google

2 Awesome Google Tools You May Have Missed

This may be of interest to you.

As an online content creator and website owner, you have a lot of tools at your disposal. Despite the undeniable strength and reach of social media platforms, you should still have your own domain and website. After all, you should never build your business on rented land. It’s great to be popular on Instagram or YouTube, but any of those platforms could evaporate overnight. You need a “home” on the web. And you want your home to be optimized to the best of your ability.

And so, like I said, you have a lot of tools at your disposal. Many of these are third-party tools, like what you might use for keyword research or for generating heatmaps. But if you want to do the absolute best in the eyes of Google, since search traffic is still overwhelmingly invaluable, it makes sense to use Google’s tools too.

That’s where Google Analytics and the Google Ads Keyword Planner can come into play, for instance, as well as these two other online tools that not nearly as many people talk about but could be just as valuable.

Mobile-Friendly Test

You’ve likely learned by now just how much Google values the “mobile-friendly” nature of a website. Indeed, they’ve moved toward a “mobile first” approach for ranking factors, so you need to make sure that your site looks and loads beautifully on a mobile device. For that, there’s the Google Mobile-Friendly Test.

google

It’s really simple and straightforward to use. Just enter the URL of your website, and let the test do its thing. In this example, I tested John Chow dot Com and it came back saying the page is “mobile friendly” and “easy to use on a mobile device.”

You can also expand on the “page loading issues” to view the details. In this particular example, it indicated that the Googlebot smartphone was unable to load 9 page resources, most of which were because the Googlebot was blocked by the robots.txt file.

PageSpeed Insights

A more advanced online utility that you should include in your toolbox is the Google PageSpeed Insights tool. The goal here is to “make your web pages fast on all devices.” It’ll help you achieve this goal by analyzing the content of the web page and then generating suggestions that you can implement.

instagram

As you can see in this example, the desktop version of John Chow dot Com performs very well, earning an overall score of 91 out of 100. There’s not a lot of room for improvement here, but even so, PageSpeed Insights still generated some suggestions, each with a corresponding amount of “estimated savings” on page load time. It suggests eliminating “render-blocking resources” for a potential savings of 0.6 seconds, for instance.

JPEG

By contrast, the mobile version of John Chow dot Com does reasonably well, with an overall score of 61 out of 100, but there’s a lot more room for improvement here. Going through the lab data, we learn that it takes 3.6 seconds before the “first contentful paint” and 5.9 seconds for “time to interactive.”

official tools

The most fruitful opportunity for optimizing page load speed is to “serve images in next-gen formats,” potentially shortening the page load time by 5.19 seconds. This is something that I haven’t personally thought about yet, as I think most of us still rely primarily on PNG and JPEG formats for most of our images.

The “opportunity” suggestion goes on to say that we might consider a WordPress plugin that will converted uploaded images to more optimal formats like JPEG 2000 and WebP.

Google Is as Google Does

While it’s true that Google remains secretive for the intricacies of its search algorithm, Google also offers some great insights that you can implement on your own website to maximize your SEO opportunities. This comes in the form of the occasional official blog posts, but also via official tools like the mobile-friendly test and PageSpeed Insights.

You probably won’t rely on these tools as frequently as Analytics, but they’re worth revisiting periodically to make sure you’re in the green.

online content creator

We hope you enjoyed this.

The Importance of Coming Soon Pages (with Examples)

This may be of interest to you.

Promoting your website is one of the few universal keys that unlock the doors of digital success. Creating good content is super important. Running good campaigns, alluring design, collaborations, creativity…all of those pieces play a very important role respectively, but promotion is just one step above, because regardless of the outstanding quality of your content, how can anyone see it of you don’t spread the word? 

There are many great techniques of promotion, but one of the most prolific ones, reserved for only the superfine players that know success is right around the corner, is pre promotion. Some people start their promotion from their first postings, but losing out all of the users and traffic that you can attract from starting to spread the word out before the website itself gets launched? Not a chance! 

You need to build the story up, get people hyped about their new favorite bookmark and emphasize that there is a great new story coming up and that they need to be a part of it. That’s where the ‘coming soon’ page kicks in. By setting it up and promoting it on social media, forums, comments and other sections, you get an audience before the content itself gets released. 

complicated software

Coming Soon Pages — What They Are and Why You Need Them

Firstly, you need to set up a good looking coming soon page – humans are visual beings and if the design meets their appetites, there is a much higher chance that they will stick around. The next step would be to add all of the relevant information about the website that is going to emerge in the following period. The countdown timer is a beautiful touch so the people know exactly when to expect your website to log in, and in addition it gives a tone of anticipation and excitement which works highly in your favor. 

Throwing in an email subscription form is of very high value as well. Offer some type of promotional discounts, newsletters or something similar for the upcoming users to engage in a reward system for their loyalty. A coming soon page can do wonders for your SEO, because if you start optimizing before the launch, you will get better results faster. And as pointed out in these landing page examples, when creating a ‘coming soon’ page for your site, you will also want to make sure it represents your brand and first impression as well.

So much sure to include the following elements on your coming soon page:

  • Contact info or contact form
  • Brand logo and why the site is down
  • Links to your preferred social platforms
  • An email subscribe form for updates

By having all of these in place, you will see much better results with your temporary page, versus just throwing a white page up and saying “come back later”. By linking out to your social profile pages, this is also a great way to bring in new followers while your site is under construction.

Since we agree on how social media is important for the growth and overall success to your website, it’s extremely important to include these elements within your pages, while also making them easy to view and access at all times. Your coming soon page is the perfect place to pin your social media accounts with buttons, so you can drive more users towards the accounts where you will frequently notify them about all updates of your website.

When you engage in the process of website making, it can be a messy place with tools all around the floor – disordered sections, plugins randomly working, widgets out of place…it’s not an environment to brag with, and no potential user should have that kind of unflattering insights that will scare them away immediately. Same goes for updating your website or doing some type of construction work where your website is under maintenance, and the visitors just shouldn’t stick around under those circumstances.

And what is the solution? The fitting plugin of course! 

To set the most remarkable coming soon page or under maintenance mode, get the hype up, raise awareness and spread the word, expand on social media and email marketing fields, kickoff the SEO and create the best story possible, you need a helping hand from the right tools that will stand by your side. 

Popular Coming Soon Page and Under Maintenance Solutions

Just like everything when it comes to site design or using WordPress, you are going to have plenty of solutions to choose from. The same is true for coming soon pages for your site as well. And it’s not just about choosing a design, it’s also about knowing which options are best and where to find the right customization and features for each.

Not sure which ones to pick from the wide selection of available plugins? Don’t worry because we are about to cover the best ones for you to choose from and snatch your new loyal helper:

google

1.) Coming Soon & Maintenance Mode

You’ve got a thing for plugins that make your life easier with straightforward features that you’ll actually use, that is simple to learn and use and that will do the job just as you like it? Well you’ve arrived at the right place. One of the most crucial perks is what you care about the most, and that is the speed that won’t get brought down even by a bit. It keeps things clean, fast with a design that you’ll be able to craft to your exact will. Let’s jump into the features and discover what you obtain with this plugin:

1 Million+ Free Images

In the digital sphere, sight is distinguished as the most important sense, considering our visualizing nature, which leads us to a conclusion that remarkable images are a must have on your website. And with over a million free specimens in high quality, you will undoubtedly find the ones you need.

120+ Remarkable Themes

No matter what type of business you’ve got rolling, finding a theme will not cause a second of stress. Simply customize it to your own preferences and enjoy a wide selection of professional, attention-grabbing, remarkable themes.

Get Things Done Faster

While creating this plugin, the focus was streamed towards making it simple to learn and use, instead of creating something that will waste your time by producing a complicated software that takes hours to master. Download and start working!

Easy Access for Clients

It’s time to show off your progress and hard work on your website, but only to the client? With this feature, you will be able to generate a secret access link and provide it to your client for them to be satisfied, but still keep it a secret from the users.

Coming Soon & Maintenance Mode includes more features, such as SEO setup with analysis, search engine preferences, Google analytics, or email collecting compatibility with autoresponder, CRM, webinar and marketing software, but I’ll leave it to you to poke around and satisfy your curiosity by clicking here. A touch of class from this plugin is the Risk-Free Guarantee policy, where if you don’t like a plugin within the next seven days, you will get a full refund. Will you use this feature? I’m pretty sure not. There is only one way to find out.

Html

2.) UnderConstructionPage

Introducing the Swiss Army Knife of coming soon and under construction pages that has the solution for every scenario you might encounter. This plugin beautifully fulfills its purpose, but the fact that it takes so little effort to get so good results is what makes it stand out. Claiming that it has absolutely everything you need to create a perfect coming soon or under construction page needs to be corroborated, and there is no better way to do it than reviewing the features:

Beginner Friendly Drag & Drop Builder

Your level of expertise becomes irrelevant when using this plugin because the usage simplicity makes it approachable by everyone. User-friendly, fast and functional.

1 million+ Premium Images

We’ve mentioned the importance of images in online content creating, and with over a million of them in HD and 4K resolutions, this section gets an A+ degree. Search for the ones that meet your needs and get everything done within clicking range.

210+ Templates

When you are in a tight time schedule and need to setup an under construction page in less than a minute, what do you do? With this plugin, you set the timer, pick one of the 210 templates available, type in the appropriate text and stop the timer. Done within minutes, guaranteed!

Affiliate & Traffic Tracking

Tracked inbound links and targeted traffic for the best possible conversion rates are under check. Activate this feature and share away!

Add to that maximum flexibility and customizability of the entire website, exceptional support and even more features accessible, and you’ve got yourself a winner. Over 3.5 million downloads, countless 5 star reviews, Risk-Free Guarantee included in this plugin as well…there are more than a few reasons to give this plugin a test drive, and you can do it by clicking here.

MailChimp

3.) Maintenance

To end on a good note, we turn towards yet another exceptional plugin that exudes with simplicity and functionality – Maintenance. Tailored to look glorious on all devices, customizable through all relevant categories and simple for setting up and running, those would be the key words to describe this plugin. Its multilanguage feature allows you to translate the coming soon or under construction website in over 100 languages, and all it takes is one click. Collecting emails falls into the easy category for this plugin considering that it’s fully integrated with MailOptin, which then allows you to connect to MailChimp and other autoresponder services. Other features include:

  • retina ready HTML/CSS layout
  • Full-screen background (Backstretch)
  • Blur background effect
  • Upload your own logo
  • User login on frontend
  • 503 error on/off
  • Google analytics support
  • Exclude selected pages from Maintenance mode
  • Support for all popular caching plugins

A minimalistic approach that allows you to set everything up in minutes with precise features and completely free to use is what Maintenance is all about. Over 400,000 active installations; are you ready to become a part of the pack? If the answer is yes, click here.

All Sites Need a Well Designed Maintenance Page for All Situations

In conclusion, a coming soon page is vital for a strong start of your website. The benefits of promoting your upcoming content, strengthening your social media, upgrading the SEO…they are just too good to miss out on. When your website is going through crafting and preparing, there needs to be content available so the users know exactly what’s cooking, which is why a maintenance mode page can’t be left out. 

With these plugins, you will be able to get the perfect result every time, and whenever your website needs to go incognito, you’ll have the solution ready with only a few clicks. That’s why it’s time to give them a test run, pick the ideal one for your preferences and start constructing.

online content

We hope you enjoyed this.

5 Big Reasons to Embrace Video in 2020

This may be of interest to you.

Better late than never, right? Maybe you feel like you may have already missed the train when it comes to online video, but that’s truly not the case. If you haven’t embraced video as part of your overall content strategy, though, you are missing out on a world of opportunity. Don’t be intimidated by the prospect, because there’s so much to be gained from embracing video in 2020. 

Here are five of the best reasons why you should get into video in a big way this year.

Foster the Human Connection

Long gone are the days when content could more or less stand on its own. I mean, it still can, but a much bigger part of the equation now has to do with nurturing the relationship you have with your readers and followers. Your content still needs substance and value, of course, but the fact of the matter is that your readers can consume all kinds of similar content from hundreds or thousands of other content creators.

google

What makes you unique is, well, you. Let that personality come shining through and demonstrate that you are indeed a real, three-dimensional, living, breathing human being. You are a real person with real depth and feelings and insights. It’s only when you do this that your readers can develop a sense of trust with you. 

Words can only go so far, and people have become increasingly skeptical of heavily edited photos. Video, especially in-the-moment and increasingly unedited and authentic video, really connects.

Captivate the Mobile Audience

The best place where you can see the biggest impact with online video is on mobile. When people sit down at their computers, they’re much more inclined to read an article or sift through other forms of content than when they are on their smartphones (and tablets). 

The latest stats reveal that mobile video consumption is growing by 100% every year. Whereas watching a video on a mobile device only made up about 14% of all online videos in 2013, that figure has skyrocketed to over 60% as of the second quarter of 2018. Nearly two-thirds of all online video is watched on a phone or tablet. You need to get in on that.

Make It Easy to Consume

This ties in to the previous point. Let’s be perfectly honest with one another here. People are lazy. Articles like these can be useful and I’m happy you’re here to read it. But, if we were to convert this text into a short YouTube video, there’s a good chance that you’d rather watch that, right? I know I would.

instagram

This is a big reason why video plays such a big role here on John Chow dot Com, as well as on countless other websites and across various social platforms for many a blogger, marketer and influencer alike. People want things to be easy, and watching a video is way easier than reading a chart, perusing an article or even listening to a podcast. 

Explore the Possibilities

True, YouTube is very much the elephant in the room here. That’s obvious enough. But what you’ll find is that even if you don’t want to put in the effort to carefully plan, script, shoot and edit a video for that platform, you can still take embrace video in 2020.

Keep it simple and spontaneous with Facebook Stories or Instagram Stories. Share slightly longer videos on IGTV, or throw something together to share with your followers on Twitter and Facebook. Do your demographics skew toward a younger, hipper generation? TikTok might be where you’ll find your biggest following.

Leverage The Search Advantage

You’ve likely heard this before and you’re probably going to hear it again, but it’s even more important in 2020 than ever before. From a search engine optimization (SEO) standpoint, video offers a HUGE advantage. Google LOVES video and you’ll find that relevant YouTube videos often appear right at the top of the search results.

This means that if you produce a high quality video on a topic and it ranks well in YouTube, it could also land on you on the first page of Google, above equally good written content on other websites. But even if it’s not on Google search itself, YouTube is the world’s second largest search engine. 

Many people search for topics on YouTube before they even search the rest of the web. Get in on that video action. 

Just Get Started

It’s a common misconception that you shouldn’t bother with online video unless you have the best possible equipment. Sure, better equipment can produce better-looking video with higher production value, but stellar content shot on mediocre equipment will always be better than mediocre content shot on stellar equipment.

John Chow

You don’t need that expensive camera. You might find that a $200 vlogging setup is more than adequate. Realistically, the camera on your smartphone is probably already better than what you’d be able to get out of a point-and-shoot. If you’ve already spent upwards of $1000 on a phone (if not more), why not leverage it as a business tool beyond mobile games and silly selfies?

The point is you just need to get started with what you have. And it starts with embracing video right now. What are you going to shoot first? 

mobile device

We hope you enjoyed this.

E-A-T: How Google Ranks Your Reputation

This may be of interest to you.

I know, I know, I know. It’s been said so many times before on this blog that it’s almost becoming cliche. If you live by the Google, you’ll die by the Google. This is true, of course, because if you rely completely on the search engine to deliver traffic to your website, you’ll always be at the mercy of the algorithm. It could all disappear overnight. At the same time, it’s also undeniable that Google can be a tremendous source of traffic and you’d be foolish to overlook it.

When most people think about search engine optimization (SEO), their attention shifts to considerations like site structure, keyword density and backlinks. However, Google is placing an increasingly high amount of emphasis on reputation. Remember that we live in the reputation age now, so *who* said something is arguably even more important than *what* was said.

The so-called E-A-T algorithm features prominently in the evaluator guidelines distributed to Google’s Search Quality Rater team members. And it breaks down how Google wants these raters to perceive the reputation of content creators, which in turns has a dramatic impact on search rankings. You can have the best content on the web, but if you lack a strong E-A-T rating, your post probably won’t rank for your target keywords.

Author

Expertise

The “E” in E-A-T stands for expertise. In other words, Google is interested in how knowledgeable the content creator is on the subject matter being discussed. This is an important distinction. Just because you’re especially knowledgeable about Internet marketing, for example, doesn’t mean that you’ll be equally respected when you write about your favorite restaurants in Orange County. The E-A-T rating is especially crucial in what Google calls YMYL topics. That stands for Your Money or Your Life.

For example, the expertise of the author carries a particular amount of weight when the article covers a medical topic. Ideally, Google would like this person to have official medical training, like a nurse or a doctor. This person should have more expertise than some other random blogger. How they determine expertise varies between circumstances, of course. An established food blogger may be dubbed a suitable expert for a restaurant review, based on past writing and experience.

Authoritativeness

The “A” in E-A-T stands for authoritativeness. Or simply “authority,” if you prefer. This factor looks into whether the content creator is a recognized authority on the topic, as well as how credible the website is where the content is published. This taps into your social currency, for instance. This is yet another reason why it’s so important to establish yourself as a go-to expert in your niche or industry.

And this is yet another reason why it’s so important that your blog, generally speaking, provides bylines and even author boxes for every post that gets published. Recognized authorities, like The New York Times, will generally be given preferential treatment in the search rankings. If we use the example of the food blogger above, he or she may have a lot of expertise, but if there is little to no record of previous restaurant reviews, he or she can hardly be regarded as a respected authority in the field.

If that restaurant review gets published on some random blog, it may get overlooked. If that same review shows up on Eater, it has a better shot at getting ranked.

evaluator

Trustworthiness

And finally, the “T” in E-A-T stands for trustworthiness. Google raters look at how trustworthy is the website where the article is published, as well as the perceived trustworthiness of the author. This is part of the reason why getting an SSL certificate for your website is not only beneficial from a security standpoint, but also from an SEO perspective. If the website links to malicious files or potentially harmful websites, that will demote the perceived level of trust too.

For the author, they may look to public opinion as one source of whether the writer should be trusted. Maybe the writer has education and experience, and the site has a good authority rating, but this author has also been discredited by the online community in some way. If so, the article could be bumped further down the SERPs as a result.

Improve Your Google E-A-T Rating

As with everything else to do with Google and search engine optimization, managing your E-A-T rating is a bit of an inexact science, shrouded in mystery and confusion. Even so, there are several tips and tactics you can employ to improve your E-A-T score (even if you never actually see it). Search Engine Journal has a list of several such strategies.

Do you pay attention to your online reputation? How carefully do you monitor social mentions? How well are you portraying your expertise and authoritativeness on your blog?

food blogger

We hope you enjoyed this.

WP Resurrector

100

 

You Have 3 BIG SEO Problems

  • Your old blog posts have no link to your homepage so they are starved of link juice and eventually get de-indexed
  • Google bot can’t crawl many of your older posts because they are buried so deep inside your blog
  • Much of your blog content is invisible to online searches because it is not receiving a continuous flow of link juice

Dear Warriors,

When it comes to making money onlinecontent is king’. The greatest asset you have as an Internet Marketer is the content posted to your blog.

The more content you have on your site, the more keywords google has indexed, the more money you will make.

 

Read More Here!

Paulie Ciaras Millionaire Backlink Builder

I have been fortunate enough to get a review copy of  ‘Paulie Ciaras Millionaire Backlink Builder‘ and been able to read through it today.

This is an in depth ebook about starting your own $5000 a year website. Most of the information is about starting micro sites but this seems to be where the most money is to be made for those that are just starting out, especially if you are promoting affiliate offers. If you make more than one website the income increases $5000 each time.

There is a lot of information here and it is a road map to success if you follow this plan. It covers everything you need to know to get started in a profitable business as this can be applied to any niche. There is even information about selecting a niche that will make you money and he tells you how to do the research.

The information I got was a pdf of 55 pages loaded with information.

Here is the email version of the WSO:

‘This might sound kind of nuts, but it’s true – You are about to

learn how to build a completely set-and-forget $5,000 per-year
website in just 48 hours.
===> Affiliate Link Here
This is an e-mail you are going to be VERY glad you read. Here are
a few things you are about to learn:
– How to turn 32 visitors per day into a $10,000 per year website.
– How to leap-frog directly to the top of Google WITHOUT having to
battle through competition.
– Where to find hundreds of high quality backlinks from TRUE
authority sources, without paying for them.
– How to build an autopilot 5K-per-year website in only 2 Days.
– How to turn 180 visitors per day into a completely set-andforget $50,000 year.
– How to smile at the little guys who are struggling with
something called the “traffic problem.”
– The secret location of a steam-powered fire-hydrant of .gov and
.edu links.
– How to completely sidestep your SERP competition and cut
directly to the top of Google
If you want to learn how to do this but aren’t willing to work
more than 20 minutes per day (2 hours per week), you will most
definitely want to check this out right now’

You can can check the offer out here.

SEO Sticking Point Solution Authority Sites

I was fortunate enough to get a review copy of this product and I must say that I am impressed. This information will help you to start up your own authority website in short order.

Everything is laid out in order and you can just go down the list and get it done and you have your own authority website.

There is a lot of information and there is a checklist that will help you immensely. It is based for Wordpress but it will work for any type of site whether it is html, php, Wordpress, or whatever. Wordpress in my opinion is the simpler choice because of the ease of use when it comes to posting articles.

If you want to run a professional site that gets you traffic and sales I highly recommend this. Just use the link below to go and buy.

I have been creating authority websites since 2000 and this product has brought me some new info as well.

 

100+ Sold

 

Feeling like your SEO efforts are all over the place? Feeling like your focus is scattered and your resources are spread too thin? Well, it’s time to win the Google Traffic War once and for all because…

Today is the Day You FOCUS Your SEO Efforts, Multiply Your Strength, And Build The Traffic Sucking, Competition Destroying, Panda Proof Authority Site That Will Give You The Internet Marketer’s Lifestyle You Deserve! 

 

Read More Here!

[FREE WSO] Adsense Purple Cow Report

GET AN UNFAIR ADVANTAGE WITH THESE
8 AMAZING ADSENSE RESOURCES

 

 

The Purple Cow Report: Adsense
  • Secret leaked document: The actual guidelines that Google’s manual reviewers use to determine your site’s fate. If your site is displaying Adsense, you will eventually be subject to a manual review. Find out exactly what the reviewers are looking for and how to avoid the dreaded Adsense ban.
  • Google’s new Panda-friendly recommendations for ad placement: One of the most controversial parts of Google’s recent Panda update is that many sites have seen their Google search rankings drop due to the placement of Adsense ads — even when they were following guidelines published by Google. Find out what Google’s new recommendations are for Adsense placement and gain an advantage over your SEO competitors.
  • How to avoid “Smart Pricing:” In certain circumstances, Google may apply “Smart Pricing” to your site, reducing your earnings by up to 90%. But you can avoid this. Find out how.
  • The best free Adsense plugins for WordPress: Rotate ads. Split test them. Substitute ads from different networks. Easily place ads anywhere on your site. Even view your Adsense earnings right from your WordPress admin dashboard. All with free plugins.
  • The best Adsense-compliant privacy policy generator: Adsense requires that publishers display a privacy policy that includes specific information. I’ll show you a simple free Wordpress plugin that will set this up for you. Or if you don’t want another plugin, how about a free privacy policy generator that will create the text that you can paste right into a Wordpress page.
  • And much more…
Includes a PDF report with Master Resale Rights, and a video you can watch online or download!

 

Get Free Panda-Friendly Powerful Backlinks

Who Else Wants to Get Free
Anchor Text, Contextual
Backlinks on 1000’s of Blogs?

 

After the Panda update, many people have given up on blog commenting.

And with good reason.

Google has gotten very good at differentiating between “endorsed” backlinks and all the rest. And most backlinks from blogs are fairly worthless now.

  • Blog roll – forget it
  • Links from the name field in comments – worthless
  • Links from spammed out “bad neighborhoods” – more harm than good?

In this free mini-course, I’m going to show you an easy way to find blogs where you can leave Panda-friendly powerful backlinks.

Google loves backlinks that are embedded in content. Backlinks with relevant anchor text. Backlinks from high PR and high authority sites. And that’s exactly what you’ll be able to do with this course.

I’m working on developing this into a full-length WSO, but you can get the meat of the strategy right now for free. But I reserve the right to take this offer down anytime.

Get it now!
Here’s the direct link:

Powerful Backlinks Min-Course