sales at nominal cost resulting from the low redemption rates.

Make Your Sales Collateral Full Of Life And Enthusiasm

To need to add dollops of chutzpah to your sales channel. You need to generate enough enthusiasm among buyers that will serve as yet another reason to use your product or service. You can achieve this sales vibrancy in a variety of ways, like bright and attractive sales collaterals. Further, you need to pass a message of urgency in such collaterals and include all of your products and services in them. Another great idea is to provide incentives to sales partners and to offer subscription sales plans.

Content marketing

To be brief, focusing on growing organically calls for greater levels of creativity and enthusiasm in the way you generate sales. It is all about having plenty of energy and addressing each growth factor as an investment opportunity. When you are doing a business, at least one thing is guaranteed- you will experience both success and failure. The methods mentioned in this article will help you if you time their implementation right. You will be in a better position to experience organic revenue growth. Best of luck!

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The Best Resources for SMEs Grappling with Big Data

This may be of interest to you.

Big data represents one of the most valuable assets any business can hope to gain. It offers a map to your market’s behaviour, and the insights you need to be able to predict the direction in which your target market – and, by extension, your business – is heading. 

One of the toughest problems for SMEs, however, lies in properly gathering and utilizing these massive stores of data. Everything you do online, from making sales to interacting with internet users via digital marketing campaigns, will yield significant insights into the heart of your industry, but finding the time to gather, sort, analyze and utilize that data keeps many from realizing its full potential. 

Read more about some excellent resources for dealing with big data, below. 

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Email Marketing Software

Email marketing boasts an enviable list of benefits. While not the most labour-intensive or costly tool for digital marketing, it targets one of the most valuable userbases to which you have readymade access: your existing customers and subscribers. By maintaining an open line of communication with this userbase, and opening up new dialogues during seminal moments in the growth and development of your business, will prove invaluable – provided you can grapple with the data your campaigns gather overtime. 

The same goes for affiliate marketing, which enables the same line of communication while also bringing a financial benefit to you. Utilising software in this ongoing process will ensure that each step is streamlined and targeted towards the right users. You can easily check out how it could help your business to stay on top of this platform, and to curate – and, more importantly, utilise – the data your efforts will yield. 

Google Analytics

Your site is your storefront, but, in the real world, it is much easier to monitor and interpret customer behaviour than it is when you are simply staring at your home screen and witnessing the rise and fall of digital sales throughout the day.

Google Analytics is a free tool that can offer significant insights into the behaviours of your site’s visitors – for instance, where they came from, what devices they are using (mobile or PC) and what your bounce rate is. This offers the opportunity for significant progress, both in terms of increasing site traffic and honing your external marketing campaigns.

Surveys

While surveys are not able to rival the sheer quantity of information housed under the term ‘Big Data’, there exists a growing body of research expounding the value surveys hold when utilised in tandem with it

In this view, big data can be seen as what is gathered organically – for instance, the ratio of subscribers who open your emails, vs those who ignore them or unsubscribe as a result of receiving them. Survey data is manually gathered – it does not hold the same raw organicity – but it can be used as a tool for contextualising big data and broadening your understanding further. It can also be guided by big data, which means that your ability to communicate directly with your users is enhanced, and words are not wasted on questions to which you already know the answers.

Big data is invaluable to all businesses, but knowing how to understand it – and, more importantly still, to put it to use – is an art form in and of itself. Like any specialty, it demands a whole host of resources that will ensure that nothing is wasted, and that every element of your online activity is put to use in order to further your efforts, and gain access to the very heart of your digital audience.

CrazyEgg 

Google Analytics is a wonderful web analytics tool for any business with an online presence. However, it can’t solve every possible online analytics need. You may need to use more specialized web analytics tools for things like UX optimization. 

CrazyEgg  is a very impressive web analytics tool that was developed by Neil Patel. This tool is great for  monitoring user behavior, which can be incredibly important for improving conversion rates. 

There are a lot of ways that you can benefit from using CrazyEgg.  One option is to look at different elements on your website landing pages, such as images and CTA buttons. With CrazyEgg,  you can see how your visitors respond to them. You can change elements and remove any that seem to be too distracting. 

Here is an example of an insight that some companies have found with CrazyEgg.  They would put an image on their landing pages to make it look more engaging. With this web analytics tool, they would find that visitors were unexpectedly trying to click on the image more than the button. They would add a hyperlink to the image, so that it would accomplish the same function as the button itself. Other companies would simply remove the image altogether or reduce its size to make the CTA stand out more. 

ActiveData

ActiveData is a very important ad-on for Microsoft Excel.  This tool can be very useful for tracking conversions, but the same purposes can be applicable for other issues as well. 

One benefit of using ActiveData is that you can help fight fraud more easily. In particular, this add-on is useful for tracking internal theft. This is a benefit that you can’t afford to ignore, because employee pilfering accounts for  almost 30% of all business failures. 

Sage Accounting 

Accounting is one of the least favorite parts of running a business for most entrepreneurs. Few people want to spend a considerable amount of time crunching numbers and tracking the amount of transactions that affect their cash flow. 

Unfortunately, you can’t afford to ignore the importance of sound bookkeeping. You either will need to do it yourself or pay a large amount of money to hire a professional bookkeeper. The latter may not be an option if you are running a new business with limited resources, so you need to find a way to manage your own bookkeeping without taking up too much of your time. 

New advances in data analytics have made it a lot easier. A number of new accounting tools have reached the market, which can simplify your bookkeeping and save you a tremendous amount of time. 

Sage Accounting is one of the best big data accounting tools for small businesses. It is an excellent option for entrepreneurs that don’t have any employees. This tool does everything from income documentation to reconciliation of bank documents. You can get all of the great features for just $10 a month.  You will have access to even more valuable features if you plan to upgrade to the $25 a month plan, which is still a lot cheaper than hiring a professional. These other features include forecasting cash flow and generating financial statements. 

Sage Accounting is a major breakthrough in accounting analytics for small businesses. It is a great option that you probably should not overlook.

Big Data Resources

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