Why SEO is not working for your Affiliate Marketing? And, what can you do about it

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Whenever a website drops down the search rankings, the first blame goes to affiliate links and affiliate marketers. That’s because affiliates have a bad reputation. Doors to affiliate marketing are open for all. Anyone, ranging from a reputed marketing agency to a newbie working from home, has access to affiliate marketing. So it’s hard to be sure of who did what and how it affected the website’s rankings. It’s just easy to assume affiliate marketing is to blame.

However, that’s usually not true. The real reason why a website drops down the search rankings is usually a failure to implement an effective SEO strategy for affiliate marketing. This requires a careful balance between affiliate marketing and SEO. 

An affiliate is typically not one where you experiment with all kinds of strategies. It is mostly made up of links to another site an affiliate marketer holds the responsibility for. That’s why it’s necessary to take cautious steps with SEO to promote your products.

SEO strategy made for affiliate marketing not only saves you from a sudden drop in rankings but also helps to increase your lead conversion.

How to Custom-Design Your SEO Strategy for Affiliate Marketing

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1. Limit Your Products to Profitable Niches

One of the biggest mistakes affiliate marketers make is they try their luck with each and every product on the shelf. Products they are interested in, products they think are profitable or products they just try for the sake of earning more. Nothing wrong with that, except you will face challenges when it comes to SEO.

SEO is about the targeted audience. With different products, you have to follow different SEO strategies for a different audience. Rankings are higher for one product and lower for another. The next mistake is creating high-quality content for products you have more interest in, and low-quality content for the products you don’t have any idea about.

The result? Total imbalance.

The only way to balance it all is to cut down your products to the ones you are interested in and profitable ones. Targeting one or two profitable niche is enough to earn a good income as it will allow you to ocus on creating valuable content for the products you care about. Need help with choosing profitable affiliate niches?/

Visit ClickBank -> Click “Affiliate Marketplace” -> Pick Your Category -> Visit the vendor’s affiliate page to see how you much you can earn from the selected product.

2. Plan an Out-of-the-Box Keyword Strategy

I know Google Keyword Planner is one of the best tools in the SEO world. Still, I’ve seen many experts relying on other keyword tools to think out of the box.

Keywords are no longer only about finding words to insert within the content. Experts use keywords to help inform the content they’re creating to attract their target audience. They see keyword research as a valuable opportunity to get an overall idea of the market.

Well, it's time for you to consider your options with different keyword tools.

Other than Google Keyword Planner, these are the tools that help you explore more:

Google Trends: If you want to track how a keyword is trending over time, or a quick update on what’s going on in your niche, Google Trends is the way to do it. It tells you everything from changes in users’ interest to relevant queries users ask. This is all useful information to help you come up with long tail keywords.

I was looking for users’ queries on protein to target long tail keywords in my content. This is what Google Trends came up with.

AnswerThePublic: What do users want? They want answers to their queries. And how to find their queries? Ask AnswerThePublic. It reveals all sorts of queries users ask relevant to your term.

 

I used the same term “protein” on AnswerThePublic:

Use those queries to target long tail keywords as well as create useful content.

3. Optimize Your Web Content

Now that you have a better idea on how to find keywords, and how to create useful content with the help of keywords, it’s time to put that knowledge into action. Start creating web content enriched with keywords that users are looking for. Be cautious of keyword stuffing. Make sure you’re sprinkling keywords through your content in a natural way, rather than jamming them in at every possible opportunity. Write blogs providing a solution to users’ problems. With the help of keywords, you already know what they want. Give them what they are looking for through educational content.

4. Redesign Your Internal Linking Structure

When you start targeting long tails or low-volume keywords, you may end up creating lots of web pages as well as blog posts. This is where you need a proper internal linking structure.

Here are some quick tips:

  • Separate pages based on content relevancy: Having all your keywords on one page results in confusion for users. They can’t stomach too much content at a time. Better to categorize content and separate it on different pages so that users land only at a webpage where they recieve to-the-point information.

  • Minimize the Number of Clicks: Your single website contains links to a large number of web pages. Make sure each link takes 1 or 2 clicks, making the process as easy as possible for users. The more clicks it takest, the more impatient users get. Keep the clicks to links as low as possible.

  • Verify all your internal links: Maybe you are not aware of all of the web pages on your site. Search engines won’t fail to crawl it. Make sure all your web pages are internally linked for better search engine rankings.

  • Put a Few Links Per Page: Too many links on one page distracts users. They forget where they wanted to go because of all the links taking them in different directions. Better to put a few highly-relevant links on one page to keep users’ focused and maintain the quality of your web pages.

5. Link Building for High-Quality Traffic

Since the day Google banned keyword stuffing, SEO strategy shifted its focus to high-quality content and link building. Now you can’t put keywords everywhere with a hyperlink to your website as you may face Google penalty. If you have done anything like that, destroy them completely. Shift your focus to natural ways to link building.

  • Guest blogging

  • Promoting Articles in communities only when asked

  • Create videos and put links in description (e.g. YouTube)

  • Put website links on your social media profiles

  • Introduce your business on LinkedIn profile

  • Engage in blog comments and suggest links to relevant articles

  • Participate in forum discussions and mention your guides when asked

  • Answer questions whenever possible (on Quora, for example)

6. Achieve Success Over Time

An affiliate website is not something you build and leave. It requires ongoing work like a job. You keep investing efforts to maintain the constant flow of income. It's possible only when you commit yourself to the work. Creating and updating content, building links, upgrading products or services are some tasks you have to keep on top of to keep growing your affiliate network.

Wrapping Up

As you can see, quite a bit of work is required to do SEO for affiliate websites. But if you want to embark on this journey, an SEO strategy is essential for your success. Keep learning, keep creating, and keep growing.

 

About the Author

Maulik Patel is Founder & Director of www.clickmatix.com.au. His passion for helping people in all aspects of online marketing flows through in the expert industry coverage he provides. He is an expert in Web marketing, Search Engine Optimisation, Social Media, Affiliate Marketing, B2B Marketing, Online Advertisement of Google, Yahoo and MSN.

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Legitimate Ways on How to Get Real Followers on Instagram in 2019

This may be of interest to you.

Gaining more followers on Instagram can open many doors for you and your brand.

People with large Instagram followings have a better opportunity to market their products and services, raise brand awareness, and even make more money by posting sponsored ads.

But, the road to gaining more followers is not an easy one. You can’t just start requesting everyone and their mom to follow you and hope that they follow back.

Nope, in order to get real followers on Instagram, you need a plan.

What do you need to do?

Read on as we cover some of the most basic and effective ways to get real followers on Instagram.

1. Optimize Your Bio

First impressions mean everything. And in the world of influencers on Instagram, the aesthetic of your bio is definitely your first impression.

And, seeing as people only take a quick second to glance at your bio, you better make that first impression count.

How do you do this?

Headline and Keyword

It all starts with your headline and keyword. Below your Instagram handle, there’s a line for you to put your brand name. Next to this, you should also write a keyword that helps describe who you are. For example, something like “Fitness trainer”, “makeup artist to the stars”, or “skincare expert”.

It doesn’t need to be anything fancy or lengthy. Instead, it should just be a couple of quick words to let people know what you do.

Body Section

The body section makes up the majority of your Instagram bio. However, it’s much different than the body section for a blog post. You want to keep it short and sweet.

The point of the body section is to clearly describe who you are and what you’re about, all while speaking in the voice of your brand.

You can see a nice example of this in the Lewis Howes social profile below. Notice how it has a nice profile picture, a URL to his podcast page, and high-quality content and images throughout the feed.

Here’s what should be included in the body section:

About Me

Your about me section should include a condensed version of your mission statement. You only have 150 characters, so use them wisely.

That being said, don’t be afraid to add a bit of personality here with hashtags and emojis.

Call to Action With URL Link

We’ve all seen brands do Instagram posts that say “link in bio” in them. Well, this is a perfect example of a call to action.

Below your about me section, you should have a call to action that entices your audience to click on the URL link that goes back to your site. Something simple like, “Click now for 10 percent off today only”, is perfect.

Social Proof

Customers are all about social proof these days, so be sure to add a line that gives your brand some credibility.

Examples of credibility include a certification, a social cause your brand gives back to, or a feature in a publication.

2. Get Crazy with the Hashtags

As you probably already know, Instagram now allows users to follow hashtags and not just profiles.

This provides a huge opportunity for those wanting to gain more followers, as the right hashtag can really boost your profile.

There are also plenty of useful tools out there to help you find the most relevant and popular hashtags trending at any given time.

But, you want to make sure you’re playing the hashtag game smart. First of all, make sure you’re not just using one-word hashtags. While these are valuable, it’s still smart to mix it up with multi-word hashtags that are more nice and creative.

And, don’t worry about every single hashtag being directly related to your brand. The goal of hashtags isn’t just about getting more immediate followers, it’s also about showing your personality so your current followers stick with you.

For example, let’s say you’re a personal trainer. It would be pretty boring if all of your hashtags were things like #workoutday or #staymotivated. Instead, you should try to have a little fun with it. For example, if it’s a leg day you could say #gettingaleguponthecompetition or #cantmoveafterthisworkout.

Lastly, make sure hashtags aren’t taking up the majority of your copy, as that can make your captions difficult to read. A smart thing many people do is put the hashtags at the end of the copy.

3. Get Descriptive With Your Captions

A picture certainly does say a thousand words. However, this doesn’t mean you want all of your captions to be super short.

While it’s definitely good to have some posts with short captions, you definitely want to dive into detail with other posts.

By being descriptive with your captions and telling the story behind the picture, you will generate more interest in your posts and be able to grow your following.

Also, storytelling is a great way for your customers to get to know you, so if you’re a one man or woman show, don’t be afraid to get a little personal on there too.

Someone who has the Instagram caption game down is Kayla Itsines, a personal trainer turned fitness entrepreneur who gained most of her business through Instagram. While Kayla keeps some posts short and sweet with workout demos, other posts are much longer and go into great detail about what she does to stay so fit.

She also shares with her audience stories about her family, friends, and travels.

Also make note of the URL being used in her Instagram profile page, as it leads right to her sales page — which likely adds a decent amount of new paying customers to her business and weight loss training programs daily.

4. Tap Into Influencer Marketing

If you’re looking to gain more followers so you can build your brand and grow your business, then you need to tap into influencer marketing.

But, you need to be smart about how you play the influencer game. First of all, you need to find people who not only have a strong following, but who also align with your brand values.

For example, let’s say you’re an organic food brand. It’s probably not a good idea to partner with an influencer who is constantly out partying and eating junk food. Instead, you should find influencers who focus on their health and fitness.

Once you’ve found a good number of influencers you’re interested in working with, start following them. And, be sure to turn on post notifications so you’ll get an alert every time they post something new. Whenever they post something new, be sure to interact with their profile. You can do this by liking their photos or by leaving comments.

Once you’ve started to develop a relationship with an influencer, you can finally reach out to see if they’d like to work with your brand.

But, the key is to not sound desperate. In other words, don’t say something like, “would you please post something about our product? We’ll pay you big money!” This is both unprofessional and spammy.

Instead, you should say something like, “Hey we really like your profile. Would you be interested in trying out some of our products?”

At the same time, if you are just starting out on Instagram and don’t want to try and build a brand and following from ZERO, the option is also there to use a solution like Famoid. They have plenty of services and solutions in place to help with Instagram growth, follower counts, and social sharing for your account.

5. Take Advantage of VPN Solutions

As bloggers and internet marketers, we often hear about the benefits of using a VPN to protect your information and browsing data all of the time. The concept is nothing new, but thousands of people are adding such privacy tools and solutions into their daily browsing habits daily.

However, VPNs can prove useful when doing any type of social media marketing and research online. Three of the most commons reasons for using one with Instagram are:

  1. Country-Based Restrictions
  2. Workplace and Academic Restrictions
  3. For General Security and Privacy

As noted by SurfShark’s VPN Affiliate Program, “Virtual private networks allow users throughout the world to bypass censorship. Everywhere. The internet should be an open hub of knowledge and sharing. Using the right VPN allows users to access Instagram content, from anywhere.

Besides protecting your information and online browsing information, VPNs can also help with accessing different Instagram marketing and scheduling tools you might be using. Depending on where you run your business or if you are trying to access wifi at different locations, this may limit your ability to access some sites and social platforms.

When it comes to VPN and running a business or brand online, it’s always better to be safe than sorry.

 

6. Get Local and Target New Audiences

When trying to build your following on Instagram, the smartest thing to do is to start local and to build your way up from there.

You should make frequent mention of where your business is headquartered. And, you should give shoutouts to your local community and point out local attractions.

As pointed out in this Search Engine Journal localized Instagram branding article, they focus a lot of attention on the importance “To optimize the local reach of your Instagram page, you need to focus on localized hashtags.“.

For example, let’s say you’re a yoga apparel brand based in New York City. You could create a post about bringing your yoga mat to Central Park for the weekend and then ask your followers about their place in New York to do yoga.

Once you’ve tapped into the city market, that’s when you can start thinking about expanding to the whole state, then the whole country, and then the rest of the world.

7. Post Quality Photos and Videos

If you’re doing all the above and still not getting followers, then perhaps you need to look at the quality of your Instagram photos.

If you’re posting a bunch of dark and grainy photos that look like they were taken on an original iPhone, then it’s time to make a change.

Even if your business has nothing to do with photography, your photos should still look professional. Otherwise, people won’t take your brand seriously.

If you’re just starting out and you can’t afford a fancy camera or a  professional photographer, don’t be afraid to use stock photos. Many of these are high quality, and you’d be surprised at the number of photos you can find that fit into your brand’s message.

Also, make sure you follow the 60/40 rule when posting photos. That is, 60 percent of your photos should be directly related to your product or service. The other 40 percent should be lifestyle shots. in other words, shots of your community, travel adventures, employees, or family. Or, they can also be quotes.

How to Get Real Followers on Instagram: Are You Ready?

Now that you know how to get real followers on Instagram, it’s time to put these steps into motion.

And just remember, a million followers won’t come overnight, so be patient with the game and take your time with each step. Pretty soon, those numbers will keep growing and growing.

If you have any questions about gaining real Instagram followers, please let us know in the comments below. And, don’t forget that Instagram is only one piece of the puzzle when it comes to building your brand.

Another major piece is your blog. Don’t know how to start a blog? Click here to learn in detail what you need to do.

The post Legitimate Ways on How to Get Real Followers on Instagram in 2019 appeared first on Zac Johnson.

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Top Chef Lunch At Tackle Box Costa Mesa

This may be of interest to you.

The Tackle Box is a local “grub shack” that serves quick, simple, and unique flavors that appeal to the masses. The restaurant was founded by Brian Huskey of Top Chef Season 11. Chef Brian was a top 5 finisher on the show.

While the original Tackle Box location in Corona Del Mar is a shack with a limited menu, Tackle Box Costa Mesa is a full service restaurant with an expanded menu plus a wide selection of beers and wines. The space offers long bar seating, large community table, and expansive patio space.

As nice as the restaurant looks, the food is the true stand out. Tackle Box was voted one of the Top 20 best restaurants for “cheap eats” by the OC Register. Believe me, Chef Brian can charge a lot more for his food and diners would happily pay it. The must order item is the blackened Ahi Tuna burger. It’s OMG amazing. Enjoy the video.

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TrafficZion Review

TrafficZion Review – Can this software ‘switch on’ Targeted Traffic on demand? 

 

 

Name: TrafficZion 

Product Owner: D-papa AKA Demetris Papadopoulos & Alek Krulik 

Website: Click Here 

Price: $47 

 

 

In a nutshell, what is TrafficZion? 

This is a groundbreaking software, battle-tested for over a year, so that virtually anyone can start getting consistent free traffic on complete autopilot to their affiliate offers, products, services etc. I’m not a fan of supporting any kind of “push button” system, but I’m telling you right now…this is as close as you’ll ever get! 

Who is TrafficZion for? 

TrafficZion is very simple to use, so from that point of view, it is newbie-friendly. However, it assumes you’ve already started an online business of some sort (or at least know which type of online business you want to get into, and you have a plan). From that point of view, it is aimed at slightly above newbie-level and beyond. Basically, anyone who needs traffic coming in to their products, services or affiliate offers, but find paid traffic extremely expensive, can benefit from TrafficZion: 

    • Affiliate marketers 
    • Online product owners 
    • Email marketers 
    • Offline businesses 
    • Social media marketers 
    • Local marketers 

 

3 things I love about TrafficZion: 

  1. I like that the guys behind this software have really done their homework, and have tested this software like crazy before releasing it, with beta tester experiencing results almost immediately after turning on the software. Some of these beta tester have been using this software for over one year, so the creators are really making sure that this isn’t some ‘fly by night’ software that works today, but is defunct just a few short weeks later. 
  2. The software dashboard is one of the easiest, newbie-friendly ones I’ve ever seen. I’m not the most technical person, and some dashboards have left me feeling like I’m operating a space shuttle! TrafficZion is fantastic because it’s so simple – just search for your niche by using your tags and keywords, press start, and watch traffic start hitting your sites, products and offers. 
  3. The traffic is completely free from an untapped reputable source, which makes it ideal for new affiliate marketers and online marketers who have little or no budget. 

 

What will I get inside TrafficZion? 

You get the full, intuitive TrafficZion software platform, which includes: 

  • One click install onto any WordPress site 
  • Choose tags and keywords to target your perfect niche (this is important as many free traffic sources are untargeted and therefore useless). This function allows you to only get traffic from people who would be interested in your specific offers and products 
  • Autopilot function which eliminates user management. This is a comprehensive system that can auto-generates a steady stream of traffic, without your involvement, after initial set up. 

 

Any drawbacks to TrafficZion? 

The main drawback is that this is not newbie friendly. It is, however, beginner friendly. Let me explain! A newbie is someone who is looking into making money online, maybe has an idea of which business model to follow, but needs a ‘start from scratch’ course showing them what to do. TrafficZion does not do this. It assumes that you’re either already in business, or are about to start an online business, and you need what all online businesses need – targeted traffic.  However, TrafficZion is beginner friendly in that, even if you’re not normally a fan of software because you find them complicated, you’ll be able to install and set up TrafficZion with no issues  

 

Do I get any bonuses with TrafficZion 

Yes, you get 3 bonuses: 

  1. Bonus Library – get hundreds of products to download and offer as bonuses in your promotions – perfect for affiliate marketers 
  2. Link Supercharger Software – a powerful solution to generate more traffic, brand your domains & maximize your commissions 
  3. WordPress SEO – everything you need to start getting massive traffic to your WordPress website 

 

Final thoughts on TrafficZion: 

It doesn’t matter what offers or services you’re promoting… if you aren’t seeing the results you want, chances are, you’re not getting enough targeted traffic to your offers. And lack of targeted traffic is the number one reason why businesses fail. Right now, at least 9 out 10 marketers are struggling to get traffic these days. But now, with TrafficZion, there is plenty of room for all of us to generate autopilot, super-targeted traffic back to our websites, blogs and offers… which translates into profits!
 

==>> DOWNLOAD TRAFFICZION NOW & GET STARTED

5 Effective Branding and Marketing Tips for Instagram Success in 2019

This may be of interest to you.

Whether you’re running a brick-and-mortar business or looking to make your ecommerce a huge success, you need to work on your social media presence. These days, so many people are looking online first before making a decision about where to buy products and services. Even for something as simple as getting an iPhone fixed, potential customers are going to thoroughly study online reviews and check out your Facebook and Instagram pages to learn about what sales you might have going on. If you’re just starting a new business, then you definitely need to up your online presence: that’s where new customers are going to find you.

One of the most important ways to improve your online presence is by mastering Instagram. By using these following tips, you’ll get lots of followers, which means that you’ll eventually get sales by engaging with them.

1 – Post Great Content Consistently

Let’s say you have a great idea for what your Instagram’s going to look like. You’ve done your research; you know what your competitors are doing and what kind of content your ideal customers will enjoy and engage with. But that isn’t enough. Posting consistently is hugely important because that allows your followers to expect posts from you at certain times during the week. If you’re only posting when you’ve got a huge sale or just after you’ve started your business, you’re going to lose followers, which means losing potential sales.

According to research by Sprout Social, the best times to post on Instagram are Wednesday at 11 am and Friday at 10-11am, with the safest times to post being Tuesday through Friday, 10am-3pm. If it seems challenging to do this (especially the early mornings!) use a scheduling app to make your life a little easier.

2 – Use Geo-Targeting and Location-Based Ads

One of the easiest ways to boost engagement on Instagram is by geotagging anytime you post. If you’re someone who travels a lot–you’re a digital nomad or in a touring band–then geotag whenever you can. That will get local followers from wherever you’re currently posting, which helps cut through a lot of the work it takes to get their attention otherwise.

So how can a local business take advantage of Instagram targeting options? Think of something like this.

Most local services have something to offer, and are commonly purchased when a home owner or person is in need of something urgent. This can be anything from home services, home care, pest control, etc…

Take Moxie Services, for example, who wants to increase visibility for pest services in Chantilly. Since they already have an active following on Instagram, they can start targeting their followers (and non-followers) through the use of the Facebook Ads (Instagram) platform. Organic reach and followings are always great, but once you start putting some paid advertising dollars behind your campaigns, then you will start to see some real results.

Just like all options with Facebook Ads, the same can be done for Instagram as well. Moxie can then start targeting audiences within their designated town, city, zip code or other local radiuses. It would also prove useful to them to create a wide range of ad copies and split test what works best.

Considering that more than 40 billion photos have been shared on Instagram, this is a great way for yours to stand out among the crowd, while also making sure your ads are only being seen by potential customers in your area.

3 – Increase Your Follower Account Daily

Getting organic Instagram followers is all well and good, especially if you’ve already got some traction on Instagram. But if you’ve just started a new business or just don’t have many followers, using a service to buy Instagram followers can be very helpful. After all, once you’ve got enough of a following, other users will be interested in you because you’re already popular. 

However, the one thing to remember when buying followers on any social platform, is that they usually aren’t as active as ‘real and organic’ followers. That is why we often recommend using a tool like this one, which automates the engagement process and allows for a more natural flow of new subscribers and followers to your Instagram account.

With more than a billion users on Instagram, it’s not that hard to built a following once you have the right content and tools in place. Over 60 percent of users log into Instagram daily, so use that opportunity to use the right tools to get their attention!

4 – Mix Up Your Content with Images and Video

Instagram’s all about posting cool pictures, right? Wrong!

This is especially true with the rising popularity of features such as Instagram Stories, you should use video as much as you can. In addition to this feature, you should post simple videos or even GIFs to engage with your audience. Using live videos is also exciting because it gives your brand a kind of authenticity that’s necessary in today’s curated online world.

There’s a reason why there were 400 million daily active users of Instagram Stories as of September 17, 2018, and that’s because it’s a great way to engage with users.

5 – Make Sure Your Bio Looks Awesome

According to Verma Farms, “Your logo, including the colors and fonts you choose, all have an impact on how your brand is viewed and how recognizable it is. It only takes 10 seconds for a customer to form a first impression of a brand’s logo, so it’s important to do all you can to make your brand visually memorable.

In the same way, your bio needs to stand out. So spruce up your profile photo (which, by the way, can be your logo, if that works for you), and create content in your bio that’s relatable and told in your voice. There are opportunities to play around with emojis and fonts, though check before doing this that it’s something your audience will be receptive to!

Take a look at any of the top accounts and influencers on Instagram and you will quickly find that many of them share the same basic traits — which are commonly a great looking bio photo, a short bio that delivers a message, content that is high-quality and looks great, and a nice mixture of video and image content. You will also find a custom url to their main website or a landing page, depending on the objections of the Instagram account user.

These are some of the best strategies you can use to have success on Instagram.

Whether you’re an aspiring Instagram influencer or working to make your business stand out online, these tips will get you the followers you need!

With mobile usage on the rise and Instagram continuing to reach more audiences and users daily, it’s no longer a question of if or when you should start using the social platform as a branding and marketing tool — but how.

Start implementing these tips and winning methods into your business today, and start seeing the ROI almost immediately.

The post 5 Effective Branding and Marketing Tips for Instagram Success in 2019 appeared first on Zac Johnson.

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How to Select an OPM Agency That’s Right for My Affiliate Program

This may be of interest to you.

So you’ve made the decision to outsource the management of your affiliate program to an OPM agency. There are a variety of reasons why this may happen. It may be that you need help to effectively run the program, or you realize it’s a full-time job, or you want to …

How to Select an OPM Agency That’s Right for My Affiliate Program Read More »

The post How to Select an OPM Agency That’s Right for My Affiliate Program appeared first on Affiliate Marketing Blog by Geno Prussakov.

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How to Make the Most of Social Video as Demand Continues to Boom

This may be of interest to you.

At some point around the turn of the millennium, the internet started to completely change the way people consume content and information. More recently, the rise of mobile and social media have changed the way websites, businesses and brands create content to engage with new audiences.

There is no doubt about it – video is now in demand more than ever before, and we can thank YouTube, Facebook and Instagram for most of this demand.

Getting involved with video for social media can be extremely effective as a way to promote products, as a way to deliver information products themselves and as a way to add value by diversifying the services you offer your clients.

With billions of social updates going live daily, it’s hard enough to find something worth stopping for when scrolling through your newsfeed. However, when comparing regular text, images and video updates, video blows the other media formats away.

Consider these stats recently compiled by Oberlo:

  • 85% of all internet users in the United States watched online video content monthly on any of their devices (Statista, 2018)
  • Studies show that 54% of consumers want to see more video content from a brand or business they support (HubSpot, 2018).
  • A 2019 report shows that 87% of marketing professionals use video as a marketing tool (Wyzowl, 2019).

Knowing all of this, it’s now not just a matter of deciding if you want to start using online video to grow your business and brand, it’s simply a question of how.

Let’s take a look at some of the options available for creating, marketing, and tracking video performance on social media.

Creating Video Ads and Content for Social Media

One of the most common reasons why content creators, businesses and brands shy away from using online video, is that they don’t know where to get started. If that isn’t the main concern, it’s also often a concern about the upfront costs of hiring a production team, writing staff and actors for the video.

This may have been the case years ago, but most of this concern is now gone. Content creation on the internet is now easier than ever before. Just like web design and coding are history (for the average site owner), advanced content creation with videos and visual have followed that same path as well.

The concept of creating video content and ads is nothing new. The problem is that many of the options out there are loaded with the same video templates and stock footage – which means your video content likely will look like other brands, and it will probably not be that great.

However, there are some solutions out there that are doing a better job at this than others. A perfect example of a solution that is changing the ways individuals and businesses can create video content in minutes, is Yala.

Another challenge associated with video content creation for social media is that the videos need to be short. If they are too long, then you will quickly lose the attention of your audience. Yala focuses on providing their users with short videos in the seven-second range, which are ideal for grabbing their interest and getting audiences to act.

Through this video content creation platform, users also have the ability to create unlimited 1080p HD videos with text animations, to upload their own logo, to download the videos as GIFs and MP4s, and to schedule videos across different social platforms. However, what makes Yala really different than other video content creation platforms, is its ability to use AI to publish your best content to audiences when they are online and ready to act.

With three membership plans available (ranging from free to $39 per month), they have a content creation platform and strategy in place that works for everyone. The option is also always there to bring in a team to create original video for in-house work and company videos, but for everything else relating to social video and online ads, there are often better alternatives out there.

Reaching Your Target Audience Through Social Media

Once you’ve put in the time and effort to understand why and how to start creating video content for your social media audiences, you then need to start focusing on how to reach your target audience and make sure your ads are being seen by the right people.

There are several ways to accomplish this, such as:

  • Posting your video content as a general update to your social profile
  • Sharing your best video content to your Facebook Page and Instagram accounts
  • Using an automation and scheduling tool like Hootsuite to continually share your content over time
  • Taking advantage of Yala’s AI-driven scheduling to set and track video delivery at peak times
  • Running paid ad campaigns on Twitter, Facebook and Instagram

With there being so many different options out there for targeting your audience, it’s also important to understand WHO your audience is and where to find them. Hootsuite has a nice reference guide on this, and they simply break it down into the following seven steps.

  1. Compile data on your current customers
  2. Look to website and social media analytics
  3. Check out the competition
  4. Be clear about the value of your product or service
  5. Create a target market statement
  6. Test social ads on your target market
  7. Revisit your audience research as needed

Each of these methods and solutions will work effectively, but if you are going to be playing around with each of these options, you will also want to make sure you are individually tracking their performance and conversions as well.

Tracking the Performance of Video on Social Media

Depending on the methods and ad serving or scheduling platform you will be using for social media, you may find yourself in a whirlwind of confusion when it comes to tracking conversions and results.

Unlike tracking URLs and landing pages, videos can make their way around the internet and get seen by millions of people – while also never delivering any stats on who saw, where they were seen, or if they resulted in a new click, customers, or ROI for the company.

Some of the best performance tracking solutions out there are often built right within the social media ad platform itself.

For example, Facebook Ads and Instagram Ads are booked using the most powerful self-serve advertising platform to ever hit the market. With both social platforms being owned by the same company, they offer an amazing amount of information, demographic targeting and performance stats for their advertisers. They also work perfectly when creating ads for desktop and mobile users, while also offering advanced targeting options for both.

This can all be broken down into views, clicks, conversions, engagement and much more.

With this in mind, businesses and brands of all sizes will want to have a wide range of videos to play around and test with. Not just different ad copy and footage, but also different run times and targeting as well.

The more you can split test and tweak your ad campaigns, the better the performance you will see over time. This is also why it’s important to have a reliable video content creation strategy, as you will want to keep creating new videos and seeing what version works best.

Video Engagement Marketing Is Here to Stay

Video content is here to stay, and the demand for it is just going to keep increasing over time. Attention spans are shorter than ever before, and your competition is getting fierce.

The next time you are browsing through your favorite social network feed and updates, I want you to look at a couple different things. Not just how much of the content is video, but also what type of content is grabbing your interest the most.

With many social platforms using video for both organic and paid reach, it’s important to see what videos are being shown the most and why or how they grab your interest. Then, apply these same methods into your own video creation and marketing efforts, both for your own brand and your clients’ brands.

As we pointed at the beginning of this article… it’s not a matter of if and when you should be using video, but simply how.

We hope you enjoyed this.

Learn to Fail Fast and Often

This may be of interest to you.

Generally speaking, you set out on any sort of new venture or activity at least with the hope (if not the outright expectation) of success. If you figured that you were going to fail all along, you probably wouldn’t have gotten started in the first place. If you didn’t think you had at least a chance at “making it,” you wouldn’t have put in the effort. That just makes logical sense.

After all, most people have a natural aversion to failure. They gravitate toward winning and they shy away from losing. As a result, they also tend to shy away from situations, circumstances and opportunities where they probably have a high probability of losing. And that’s why most people aren’t as successful as they probably could be.

Failure Is Inevitable

The hard truth about making money online, just as much as it is true about making money offline, is that you’re probably going to fail. A lot. Your first blog post might not be read by anyone but your mother. Your first set of YouTube videos could get single-digit views. Your first affiliate campaign might not get any conversions at all.

This can be disheartening, to be sure, but you should not be deterred. We all want to win, of course. At the same time, we can’t all win all the time. That’s just a logical and probable impossibility. You will fail, so you need to learn from your losses. Reflect on what went wrong (and what went right), and then apply that newfound knowledge in your next venture.

Billions and Billions of Dollars

Perhaps one of the most incredible examples of this mentality, from a corporate perspective and not just an individual, is Google. We can all agree that Google is a remarkably successful company. Parent company Alphabet is literally worth hundreds of billions of dollars and is well on its way of becoming one of the first companies to hit a trillion dollars in market cap, alongside Apple, Amazon and Microsoft.

We look at properties like Gmail, Android, and YouTube, and it’s undeniable that Google has been very successful. AdSense and AdWords are no joke. But you also have to remember that Google has more than its share of failures too. Remember Google Buzz? Remember how they shut down Google+ too? What about Google Wave?

On some level, it pays to be stubborn when you’re in business for yourself, sticking with something when everyone says that you’re wasting your time. On another level, you need to appreciate when it’s the right time to pull the plug on a project if you’re going to keep chasing risky endeavors, just like how Google has. They’re tough choices, to be sure, but if you’re going to fail anyways, you may as well fail fast. And fail often.

Within every failure contains a lesson. Without every stumble contains an insight.

Useless Machines

And you can even use failure to your advantage.

Some time ago, I highlighted a YouTuber named Simon Giertz as part of the Sunday Snippet series on Beyond the Rhetoric. In short, she’s a self-taught inventor and what she makes are robots that are largely intended to fail. She does them for comedic effect and to learn more about robotics and electronics.

She’s wildly entertaining and her YouTube channel has done very well. In effect, she has turned her failures into a resounding success. “With my setup, it would be nearly impossible to fail,” she once said. “And that was that instead of trying to succeed, I was going to try to build things that would fail.” Simone used to suffer from terrible performance anxiety, but this YouTube venture allowed her to simply enjoy herself and have a good time. And learn a lot along the way too.

Failure Can Be Good

So, go ahead and fail. Do it often. Do it quickly. And then move on to the next thing. Failure is not your enemy. It is your ally, so long as you know how to play the game.

We hope you enjoyed this.

💡 6 Types of Content to Boost Your Social Media Engagement

This may be of interest to you.

This should be FUN – and they’re all easy ways to see fast results. 🙂

My challenge to you for the week: Do each of these 6 easy content ideas to improve your traffic & social media engagement!

Alice Seba posed a question this week on Facebook in one of her groups about free vs paid content, or access to you. My answer to that was 1- it depends on your niche and business model (of course). And 2- The more content I create and the more accessible I am to my audience… the more money I make. 😉

If you want exposure, traffic & sales – creating content is the answer. Even if it’s just on social media (quick & easy!) and even if you don’t yet have anything to offer or sell (use affiliate links!).

It’s just TOO EASY to be making sales online right now for you to NOT be doing it.

Maybe you don’t believe ^ that, or you’re not really sure YOU can easily make sales (or even make a living!) online. But maybe THAT alone is what keeps you from doing the things that will prove that you can. 😉

Also, check out my P.S. below to see what I’m reading today (and why)…

6 Types of Content to Boost Your Social Media Engagement

✅ Create visual content: a quote graphic, tip graphic, infographic, photo illustrating your topic, etc. * Canva is a great free resource with tons of free templates.

✅ Create a video. It could be a short video demonstrating a how-to, a tip video, something inspirational or motivational. Itt could be an “over the shoulder” look at your hands doing something or a product and how to use it. It could be an educational video made in Powerpoint or Keynote (slides) exported to video format. Lots of EASY ideas!

✅ Host a contest or giveaway 🎁

✅ Respond to DM’s (Direct Messages) or follow up with someone that messaged you recently – check in to see how it worked out, or if that worked for them, etc.

✅ Create a Top Tips or How-To post on something very specific. Make it “actionable content” for your readers to experience a sense of achievement.

✅ Ask your audience questions! It encourages responses and interaction. Then respond to those questions and keep the discussion going. (Higher engagement = more social media reach on any platform!)

* Tip: Repurpose that Q&A into blog posts, a short report, a Facebook Live series – or all of the above. 😉

✅ Start an Idea Journal for content ideas as they come to you. If you already have one, revisit it this week: does it need to be organized or updated? Or pick an idea from your list and run with it!

* * * * *

More free ideas & resources for you to make the challenge above EASY and FUN…

📲 Social Media Content Ideas Generator – Grab the Free Brainstorming Tool at the end of this post. ✔

5 Ways To Destroy Your Reputation on Social Media
Be sure to download the “Free Checklist: How To Build a 5-Star Social Media Reputation” while you’re there! 😉

Get out there and MAKE THINGS HAPPEN. 💪

Best,
Lynn Terry
ClickNewz.com

p.s. Right now I’m reading Endless Instagram Traffic (Even If You Have No Followers) by Debbie Drum. While I’m doing GREAT with my niche Instagram account already, I’m always interested in learning new ways to improve my results – and always curious to see how & what other people are doing to get great results. 😉

Lynn Terry, ClickNewz - Work Hard, Make It Happen!

We hope you enjoyed this.

30 Minute Money Methods Review

Product Description:

Every single day, thousands of people go on the internet and try their hand at making money online. The hard truth is that over 95% of them quit and never see a cent. In fact, many of them lose money in the process, buying programs and eBooks that are just untested theory and hype.

The key to succeeding online is to get a reputable program from someone who knows what they’re doing. 30 Minute Money Methods, which was created by Shelly West, has become an online bestseller and has sold thousands of copies. There are positive reviews from people who have bought the product.
Despite the fact that the sales copy on the page is exaggerated and almost ‘hypey’, the methods in the guide are proven to work and people are actually making money with them.

Will you make $500 in 30 minutes like the sales copy claims? Probably not. To get to this stage will take time and effort. However, you will be able to make an extra $500 to a couple of thousand a month.

Most people just want to supplement their income with a bit extra so that they have room in their finances to breathe a little. It’ll be easier to pay the bills and splurge on little luxuries if you’re making an extra 1k or 2k online. 30 Minute Money Methods will help you get there.


The Good Points:

1) The training is comprehensive with over 30 videos to guide you. There’s also a support desk where you can ask questions and get help if you need it. All the methods are based online. You will not need to make cold calls, approach people, etc.

This is a very suitable course for beginners because it’s all laid out step-by-step and easy to follow.

2) Shelly’s 30 Minute Money Methods is an online bestseller and has been around for quite a while. With thousands of customers, this is a reputable product that you can trust. While the sales copy hypes things up by saying that Shelly makes 35 thousand, the fact of the matter is that you can make money… but it’s not going to be this much. Not in the beginning anyway. So, you must be aware of that.

3) The methods in this program are not complex and do not require specialized technical skills. You’re providing services that people need. Without giving away too much information, the methods revolve around stock photography, voice overs, freelancing and even making money by playing online games.

None of these methods are rocket science. Most people will be able to do them… and there are people out there making good money. So, this is not untested theory. The product will work if you work it.

4) You have 4 methods to choose from… and 2 extra bonus methods. There’s something for everybody here.

5) You have 60 days to test this product out. If you can’t make a cent by then (highly unlikely), can always ask for a refund.


The Bad Points:

1) While the methods do work, there is a learning curve involved, and it’s not as easy as they make it seem. It will take you time and effort to reach a stage where you make $500 in 30 minutes – it’s possible, but there is some work involved. If you’re expecting easy riches, this program is not it.

2) You will need a computer and an internet connection to use the methods in this program. These are NOT offline methods.

3) The sales page uses blind copy. You can’t really tell what you’re getting into or what the methods are about until you purchase them.


Should You Get It?

If you wish to make money online, this program is as good as any to get you started. The methods are easy and while you’re not going to be making thousands overnight, these are legitimate methods of making money online.

Providing voice overs, stock photography, freelancing, etc. are all solid methods of earning a living online. They’ll require you to develop some skills, but that can be achieved with a bit of practice.

If you tailor your expectations and follow the program, you’ll be able to earn a few thousand a month. It will take you a while before you get to Shelly’s level, but with consistency, you’ll get there.

>>> Get “30 Minute Money Methods” Now <<<