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7 Customer Retention Strategies That Work Very Well

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A business with poor customer retention is a lot like a bucket with holes. You can try to make it work, but you’re better off figuring out how to patch the holes up. First things first: what is customer retention? As the name implies, this is a process of turning your existing customers into loyal buyers. Studies show that increasing your customer retention rate by 5% can increase your profits by up to 95%. Focusing on customer retention strategies comes with other benefits as well. It helps you figure out how satisfied your customers are and what might be turning them off.

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3 Ways Successful Email Validation Leads to Better Marketing

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You’ve started a new business and have an email marketing campaign in full swing. It helps your emailing list grow. After the campaign is over, however, things start to diminish a little.  This might be because people gave you a fake email so they could take advantage of your campaign specials. They could have also made a temporary email and deleted it once your promotions stopped.  That’s why using an email validation tool is so important. It can detect these fake emails and keep your list clean. That’s not the only reason why you need this tool. Check out this

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What to Do With Your Book Collection: 3 Effective Ideas

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A home library is on the dream list of many homeowners. But what that dream library doesn’t mention is how much room books take up. Unless you own a sprawling manor with a two-story library, you’re probably running out of space to store your books. If your book collection is getting a little too large to handle, fret not. There are some solutions to controlling your collection. Whether you have a stack of antique books or shelves of modern additions, here are three ideas for your collection. 1. Declutter If you’ve found yourself with too many books, the easiest thing to do

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Effective Employee Training Tips for Long Term Success

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With more businesses and organizations changing the way they conduct business in the world today, it’s important for them to implement the necessary training and online accessibility that employees need to complete their daily tasks.

As we continue to see more businesses focus their efforts on ‘work from home’ and teleconferencing, the idea of including employee training through similar methods is catching on as well.

To better understand the importance of employee training within the workplace and how businesses and brands of all sizes can start incorporating such methods, we will be highlighting some of the many benefits and reasons why employee training is now more important than ever before.

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Employee Training that Works for Your Employees and the Business

Before going live with your own internal training courses, content and videos, it’s important to know who you will be training, the key goals in mind and making sure that your material is going to work for not just the employees and team members in your organization, but also for the good of the organization as well.

As highlighted in this recent article from Entrepreneur, employee training shouldn’t just feel like a requirement, but instead another growth mechanism for the business in general.

Don’t implement a training program just to go through the motions. That’s likely a colossal waste of time. Instead, set clear goals for what each employee should know and be able to do at the end of the training program.

To best accomplish this, you will want to make sure you have clear goals in mind before getting started. These should largely depend on the state of your company, and the specific roles that you are looking to fill.

By knowing who your new hires and what they should be getting out of your training, will allow you to create course and training material that works best for the business and your employees.

With this same mentality in mind, you also want to tweak and improve your training material as the growth and focus of your organization changes over time. After all, you wouldn’t want to be training your new hires today with the same information as you would for new hires in a few years from now.

Employee Training Sets Everyone Up for Continued Success

While the idea of setting up such training and having your team members and employee go through such training might not seem that exciting to either side, the truth of the matter is that it works quite well.

This is especially true for larger businesses and organizations that will be hiring a lot of people to fill the same roles, while also preparing them for higher responsibilities down the road.

Through the use of online training or individual courses, the process of training employees can be replicated and automated, without the need to have another team member spending their valuable time in one-on-one training sessions.

This is also something Indeed has continually talked about in their training resource guides.

Training programs can also help prepare employees who are moving into higher roles and taking on more responsibilities in an organization. These programs will help them learn the skills that are required to function effectively in their new positions. For example, they may be trained in leadership skills or in a specific software they will use in their new role.

At the same time, with all employees and team members going through the same training, there is no excuse for everyone to not be on the same page.

In the end, the benefits of setting up online training and video courses for businesses and brands of all sizes, is a win-win across the board.

Training to Expand the Growth of Your Business Team

When Fortune 500 and Enterprise organizations are hiring, they are often looking to bring in new people that are going to grow with the company and not leave within the next couple of years.

Through the use of advanced training options, the process of improving the skills, knowledge and expertise of employees can grow and be implemented at a much faster pace.

By offering advanced training to team members and employees, this will not only allow for a faster and improved training process, but it will also allow for individuals to improve their skills and expertise on their own time and pace.

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How to Get Started with Your Own Employee Training

As mentioned throughout this article, in order to create the best training possible, you need to know what your employee and business needs are before getting started.

With so much focus on this topic lately, Forbes recently touched on this process and recommended doing the following before getting started.

  1. Create a plan
  2. Host regular training sessions
  3. Use employees as trainers
  4. Cross train workers
  5. Set training goals

No matter what course material or training platform you intend on using, all of these preparation tips can be done before any of the content and training is created.

Lastly, in order to get the most out of your training course, platform and efforts, you need to provide your employees with the necessary tools and resources.

This means not just handing course material and training off to them and then leaving them in the dark, but also following up and providing advanced support and training in the months and years to come.

The post Effective Employee Training Tips for Long Term Success appeared first on Zac Johnson.

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What Is Emotional Distress, According to the Law?

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If you’ve gone through a situation where you’ve suffered due to someone’s negligence, you have options. But sometimes the deepest scars are the ones you can’t see. Did you know you can recover damages from these things too? When you sue for emotional distress, you’ll go through the normal stages of evidence and witnesses, but things might look a little different. In the end, though, you can walk away from this situation feeling like justice was served. We’ll walk you through how to get there. Witnesses to Your Emotional Distress When you’re undergoing the legal proceedings of an emotional distress lawsuit,

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5-Step Formula for Women to Bring their Business Ideas to Life

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If you have a great business idea, then it’s important you find creative ways to bring it to life. This is the only way you’ll see your dreams come true so it’s time you need to take action immediately. With that said, I’m surprised at the amounts of women who have awesome ideas but don’t have the resources or know-how to take their idea to the next level. 

Over the years, I’ve worked with many women helping them start a business, while also teaching them how to better show off their expertise and passion. For many women that were already in the workplace, but looking for a better job or position, it was also important to show them the importance of having a great online profile and personal resume. Sometimes it’s not just about the continued education and work experience, but also using the right action verbs and showing off your expertise in the right way.

Whether its through a traditional resume, a social profile or even an established business, it’s important to make sure you understand what your goals are and knowing how to attain them. and would love to share some of the advice with you. I believe if you have a clear path on what to do, you’ll be able to build your business and make your dream come true sooner than you think.

Today, we’ll be looking at the following:

  • Research
  • Getting started online
  • Design
  • Marketing
  • Outreach

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Research

For your idea to come to life, you need to know who your audience is so you know if you have an actual market. Many ideas fail because there simply isn’t a market for the idea of the audience is way too low. With no one reading your content or purchasing your product, you’re going to have a hard time engaging people and increasing sales. The good news is you have a free way of starting your research through Google search. I like to type in a keyword related to my idea and see what type of search results pop up. If you have several sites show up in the search results, then you know you have a popular idea and will be able to make money from it. 

I know many of you get nervous when you see others already doing the same thing as you, but I love it because it gives me a chance to learn so much from them. By studying your competition, you’ll be able to find out about your audience, what marketing methods work, what you should focus on in terms of products and content. Once you have done your research and know you have an audience, you can move onto the next step.

Getting Started Online

It’s time you register a domain, and this can be done on sites like GoDaddy.com. I recommend choosing a domain which represents your brand and is no more than 8-12 characters. The shorter the domain, the easier it will be for people to remember, and this means they won’t have a problem coming back to your website. 

Once you’ve registered your domain, you can purchase hosting so you can go live with your website when it’s time. The hosting package will depend on the type of business your running, but I would recommend starting with a simply shared plan. This is very affordable and allows you to upgrade as your business continues to grow. I know when starting a business, the costs can get very high so it’s better to always start with the lowest possible plan and upgrade after. With your hosting plan, you’ll be able to install WordPress which is a free platform used to build websites. There is an installation tutorial in the backend, and it doesn’t take more than a click of a button.

You have your domain, hosting and WordPress installed. Before you start thinking about a design, I would watch a few tutorials on using WordPress if this is your first time. There are a lot available online and on YouTube. You have access to many free themes but before designing think about the following –

  • Your main colors
  • Your purpose
  • Layout (visit other websites to research)
  • Font
  • Navigation

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Design

The design of your website will either increase or decrease engagement so it’s important you do your research to get it right. One way is to study your competition and see what they have done with their website. They’ve been around longer so I’m sure they know what works and what doesn’t.

Just like how we referenced the importance of creating a professional resume or online profile that can help you stand out from the crowd, the same can be said about your website or blog. It needs to look professional and grab the interest of the user, while also gaining their trust in the process.

Visit 2-3 competitor blogs and take some notes on their design before implementing them into your site. Here are a few things I know work very well –

  • Font – make sure the font you are using is very easy on the eyes. The more readable, the more engagement you’ll get because visitors won’t leave. 
  • Color – use colors that are easy on your eyes because hard colors push people away. I’ve been on so many sites for only a few seconds because the colors would be too hard to look at.
  • Right sidebar – this is the best location for the sidebar because people are used to it. Right sidebar has become accustomed for many bloggers and readers expect to see the sidebar there. This is a great place to add banners, recent posts, new products and services. 
  • Top navigation – have the menu at the top because this is the first thing you want people to see. They’ll be able to explore options and navigate to where they want to go. 

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Marketing

For any business to be successful, you need to find creative ways to market it. But, the internet has expanded your options greatly so start exploring what’s available. I recommend starting with social media marketing because you can increase brand awareness for very cheap. I’ve advertised on Facebook for a penny a “Like” and this has gone a long way to building brand awareness. To further increase your loyalty, you should create a brand page so people can join and follow. 

You should also do a quick search on Google, and read resources on other marketing channels because there are a lot of good ones available. I would recommend the following which I have tried and tested –

  • Social media (Facebook)
  • Adwords.com
  • Bing.com
  • Media Buys

It’s all about trial and error because some will work better than others. Make sure you try each one for 30 days and keep track on the statistics. By doing this, you’ll know which traffic source has brought the best amount of traffic and what channels convert. Marketing can get expensive so make sure you set a monthly budget so you don’t overspend. I like to set a budget of $3.00-$5.00 per day, and I’ll let it run for 30-60 days.

Outreach

One of the best ways to build your brand quickly and it costs nothing. This requires a lot of effort because you need reach out to other bloggers within your niche. It’s a mutually beneficial relationship because you are both promoting each other’s business. Imagine reaching out to a fellow blogger who has 100,000 twitter followers? This can generate a lot of traffic in a very short time. Start by creating a list of blogs within your niche and getting in touch with the owner. It helps to interview them or create content based on their brand because this increases the likelihood of them sharing your website afterward. The key is to contact them genuinely and let them know what you are trying to do so you can work out an agreement helping each other.

The best way to do outreach is to not give up after contacting a blogger the first time. Sometimes, you’ll hear from the blogger right away, and other times you’ll have to do a quick follow-up. 

Final Thoughts

If you have a great idea and you want to bring it to life, then follow the steps outlined above. These are proven steps and I’ve worked with women in the past setting up blogs, doing research and marketing. Try out different things and stick to what’s working for optimal success.

The post 5-Step Formula for Women to Bring their Business Ideas to Life appeared first on Zac Johnson.

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Transformational Leadership in Affiliate Management Context

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Leadership transforms management.  Transformational leadership, specifically, tends to work wonders when applied to any management environment, but especially when applied to affiliate management. Back in 1978, when James MacGregor Burns introduced the concept, he defined transformational leadership as a process in which “leaders and followers help each other to advance …

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Authenticity Required: What Is Thought Leadership?

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Buzzwords are annoying aren’t they? Our industry is full of them. “Think outside the box,” “sysnergize,” “content is king,” “SEO is Dead,” “next-level,” Etc. But sometimes, no matter how annoying the buzzword, how overused, it’s still useful and important. Thought leadership is one of those words. You might be rolling your eyes already. I’d like you to stop mid-roll and listen for a moment. Thought leadership fulfills the demands of today’s audience more than ever. Both businesses and customers demand authenticity. They’re tired of being shilled by countless media moguls, politicians, and businessmen. They want to know that you not

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6 Ways to Leverage Influencer Marketing for Retail

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In the next five years, influencer marketing will grow into a whopping $5-10 billion industry. The question is – why are marketers spending a significant amount of their marketing budgets on influencer marketing? It’s due to its high ROI. In fact, according to a study, influencer marketing can give 11 …

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