4 Key Tips to Improve SEO for Hotels
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Marketing in the hospitality industry is a very competitive task, not only are you up against other local hotels, but you are also fighting for space on the Google results page. According to research, only 0.78% of Google searchers click on the second page of the search results, which means that you need to rock at SEO for hotels, or else you are missing out on potential customers! SEO for the hospitality industry is a bit tricky, as you have to know how to excel at both local SEO and international SEO tactics. It is one thing to attract local
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Affiliate Marketing Opportunities You Should Seriously Consider
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Many eCommerce companies are set to flourish during this era of increased online shopping, presenting excellent revenue potential in products, and services that best meet the shelter-in-place customers’ needs. Among the top categories set to weather the impact of COVID-19 are home and garden, food, delivery, health, financial, insurance, and …
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The post Affiliate Marketing Opportunities You Should Seriously Consider appeared first on Affiliate Marketing Blog by Geno Prussakov.
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7 Customer Retention Strategies That Work Very Well
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A business with poor customer retention is a lot like a bucket with holes. You can try to make it work, but you’re better off figuring out how to patch the holes up. First things first: what is customer retention? As the name implies, this is a process of turning your existing customers into loyal buyers. Studies show that increasing your customer retention rate by 5% can increase your profits by up to 95%. Focusing on customer retention strategies comes with other benefits as well. It helps you figure out how satisfied your customers are and what might be turning them off.
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3 Ways Successful Email Validation Leads to Better Marketing
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You’ve started a new business and have an email marketing campaign in full swing. It helps your emailing list grow. After the campaign is over, however, things start to diminish a little. This might be because people gave you a fake email so they could take advantage of your campaign specials. They could have also made a temporary email and deleted it once your promotions stopped. That’s why using an email validation tool is so important. It can detect these fake emails and keep your list clean. That’s not the only reason why you need this tool. Check out this
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What to Do With Your Book Collection: 3 Effective Ideas
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A home library is on the dream list of many homeowners. But what that dream library doesn’t mention is how much room books take up. Unless you own a sprawling manor with a two-story library, you’re probably running out of space to store your books. If your book collection is getting a little too large to handle, fret not. There are some solutions to controlling your collection. Whether you have a stack of antique books or shelves of modern additions, here are three ideas for your collection. 1. Declutter If you’ve found yourself with too many books, the easiest thing to do
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Effective Employee Training Tips for Long Term Success
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With more businesses and organizations changing the way they conduct business in the world today, it’s important for them to implement the necessary training and online accessibility that employees need to complete their daily tasks.
As we continue to see more businesses focus their efforts on ‘work from home’ and teleconferencing, the idea of including employee training through similar methods is catching on as well.
To better understand the importance of employee training within the workplace and how businesses and brands of all sizes can start incorporating such methods, we will be highlighting some of the many benefits and reasons why employee training is now more important than ever before.
Employee Training that Works for Your Employees and the Business
Before going live with your own internal training courses, content and videos, it’s important to know who you will be training, the key goals in mind and making sure that your material is going to work for not just the employees and team members in your organization, but also for the good of the organization as well.
As highlighted in this recent article from Entrepreneur, employee training shouldn’t just feel like a requirement, but instead another growth mechanism for the business in general.
Don’t implement a training program just to go through the motions. That’s likely a colossal waste of time. Instead, set clear goals for what each employee should know and be able to do at the end of the training program.
To best accomplish this, you will want to make sure you have clear goals in mind before getting started. These should largely depend on the state of your company, and the specific roles that you are looking to fill.
By knowing who your new hires and what they should be getting out of your training, will allow you to create course and training material that works best for the business and your employees.
With this same mentality in mind, you also want to tweak and improve your training material as the growth and focus of your organization changes over time. After all, you wouldn’t want to be training your new hires today with the same information as you would for new hires in a few years from now.
Employee Training Sets Everyone Up for Continued Success
While the idea of setting up such training and having your team members and employee go through such training might not seem that exciting to either side, the truth of the matter is that it works quite well.
This is especially true for larger businesses and organizations that will be hiring a lot of people to fill the same roles, while also preparing them for higher responsibilities down the road.
Through the use of online training or individual courses, the process of training employees can be replicated and automated, without the need to have another team member spending their valuable time in one-on-one training sessions.
This is also something Indeed has continually talked about in their training resource guides.
Training programs can also help prepare employees who are moving into higher roles and taking on more responsibilities in an organization. These programs will help them learn the skills that are required to function effectively in their new positions. For example, they may be trained in leadership skills or in a specific software they will use in their new role.
At the same time, with all employees and team members going through the same training, there is no excuse for everyone to not be on the same page.
In the end, the benefits of setting up online training and video courses for businesses and brands of all sizes, is a win-win across the board.
Training to Expand the Growth of Your Business Team
When Fortune 500 and Enterprise organizations are hiring, they are often looking to bring in new people that are going to grow with the company and not leave within the next couple of years.
Through the use of advanced training options, the process of improving the skills, knowledge and expertise of employees can grow and be implemented at a much faster pace.
By offering advanced training to team members and employees, this will not only allow for a faster and improved training process, but it will also allow for individuals to improve their skills and expertise on their own time and pace.
How to Get Started with Your Own Employee Training
As mentioned throughout this article, in order to create the best training possible, you need to know what your employee and business needs are before getting started.
With so much focus on this topic lately, Forbes recently touched on this process and recommended doing the following before getting started.
- Create a plan
- Host regular training sessions
- Use employees as trainers
- Cross train workers
- Set training goals
No matter what course material or training platform you intend on using, all of these preparation tips can be done before any of the content and training is created.
Lastly, in order to get the most out of your training course, platform and efforts, you need to provide your employees with the necessary tools and resources.
This means not just handing course material and training off to them and then leaving them in the dark, but also following up and providing advanced support and training in the months and years to come.
The post Effective Employee Training Tips for Long Term Success appeared first on Zac Johnson.
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What Is Emotional Distress, According to the Law?
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If you’ve gone through a situation where you’ve suffered due to someone’s negligence, you have options. But sometimes the deepest scars are the ones you can’t see. Did you know you can recover damages from these things too? When you sue for emotional distress, you’ll go through the normal stages of evidence and witnesses, but things might look a little different. In the end, though, you can walk away from this situation feeling like justice was served. We’ll walk you through how to get there. Witnesses to Your Emotional Distress When you’re undergoing the legal proceedings of an emotional distress lawsuit,
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Transformational Leadership in Affiliate Management Context
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Leadership transforms management. Transformational leadership, specifically, tends to work wonders when applied to any management environment, but especially when applied to affiliate management. Back in 1978, when James MacGregor Burns introduced the concept, he defined transformational leadership as a process in which “leaders and followers help each other to advance …
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The post Transformational Leadership in Affiliate Management Context appeared first on Affiliate Marketing Blog by Geno Prussakov.
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