6 WordPress Plugins You Need to Grow Your Business in 2021

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If you’re like most of us, you made your resolutions for 2021, and so far, you’re following accomplishing your goals. Maybe you’ve started to eat better and read more– which is excellent! But you probably have plenty of long-term resolutions, too, like growing your website.

There are a ton of factors you should take into consideration when growing your small business or personal blog. You have to think about how you’ll reach your target audience and turn them into fans of your brand. In order to do that, you need to prove that you’re trustworthy, engaging, and have an easily accessible site.

Today, we are going to look at several plugins for WordPress, which powers over 75 million websites. The tools offered here today will help you connect with potential customers, build trust, capture email addresses, and much more.

Let’s get started!

6.Social Wall Pro by Smash Balloon

It’s hard to deny the popularity of social media. Over 3 billion people use websites like Facebook, Twitter, and Instagram to connect with friends and businesses. Bloggers and small business owners know that social media is the easiest way to spread brand awareness and build meaningful connections with your audience.

Our number 6 pick is Smash Balloon Social Wall Pro because it allows you to take the power of social media to your website. With this plugin, you can combine your feeds from Facebook, Twitter, Instagram, and YouTube and display them on your site.

We love this plugin because it’s super easy to set up and customize. You don’t have to worry about a cookie-cutter block on your website here, and that’s what makes it truly unique. Out of the box, it adopts a visual style that matches your website, which will save you plenty of time and effort.

When new visitors land on your website, they can easily see conversations taking place on your profile, which could encourage them to give your brand a follow on social media. You’ll also have the option to filter out specific words and tags for a flexible and engaging experience for both new and returning visitors.

5.All in One SEO (AIOSEO)

If you want to improve your SEO ranking and reach more people, you need an SEO plugin. There are quite a few on the market, but we use All in One SEO (AIOSEO). This plugin has all of the features we expect from a premium tool and none of the frustrating setup.

With AIOSEO, you can create smart XLM sitemaps in a couple of clicks, which makes it easier for crawlers from Google to navigate your website. Once you generate a sitemap, AIOSEO will automatically notify popular search engines when you update your site. Using this strategy, you can slowly climb through the ranks for your chosen keywords.

You’ll also get access to our favorite feature, TruSEO On-Page Analysis. When you publish a blog post, create a product page, or basically create something new on your site, you can open a checklist that will automatically analyze your page and offer advice on how to improve your SEO score.

As you improve your site with AIOSEO, there’s a good chance you’ll start to see a surge in traffic and longer dwell times. When you’re site is properly optimized, you have a better chance of connecting with your target audience, and AIOSEO makes this process easier than ever.


There’s a good chance that you’ve experienced social proof, even if you’ve never heard the term before. Essentially, social proof is a psychological phenomenon where people are more likely to make a purchasing decision based on the opinions of others.

It doesn’t matter if a friend tells you about a new burger place down the street, or you’re reading Amazon reviews written by people you’ll never meet, it all counts as social proof.

When it comes to your website, social proof is crucial for getting sales and convincing people to subscribe to your email list. If you’re looking for a quick and easy way to add social proof to your website, we suggest the plugin TrustPulse.

TrustPulse is a social proof plugin that allows you to show other customers real-time behavior on your site. Imagine someone is looking at your product selection and thinking about making a purchase. Suddenly, they see a popup that someone else bought the same exact product. Odds are, that second person would go through with their order.

You can install and setup Trustpulse in just a couple of minutes and see an average conversion increase of 15%!

3.Push Engage

The next plugin on our list is called PushEngage. As the name implies, PushEngage helps business owners and bloggers send push notifications to their audience.

Push notifications are excellent ways to communicate with your customers across desktop computers and smartphones. You can use PushEngage to build your lead list, get more views on your blog, and secure more sales.

The different options are what makes this plugin stand out from the rest. PushEngage allows you to build dynamic audience segments and send personalized alerts based on user behavior.

Imagine a customer is browsing one of your products for a price check. They don’t like your price, so they leave and browse other businesses. But, before they left, they opted-in to your notifications.

PushEngage allows you to send an abandonment alert to this potential customer with an exclusive discount. The discount you’re offering may be just the thing to turn that casual consumer into a customer.

But the benefits don’t stop there. You can also create reminders, track revenue gains from your notifications, and even split test your campaigns with this easy-to-use tool.


If you want to grow your business in 2021, you have to add things to your site that encourage users to visit your page. In many cases, you’ll need to make unique landing pages for each of your additions.

The WordPress plugin SeedProd is perfecting for marketing experts and newbies alike. The simple drag and drop builder means you can build the perfect landing page for your website with no coding knowledge.

It’s easy to create isolated locations for webinar registrations, coming soon pages, lead squeezes, and thank you screens. Instead of putting all of the work into creating these pages from scratch, you could use SeedProd and get access to hundreds of templates, color schemes, and layout options.

We like the fact that it’s possible to make a landing page that’s responsive on both mobile devices and computers. You don’t have to worry about a smartphone user having trouble with your landing page, which means you have more time to focus on other aspects of your website.


Finally, we are going to talk about a drag-and-drop builder called OptinMonster. This plugin allows business owners and bloggers to create compelling marketing campaigns that appear on-site in various ways.

You can create lightbox popups that appear after a user takes a specific action on your site. If someone has read four of your blog posts but still hasn’t subscribed, you can use OptinMonster to trigger a popup to appear and ask for an email signup.

But that’s only the beginning. OptinMonster allows you to create coupon wheels, countdown timers, and much more. These campaigns are an excellent way to grow your lead list, get more event signups, and increase your sales.

It’s also possible to take information from subscribers in real-time and show them promotions and content that match their interests in popups. So, if you own an online pet store, you can use OptinMonster to trigger cat food promotions to customers who are reading blog posts about cats.

The key to growing your business is personalization, and Optinmonster gives you the tools and flexibility to create effective and unique campaigns.

Syed Balkhi is an award-winning entrepreneur and online marketing expert. He is the co-founder of OptinMonster, WPBeginner, MonsterInsights, and WPForms.

The post 6 WordPress Plugins You Need to Grow Your Business in 2021 first appeared on John Chow dot pet store

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How to Have the Most Fun

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Older people might say that starting with the millennial generation, “kids these days” have “gotten too soft.” As we go around handing out all these participation trophies and getting into all the warm and cuddlies, we’re losing sight of what it means to be tough and resilient. To work hard for what you want. 

And maybe it’s with this “participation trophy” approach to life that we’ve seen shifts in how people think about their lives and what they do. We see more of the “do what you love” or the “don’t worry about the money” kind of thinking, more of the “live for the moment” kinds of perspectives. Is this all misguided? Maybe. Maybe not. Or maybe it’s just about putting it all in the right sort of context.

Swinging for the Fences

Not too long ago, a colleague of mine shared a story with me. Maybe it was based on a real experience, maybe it was just hypothetical. That part doesn’t really matter. The message does, though.


He was at a Little League baseball game and the coach was giving the typical pep talk to all the kids. It starts out innocently enough with all the usual things you hear from little league coaches these days. “We’re going to get out there on the field and give it all that we’ve got,” he began.

The coach went on to talk about how much they’ve learned and bonded and all that. He continued, “And remember, the most important thing is that you all have fun out there.”

Standard “participation trophy” type pep talk, right? But then the coach followed up with this line: “And the way that you’re going to have the most fun is if you win. So, get out there and win!”

Nobody Likes to Lose

There it is. I’m just going to go ahead and state the obvious, if you weren’t thinking it already. No one likes to lose. Losing stinks. That’s why so many people are so scared of failure (they shouldn’t be). If you had the choice between winning and losing, you’d picking winning 100 percent of the time. Of course you would. 

It’s a bit of a harsh lesson and it might be a very unpopular one when it comes to Little League and other similar sports programs for kids, but you can very much see how true it is for the real world and real life. If you put yourself in a competitive environment, no matter how much you enjoy the activity itself, winning is a real cherry on top. It’s hard to have fun when you keep losing, whether it’s Street Fighter, baseball, or Monopoly.  


And yes, it’s also true when it comes to being an online influencer, Internet marketer, blogger, YouTuber, Instagram model, Etsy store owner, or any other similar business venture. Of course you want to win, whatever “winning” or “success” mean to you.

The Winning Formula

Of course, figuring out how you get there is another matter altogether. And, truth be told, if everyone knew how to win at this Internet game, then everyone would already be doing it. And if everyone was winning, then winning would start to lose all meaning too. A big part of the reason why winning feels so good is because it’s the big payoff for all the hard work you’ve put in along the way.   

While you certainly want to have a good time with it while you’re out there putting in the hours, it’s when you keep the prime objective in mind that you’ll actually get better at what you do. Love what you do and the money will follow? Sorry, the world doesn’t work that way. Love something until you’re successful at it? Nope, that doesn’t work either.

Maybe you need to take a page out of Scott Adams’ book and just be successful at something. Then, you’ll learn to love that something, but it’s easier to love it when you’re winning.

Now, get out there and have some fun.

The post How to Have the Most Fun first appeared on John Chow dot Com.


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4 Benefits of Adding Social Media Feeds to your Website

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Are you trying to figure out if you should add social media accounts to your WordPress website? There are plenty of advantages to adding feeds from Facebook, Instagram, and YouTube to your website’s sidebar. SaaS and eCommerce business owners alike benefit from keeping their social media feeds visible on their online store.


Today we want to look at several advantages you can gain by merging these two powerful marketing platforms. We will discuss how adding social sites to your website can help you spread awareness, build social proof, keep your audience engaged, and much more!

Let’s get started!

Keep Your Audience Engaged

Everyone knows that the key to a successful website is a highly engaged audience. You can do plenty of things to your website to make it more interactive for increased engagement. One of the most effective ways to accomplish this task is by including your social media feeds on your website.

When visitors can see your latest social shares and engagement on your blog, your total on-page content multiplies. People can read through your post, and before long, they may find themselves scrolling through your Instagram feed if your posts pop.

Not only will this extra engagement lower your bounce rate and increase your average session time, but it will also go towards creating a better user experience on your site. If returning users like your content so much that they are doubling or even tripling their time on page, you’re doing something right.

Spread Brand Awareness

Business owners and marketing teams often use social media to spread brand awareness. The opportunity to share your latest blog posts and thoughts with users can help you build rapport and grow your business.

Have you ever considered that your social media feed works the same way on your website? When consumers visit your site, they want to see what makes you unique. Your brand voice is part of what makes you stand out. If consumers are not aware of your presence and engagement on social media, there’s a good chance they will leave.

But by spreading brand awareness and helping customers on social media, your visitors can see your values, personality, and how you engage with your community.

Imagine a customer is on the fence about buying your software. Their primary concern is that they need help with the setup, and customer support might not meet their needs. This customer is looking at your pricing page, and to the right, they see your Facebook feed on your sidebar. A post is displayed where a new customer had a question about setting up, and your response was posted within minutes.

These scenarios are perfect for converting leads who otherwise would have abandoned their shopping carts. Brand awareness is about more than knowing the name of your company; it’s about knowing the values you represent and how you treat others.

Build Social Proof

Your social media accounts are some of your best tools for building social proof. Social proof is a psychological and social phenomenon where people are likely to copy the actions of someone else. In our case, the response we hope users will copy is buying our product, subscribing to our email list, or engaging on social media.

Social proof is linked closely to fear of missing out (FOMO), another psychological trend where people want to copy someone else’s actions because they are afraid they will miss out on the experience. A staggering 56% of social media users experience FOMO, so it’s a safe bet that the same can be said for the people visiting your site.

You can build social proof using your social media accounts in several ways. The most common method is to share or retweet a positive review so consumers on the fence can see what existing customers think of their purchase.

Alternatively, you can use Instagram to share photos of customers using your product if you sell physical goods. Think about the implications of having this type of social proof on your website. If a consumer lands on your product page and then sees a bunch of real people using the product on your Instagram feed, they are far more likely to complete their purchase.

You can use this method by using a plugin like Smash Balloon’s Instagram Feed Pro. After adding your Instagram feed to your website, select the specific feeds and posts you want your users to see. Now you’ll have a much better chance of converting new customers who need to see social proof before committing to your brand.

Generate Sales with Special Promotions

Social media promotions are relatively standard across all industries. The goal is to get people to find your brand, grab a coupon code, and become a customer. Over 3 billion people use social media, so this strategy is excellent for reaching a broad audience.

However, if you add your social feed to your website, these promotions become much more effective. Let’s say someone lands on your website and wants to try your product. They are browsing through your store, and suddenly they see your post from social media where every new follower gets a 20% off discount code.

That person will now follow you on social media, get their code, and follow through with their purchase. You can customize the offers for each social account, and provide deeper personalization based on when visitors click-through.

Instagram, Facebook, and Twitter are excellent lead generation tools on their own, but when added to your website, they can help seal the deal.


Social media has quickly become one of the most important ways we market to our audience. There are countless platforms available, and they all have unique benefits depending on your needs.

Think carefully about what you hope to achieve by adding social media feeds to your website. For instance, if your goal is to increase how long visitors stay on your website, you may want to add a YouTube account so visitors can stick around and watch videos related to the content on the main page.

You’ll likely have to make adjustments and split test along the way, this is normal. Don’t get discouraged. If you’re persistent and experiment with all the tools you have at your disposal, you can see explosive growth by adding this feature to your website.

Syed Balkhi is an award-winning entrepreneur and online marketing expert. He is the co-founder of OptinMonster, WPBeginner, MonsterInsights, and WPForms.

excellent lead generation tools

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Contradictory Assumptions Everyone Makes About Blogging Online

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Assumptions aren’t necessarily a bad thing. Indeed, they’re vital to our survival. We assume that when we are served a glass of water in a restaurant, it’s safe for us to drink. We assume that the cars will stick to the “right” side of the road and follow traffic laws… despite repeated evidence to the contrary. That’s just life. And when you start to consider different life transitions, you’ll likely also make a number of assumptions.

Many people assume — and they’re totally right — that most new parents are severely sleep-deprived and they can feel overwhelmed. But what about the business of blogging online? I’m not talking about the hobbyist who writes “for fun,” but rather someone who wants to turn it into a viable side hustle, if not a business that can replace a full-time income. It probably won’t surprise you that assumptions rear their head too, except these assumptions can oftentimes contradict themselves too.

1. You’re Barely Ever Working

I get it. You follow a blog like John’s, and you see him jetting off to the Bahamas and enjoying three-hour lunches with friends in the middle of the week. Does he ever work? I also get that this is likely the biggest appeal of the “dot com lifestyle,” because we get this sense that you don’t really have to put in much work. To this end, many outsiders can view bloggers as either lazy, spoiled, or both.

On the flip side, there’s the complete opposite assumption too. You see the hustle of people like Casey Neistat (less so now, but very much so during the run of the daily vlogs) who seem like they’re working the craziest of schedules, from the moment they get up until they plop down to sleep in the early hours of the morning. It seems like they’re working all the time. I joke that you’re leaving the 9-to-5 to live the 24/7.

The reality exists somewhere in between. On some level, you get to choose how much you work. And that choice has ramifications.


2. You’ll Make No Money

The number one reason people say why they can’t get into blogging for a living is that the income is a pipe dream. They assume that bloggers don’t really make any money and it’s little more than a glorified hobby. On a macro level, there may be some truth to this in that the majority of bloggers don’t make a full-time income from blogging alone. It’s also true that the overwhelming majority of bloggers don’t blog full time either. It’s a skewed presentation.

Conversely, you might see bloggers living the most glamorous of lifestyles. You then assume that they must be making mountains of money, hand over fist. You hear of YouTubers making seven figures a year. Instagram influencers too. This is certainly possible. There are lots of success stories.

Again, the reality exists somewhere in between. With hard work and a bit of luck, you can make this work. (Pun intended.)

3. Anyone Can Do It

Pfft. All you have to do is type up some words, throw them up on a pre-made template, and just wait for the ad money to come pouring in through your front door. So many people assume that anyone can be a blogger if they really wanted to do it. How hard could it possibly be? The only reason they’re not doing it is because there’s no money in it, right?

And then when you ask these same people to sit down and write a blog post, they oftentimes can’t. Or what they write is trash. Or they might write one post, but they can’t keep it up day after day, week after week, year after year. Or they might claim they have nothing to prove to you. Either way, they’re proving that NOT everyone can do it.

Sort of. The notion that anyone can do it is oversimplified. It’s also true that anyone can be an astrophysicist or a brain surgeon “if they just put their mind to it.” Creating content on the Internet and leveraging that into a revenue stream is a business and profession like any other.

Forget the Assumptions

To this end, don’t worry about whether or not “anyone” can do it. Focus more on whether YOU can do it. And whether YOU have the self-discipline to work when you really don’t want to. And whether YOU will have the dedication and ingenuity to make money doing it. It’s not about them or “anyone” or “everyone.” It’s about you. So, forget these assumptions and just do you.


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Are You the Rolling Stones or Nickelodeon?

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The progression of the online content creator has been a fascinating journey. Every blogger wanted to develop a bigger audience on social media. Every social media star wanted to become a YouTube celebrity. And every YouTuber is starting a podcast. All along the way, none of these formats was rendered obsolete. Blogs are very much alive and well, as are Instagram influencers, YouTube vloggers, and promising new podcasters alike.

It might go without saying, but it might also bear mentioning again. While some formats and business strategies might stick around, the biggest strength you can have is the ability to adapt quickly and effectively. You have to be willing to change with the times, swinging over to the next thing on a moment’s notice. There aren’t too many serious bloggers who would be caught dead on Blogger these days, right? And John Chow dot Com has gone through several iterations and design changes over the years too.

While it might be true that you’ve got to keep up with the times if you want to be successful, your exact approach to the type of content you create may not necessarily be so dynamic. Put another way, there are at least two different mindsets or principles you can follow as you keep blogging, vlogging, tweeting and podcasting.

Who Is Your Audience?

Content is king. Great content will always be king. The thing is that what one person might see as great content, another person might see as completely irrelevant or utter garbage. If you’re a huge Star Wars fan, an in-depth analysis of all the Easter eggs and subtle hints of what’s to come would be fascinating. If you have no interest in Star Wars, no matter how great that analysis is, you’re not going to read that article or watch that video.

In this way, you’ve got to find your audience… but do you need to keep your audience? Speaking of YouTubers who are becoming podcasters, the Fung Bros. recently started the A3N Podcast (and posted it on YouTube, of course). In that first episode with Philip Wang of Wong Fu Productions, Andrew Fung brings up a very important point. In deciding who your audience is, in determining who your target demographic is, are you taking the Rolling Stones approach or the Nickelodeon approach?

The Rolling Stones

Andrew Fung

The Rolling Stones have been hugely successful for decades. If you can believe it, the English rock band first formed way back in 1962. That’s nearly 60 years in business, pumping out music that their fans adore. Both Keith Richards and Mick Jagger are in the their mid-70s, and the latter of whom has an estimated net worth of around $360 million. Not bad, right?

But, let me ask you this: have the Rolling Stones really tried to tap into emerging trends to keep relevant with younger audiences? We certainly didn’t see the Rolling Stones roll into the grunge era of the 1990s, and we definitely don’t hear them on modern top 40 radio stations today. That has never been their strategy. They are who they are, and they know who their fans are and what they want.

As the Rolling Stones have gotten older, they’ve brought their fans along with them. The same people who loved going to their concerts in the ’60s, ’70s and ’80s are largely the same people who enjoy listening to their music today. They grew a huge following and they kept most of them, year after year, decade after decade.



Now, contrast this with how Nickelodeon works. The children’s programming giant is exactly that: a giant in children’s programming. The shows that they produce are targeted toward a specific age set. Once kids get beyond a certain age, they’re not interested in watching Nickelodeon shows anymore (aside from the nostalgia they might feel now and then).

The 19-year-old college student who adored watching shows on the network 10 to 15 years ago probably isn’t watching it anymore. And that’s fine by Nickelodeon, because they’ve got a steady batch of new viewers coming through every year. Every new batch of young kids are tuning in to the latest shows. Nickelodeon understands that they have these viewers for a certain age range, and then those viewers move on.

And it’s not just Nickelodeon and children’s programming either. There is all sorts of entertainment or content that is geared toward teenagers, or recent college grads, or people going through a midlife crisis. All these companies understand that they are looking for people within a certain age range, and once those people pass through that range, that’s probably it.

Where Do You Go from Here?

One approach is not necessarily any better than the other. Both the Rolling Stones and Nickelodeon have enjoyed tremendous success. What we can learn, though, is that you can’t be all things to all people, so you have to decide who your people are.

If you’re a family blogger, are you targeting only new parents? Or are you bringing your audience along on your journey as your own kids get older? If you have a podcast about marketing, do you start with beginner topics and evolve to more sophisticated discussions? Or does your subject matter get progressively more complex and advanced in later episodes?

In other words, are you Mick Jagger or SpongeBob Squarepants?

John Chow

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6 Things You’re Doing Wrong on Instagram

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As the social media platform that reportedly boasts the highest engagement rate of them all, Instagram is a coveted space for influencers, marketers and brands alike. While there will never be any sort of magic bullet approach to Instagram, or to any content-driven platform for that matter, there are some obvious mistakes you’ll want to avoid when trying to extend your reach, maximize your potential, and grow your presence on Instagram.

1. You Lack Consistency in Posting

The importance of consistency is (at least) two-fold. First, just as you should decide on a reliable publishing schedule for your blog — editorial calendar plug-ins are great for managing that — you should also be mindful of how frequently you post on Instagram too. You really need to avoid unleashing a flurry of content over a couple of days, only to have the account go almost dormant for weeks. Be consistent. Ideally, you want to have a new post on your main feed at least once every day or two. This keeps the grid looking fresh and active, and it surely helps with the algorithm for organic reach too.


2. You Don’t Maintain a Consistent Style

Second, just as you will likely stick to a certain format for your blog, the same is also true with Instagram. While you may not need to set hard and fast rules, you will want to develop something that resembles a signature look. This might include choosing certain color palettes, sticking with certain font choices, or applying the same small number of presets. It’s about managing and meeting expectations, and establishing a brand identity.

3. You Focus on Yourself Too Much

I know that this can sound completely counter-intuitive in the context of social media, especially since Instagram very much leans into a “look at me” kind of approach. I get that. And it’s true that the overwhelming majority of the things that you post on Instagram are probably going to be about you and your experiences in some way. What I am saying, though, is that you need to think about how you can frame this content so that it’s not just about you. It’s also about how this can benefit your followers.

Think about your audience and how you can best satisfy their wants and needs. If you’ve got a food-centric page, then remember to include pertinent information in the caption, like the name of the restaurant, name of the dish, and what makes it special. How can you inspire through choice quotes or provide guidance with helpful tips? What purpose are you serving?

4. You Stick Only to Squares

food-centric page

It’s true that you want to maintain a consistent style with your Instagram posts. And it’s also true that Instagram started out by forcing users to post only square photos. However, that limitation is no longer in place. In fact, while the grid on your profile will default to squares, the actual posts themselves do not need to retain the 1:1 aspect ratio.

Instead, you may find that it’s in your favor to utilize a slightly taller aspect ratio, like 3:4 or even 2:3. The advantage here is that your post will take up more vertical real estate as users scroll through their Instagram feeds. It’s also advantageous to leverage video or carousel posts upon occasion too; your carousels can consist of taller photos too! It makes no sense to use the “photo grid” style of post anymore.

5. You Don’t Capitalize on Your Bio

Until you reach 10,000 followers, you’re not going to have the “swipe up” feature in Stories. Since your bio only allows for a single link — hence why everyone uses the “link in bio” approach — you might think that your bio functions in much the same way as a Twitter bio or the byline bio you might have in an author box on your blog. Not so! There are many creative ways you can maximize the impact of your Instagram bio.

Instead of writing out a single line of plain text, consider leveraging line breaks in a creative way. Think about how you can integrate emojis too; travel bloggers oftentimes put the country flag emoji of where they last visited or where they are currently. And while URLs in bios aren’t “clickable,” you can include easily memorable short URLs (301 redirects on your own domain are an easy way to do this) for key pages you want to highlight.


6. You Forget About Stories

Ever since Instagram “borrowed” this feature from Snapchat, Stories has quickly risen in popularity among users. Whereas IGTV hasn’t gained nearly as much traction, Instagram Stories are a great place to engage with your followers in real time, providing more of the “between the posts” type content that isn’t necessarily as polished or curated as your main feed.

In addition to posting to your main feed every day or two, ideally you’d like to add new content to your Stories every day, several times a day. You don’t want to overwhelm your followers, but you do want to keep your brand front of mind, and this means pushing your Stories out so you remain near the beginning when they open the app. Take advantage of questions and polls to encourage greater engagement.

These are just some of the basics when it comes to finding some success on Instagram. What other major pitfalls should users avoid?

Real estate

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There Is No Plan B

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Even though I have no intention or any ambitions of ever “making it” in Hollywood, I’ve always looked up to Matt Damon. Truthfully, I’ll watch almost any movie that he’s in. With rare exception — I’m looking at you, Suburbicon — I’ve almost never been disappointed. From Good Will Hunting and Saving Private Ryan to The Martian and the Bourne series, he’s done very well for himself. Okay, so Downsizing was pretty weird too.

I recently came across an episode of Off Camera with Sam Jones where he had Matt Damon on as his guest. They talked about his career and how he’s had the great fortune of working with so many incredible directors, from Martin Scorsese to Steven Soderbergh. Naturally, the conversation also drifted to the “overnight success” of Good Will Hunting and Matt’s “pre-success” years coming up with Ben Affleck.


Now, I perfectly understand that this blog is about professional blogging and running an online business, but there were at least three key messages that we can take away from Matt Damon’s approach to his profession. And they’re actually a lot harder to internalize than you might think.

Only One Way to Go

As early as his freshman year of high school, and maybe even before that, a young Matt Damon had his heart set on “making it” as an actor. He may not have known exactly what that meant at the time, but he made the steadfast decision that this was what he wanted to do with his life. Sam Jones asked if he had any sort of backup plan, or if he had a “if this acting thing doesn’t work out after eight or nine years” kind of idea in mind.

For Matt, there was never a plan B. He was going to make this work, no matter how long it took or how hard it was to get there. Part of this kind of mindset is understandably delusional, of course, but you can say the same kind of thing about trying to carve out your own living on the Internet too.

This isn’t what “normal” people do, because “normal” people take on a more conventional path, seeing how they can be a good employee. But being a good employee isn’t necessarily what will make you a good entrepreneur, just as it isn’t necessarily what will make you a big Hollywood actor.

Instead of applying the traditional 80/20 ratio of the Pareto principle, Matt Damon applied the 100/0 rule. This was all or nothing, and nothing wasn’t an option. He was going to make it. And he did.

No Overnight Success

If you dream of becoming a Hollywood superstar, understand that almost no one is an “overnight success,” even if the media may present them in this fashion. When Good Will Hunting came out, everyone called Matt Damon and Ben Affleck an “overnight success,” but both of them had been hard at work for years already at that point.

They were already a part of the union for several years. This was just the project that propelled them into the spotlight, allowing them to break the surface.

damon s

Even though Good Will Hunting may have put them on the map, they had already been around for a very long time, working hard on their craft. Professional blogging or running any sort of online business is much the same way. If you’re trying to “get rich quick,” this is not the path to take. Online success is not a spontaneous experience. It doesn’t happen overnight.

You may have heard of a concept called the ramp. Basically, your growth may not look like much for some time. And then, one day, something hits big — a YouTube video, an Instagram post, it could be anything — and everything “seemingly” changes overnight. Of course, you know it didn’t. You’ve been at it for some time already.

Just Don’t Do It

During his conversation with Sam Jones, Matt Damon said (at least) one other thing that really surprised me, at least initially. He said that when someone asks him if they should go into acting, he basically always says, “No.” He tells people that they should not pursue a career in Hollywood. No, it’s not to deter competition. And no, it’s not because he doesn’t love the work that he does; he really does enjoy his acting life.

Instead, what he said is that if someone chooses not to pursue acting just because one person told them it’s a bad idea, then that person will never make it anyway. Acting, much like blogging or entrepreneurship, is not an easy gig. It’s a rough life, filled with disappointments and failures.

On the flip side, if the person hears someone say “no,” if the person has several people in their life who try to deter them, and yet they continue to persevere and fight through the adversity, then they’ll have a much greater shot of actually making it. Anyone can do it, but not everyone is willing to actually do it. Are you?

good entrepreneur

We hope you enjoyed this.

How to Make Money with the NutriProfits Affiliate Program

This may be of interest to you.

The health and beauty industry is thriving at present. Today the global beauty industry is a $532 billion business, and this only looks set to increase over the next decade.

You could say society has become highly engaged with how they appear, and many businesses are leveraging this trend to help health and beauty seekers meet their needs.

NutriProfits has leveraged the power of health and beauty brands that use quality ingredients and naturally help people look and feel their best. Additionally, they have also launched an affiliate program to share the sales of their products with influencers, bloggers, vloggers, and beauty content creators.

Therefore, in today’s post, we’ll look at the NutriProfit Affiliate Program. You’ll find background information, tools, and guidelines, benefits, and considerations that will help you become a successful affiliate for NutriProfits.

Let’s get started by looking at what the program is about.

affiliate marketing products

What is the NutriProfits Affiliates Program all about?

If you’ve ever used an affiliate service, and in the early stages, you may find that you don’t fully grasp every detail of the product. So, it’s a great idea to get in-depth knowledge of the affiliate service so that you can desirable create content. When you’re passionate and knowledgeable about a product, your audience can sense that and lean into it more.

That said, let me give you some of the critical factors that are a must-know for you:

  • NutriProfits is an affiliate program created in 2013 by people who used to be Affiliates before.
  • The program allows you to register and review their catalog of beauty products and promote them.
  • If you sell any of the products via your affiliate links, you can earn a commission from the sale.
  • They have a broad range of health and beauty products.
  • You will also receive a commission of up to 40% for being an intermediary in the sale.

How does NutriProfits work?

Often it’s great to know all about the affiliate program, and you know you can sell the products, but when you do not understand the details about the product, it becomes slightly more challenging to create content for it. Therefore it’s vital to find as much detail as possible about how the program works, and this will make you feel more confident when promoting it. 

Here’s a step by step guide of how it works:

  • You would need to join as a starting point, and this will allow you to have access to the catalog of products
  • Once done, you then need to get your affiliate links and discover the different products that you can promote either through a blog, your social media like Instagram or YouTube channel.
  • The good news is that most content can be created to give your audience the reasons why the product can benefit them.
  • It’s also a fact that your audience is more likely to take your recommendation due to the trust you have built up with them.
  • Once your audience decides to buy the product by clicking the affiliate link you include in your content, you would have made a sale.
  • NutriProfits will then receive all transactions and will allocate the sale to your account. When finalized, you will be credited with up to 40% of the sale to your affiliate account.
  • The withdrawal of funds is made once a month around the 21st and will accrue from the last month
  • Also, once you can withdraw funds, you can use a bank transfer, ePayments, or Paxum.

Benefits to Promoting NutriProfits Campaigns

  • High commission rate up to 40% and will also give you commissions on returning customers
  • It offers high-quality products that are popular and easy for people to choose from.
  • Easy to promote on your website, social media or videos
  • Educational tools that are sent to get you started, including tips and guides that will ensure you promote the products appropriately
  • A wide range of products offers a photograph of each product, technical data, and ingredients that will help support the product.
  • The tracking system (which helps recognize the sale came from you) will work on all devices like laptops, mobile, and tablets.
  • Fast and timely payment with minimal hassle.
  • Offers lifetime cookies, which means that if a customer clicks on your link and returns later to buy the product, you will still get the commission.
  • Products can be promoted in over 100 countries, and all links are geo-targeted, meaning it will always link to the country-specific store based on the user’s location.
  • The program is free to join and participate.

Examples of NutriProfits Products for Promotion

To give you a clear idea about the available products, please review some of the products that are available for you to promote.

bank transfer

The full range of products also gives you a wide variety of niches to choose from as follows:

  • Weight loss – Often, these products can be great sellers seeing as many people are hoping to lose weight using an effective solution. These are often the best sellers, and they draw in many potential customers for the benefits offered.
  • Bodybuilding – The bodybuilding industry has a substantial audience who is passionate about the products they buy, and they tend to be loyal customers who are often returning buyers.
  • Hair loss & anti-aging – As people age, they do see some changes, and the beauty products offer solutions to a problem that can be difficult to find a solution to. The customer base is available and ready to take up a new product that can fix a pain point they have experienced.
  • Sleep aid – Stress is becoming more commonplace these days, and work is playing a role in this. People are seeking out solutions to help them sleep better. These types of beneficial products that are proven to work are challenging to find. When you bring this to your audience, it will create a valuable experience for them.

You can also check the FAQ page for further details.

High-Quality Ingredients explained

One example of the most popular product is a coffee booster that also helps you lose weight. The coffee itself is made from the highest quality ingredients, attracting many health & beauty buyers who tend to have discerning tastes. Their focus tends to be on quality first and price later.

The key benefits of this product include:

  • It’s a coffee that tastes great but also is infused with slimming properties meaning you can sip on the go and stay trim.
  • It’s known as “bulletproof coffee” because it pushes your metabolism up and enhances the fat burning process
  • This can lead to improved cognitive functions and better learning capability.

beauty conscious buyer

For example, if you had to promote Cappucino MCT as per above and decide to create a blog post, let’s consider what happens. If browsers find your post enjoyable and decide to click on the link and make a purchase, you will see a 30% commission. It will equal $31.20(it’s an average pay-out value, so that could change) to be paid to you by the 21st of the next month. Additionally, if the customer returns, you will also earn a commission on their next purchase.

Another thing to consider is that if the customer opts to return later or in a couple of days to make the purchase, you will still earn the commission. Keep in mind, it’s a lifetime commission link and not 120 days, as is common in the affiliate marketing industry.

Considerations When Running NutriProfits Offers

It’s always important to review the considerations of a program you will sign up for. Yes, it may be free, but we find that it’s valuable to know all of the fine print. It sets you up for success later down the line.

Here’s what you should consider:

  • Has a detailed dashboard that gives you everything you need to understand your analytics, including clicks, sales, conversions, and pay-out. If you are less analytically inclined, make sure to review everything on the dashboard for clarity.
  • When you do sign in for the first time, choose the right currency (EUR, USD, GBP, and PLN) and also your preferred withdrawal method (bank transfer, ePayments, or Paxum). Cross-check that everything is correct as payment will be made using these options.
  • While payments are made once a month on the 21st for the previous month, you must meet minimum earning levels. That usually means 100 EUR, 120 UD, 80 GBP, and PLN 400.

Final Thoughts on the Nutriprofits Affiliate Program

If you’re seasoned affiliate marketer, then you know precisely how beneficial it is to choose the right affiliate marketing products.

We always recommend that you look at a new product and test it out first before promoting it to your audience. It helps and will ensure you confidently promote the products.

Fortunately, NutriProfits does offer a wide range of products that are aimed at the healthy and beauty conscious buyer.

Additionally, you can benefit if your audience is repeat customers, where you can earn up to a 40% commission every time they make a purchase.

Always consider the timelines associated with payment and use the tracking dashboard to track and collate your information.

Please feel free to check them out if you’d love to find out more about NutriProfits Affiliate Program.

The post How to Make Money with the NutriProfits Affiliate Program appeared first on Zac Johnson.

We hope you enjoyed this.

Affiliate Site Selling For $7 Billion? 7 Key Takeaways

This may be of interest to you.

According to the New York Times, Credit Karma is about to avoid the IPO market, and sell to a financial firm for $7 Billion.

We’re talking about an affiliate site here. An affiliate site is one that earns commissions from promoting OTHER PEOPLES products (by linking to their website through a special link).

Credit Karma was founded by Ken Lin. It is a website that has grown to have a lot of content, and it makes commissions from credit repair sites, and loan sites, and so forth. 

Now while it started out as an ordinary site, this is no longer an ordinary affiliate site.

They claim that one third of all Americans who have a credit profile, have used their site. 

So that’s a lot of names and email addresses they have acquired over the last several years.

They have grown to be huge, and I don’t want to make this sound like it’s in any way typical.

But it is inspiring and there are many key takeaways that can be learned here. 

7 Key Takeaways

#1 You don’t have to be a product owner, in order to build a big online business

Over a decade ago, I visited the headquarters of Clickbank for the first time. 

And I asked them, about which vendors were making the most sales. 

They shocked me by mentioning that 8 of the top 10 account owners on Clickbank were pure affiliates, and didn’t even own their own products. 

They were people I’d never heard of, guys who were simply buying traffic, sending it to their own website, and earning affiliate commissions promoting other people’s products. 

While I was already a strong affiliate at the time, and was also in that top 10, I was a strong vendor too. So I had assumed the top 10 would be full of vendors. 

In the case of Credit Karma, they have taken affiliate marketing to the extreme. 

#2 Leads are valuable

Affiliates can make a lot of money without ever collecting a single email address or lead. 

However, if you go to sell your website in the future, the money you receive is not only determined by how much you are making on a daily basis…

…How many leads, and how much data that you have on those leads, plays a huge factor. 

You can’t legally share that data, but if you sell your business, then it’s legal for the purchaser to acquire the data that way. 

Credit Karma collected names, email addresses, postal addresses, phone numbers, credit scores and more, from MILLIONS of people. That data is now worth BILLIONS as part of this sale. 

If you’re an affiliate at a smaller scale, the same principles DO still apply. Make sure to in some cases, collect names and email addresses. And have a newsletter followup sequence that builds a relationship and promotes relevant products to them.

That way, if you ever sell your site, it’s worth more money… AND you’ll make more from your site anyway, even if you never sell it. 

#3 Drop Facebook Pixels on every page in your site

Looking at the Credit Karma website, I see they have 2 Facebook Pixels being dropped on every page. 

That means they can now retarget to people, with ads on Facebook, Instagram and other web properties that Facebook owns or has agreements with.

You do so much to get people to visit your pages as it is, and if they aren’t on your email mailing list, then another great way to get them to come back is through retargeting ads. 

Warm prospects who have visited you before are a lot more likely to interact with you and possibly make a purchase in the future, than those who are cold (don’t know who you are). 

#4 Free Software often results in more shares, than other types of freebies

While it may have been more complex to build what they have today, the Credit Karma site actually started out as a very simple piece of software. 

People loved using it and shared it with their friends. So that in turn helped it to grow organically, as well as through any deliberate attempts they made at driving traffic to their site. 

I’ve done this in the past also, created free software, and found that the optins tend to keep growing organically from that software giveaway for years, as users share the software with others. 

For it to work, it has to be genuinely useful, and be better than the other tools going around that people can obtain for free. 

It’s not always easy to do this, but if you do have a great idea for software that you’d like to make freely available in your chosen niche, it can in many cases, prove to be more valuable than other forms of free gifts that get people to opt in. 

#5 Optins aren’t everything

There are plenty of opportunities to get your credit reading, etc, from other sites outside of Credit Karma, without giving your name and email address to Credit Karma. 

They have such useful pages and recommendations, that their site profits regardless of optins.

I personally have found that sometimes, as an affiliate, going to an opt in page is not the right way to go. 

Sometimes it’s better to run ads, that go to a ‘bridge page’ or a ‘quiz’ or an article, that then leads directly to an offer that I’m promoting. 

If that produces more profits, then go with that. 

#6 There is a lot of money to be made in Affiliate Marketing

Now while Credit Karma is an extreme case (potentially about to sell for $7 Billion), I see new affiliates starting out every year, and making piles of sales online. 

This does not happen to everyone, I’m not saying it’s push-button easy, I’m not saying it’s ‘typical’ but I regularly see newbies, coming in, and doing extremely well, within a matter of months. 

There are a lot of high converting offers in many niches (health, wealth, relationships, alternative beliefs, finance, education, and more). 

And it isn’t rocket science. 

Here’s a simplified equation of what is in play as an affiliate:


(Leads x Conversion Rates x Avg$ Per Customer) – Ad Spend = Affiliate Profits


For example…

If it costs you $1000 to send 2000 clicks to an offer, and that offer converts at 2%, and you earn on average $40 per sale:

Leads = 2000 clicks
Conversion Rate = 2% (0.02)
Avg $ Per Customer = $40
Ad Spend = $1000

(2000 x 0.02 x 40) – $1000
= $1600 – $1000

= $600 (Profit For The Affiliate)

If you’re not in profit, then:

  • Either the traffic that is purchased is not the right audience (and conversions will suffer)
  • Or the offer is not a proven one (conversions aren’t good)
  • Or you’re paying too much for the leads
  • Or the average commission $ is just too low. 

I know I’ve gone off on a tangent here, but I wanted to mention this because, there IS a lot of money in affiliate marketing, but sometimes people over-complicate things when it comes to figuring out what’s going right and what’s going wrong. 

Sometimes words in your ad itself, or on your landing page, are all the difference between a conversion rate of 0.3% and one that is 2% or higher. 

Sometimes it’s a matter of needing to try several audiences to find the winning ads.

And sometimes it’s a matter of capturing leads, and following up with those leads with an autoresponder series of emails, that takes a little time to get the sales, but can lead to more sales of other products long term. 

#7 Dream big and take action

It takes just as much energy to dream big as it does to dream small.

You are not protecting yourself or anyone else, by dreaming small. 

Small dreams = less motivation to carry on. 

I don’t see people who aim for the sky, and reaching the top of a skyscraper, being too disappointed. 

I also don’t see people aiming for the top of a skyscraper, reaching the sky either. 

It’s really important to eliminate any invisible glass ceilings, and have a dream that truly excites you.

Make a plan and work towards it. 

Ken Lin had a dream and he chased it. His vision became more clear as he went along, but he took action. 

I see the biggest difference between those who succeed at Affiliate Marketing and those who don’t, is that those who succeed are the ones who dream big, and take a lot of action.

When they take action and mistakes are made, they embrace the lessons that are learned along the way as part of the journey. 

They are willing to take a lot of swings at bat, and all the mistakes make them self-correct, learn lessons, and eventually hit the ball out of the park.

I hope you enjoyed this article, and that it helps inspire you to take action in your online marketing dreams.

In the coming weeks I’ll be sharing several more affiliate marketing tips and videos with my newsletter subscribers. 

We hope you enjoyed this.