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Chris Park on Rugby, Why He Likes the Mets, and KISS Mini Golf

This may be of interest to you.

Christopher Park, Senior Affiliate Manager at JEBCommerce, joined me to chat on my podcast, This is Affiliate Marketing with Shawn Collins.

Chris Park

I wanted to learn more about the real Chris, so I asked him a variety of questions I figured he had not been asked in previous interviews.

Topics included…

  • How he ended up in marketing after studying English, economics, and religious studies
  • Riding on a mobile bar
  • Which pro sports teams he likes
  • Playing guitar with a Neil Diamond tribute band
  • Playing rugby in college
  • Serving on the city council

Links from this episode

The post Chris Park on Rugby, Why He Likes the Mets, and KISS Mini Golf appeared first on Affiliate Marketing Blog.

We hope you enjoyed this.

SEMrush is Great to Stay on Top of Your Search Marketing

This may be of interest to you.

I have been blogging since 2004 or so – I can’t even remember at this point, but I was on Movable Type before I moved over to WordPress.

(function(d, s, id) var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = “https://www.berush.com/static/webpack_bundles/remote.js?v=4”; fjs.parentNode.insertBefore(js, fjs); (document, “script”, “berush-widget”));

I figured if I was writing quality, original content that it was enough. But my arrogance over putting out content blindly has officially ended.

I signed up for SEMrush and I had no idea what I was not doing all this time.

SEMrush is a set of analytics reports, tools, and projects, which are campaigns for your site where you get all the necessary metrics for competitors, keyword rankings, and on-page health.

I really like it for tracking competitors and doing keyword research, as well as comparisons of domains and SEO tools.

Check out the SEMrush free trial.

The post SEMrush is Great to Stay on Top of Your Search Marketing appeared first on Affiliate Marketing Blog.

We hope you enjoyed this.

💡 6 Types of Content to Boost Your Social Media Engagement

This may be of interest to you.

This should be FUN – and they’re all easy ways to see fast results. 🙂

My challenge to you for the week: Do each of these 6 easy content ideas to improve your traffic & social media engagement!

Alice Seba posed a question this week on Facebook in one of her groups about free vs paid content, or access to you. My answer to that was 1- it depends on your niche and business model (of course). And 2- The more content I create and the more accessible I am to my audience… the more money I make. 😉

If you want exposure, traffic & sales – creating content is the answer. Even if it’s just on social media (quick & easy!) and even if you don’t yet have anything to offer or sell (use affiliate links!).

It’s just TOO EASY to be making sales online right now for you to NOT be doing it.

Maybe you don’t believe ^ that, or you’re not really sure YOU can easily make sales (or even make a living!) online. But maybe THAT alone is what keeps you from doing the things that will prove that you can. 😉

Also, check out my P.S. below to see what I’m reading today (and why)…

6 Types of Content to Boost Your Social Media Engagement

✅ Create visual content: a quote graphic, tip graphic, infographic, photo illustrating your topic, etc. * Canva is a great free resource with tons of free templates.

✅ Create a video. It could be a short video demonstrating a how-to, a tip video, something inspirational or motivational. Itt could be an “over the shoulder” look at your hands doing something or a product and how to use it. It could be an educational video made in Powerpoint or Keynote (slides) exported to video format. Lots of EASY ideas!

✅ Host a contest or giveaway 🎁

✅ Respond to DM’s (Direct Messages) or follow up with someone that messaged you recently – check in to see how it worked out, or if that worked for them, etc.

✅ Create a Top Tips or How-To post on something very specific. Make it “actionable content” for your readers to experience a sense of achievement.

✅ Ask your audience questions! It encourages responses and interaction. Then respond to those questions and keep the discussion going. (Higher engagement = more social media reach on any platform!)

* Tip: Repurpose that Q&A into blog posts, a short report, a Facebook Live series – or all of the above. 😉

✅ Start an Idea Journal for content ideas as they come to you. If you already have one, revisit it this week: does it need to be organized or updated? Or pick an idea from your list and run with it!

* * * * *

More free ideas & resources for you to make the challenge above EASY and FUN…

📲 Social Media Content Ideas Generator – Grab the Free Brainstorming Tool at the end of this post. ✔

5 Ways To Destroy Your Reputation on Social Media
Be sure to download the “Free Checklist: How To Build a 5-Star Social Media Reputation” while you’re there! 😉

Get out there and MAKE THINGS HAPPEN. 💪

Best,
Lynn Terry
ClickNewz.com

p.s. Right now I’m reading Endless Instagram Traffic (Even If You Have No Followers) by Debbie Drum. While I’m doing GREAT with my niche Instagram account already, I’m always interested in learning new ways to improve my results – and always curious to see how & what other people are doing to get great results. 😉

Lynn Terry, ClickNewz - Work Hard, Make It Happen!

We hope you enjoyed this.

How to Test Your Landing Pages

This may be of interest to you.

No matter what kind of business your starting, it’s important to know what works and what doesn’t. One of the best ways to accomplish this is by setting up different landing pages so you can test elements for higher conversions. Once of the biggest problems I had when starting my business was to find out what works with visitors and how to get conversions rolling. Here’s the thing…at one point creating landing pages was a complete mission because everything would have to be coded, however you have so many tools available that will help you get the job done. For example, two very awesome tools are Unbounce.com and Clickfunnel.com. Both help you create pages quickly and allow you to test every element quickly providing data on what’s working. You can then tweak going forward increasing your conversions and profits. However, sometimes you have to know how to get things to work and what headlines to add.

funnel-landing-page (1)

Today, I’ll be discussing some of the things I’ve learned about creating the right landing pages and what you should be testing for maximum conversions.

Here are some of the things I’ll be discussing right now…

  • Page size
  • Headlines
  • Text and images
  • Videos
  • Data collection

I’m talking from my experience so it’s important to provide as much feedback as possible. Let’s jump right in a talk about the elements you should be focusing on when testing landings pages for conversions.

Page Size

When building a landing page, it’s important you have the page size width corrected. There is NO point in building a landing page if it won’t be visible to everyone who is landing on your page. It’s equally as important to ensure your landing pages has been optimized for mobile and tablets. To solve this problem, you might want to use fluid layouts which adjust to the size of your screen. You also have the option to adjust size using percentage instead of “px”. For example, when designing your landing page, it’s a great idea to set 100% in the coding or page width slot because the page will adjust to 100% of the screen size going forward. It’s a great way to ensure you get maximum exposure and everyone visiting will be able to view the content. Next,

If you have very little experience with designing pages, then you have another two option to help you tweak this:

First, you can hire a coder to help you out and this is really cheap because you can hire a freelancer from India who will do the work for a fraction of the price. Next, you can design your page using the smallest resolution because anything above will display it correctly. These are just two methods to keep in mind when you sit down to design your page going forward.

Headlines

I can’t tell you how important this part of designing a landing page is when getting started and going forward. The headlines must be right to the point and capture your visitor’s attention almost immediately. People want to read and gather the value out of the page almost right away which is why I put enormous emphasis on the headline. I like to try 3-4 variations of headlines and keep a close eye on the ones which have been converting better than others. With that said, here are a few tips I like to use to make sure my headlines capture attention and are right to the point at the same time.

First, make sure your headline is visible and is big enough that the reader sees it clearly. This is how you will capture the attention and force them to stay on the page. This is a great way to get the visitor to keep reading the rest of the text present on your page. Secondly, I like to play around with colors because this is a great way or strategy to use to have that part of your page standout. You can use the following which have been known to convert higher than others:

  • Read
  • Orange
  • Green
  • Light blue

However, the color you choose will obviously depend on the universal color on your page. For example, if the rest of your text is black then it will be a good idea to make your headline red.

Third, the headline must represent what you are selling or what you are offering to the reader. If it doesn’t then it’s a great way to lose credibility and lose the reader if they decide to opt-in. Finally, the amount of characters used within your headline is important. You want to make it short and right to the point so all it takes is 3 seconds to get your point across. At the same time, it must make sense so the reader knows what the page is representing. I dislike when headlines are long and I have to sit there and read to gather the value. By then I have probably lost my attention anyway.

Text and Images

A very important aspect of designing the right type of pages because you can relate to more of your visitors as they arrive on your page. These two elements are a quick way to show your visitors what your product is about and can increase the likelihood of a conversion. With that said, you have to be careful when adding images and videos. Here are a few things you should follow when adding either or.

First, it’s important to make sure your images and videos are relevant to your bottom line. No one wants to watch a video and opt-in to find out it was deceiving because this will force you to lose credibility very quickly. Secondly, keep an eye on the time limit because I’ve been on many landing pages that keep rambling on. This has forced me to leave because I didn’t see an end in sight and NO clear call-to-action. Third, if you will be adding a lengthy video because you need the timing to explain your product, then have a clear call-to-action that will allow the visitor to redirect to sales page. As a matter of fact, it doesn’t have to be a sales page, but one which provides insight into the product further. Fourth, I like to provide as much information as possible within the videos because many people visiting will NOT be able to understand written English text. This means I will like to show as much as I can through video, etc.

I’ll admit over the years adding videos and images have become more popular because of the value they provide. Keep your purpose in mind when adding them so you can convert a higher level of visitors who are arriving on your page.

The next section was going to be about videos, however I have discussed this in the above point. You can do a quick search within Google to find out more information on creating videos for landing pages.

DATA Collection

Depending on the tool you are using to build your landing pages, you’ll have a backend way to collect the required data. However, many people are unsure how to run split tests and this can cause them to spend more money than they expected to. For example, there are certain things I like to look for when building landing pages and a specific number of days I will run tests for before I start to narrow down the results. Let’s look at some of the basics I’ve learned about this process so you can do the same.

Google Analytics – this is probably the best way to collect enormous information because it will provide you with complete stats on your visitors. For example, it’s important to know NOT only the conversions but where they are coming from. Using Google Analytics, I am able to find out highest landing page conversion, location and search query (if any). Google Analytics also provides me with a complete understanding of the bounce rate I am dealing with so I can find ways to improve this going forward.

Backend Conversion – I like to keep a close eye on the conversion rate and what pages are getting the highest. For example, Unbbounce.com with their script will give me a good understanding of the converting pages so I can keep a close eye on the rest. Once you run a test for a certain amount of time, we can start to remove pages. Let’s discuss timing now:

Trial period – I test in intervals of 7 days because this allows me to keep an eye on my budget and make changes as I need to. During the 7 days, I’ll remove pages and keep narrowing them down until I find one which converts better then all others. This is important because my goal is to achieve a conversion rate of higher than 20% which can lead to enormous traffic and conversions.

Final Thoughts

It’s important you know the fundamentals of split testing your landing pages. By having a solid formula in place, you’ll be able to protect yourself from unnecessary expenses going forward. You’ll also find creative ways to convert your visitors which can lead to enormous business growth and profits. It’s time to start at the top and go through each one until you find a combination that works well for you. Then, you can continue to design the best landing pages that NOT only convert but help you build your business the right way.

Get started now and your feedback will be appreciated going forward on the progress you’ve made.

We hope you enjoyed this.

James Martell is a Legend in Affiliate Marketing

This may be of interest to you.

It was an honor to say some words about James Martell as we honored him as an Industry Legend at Affiliate Summit East 2019. Accepting the award were Arlene Martell, Justin Martell, and Kimberly Juchnowski.

James Martell and Shawn Collins

I had a hard time getting the words out that I’d written about James. Here they are for anybody who couldn’t be there…

There are lots of awesome accomplishments and distinctions we can talk about when it comes to James Martell.

He taught tens of thousands of business owners how to effectively market their businesses online through his books, courses, live trainings, webinars, podcasts, and speaking engagements.

He was a true Internet pioneer, thought leader, and influencer who knew how to bring success online.

James had more than twenty years of online business experience, and was successful in online marketing, blogging, podcasting, coaching, outsourcing, and video creation. He authored several business books, and developed twelve popular marketing courses.

He also authored of one of the first and best-selling eBooks on affiliate marketing, and was a host of the longest running affiliate marketing podcast, starting in 2003, with listeners in more than one hundred countries. That is crazy to me – I got into podcasting in 2006 and thought I was breaking new ground – the reality is that James was there and so many other places first.

I think this testimonial I gave to James for his site many years ago does a good job to say what I thought of him…

“James is a one of a kind – an Internet marketing rock star. When he has spoken at Affiliate Summit, his sessions always receive a 10 out of 10. In a space with many imitators and pretenders, James is the real deal.”

But James was more than an awesome business guy – he was a husband, father, grandfather, and so much more.

James had a giant personality and an even bigger heart.

His presence, guidance, and stewardship to so many in affiliate marketing and the in the real world will forever be missed.

James was a big Elvis fan, and I was going to try and pick out an Elvis song and sing a little bit in his honor. I came across a song by the King called Memories, and that choked me up:

“Memories, pressed between the pages of my mind
Memories, sweetened through the ages just like wine
Quiet thoughts come floating down
And settle softly to the ground
Like golden autumn leaves around my feet
I touched them and they burst apart with sweet memories
Sweet memories”

Goodbye, James – you’re a legend.

Thank you to Liz Fogg for recording the award ceremony for James.

The post James Martell is a Legend in Affiliate Marketing appeared first on Affiliate Marketing Blog.

We hope you enjoyed this.

💡 6 Types of Content to Boost Your Social Media Engagement

This may be of interest to you.

This should be FUN – and they’re all easy ways to see fast results. 🙂

My challenge to you for the week: Do each of these 6 easy content ideas to improve your traffic & social media engagement!

Alice Seba posed a question this week on Facebook in one of her groups about free vs paid content, or access to you. My answer to that was 1- it depends on your niche and business model (of course). And 2- The more content I create and the more accessible I am to my audience… the more money I make. 😉

If you want exposure, traffic & sales – creating content is the answer. Even if it’s just on social media (quick & easy!) and even if you don’t yet have anything to offer or sell (use affiliate links!).

It’s just TOO EASY to be making sales online right now for you to NOT be doing it.

Maybe you don’t believe ^ that, or you’re not really sure YOU can easily make sales (or even make a living!) online. But maybe THAT alone is what keeps you from doing the things that will prove that you can. 😉

Also, check out my P.S. below to see what I’m reading today (and why)…

6 Types of Content to Boost Your Social Media Engagement

✅ Create visual content: a quote graphic, tip graphic, infographic, photo illustrating your topic, etc. * Canva is a great free resource with tons of free templates.

✅ Create a video. It could be a short video demonstrating a how-to, a tip video, something inspirational or motivational. Itt could be an “over the shoulder” look at your hands doing something or a product and how to use it. It could be an educational video made in Powerpoint or Keynote (slides) exported to video format. Lots of EASY ideas!

✅ Host a contest or giveaway 🎁

✅ Respond to DM’s (Direct Messages) or follow up with someone that messaged you recently – check in to see how it worked out, or if that worked for them, etc.

✅ Create a Top Tips or How-To post on something very specific. Make it “actionable content” for your readers to experience a sense of achievement.

✅ Ask your audience questions! It encourages responses and interaction. Then respond to those questions and keep the discussion going. (Higher engagement = more social media reach on any platform!)

* Tip: Repurpose that Q&A into blog posts, a short report, a Facebook Live series – or all of the above. 😉

✅ Start an Idea Journal for content ideas as they come to you. If you already have one, revisit it this week: does it need to be organized or updated? Or pick an idea from your list and run with it!

* * * * *

More free ideas & resources for you to make the challenge above EASY and FUN…

📲 Social Media Content Ideas Generator – Grab the Free Brainstorming Tool at the end of this post. ✔

5 Ways To Destroy Your Reputation on Social Media
Be sure to download the “Free Checklist: How To Build a 5-Star Social Media Reputation” while you’re there! 😉

Get out there and MAKE THINGS HAPPEN. 💪

Best,
Lynn Terry
ClickNewz.com

p.s. Right now I’m reading Endless Instagram Traffic (Even If You Have No Followers) by Debbie Drum. While I’m doing GREAT with my niche Instagram account already, I’m always interested in learning new ways to improve my results – and always curious to see how & what other people are doing to get great results. 😉

Lynn Terry, ClickNewz - Work Hard, Make It Happen!

We hope you enjoyed this.

7 Easy Ways to Increase Social Media Engagement

This may be of interest to you.

Are you wondering how to increase social media engagement for your business? Whether you have an online store, blog, or a small local business, social media engagement is important.

But, many business owners struggle to get their followers to interact with their brand online. After all, many people would rather comment on their friend’s new puppy photo than on your business’ posts. Don’t worry though, all hope is not lost.

Check out these 7 easy ways to increase social media engagement.

1. Add Images to Your Posts

This might seem like an obvious tip, but by far, the easiest way to increase your engagement on social media is by adding images to your post. That’s it, it’s that simple!

Images are powerful. According to statistics from HubSpot, tweets with images receive 150% more retweets than tweets without images and Facebook posts with images see 2.3X more engagement than those without images.

Adding an image to your social media posts will help your business stand out in crowded social media feeds, making users more likely to interact with your post. Just be sure the images you use are high-quality and attention-grabbing.

For instance, take a look at this colorful post from the makeup brand Juvia’s Place.

Don’t be afraid to play with filters, frames, text overlays, stickers, and more to draw even more attention to your posts.

2. Create Surveys and Polls

Creating surveys and polls is a great way to get a ton of interaction from your followers on social media. People love to share their opinions and if it only takes a second to do so, they won’t hesitate to participate in your poll or survey. Plus, polls and surveys won’t only help you increase social media engagement, they also let you gather important information about your leads and customers.

So, start asking your followers what they think on social media, like Sephora did in the Facebook Poll example below.

Alternatively, you could create a survey or poll on your website and share the link to it on social media. There are a number of WordPress forms plugins that let you easily build surveys and polls.

3. Share User-Generated Content

If you’re not familiar, user-generated content (UGC) is any form of content (such as an image or a video) that has been posted by users on online platforms such as social media.

User-generated content is popular with consumers because it’s created by their peers instead of a company and it acts as social proof. According to Stackla, UGC posts shared to social channels see a 28% higher engagement rate than standard brand posts.

So, if you share content with your followers that was created by their peers, they’ll be more likely to pay attention. Plus, simply asking your audience to submit UGC will result in more engagement.

For instance, one of the most successful user-generated content campaigns was the Starbucks White Cup Contest.

4. Run an Online Giveaway

Speaking of contests, you don’t need to ask your followers to submit user-generated content to you in order to run a successful online giveaway. You can run a classic giveaway, where users simply enter to win, to get a ton of entries and engagement.

The key to a successful giveaway though, is an awesome prize. If your prize doesn’t grab the attention of your social media followers, they probably won’t take the time to enter.

There are a ton of contest prize ideas you can choose from, the most popular being: cash, gift certificates, and free products/services. Make sure to choose a prize that relates to your business so that you can draw in more of your ideal customers.

Remember, the whole point of running a giveaway is to increase engagement so keep that in mind when deciding on the giveaway rules. For example, to receive an entry for your giveaway, you can require users to “like” and share your post and tag one of their friends in the comment section.

5. Connect and Communicate with Your Followers

Another super simple trick to increase social media engagement is to connect and communicate with your followers. You can’t expect users to engage with your posts on social media if they don’t get any interaction in return.

You can connect and communicate with your followers in a number of ways, including:

  • “Like” Comments – When a user takes the time to comment on a post, show them that you appreciate it by “liking” it.
  • Respond to Users – Be sure to respond to comments too. Users will return to your post again and again to read and reply to your responses.
  • Ask a Question – Asking a question at the beginning or ending of a post is a great way to start a conversation.
  • Use an Emoji – Using emojis can let your followers know how you’re feeling and it can also set the stage for how you want them to feel. Want them to laugh? Add a laughing emoji.

Communicating with your followers will help you create meaningful relationships with them. And strong relationships will create more loyal, engaged fans.

6. Use Live Video

Live video has become super popular within recent years and it’s the perfect way to increase engagement. With live video, users get to interact with you in real-time. On social media, it’s the closest thing you can get to having a face-to-face conversation with your followers.

Because of the immediacy of live video, it makes for a more exciting experience. It’s a great tool to use to announce a new product or share exciting company news.

Afraid you don’t have anything exciting enough to share on live video? Don’t worry, one of the most common ways businesses use Facebook Live and Instagram Live is to hold Q&A’s. Many of your followers would jump at the chance to join your live video and ask you a question.

7. Promote Your Social Media Profiles on Your Site

Typically, when trying to increase social engagement, business owners focus all of their efforts on social media platforms. But, when they do that, they’re missing out on an opportunity to get an entire other audience to engage with them on social media — their website visitors. Not all of your website visitors follow you on social media, some might not even be aware your business is on Instagram or Twitter. So, make sure to promote your social media profiles on your website.

You can promote your social media profiles on your website by adding social icons to the header or footer of your site and linking your social media profiles at the end of blog posts. You can even use exit popups on your site to encourage visitors to follow you on social media, like in the example below.


Image Source

If you want to increase social media engagement, you want as many of your loyal fans and customers to follow you on social media as possible.

Over to You

Tired of your social media profiles looking like a ghost town? With these 7 easy ways to increase social media engagement, you can turn your quiet profiles into bustling communities full of activity.

We hope you enjoyed this.

5 Saturated Markets with Plenty of Room to Grow Beyond 2019

This may be of interest to you.

At the time of writing this article, Worldometers reports that there are approximately 7.728 billion people in the world — and that number is increasing by roughly 200,000 people daily.

With such a massive number in place, you could say the world is quite saturated. However, it’s also reported that before the year 2060, we are looking at having more than 10 billion people in the world.

Now that’s a whole new level of saturation. 

But at the same time, businesses and entrepreneurs around the world will look at this as opportunity — which is something you and your business should likely be doing as well.

Saturation comes in many different shapes, forms, and sizes — but it’s also not something you should be afraid of or shy away from.

With this concept in mind, let’s take a look at five different saturated markets in the online business world today, and how you can start tapping into these extremely lucrative markets, while not getting crushed by the massive competition in the process.

eCommerce

Of all the different business opportunities to choose from, eCommerce has to be one of the fastest growing. Thanks to solutions like Shopify and other platforms that require little to no programming or design skills, now anyone can get started with an online business of their own.

Throw the power of drop shipping into the mix, and there is no need to hold any inventory or to start with a lot of upfront investment money.

At the same time, everyone is buying something online. Billions of dollars are collectively spent daily, and these numbers are just going to continue to increase as more people access the internet and buy online for the first time.

Oberlo reports that “It’s estimated that there will be 1.92 billion global digital buyers in 2019” and that this number is rising rapidly and is expected to hit a massive 2.14 billion people in 2021.

Yes, the online shopping and ecommerce industry is SUPER saturated, but there is also a demand for the businesses and product fulfillment solutions out there.

VPN Online Privacy

Personal data and online tracking is something we see and hear more about in the news daily. For the most part, there isn’t much people can do when it comes to their data getting accessed from third-party and company hackings, however, when it comes to their online browsing habits and internet access, VPNs are one of the best solutions around.

The concept of VPNs (virtual private networks) are nothing new, and they are extremely easy, fast, and low cost to set up. In most cases, all you need to do is join a VPN of your choice, install a browser plugin and then you are good to go.

The benefits of using a VPN are that you aren’t openly and freely giving away all of your personal internet browsing location and history to anyone asking for it. With billions of sites placing cookies on your computers and leaving tracking and advertiser pixels all over the place, they are basically collecting all of your data and passing it along to other sources to serve better advertising — and sometimes even selling your information.

With all of that being said, the business of VPN and online privacy protection is alive and well. As more people continue to access the internet through different devices, the demand will only continue to grow. For example, Express VPN is one of many VPNs for Macs, while there are plenty of other Chrome Browser and mobile VPN solutions out there as well.

Yes, it’s a saturated market, but when you look at how many people are actually using VPNs at work or home, the numbers are still quite low.

Anything Related to Finance

Do you want to make more money in life? Maybe you would like to discover how to improve your credit score by a few points? Would you like to be debt free? Or maybe you have some excess debt or monthly costs that you would like to pay down?

As you can see… anything related to finance is always going to grab a lot of attention — and more importantly, demand.

No matter where you look in the finance industry, there is always going to be saturation, but there is also always going to be someone doing a better job and figuring out new ways to service this customers at lower costs.

The individuals, companies and brands that can figure this out are the ones who will look at the mass saturation in their space and use it to their advantage.

Selling on Amazon

Love it or hate it… Amazon is the biggest ecommerce and business in the world today. They are also the destroyer of mom and pop businesses, while also being the creator of new businesses and entrepreneurs as well.

In 2018, TechCrunch reported that Amazon’s market share was just under 50% in comparison to all other ecommerce sites. This number is likely even higher today.

With such a dominance in place, there is pretty much no way for small brands and business to compete with Amazon. The good news is, they don’t have to.

While Amazon has mass market share and saturation in the world today, it would be a huge mistake to not take the opportunity to work and sell through them whenever possible.

Whether it be through Amazon FBA (fulfillment by Amazon), working with them through their affiliate program, or even taking advantage of their Kindle and book selling services — Amazon is going to generate billions of dollars in sales, so you might as well piggy back on their success along the way.

Just like all other ‘saturated’ markets listed in this article, it all comes down to being more creative and smarter than your competition. Try not to re-invent the wheel, but to instead build a better product, brand, and business experience for your audience and customers.

Mobile Everything

There’s no doubt about it — mobile is here. However, the better question is: How are you using mobile for your business and brand?

Just take a look at some of these recent numbers pointed out by CleverTap, and how mobile continues to increase in size and demand year over year.

  • There are 4.92 billion mobile users globally, 66% of the total population. (We Are Social, 2017).
  • Global mobile data traffic is projected to increase nearly 3x between 2018-2021. (Statista, 2018)
  • Mobile devices are projected to drive 79% of total global internet usage in 2018. (eMarketer, 2017)

And when it comes to mobile apps and usage, it’s not just social media and games where people are spending most of their time. Entertainment, utilities, news and lifestyle are all consuming a large amount of time and generating revenue as well.

Again, one would think there is massive saturation here and no room for anyone to enter this space, but it’s actually quite the opposite.

Whether it’s through mobile applications, mobile media buying, or the optimization and lead generation of ad campaigns… there is always a growing demand for more experts, advertisements, and revenue pouring in and out of the mobile space.

Don’t Be Afraid of Market Saturation. Embrace it!

If you were just starting a business today, you might be sitting there and trying to come up with something completely new and original. While this is a good idea in theory, it’s actually a thousand times harder versus actually tapping into any of the markets mentioned above and just getting a small slice of the pie.

Take a moment to skim through each of the markets and opportunities listed above, and see what ideas and new opportunities for growth you might be able to come up with.

The post 5 Saturated Markets with Plenty of Room to Grow Beyond 2019 appeared first on Zac Johnson.

We hope you enjoyed this.

7 Easy Ways to Increase Social Media Engagement

This may be of interest to you.

Are you wondering how to increase social media engagement for your business? Whether you have an online store, blog, or a small local business, social media engagement is important.

But, many business owners struggle to get their followers to interact with their brand online. After all, many people would rather comment on their friend’s new puppy photo than on your business’ posts. Don’t worry though, all hope is not lost.

Check out these 7 easy ways to increase social media engagement.

1. Add Images to Your Posts

This might seem like an obvious tip, but by far, the easiest way to increase your engagement on social media is by adding images to your post. That’s it, it’s that simple!

Images are powerful. According to statistics from HubSpot, tweets with images receive 150% more retweets than tweets without images and Facebook posts with images see 2.3X more engagement than those without images.

Adding an image to your social media posts will help your business stand out in crowded social media feeds, making users more likely to interact with your post. Just be sure the images you use are high-quality and attention-grabbing.

For instance, take a look at this colorful post from the makeup brand Juvia’s Place.

Don’t be afraid to play with filters, frames, text overlays, stickers, and more to draw even more attention to your posts.

2. Create Surveys and Polls

Creating surveys and polls is a great way to get a ton of interaction from your followers on social media. People love to share their opinions and if it only takes a second to do so, they won’t hesitate to participate in your poll or survey. Plus, polls and surveys won’t only help you increase social media engagement, they also let you gather important information about your leads and customers.

So, start asking your followers what they think on social media, like Sephora did in the Facebook Poll example below.

Alternatively, you could create a survey or poll on your website and share the link to it on social media. There are a number of WordPress forms plugins that let you easily build surveys and polls.

3. Share User-Generated Content

If you’re not familiar, user-generated content (UGC) is any form of content (such as an image or a video) that has been posted by users on online platforms such as social media.

User-generated content is popular with consumers because it’s created by their peers instead of a company and it acts as social proof. According to Stackla, UGC posts shared to social channels see a 28% higher engagement rate than standard brand posts.

So, if you share content with your followers that was created by their peers, they’ll be more likely to pay attention. Plus, simply asking your audience to submit UGC will result in more engagement.

For instance, one of the most successful user-generated content campaigns was the Starbucks White Cup Contest.

4. Run an Online Giveaway

Speaking of contests, you don’t need to ask your followers to submit user-generated content to you in order to run a successful online giveaway. You can run a classic giveaway, where users simply enter to win, to get a ton of entries and engagement.

The key to a successful giveaway though, is an awesome prize. If your prize doesn’t grab the attention of your social media followers, they probably won’t take the time to enter.

There are a ton of contest prize ideas you can choose from, the most popular being: cash, gift certificates, and free products/services. Make sure to choose a prize that relates to your business so that you can draw in more of your ideal customers.

Remember, the whole point of running a giveaway is to increase engagement so keep that in mind when deciding on the giveaway rules. For example, to receive an entry for your giveaway, you can require users to “like” and share your post and tag one of their friends in the comment section.

5. Connect and Communicate with Your Followers

Another super simple trick to increase social media engagement is to connect and communicate with your followers. You can’t expect users to engage with your posts on social media if they don’t get any interaction in return.

You can connect and communicate with your followers in a number of ways, including:

  • “Like” Comments – When a user takes the time to comment on a post, show them that you appreciate it by “liking” it.
  • Respond to Users – Be sure to respond to comments too. Users will return to your post again and again to read and reply to your responses.
  • Ask a Question – Asking a question at the beginning or ending of a post is a great way to start a conversation.
  • Use an Emoji – Using emojis can let your followers know how you’re feeling and it can also set the stage for how you want them to feel. Want them to laugh? Add a laughing emoji.

Communicating with your followers will help you create meaningful relationships with them. And strong relationships will create more loyal, engaged fans.

6. Use Live Video

Live video has become super popular within recent years and it’s the perfect way to increase engagement. With live video, users get to interact with you in real-time. On social media, it’s the closest thing you can get to having a face-to-face conversation with your followers.

Because of the immediacy of live video, it makes for a more exciting experience. It’s a great tool to use to announce a new product or share exciting company news.

Afraid you don’t have anything exciting enough to share on live video? Don’t worry, one of the most common ways businesses use Facebook Live and Instagram Live is to hold Q&A’s. Many of your followers would jump at the chance to join your live video and ask you a question.

7. Promote Your Social Media Profiles on Your Site

Typically, when trying to increase social engagement, business owners focus all of their efforts on social media platforms. But, when they do that, they’re missing out on an opportunity to get an entire other audience to engage with them on social media — their website visitors. Not all of your website visitors follow you on social media, some might not even be aware your business is on Instagram or Twitter. So, make sure to promote your social media profiles on your website.

You can promote your social media profiles on your website by adding social icons to the header or footer of your site and linking your social media profiles at the end of blog posts. You can even use exit popups on your site to encourage visitors to follow you on social media, like in the example below.


Image Source

If you want to increase social media engagement, you want as many of your loyal fans and customers to follow you on social media as possible.

Over to You

Tired of your social media profiles looking like a ghost town? With these 7 easy ways to increase social media engagement, you can turn your quiet profiles into bustling communities full of activity.

We hope you enjoyed this.

5 Saturated Markets with Plenty of Room to Grow Beyond 2019

This may be of interest to you.

At the time of writing this article, Worldometers reports that there are approximately 7.728 billion people in the world — and that number is increasing by roughly 200,000 people daily.

With such a massive number in place, you could say the world is quite saturated. However, it’s also reported that before the year 2060, we are looking at having more than 10 billion people in the world.

Now that’s a whole new level of saturation. 

But at the same time, businesses and entrepreneurs around the world will look at this as opportunity — which is something you and your business should likely be doing as well.

Saturation comes in many different shapes, forms, and sizes — but it’s also not something you should be afraid of or shy away from.

With this concept in mind, let’s take a look at five different saturated markets in the online business world today, and how you can start tapping into these extremely lucrative markets, while not getting crushed by the massive competition in the process.

eCommerce

Of all the different business opportunities to choose from, eCommerce has to be one of the fastest growing. Thanks to solutions like Shopify and other platforms that require little to no programming or design skills, now anyone can get started with an online business of their own.

Throw the power of drop shipping into the mix, and there is no need to hold any inventory or to start with a lot of upfront investment money.

At the same time, everyone is buying something online. Billions of dollars are collectively spent daily, and these numbers are just going to continue to increase as more people access the internet and buy online for the first time.

Oberlo reports that “It’s estimated that there will be 1.92 billion global digital buyers in 2019” and that this number is rising rapidly and is expected to hit a massive 2.14 billion people in 2021.

Yes, the online shopping and ecommerce industry is SUPER saturated, but there is also a demand for the businesses and product fulfillment solutions out there.

VPN Online Privacy

Personal data and online tracking is something we see and hear more about in the news daily. For the most part, there isn’t much people can do when it comes to their data getting accessed from third-party and company hackings, however, when it comes to their online browsing habits and internet access, VPNs are one of the best solutions around.

The concept of VPNs (virtual private networks) are nothing new, and they are extremely easy, fast, and low cost to set up. In most cases, all you need to do is join a VPN of your choice, install a browser plugin and then you are good to go.

The benefits of using a VPN are that you aren’t openly and freely giving away all of your personal internet browsing location and history to anyone asking for it. With billions of sites placing cookies on your computers and leaving tracking and advertiser pixels all over the place, they are basically collecting all of your data and passing it along to other sources to serve better advertising — and sometimes even selling your information.

With all of that being said, the business of VPN and online privacy protection is alive and well. As more people continue to access the internet through different devices, the demand will only continue to grow. For example, Express VPN is one of many VPNs for Macs, while there are plenty of other Chrome Browser and mobile VPN solutions out there as well.

Yes, it’s a saturated market, but when you look at how many people are actually using VPNs at work or home, the numbers are still quite low.

Anything Related to Finance

Do you want to make more money in life? Maybe you would like to discover how to improve your credit score by a few points? Would you like to be debt free? Or maybe you have some excess debt or monthly costs that you would like to pay down?

As you can see… anything related to finance is always going to grab a lot of attention — and more importantly, demand.

No matter where you look in the finance industry, there is always going to be saturation, but there is also always going to be someone doing a better job and figuring out new ways to service this customers at lower costs.

The individuals, companies and brands that can figure this out are the ones who will look at the mass saturation in their space and use it to their advantage.

Selling on Amazon

Love it or hate it… Amazon is the biggest ecommerce and business in the world today. They are also the destroyer of mom and pop businesses, while also being the creator of new businesses and entrepreneurs as well.

In 2018, TechCrunch reported that Amazon’s market share was just under 50% in comparison to all other ecommerce sites. This number is likely even higher today.

With such a dominance in place, there is pretty much no way for small brands and business to compete with Amazon. The good news is, they don’t have to.

While Amazon has mass market share and saturation in the world today, it would be a huge mistake to not take the opportunity to work and sell through them whenever possible.

Whether it be through Amazon FBA (fulfillment by Amazon), working with them through their affiliate program, or even taking advantage of their Kindle and book selling services — Amazon is going to generate billions of dollars in sales, so you might as well piggy back on their success along the way.

Just like all other ‘saturated’ markets listed in this article, it all comes down to being more creative and smarter than your competition. Try not to re-invent the wheel, but to instead build a better product, brand, and business experience for your audience and customers.

Mobile Everything

There’s no doubt about it — mobile is here. However, the better question is: How are you using mobile for your business and brand?

Just take a look at some of these recent numbers pointed out by CleverTap, and how mobile continues to increase in size and demand year over year.

  • There are 4.92 billion mobile users globally, 66% of the total population. (We Are Social, 2017).
  • Global mobile data traffic is projected to increase nearly 3x between 2018-2021. (Statista, 2018)
  • Mobile devices are projected to drive 79% of total global internet usage in 2018. (eMarketer, 2017)

And when it comes to mobile apps and usage, it’s not just social media and games where people are spending most of their time. Entertainment, utilities, news and lifestyle are all consuming a large amount of time and generating revenue as well.

Again, one would think there is massive saturation here and no room for anyone to enter this space, but it’s actually quite the opposite.

Whether it’s through mobile applications, mobile media buying, or the optimization and lead generation of ad campaigns… there is always a growing demand for more experts, advertisements, and revenue pouring in and out of the mobile space.

Don’t Be Afraid of Market Saturation. Embrace it!

If you were just starting a business today, you might be sitting there and trying to come up with something completely new and original. While this is a good idea in theory, it’s actually a thousand times harder versus actually tapping into any of the markets mentioned above and just getting a small slice of the pie.

Take a moment to skim through each of the markets and opportunities listed above, and see what ideas and new opportunities for growth you might be able to come up with.

The post 5 Saturated Markets with Plenty of Room to Grow Beyond 2019 appeared first on Zac Johnson.

We hope you enjoyed this.