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Manifestation Hack Review

Are you close to where you want to be in your life? Are you positive or doubtful in achieving the life you have always dreamed to live? Manifest who you want to become and what you want to achieve with the Manifestation Hack.

What is the Manifestation Hack?

Manifestation Hack is your effective motivational guide to transforming your life and become a magnet for abundant wealth and success.

Manifestation Hack - Mind

The program will teach you how to refocus your mind and reprogram your subconscious to unlock your true potential and achieve whatever you desire in life. You will learn how to lead your chosen path without negativity and doubt, instead, you will be empowered to eliminate the barriers that are hindering you to live your best life.

This program is for everybody especially for people who want to make a change and upgrade their lives for the better. Your current situation may make you feel stuck and hopeless, you may not know what else to do when you have been working hard all your life and still end up struggling with bills to pay, a draining job, a failing health and more that you feel so far from your goals. And so, you feel trapped in a situation you hate and be filled with negative thought patterns that are stopping you to reach your true potential.

The Manifestation Hack uses the power of hypnosis to reprogram your mind to repel negative thoughts and replace it with positive ones, simply because negative thinking yields to negative results and positive thinking yields positive outcome.

Who Created Manifestation Hack?

This program is created by Aaron Surtees, a famous hypnotist that uses the best mind hacking methods to transform your life. His guidance alters the negativity in your life into optimism, confidence and actualization.

He teaches you how to overcome your doubts, fears and negative thought patterns by guiding you to refocus your mind and energy into what you desire in life and manifest it. Having the right mindset is very important to achieving unlimited abundance.

How Does Manifestation Hack Work?

Manifestation Hack - Confidence

This in-depth and powerful program recommends an audio recording that you should listen to every day. This audio will help you manifest your dreams into reality and use the law of attraction to your advantage.

The program contains 3 modules, each valuable to your manifestation journey. You will be changing how you see yourself and let go of the doubt you have been attaching to your own capabilities. You will gain more confidence and trust in your capabilities to be more and achieve more. You will be guided on how to refocus your subconscious mind to attract unlimited success may it be in business, relationships and all you consider essentials in your life.

Your true confident self will rise, and you can already visualize your life living your dreams and ready to accept the health, wealth and success from the universe.

Advantages:

– Motivates you to live an abundant life.

– You will earn spendable cash and gain more.

– Makes you believe in yourself and your capabilities.

Helps you eliminate the negative mindset and replace it with a positive thinking.

– Keeps you radiate positive energy.

– It is user friendly with easy to understand and complete instructions.

– The audio recording is soothing.

– You do not need unnecessary equipment to finish the program, just a device you can listen to and view the manuals.

– The author is a popular and credible hypnotist whose profession specialize in thought transformation and personal development.

– You will get instant access once you are done with the secure check out page.

– It is pretty much for everyone regardless of age, gender, background and profession.

– Helps you get rid of mental baggage and blockage.

– Your order is backed with a 60-Day Money Back Guarantee, no questions asked! So, when you feel no significant changes because of this program, you can just ask for a refund.

Disadvantages:

– You need an internet to purchase and access this in-depth manifestation program. There is no hard copy available.

– Not the overnight hack that you want. It takes time, effort and patience to follow the instructions daily and consistently to get your desired results.

Recommendation:

If you feel lost about your current situation that you do not exactly know what to do, let the Manifestation Hack guide you to the path you have chosen using your own capabilities. Be empowered in believing in yourself because you are enough, you just need the hack to keep your mind focused in visualizing what you want to become and what you want to achieve in life.

It is time to steer clear from the negativity that is keeping you stuck and is giving you negative outcomes. It is time to let positivity reign in your life so that you will be attracting more of it and can therefore accumulate more positive energy which can lead you to manifesting the life that you want and deserve.

Empire Review

Are you looking for new ways and means to earn income online? Are you one of those people who have been purchasing programs which promise you too good to be true earnings? Stop wasting your time jumping from one method to another and not seeing results, instead sit tight and learn more about a brand-new method which will show you how to easily make sales online as an affiliate marketer.

What is Empire?

Empire is a complete training program teaching you how to easily make affiliate marketing commissions just by using a user-friendly and brand-new method that makes your business an online money-making machine just by doing it for 30 minutes per day.

Empire - Affiliate

Affiliate Marketing is a legitimate business, but it can be challenging to find success with it. It needs time, effort and resources to build your business. You may have tried various techniques to hasten the process and make it income generating as fast as possible but most of the times, these techniques give you false hope and too good to be true results.

What makes Empire different is that it shows you a step-by-step process on how to achieve success on your online affiliate business. The trainings are tailored for newbies and are designed for easy understanding and implementation. It shows you the right way on how to do your business, so that you will not be wasting your time and resources and you can start working on making the money that you deserve.

And it does not stop there, because Empire will be guiding you on how to upgrade your business so that your earnings level up as well. This offers you a method to earn more by spending less on your internet marketing business and finally enjoy the passive income that you have been dreaming of.

This is a course that shows you results as well as provide you with all the necessary tools and support to reach your goals.

Who Created Empire?

Fergal Downes is the Empire creator. He is an online marketer who likes to help people in their online businesses with his new and fresh method. He offers marketing solutions to help small and growing businesses as well.

How Does Empire Work?

Empire uses a brand-new and unique method to make sales online as an affiliate marketer using free traffic. You will learn this method by watching their easy step-by-step trainings. All you need to do is follow along as they guide you on what to do. You can even set it all up in less than an hour and start the Empire process.

You will do this same process for 30 to 60 minutes daily and get an unlimited traffic in any niche. You do not need prior experience or certain expertise to do this method, you do not need technical skills or even online experience to start Empire as soon as you get it.

Plus, a continuous update is available which surely is valuable to increase your business profits.

Advantages:

Empire - Commissions

It is a complete system that helps you build your very own affiliate marketing business.

– It also teaches you on how to grow your business the right way.

– A fresh and new method, like you have never seen before.

– You don’t need technical skills to do it.

– FREE traffic method.

– Provides trainings, tools and support so that you can succeed in your online business.

– Big commissions with as little as 30 minute per day effort.

– You can test run the training course for 14 days as your trial period for only $2.

– There will be continuous updates and new trainings.

– You don’t need to waste your resources creating videos or pay for adds to generate traffic.

– You will gain access to the Empire Facebook group.

– Excellent Customer Support and a free one-on-one training with the author himself.

– The training comes with bonuses namely: Monthly Live Training and Q and A Session with Fergal and Facebook Mastermind Group.

– Backed with a 60-Day Money Back Guarantee.

Disadvantages:

– The continuous updates will only be available through a monthly subscription to the program.

– The product is only in digital form and can be accessed with an internet connection.

– Results vary from person to person.

Recommendation:

If you want a legit method that not only delivers but helps you scale your business online the right way, this is the program for you especially if you have been jumping from one method to another but not exactly coming close to you goal. This course is complete with the tools and trainings as well as support to make your online business succeed with less effort and less time.

It would be great to finally choose a training that works and can keep on working for you, your business and your goals. With Empire you can build your business from the ground up and continually grow it to create a passive income. Empire is teaching you to build your own affiliate marketing empire.

Easy Power Plan Review

Big electric companies are not always reliable. They sometimes shut off and cannot help you when you and your family are in dire need of power to keep you warm and safe. But what can you do when it is the only power you got at home? Stay put and learn more about Easy Power Plan, your great alternative to a power source!

What is Easy Power Plan?

Easy Power Plan is your simple and easy guide to creating your very own home power plant. By having your own power source you will be able to cut down your electricity bill by 60% and will be free from the clutches of big energy companies whose electricity is getting more and more expensive and becoming more and more unreliable especially when you need them.

Easy Power Plan - Bills

Imagine having your own electricity during storms, cold nights or just the usual power interruption. Imagine having a safe and clean source of energy that can power up your home every day and every time without the high electricity bill and only with a few materials that you can build even with one hand, yes, it is that easy!

It is a digital product so that you can download it and can view the step-by-step guide anytime and anywhere. It is an affordable solution to attaining peace of mind and safety for your family, to always have unlimited power supply just like thousands of families who are already free from spending their hard earned money to electric companies who don’t care whether your family is cold for the night.

This is the perfect solution for you if you are looking for a trustworthy power alternative. It is easy to make and very affordable. Scrap the traditional generator idea, yes it can help you, but you will also be needing to spend on gas which is not cheap and solar panels are way more expensive and it need space.

Easy Power Plan is your convenient way to save on money while having your very own power source!

Who Created Easy Power Plan?

The author of this very valuable product is Ryan Taylor. He is a teacher by profession who experienced the hardship of having to endure power loss with his family. He is not an engineer but has done extensive research about energy because of his desire to have his own power plant at home so that he and his family will never again experience being helpless during emergency power interruptions.

He worked with top-notch engineers and created this system as convenient as possible so that he can share it to families who need it the most and be free from crippling expenses because of electricity.

How Does Easy Power Plan Work?

Easy Power Plan - Light Bulb

Easy Power Plan is a step-by-step, digital guide that will help you create your own electricity to power your home. This system is a well-researched blueprint made by experts of the energy field. You will be given a complete guide to building your own power source, including detailed instructions and clear illustrations. There will be video tutorials on how to do it.

Yes, you will be guided every step of the way and be given the list of materials that you need which you may already have or your local junk shop. It uses the endless power principle used to make the electric cars constantly charge themselves from the wheels when not being accelerated.

Once you decide to purchase this unique system, you will be brought to a secure check out page to complete your order and immediately get access to the guide plus an unlimited customer support for life. If you have any questions, you can easily email support and have your power generator up and running in no time.

Having your eco-friendly, maintenance free power plant has never been this easy!

Advantages:

– Easy to follow guide with comprehensive instructions that you don’t need prior building experience.

– It is a very affordable plan teaching you to build an electric device that is affordable as well with easy to find materials.

– It has already changed thousands of lives and has garnered positive reviews.

– Makes you free and safe to not go through power interruptions.

– No maintenance whatsoever as it is a self-sustainable device that powers itself continuously.

– It is incredibly safe. No fire and no dangerous fumes.

– Brilliant design and easy to hook up to any home appliance.

– A source of clean, abundant and environment-friendly energy.

– Quality customer support! Aside from that you can have the author’s personal email address.

– Risk-free! Backed with a 60-Day Money Back Guarantee.

Disadvantages:

– It can only be purchased online, so you will have to connect to the internet.

– Building it can be time consuming as you need to go through instructions and strictly follow them.

Recommendation:

Keep your family safe and warm with the Easy Power Plan that can free you from unnecessary power loss and expensive electricity bills. Having your own power source that is safe, clean and abundant can give you the peace of mind that you need and will keep you prepared during emergency situations.

Its brilliant design was carefully crafted so that it is easy for everybody to build it. Imagine the savings you can enjoy from not paying huge electricity bills! This is the perfect investment for you and your family, and it is absolutely risk-free as it is backed with a Money Back Guarantee.

Ensure your family’s safety and avoid the hassle and danger of experiencing untimely power loss. Get your Easy Power Plan NOW and feel the difference!

Beat the Commission Cuts: How Amazon Affiliate Niche Sites Can Pivot to FBA

This may be of interest to you.

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Alibaba

For some affiliate marketers, 2020 has been extra cruel.

One of the most popular and accessible affiliate networks, Amazon Associates, cut referral commissions for a number of categories, resulting in a drastic cut in revenue for a huge number of sites.

If you’re part of that number, you’ve got a couple of options. Either stay put and accept less money in your pocket, or look for a pivot to regain what was lost.

In this post, we’re going to introduce a couple of options if you were hit by the commission cuts. In particular, how you can diversify your business and sell physical products with Amazon FBA.

Amazon Associates’ 2020 Commission Changes

First, a short introduction to the aforementioned commission cuts.

As of April 21, 2020, the rates for most product categories were altered pretty dramatically. Among the hardest hit: 

  • Furniture, Home, Home Improvement, Lawn & Garden, Pets, Pantry all went from 8% commission to 3%

  • Headphones, Beauty, Musical Instruments, Business & Industrial supplies from 6% to 3%.

  • Grocery from 5% to 1%

  • Health & Personal Care from 4.5% to 1%

You can imagine the impact for a site making all or most of its revenue through affiliate commissions for products in these categories.

The reception from affected affiliates has been as you’d expect. Some even went so far as to launch a petition to reverse the rate change, which as of writing, gathered nearly 20,000 signatures.

Author

[https://www.change.org/p/jeff-bezos-amazon-affiliate-want-their-rates-back]

Along with a drop in revenue, this correlates to a drop in sale value for sites which rely on Amazon Associates’ commissions. So cutting bait and getting out of the game won’t nearly be as profitable as it once was.

Alternatives to Amazon Associates

While Amazon may be a one of the most popular and accessible affiliate networks, it’s by far the only one. It’s also not the only monetization method for a niche or authority site.

Affiliate Networks

Other affiliate networks are one place to look for a pivot. There are competing online marketplaces, such as Walmart, eBay and Target, all of whom are challenging Amazon’s hold over the e-commerce game, and will be eager to pick up on some of the disgruntled Amazon Associates marketers.

Then there are affiliate networks that put you more in touch with brands themselves, as opposed to a marketplace. These networks include ShareASale, CJ and Rakuten. The advantage of these affiliate programs is often a substantially higher commission compared to Amazon Associates, even before the rate cuts. 

The downside is you have less variety than Amazon – you may not be able to find all the best products in your niche with their own affiliate program. Many programs also don’t have the site-wide cookie that Amazon does, which allows you to earn commissions even when someone buys a product several clicks in.

Ad Platforms

Many affiliate sites are already making money by serving ads. However, if you’re not, and your income was primarily through Amazon Associates, it’s something to seriously consider.

Google AdSense is one of the biggest and most notable ad programs, currently used by more than 10 million websites.

Ad platforms like AdSense or Ezoic are popular because all you have to do is paste a bit of code on your site, and they will optimize and run ads, and you get paid for it. It’s a low-effort way to start monetizing your site traffic.

The major downside is that it takes away some control over the look and feel of your site. Some site owners would rather not show ads, which can look spammy and out of place. It can also have a negative impact on site speed, again hurting customer experience and potentially SEO.

Sell Your Own Products via FBA

Another alternative is to move from only promoting other peoples’ products, to selling your own.

This is obviously a bigger pivot than the previous options. Switching to another affiliate network just requires you to find new affiliate programs, swap out some links, and potentially re-write some content. While signing up to AdSense or Ezoic requires just a change in site design.

Selling your own products requires more work to get rolling, but has the payoff of higher revenue and more control over your business in the end.

What is FBA?

FBA is Fulfilled By Amazon, Amazon’s fulfillment network for the third-party marketplace. It presents a convenient shortcut for anyone who wants to start selling products online, by taking care of a lot of the cumbersome tasks involved in taking products from Point A (supplier/manufacturer) to Point B (the customer).

With FBA, you arrange for products to be shipped to Amazon’s warehouses, where they handle storage, packing, picking, shipping to the customer, as well as returns and customer service. 

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This allows you to focus on marketing and getting your products in front of people – much like affiliate marketing, except you have much more control over, and return from the revenue stream.

Why FBA?

So why would you want to pivot and sell your own products?

To start with, there’s no need to choose one or the other. You can absolutely monetize your site with a mix of both. There’s nothing wrong with having a bunch of articles reviewing products that you earn affiliate commissions on, as well as having your own product(s) you promote.

This is actually an extremely effective way to run your business. It gives you a much more diversified source of revenue. Anyone whose eggs were all in the Amazon Associates basket prior to April will surely know the value of diversification.

Selling your own products gives you more control over your business. It gives you something to promote that you actually own, rather than renting part of the revenue from someone else (Amazon, for example). 

Affiliate revenue is great because of the low overhead and passive income, but it’s smart to supplement that with a more solid revenue model.

As for why FBA and Amazon in particular, over selling directly on your site? One reason is the ease at which you can sell products online with FBA. You almost certainly need to hire a team to manage sales and fulfillment if you’re responsible for the whole package, from storage to order management and shipping. 

But with all that Amazon takes care of for you with FBA, you can often operate as a solopreneur, as many affiliate marketers are already.

Another plus is the customer base Amazon has. This is why FBA, at its core, is very much like running an affiliate site. The hardest part is getting initial traction. Once you do, whether it’s ranking in Google Search or Amazon Search, people are going to find you by themselves, and you’ll make money passively. No need to worry about customer acquisition.

Why Affiliate Marketers Are in the Perfect Position to Launch on Amazon

Pivoting or diversifying to selling FBA products is particularly interesting for people running niche sites, as they’re in the perfect position to get quick traction on Amazon.

Here’s why.

The biggest problem for FBA sellers, and the reason many people struggle to get off the ground, is getting traffic to products.

When you first launch a product, it has zero visibility. In order to get your product to rank and sell, you need sales in the first place. Which you can’t get if no one can see your product.

fulfillment network

For most sellers, this means pumping a large sum of money into Amazon Ads, Facebook Ads, Google Ads, or full-price rebates to get the initial sales kick needed to start selling organically. Launches are not cheap – the days of starting an Amazon business with $200 and a dream are over.

Now imagine you have a successful website that already gets a lot of organic traffic. You’re in a unique position to launch products on Amazon, because you already have a customer base. 

No need for huge advertising costs for your product launch – simply put your product in front of the people who are already coming to your site.

Even better if you have an email list, a targeted Facebook audience, or any other assets you can use to drive traffic.

This is a position that other Amazon sellers dream about, while they’re sinking thousands of dollars into every product launch, just to scrape the sales necessary to get to the front page.

How to Start Selling on Amazon FBA

There are some steps to start selling products with FBA that are different to what you’re used to, but it’s not as big a learning curve as you’d think.

The biggest step is sourcing your products and dealing with suppliers – however, if you’ve been running a site for a while and outsourcing content, this isn’t too much different to ordering content and dealing with writers. The fundamentals are all the same.

Here are the broad strokes to starting out with physical products on FBA.

Pick the right products

First thing is, you need to choose what to sell. 

Obviously you’ll want to sell something that’s part of your niche. Ideally it will also be something you have a decent amount of content on.

For example, let’s say you’re going to sell testosterone supplements. If you have content that ranks well about testosterone and testosterone supplements, you can pivot your content to promote your own product. You’re well-positioned since you have a targeted audience looking for what you have to sell already.

You’ll also want to do a little market research. Sure you may be ranking for “best [product name]”, but if there are a lot of well-known products here by big brands, it’s going to be hard to get much traction for your product.

Use an Amazon product research tool to check the demand for products on Amazon search. You’ll want to make sure that the product(s) you choose have keywords with a lot of search volume, and that the products ranking for these keywords aren’t too ingrained in the SERP. 

Hamilton

Reviews are a good indicator of competitiveness. If you’re up against products with thousands of reviews, it will be tough going. 

niche site

If you can find a category with high sales potential and products ranking have low reviews, you’re on to a winner.

Source your products

Next, and probably the task with the most effort required, is sourcing a manufacturer for your product.

The most common way to find people to supply products is SaleHoo or Alibaba. These marketplaces have just about every kind of product available in wholesale, direct from the manufacturer or supplier.

The first step is to search for the kind of product you want to sell. You’ll see the cost per unit for each product, as well as minimum order quantities.

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From here you can contact the supplier to make an order, as well as discuss alterations to your product.

A few things you want to keep in mind when sourcing products are:

  • Cost: you need to ensure that, after shipping costs and all Amazon fees are applied, you still have a healthy profit margin while selling your product at a competitive price.

  • MOQ (minimum order quantities): some products might look like they have a really attractive price, until you realize you need to order at least 10,000 units.  Low minimum order quantities means less risk, and less overhead required.

  • Check the supplier’s history and ratings, to ensure you’re getting something from an experienced and qualified supplier.

You should order a sample before committing to an order, so you can see for yourself what you’re going to get, and what changes may need to be made. Additionally, pay for an inspection service when you make an order, to ensure the products that get shipped to Amazon are top quality.

Use your knowledge of the niche to make the next best-seller

There’s one more product creation step after deciding what to sell and finding someone to make it for you – differentiating yourself from the competition.

You don’t have to create something completely new from scratch, but you also don’t want to sell something right off Alibaba with your label slapped on it. Chances are, someone else on Amazon is selling the exact same thing.

What you want to do is come up with a small improvement or two and have your supplier make the changes. This is another area you’re in a great position to launch your own product.

If you’ve been producing and publishing content related to your product already, you’ll be aware of some of the common pros and cons for competing problems. Find a common thread in the negatives column of all your product reviews? There you go, you’ve got a great idea for a selling point over the competition.

List & optimize for Amazon search

Once you have your product ready to go, you’ll need to list your product on Amazon.

A big part of creating your product listing is optimizing your keywords for Amazon search. Again, if you’ve been running a site and optimizing for Google SEO, this won’t be an unfamiliar process. 

Much like Google SEO, you want to sprinkle keywords throughout your listing copy, so the search engine knows what your product is about. The highest-volume, most targeted keywords should be featured most prominently – your product title is the most valuable real estate. 

Real estate

Don’t forget to research as many long-tail keywords as you can, and include these throughout your product listing. Doing so will help you appear for more searches, leading to more organic traffic and sales.

SaleHoo

There are many keyword research tools out there to help you find and prioritize keywords. You can most likely use the same tool you used for product research to decide which keywords to target high up in your listing copy, as well as to find long tails.

Promote your product launch

Finally, you need to let people know about your product. Relatively speaking, this is the easy part for affiliate marketers.

Most sellers don’t have traffic streams at their disposal for product launches. Even seasoned sellers. That leads to needing to spend a huge chunk of money to get in front of people.

With a niche site getting traffic, this is not a worry. You’ve got the traffic, now you just need to send them to your product.

A great idea is to add a popup to your site (or to a collection of pages, depending how niche your product is), offering a discount to your audience to purchase your product on Amazon. 

www.change.org/p/jeff-bezos-amazon-affiliate-want-their-rates-back

If you have an email list, send out a couple of blasts to your list.

Of course you’ll also want to mention your product in any related content. Have a “top 10 [x]” post for your product? Put yours at #1.

These are ways you can start generating sales right away on Amazon while still breaking even. Most Amazon sellers only dream of product launches that are also profitable.

If you want to go all-in on your product launch, and you’ve had a Facebook Pixel on your site collecting data, you can run a Facebook Ads campaign to promote your launch as well. Facebook Ads can take a lot of money to run, but if you’ve already got a targeted collection of data (such as Pixel data or an email list), this cost is cut down significantly.

Final Thoughts

To sum up, Amazon is a great traffic source for selling products online. The problem is that, usually, it costs a lot to launch a product and rank high enough to be able to tap into that traffic source.

This is why affiliate sites are perfectly positioned to start selling their own products via Amazon FBA. You have your own way to generate traffic (which the majority of Amazon sellers don’t), as well as knowledge of the niche and related topics.

By using one traffic source (your site’s traffic) to tap into another (Amazon search), you’ll multiply your earning power, while building a more diversified business that isn’t at risk so much from snap changes like Amazon’s affiliate commission cuts.

 

Alibaba

About the Author

Andrew Buck is the head of content at LandingCube, a software tool for Amazon sellers marketing on external traffic channels. He comes from down under in Hamilton, New Zealand, but now lives as a digital nomad in Southeast Asia. When he’s not writing about Amazon selling, he spends time working on his own affiliate sites, as well as practicing mixed martial arts.

We hope you enjoyed this.

6 Things You’re Doing Wrong on Instagram

This may be of interest to you.

As the social media platform that reportedly boasts the highest engagement rate of them all, Instagram is a coveted space for influencers, marketers and brands alike. While there will never be any sort of magic bullet approach to Instagram, or to any content-driven platform for that matter, there are some obvious mistakes you’ll want to avoid when trying to extend your reach, maximize your potential, and grow your presence on Instagram.

1. You Lack Consistency in Posting

The importance of consistency is (at least) two-fold. First, just as you should decide on a reliable publishing schedule for your blog — editorial calendar plug-ins are great for managing that — you should also be mindful of how frequently you post on Instagram too. You really need to avoid unleashing a flurry of content over a couple of days, only to have the account go almost dormant for weeks. Be consistent. Ideally, you want to have a new post on your main feed at least once every day or two. This keeps the grid looking fresh and active, and it surely helps with the algorithm for organic reach too.

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2. You Don’t Maintain a Consistent Style

Second, just as you will likely stick to a certain format for your blog, the same is also true with Instagram. While you may not need to set hard and fast rules, you will want to develop something that resembles a signature look. This might include choosing certain color palettes, sticking with certain font choices, or applying the same small number of presets. It’s about managing and meeting expectations, and establishing a brand identity.

3. You Focus on Yourself Too Much

I know that this can sound completely counter-intuitive in the context of social media, especially since Instagram very much leans into a “look at me” kind of approach. I get that. And it’s true that the overwhelming majority of the things that you post on Instagram are probably going to be about you and your experiences in some way. What I am saying, though, is that you need to think about how you can frame this content so that it’s not just about you. It’s also about how this can benefit your followers.

Think about your audience and how you can best satisfy their wants and needs. If you’ve got a food-centric page, then remember to include pertinent information in the caption, like the name of the restaurant, name of the dish, and what makes it special. How can you inspire through choice quotes or provide guidance with helpful tips? What purpose are you serving?

4. You Stick Only to Squares

food-centric page

It’s true that you want to maintain a consistent style with your Instagram posts. And it’s also true that Instagram started out by forcing users to post only square photos. However, that limitation is no longer in place. In fact, while the grid on your profile will default to squares, the actual posts themselves do not need to retain the 1:1 aspect ratio.

Instead, you may find that it’s in your favor to utilize a slightly taller aspect ratio, like 3:4 or even 2:3. The advantage here is that your post will take up more vertical real estate as users scroll through their Instagram feeds. It’s also advantageous to leverage video or carousel posts upon occasion too; your carousels can consist of taller photos too! It makes no sense to use the “photo grid” style of post anymore.

5. You Don’t Capitalize on Your Bio

Until you reach 10,000 followers, you’re not going to have the “swipe up” feature in Stories. Since your bio only allows for a single link — hence why everyone uses the “link in bio” approach — you might think that your bio functions in much the same way as a Twitter bio or the byline bio you might have in an author box on your blog. Not so! There are many creative ways you can maximize the impact of your Instagram bio.

Instead of writing out a single line of plain text, consider leveraging line breaks in a creative way. Think about how you can integrate emojis too; travel bloggers oftentimes put the country flag emoji of where they last visited or where they are currently. And while URLs in bios aren’t “clickable,” you can include easily memorable short URLs (301 redirects on your own domain are an easy way to do this) for key pages you want to highlight.

instagram

6. You Forget About Stories

Ever since Instagram “borrowed” this feature from Snapchat, Stories has quickly risen in popularity among users. Whereas IGTV hasn’t gained nearly as much traction, Instagram Stories are a great place to engage with your followers in real time, providing more of the “between the posts” type content that isn’t necessarily as polished or curated as your main feed.

In addition to posting to your main feed every day or two, ideally you’d like to add new content to your Stories every day, several times a day. You don’t want to overwhelm your followers, but you do want to keep your brand front of mind, and this means pushing your Stories out so you remain near the beginning when they open the app. Take advantage of questions and polls to encourage greater engagement.

These are just some of the basics when it comes to finding some success on Instagram. What other major pitfalls should users avoid?

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Should You Set Up Multiple Authors on a WordPress Site?

This may be of interest to you.

Blogging and content creation, in general, is no joke. It’s actually a very demanding and time-consuming endeavor, especially if you do it by yourself.  A lot of things go into blogging, and contrary to popular belief it doesn’t just entail writing and posting blog posts, but also coming up with content ideas, maintaining the blog, and interacting with its visitors.

Out of everything we just mentioned, creating the content might be the hardest task among them all. Why? Well because not only does it require you to dedicate a generous amount of time into making it happen it also requires you to be innovative, creative, and a fairly decent writer. Unfortunately, even if you check all these boxes, your blog’s audience still might not be satisfied. 

No matter how good your writing skills are and how well-crafted your blog content is, if you created it on your own, it will share similarities with your earlier work and with time it won’t be as exciting and appealing to people as it once was. 

To get yourself out of this and other similar situations, you should start implementing a popular practice on your blog, a practice of having multiple authors as co-authors of your posts.

Author

What does it mean to have multiple authors and how does your blog benefit from it?

Although most of you are already aware of this, we still have to point out that there is no rule which says that you have to be the sole author on your blog. Having other authors is not only normal, but it’s also expected from you if you want to strive in today’s blogging world.

The authors you have on your blog can be regulars that produce content for you in set intervals or can be casual contributors that you host 1-2 times or every once in a while. So basically, they can either be your employees or your guests. 

It’s important to note that not only can your blog have multiple authors, but your individual blog posts can too. Posts that have been written by multiple authors are special. These posts offer multiple perspectives/approaches to a single topic allowing you to give your readers a truly in-depth analysis of the topic from every possible angle. 

If the same topic was covered by just one author, his/her thoughts and opinions would only match the thoughts and opinions of one portion of your audience. On the other hand, a multi-author post can satisfy the preferences of the majority, sometimes even the entirety of your audience by having so much variety within it.

But the authors don’t always have to have differing opinions, they can actually share the same ones and then each elaborate them thorough their own dedicated section of an article.

Having articles like these will be a huge asset for your blog, but they are not the only benefit you will get once you start having multiple authors on your blog.

The other benefits include:

  • Growing your blog more rapidly because of the increased quantity of quality content you are publishing.
  • Having more time to dedicate to other aspects of your blog besides content creating.
  • Making your blog more professional and giving it more authority in the industry by introducing to it guest authors that are experts and established names in specific fields.
  • Expanding and diversifying the range of topics that are covered on your blog by having people from different areas of expertise produce content for you.
  • Having consistent volumes of content at all times thanks to a larger number of authors writing the content and also filling in for each other in times of absence and other unpredictable situations.
  • Enjoying more trust from your readers since 60% of them see multi-author blogs as more credible. As pointed out in various SEO reports, audiences want to see the face of the person they are writing or reading about–and are more likely to share or trust their content as a result of it.
  • Last but not least, being able to create an organized content schedule in advance so you only have to worry about publishing content on the days you do your scheduling.

How to credit multiple authors at the same time?

Crediting all the authors that contribute to your blog and its posts is extremely important not only because it’s what the authors want and deserve but also because it’s the only sure way to keep the authors satisfied and willing to work with you again, besides, of course, paying them for their work on time.

Considering the fact that multi-author blogs and posts are so popular, it comes as a surprise that by default WordPress doesn’t allow you to credit multiple authors at once. This can only be done with the help of plugins which specialize in author bio boxes and multi-author crediting.

One of the best plugins of this sort available on the market is called Simple Author Box. Using this plugin, the process of crediting your co-authors will be extremely straightforward.

Blog software

When crediting your authors your blog posts will be enriched with multiple responsive author boxes which will contain the name of the authors, their pictures, bios, and social media icons.

Depending on how you configure the settings of the Simple Author Box plugin, the author boxes will be added automatically, or you can do it manually yourself through inserting shortcodes and PHP code in instructed areas.

When choosing the authors that you want to credit you will have two options. The first option is to pick an existing WordPress user form a drop-down list. The second option is to create a co-author account but without having to create a WordPress account for that person first.

This is a great option and one that you will be using the majority of the time since you don’t want to give your co-authors/guest authors proper WordPress accounts that would also give them access to your site.

co-author

Creating the co-author account will not take more than a few minutes, and can be done directly through a pop-up window which will appear on the page of the specific post you want to credit the multiple authors on.

fairly decent writer

Compared to other plugins intended for the same purpose, Simple Author Box has made crediting multiple authors as simple as possible. That is why you should definitely take it into consideration when choosing a plugin that will help you complete this very important task.

Conclusion

We hope this article gave you a clear answer to the questions of why and how you can have multiple authors on your WordPress blog.

We know that some of you might be skeptical about it, and that is normal, a lot of people before you were as well. But one thing we can tell you for sure is, that once those people did go the multi-author route, they never went back.

Thanks for reading!

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E-A-T: How Google Ranks Your Reputation

This may be of interest to you.

I know, I know, I know. It’s been said so many times before on this blog that it’s almost becoming cliche. If you live by the Google, you’ll die by the Google. This is true, of course, because if you rely completely on the search engine to deliver traffic to your website, you’ll always be at the mercy of the algorithm. It could all disappear overnight. At the same time, it’s also undeniable that Google can be a tremendous source of traffic and you’d be foolish to overlook it.

When most people think about search engine optimization (SEO), their attention shifts to considerations like site structure, keyword density and backlinks. However, Google is placing an increasingly high amount of emphasis on reputation. Remember that we live in the reputation age now, so *who* said something is arguably even more important than *what* was said.

The so-called E-A-T algorithm features prominently in the evaluator guidelines distributed to Google’s Search Quality Rater team members. And it breaks down how Google wants these raters to perceive the reputation of content creators, which in turns has a dramatic impact on search rankings. You can have the best content on the web, but if you lack a strong E-A-T rating, your post probably won’t rank for your target keywords.

Author

Expertise

The “E” in E-A-T stands for expertise. In other words, Google is interested in how knowledgeable the content creator is on the subject matter being discussed. This is an important distinction. Just because you’re especially knowledgeable about Internet marketing, for example, doesn’t mean that you’ll be equally respected when you write about your favorite restaurants in Orange County. The E-A-T rating is especially crucial in what Google calls YMYL topics. That stands for Your Money or Your Life.

For example, the expertise of the author carries a particular amount of weight when the article covers a medical topic. Ideally, Google would like this person to have official medical training, like a nurse or a doctor. This person should have more expertise than some other random blogger. How they determine expertise varies between circumstances, of course. An established food blogger may be dubbed a suitable expert for a restaurant review, based on past writing and experience.

Authoritativeness

The “A” in E-A-T stands for authoritativeness. Or simply “authority,” if you prefer. This factor looks into whether the content creator is a recognized authority on the topic, as well as how credible the website is where the content is published. This taps into your social currency, for instance. This is yet another reason why it’s so important to establish yourself as a go-to expert in your niche or industry.

And this is yet another reason why it’s so important that your blog, generally speaking, provides bylines and even author boxes for every post that gets published. Recognized authorities, like The New York Times, will generally be given preferential treatment in the search rankings. If we use the example of the food blogger above, he or she may have a lot of expertise, but if there is little to no record of previous restaurant reviews, he or she can hardly be regarded as a respected authority in the field.

If that restaurant review gets published on some random blog, it may get overlooked. If that same review shows up on Eater, it has a better shot at getting ranked.

evaluator

Trustworthiness

And finally, the “T” in E-A-T stands for trustworthiness. Google raters look at how trustworthy is the website where the article is published, as well as the perceived trustworthiness of the author. This is part of the reason why getting an SSL certificate for your website is not only beneficial from a security standpoint, but also from an SEO perspective. If the website links to malicious files or potentially harmful websites, that will demote the perceived level of trust too.

For the author, they may look to public opinion as one source of whether the writer should be trusted. Maybe the writer has education and experience, and the site has a good authority rating, but this author has also been discredited by the online community in some way. If so, the article could be bumped further down the SERPs as a result.

Improve Your Google E-A-T Rating

As with everything else to do with Google and search engine optimization, managing your E-A-T rating is a bit of an inexact science, shrouded in mystery and confusion. Even so, there are several tips and tactics you can employ to improve your E-A-T score (even if you never actually see it). Search Engine Journal has a list of several such strategies.

Do you pay attention to your online reputation? How carefully do you monitor social mentions? How well are you portraying your expertise and authoritativeness on your blog?

food blogger

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