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Affiliate Site Selling For $7 Billion? 7 Key Takeaways

This may be of interest to you.

According to the New York Times, Credit Karma is about to avoid the IPO market, and sell to a financial firm for $7 Billion.

We’re talking about an affiliate site here. An affiliate site is one that earns commissions from promoting OTHER PEOPLES products (by linking to their website through a special link).

Credit Karma was founded by Ken Lin. It is a website that has grown to have a lot of content, and it makes commissions from credit repair sites, and loan sites, and so forth. 

Now while it started out as an ordinary site, this is no longer an ordinary affiliate site.

They claim that one third of all Americans who have a credit profile, have used their site. 

So that’s a lot of names and email addresses they have acquired over the last several years.

They have grown to be huge, and I don’t want to make this sound like it’s in any way typical.

But it is inspiring and there are many key takeaways that can be learned here. 

7 Key Takeaways

#1 You don’t have to be a product owner, in order to build a big online business

Over a decade ago, I visited the headquarters of Clickbank for the first time. 

And I asked them, about which vendors were making the most sales. 

They shocked me by mentioning that 8 of the top 10 account owners on Clickbank were pure affiliates, and didn’t even own their own products. 

They were people I’d never heard of, guys who were simply buying traffic, sending it to their own website, and earning affiliate commissions promoting other people’s products. 

While I was already a strong affiliate at the time, and was also in that top 10, I was a strong vendor too. So I had assumed the top 10 would be full of vendors. 

In the case of Credit Karma, they have taken affiliate marketing to the extreme. 

#2 Leads are valuable

Affiliates can make a lot of money without ever collecting a single email address or lead. 

However, if you go to sell your website in the future, the money you receive is not only determined by how much you are making on a daily basis…

…How many leads, and how much data that you have on those leads, plays a huge factor. 

You can’t legally share that data, but if you sell your business, then it’s legal for the purchaser to acquire the data that way. 

Credit Karma collected names, email addresses, postal addresses, phone numbers, credit scores and more, from MILLIONS of people. That data is now worth BILLIONS as part of this sale. 

If you’re an affiliate at a smaller scale, the same principles DO still apply. Make sure to in some cases, collect names and email addresses. And have a newsletter followup sequence that builds a relationship and promotes relevant products to them.

That way, if you ever sell your site, it’s worth more money… AND you’ll make more from your site anyway, even if you never sell it. 

#3 Drop Facebook Pixels on every page in your site

Looking at the Credit Karma website, I see they have 2 Facebook Pixels being dropped on every page. 

That means they can now retarget to people, with ads on Facebook, Instagram and other web properties that Facebook owns or has agreements with.

You do so much to get people to visit your pages as it is, and if they aren’t on your email mailing list, then another great way to get them to come back is through retargeting ads. 

Warm prospects who have visited you before are a lot more likely to interact with you and possibly make a purchase in the future, than those who are cold (don’t know who you are). 

#4 Free Software often results in more shares, than other types of freebies

While it may have been more complex to build what they have today, the Credit Karma site actually started out as a very simple piece of software. 

People loved using it and shared it with their friends. So that in turn helped it to grow organically, as well as through any deliberate attempts they made at driving traffic to their site. 

I’ve done this in the past also, created free software, and found that the optins tend to keep growing organically from that software giveaway for years, as users share the software with others. 

For it to work, it has to be genuinely useful, and be better than the other tools going around that people can obtain for free. 

It’s not always easy to do this, but if you do have a great idea for software that you’d like to make freely available in your chosen niche, it can in many cases, prove to be more valuable than other forms of free gifts that get people to opt in. 

#5 Optins aren’t everything

There are plenty of opportunities to get your credit reading, etc, from other sites outside of Credit Karma, without giving your name and email address to Credit Karma. 

They have such useful pages and recommendations, that their site profits regardless of optins.

I personally have found that sometimes, as an affiliate, going to an opt in page is not the right way to go. 

Sometimes it’s better to run ads, that go to a ‘bridge page’ or a ‘quiz’ or an article, that then leads directly to an offer that I’m promoting. 

If that produces more profits, then go with that. 

#6 There is a lot of money to be made in Affiliate Marketing

Now while Credit Karma is an extreme case (potentially about to sell for $7 Billion), I see new affiliates starting out every year, and making piles of sales online. 

This does not happen to everyone, I’m not saying it’s push-button easy, I’m not saying it’s ‘typical’ but I regularly see newbies, coming in, and doing extremely well, within a matter of months. 

There are a lot of high converting offers in many niches (health, wealth, relationships, alternative beliefs, finance, education, and more). 

And it isn’t rocket science. 

Here’s a simplified equation of what is in play as an affiliate:

 

(Leads x Conversion Rates x Avg$ Per Customer) – Ad Spend = Affiliate Profits

 

For example…

If it costs you $1000 to send 2000 clicks to an offer, and that offer converts at 2%, and you earn on average $40 per sale:

Leads = 2000 clicks
Conversion Rate = 2% (0.02)
Avg $ Per Customer = $40
Ad Spend = $1000

(2000 x 0.02 x 40) – $1000
 
= $1600 – $1000

= $600 (Profit For The Affiliate)

If you’re not in profit, then:

  • Either the traffic that is purchased is not the right audience (and conversions will suffer)
  • Or the offer is not a proven one (conversions aren’t good)
  • Or you’re paying too much for the leads
  • Or the average commission $ is just too low. 

I know I’ve gone off on a tangent here, but I wanted to mention this because, there IS a lot of money in affiliate marketing, but sometimes people over-complicate things when it comes to figuring out what’s going right and what’s going wrong. 

Sometimes words in your ad itself, or on your landing page, are all the difference between a conversion rate of 0.3% and one that is 2% or higher. 

Sometimes it’s a matter of needing to try several audiences to find the winning ads.

And sometimes it’s a matter of capturing leads, and following up with those leads with an autoresponder series of emails, that takes a little time to get the sales, but can lead to more sales of other products long term. 

#7 Dream big and take action

It takes just as much energy to dream big as it does to dream small.

You are not protecting yourself or anyone else, by dreaming small. 

Small dreams = less motivation to carry on. 

I don’t see people who aim for the sky, and reaching the top of a skyscraper, being too disappointed. 

I also don’t see people aiming for the top of a skyscraper, reaching the sky either. 

It’s really important to eliminate any invisible glass ceilings, and have a dream that truly excites you.

Make a plan and work towards it. 

Ken Lin had a dream and he chased it. His vision became more clear as he went along, but he took action. 

I see the biggest difference between those who succeed at Affiliate Marketing and those who don’t, is that those who succeed are the ones who dream big, and take a lot of action.

When they take action and mistakes are made, they embrace the lessons that are learned along the way as part of the journey. 

They are willing to take a lot of swings at bat, and all the mistakes make them self-correct, learn lessons, and eventually hit the ball out of the park.

I hope you enjoyed this article, and that it helps inspire you to take action in your online marketing dreams.

In the coming weeks I’ll be sharing several more affiliate marketing tips and videos with my newsletter subscribers. 
 

We hope you enjoyed this.

2 Awesome Google Tools You May Have Missed

This may be of interest to you.

As an online content creator and website owner, you have a lot of tools at your disposal. Despite the undeniable strength and reach of social media platforms, you should still have your own domain and website. After all, you should never build your business on rented land. It’s great to be popular on Instagram or YouTube, but any of those platforms could evaporate overnight. You need a “home” on the web. And you want your home to be optimized to the best of your ability.

And so, like I said, you have a lot of tools at your disposal. Many of these are third-party tools, like what you might use for keyword research or for generating heatmaps. But if you want to do the absolute best in the eyes of Google, since search traffic is still overwhelmingly invaluable, it makes sense to use Google’s tools too.

That’s where Google Analytics and the Google Ads Keyword Planner can come into play, for instance, as well as these two other online tools that not nearly as many people talk about but could be just as valuable.

Mobile-Friendly Test

You’ve likely learned by now just how much Google values the “mobile-friendly” nature of a website. Indeed, they’ve moved toward a “mobile first” approach for ranking factors, so you need to make sure that your site looks and loads beautifully on a mobile device. For that, there’s the Google Mobile-Friendly Test.

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It’s really simple and straightforward to use. Just enter the URL of your website, and let the test do its thing. In this example, I tested John Chow dot Com and it came back saying the page is “mobile friendly” and “easy to use on a mobile device.”

You can also expand on the “page loading issues” to view the details. In this particular example, it indicated that the Googlebot smartphone was unable to load 9 page resources, most of which were because the Googlebot was blocked by the robots.txt file.

PageSpeed Insights

A more advanced online utility that you should include in your toolbox is the Google PageSpeed Insights tool. The goal here is to “make your web pages fast on all devices.” It’ll help you achieve this goal by analyzing the content of the web page and then generating suggestions that you can implement.

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As you can see in this example, the desktop version of John Chow dot Com performs very well, earning an overall score of 91 out of 100. There’s not a lot of room for improvement here, but even so, PageSpeed Insights still generated some suggestions, each with a corresponding amount of “estimated savings” on page load time. It suggests eliminating “render-blocking resources” for a potential savings of 0.6 seconds, for instance.

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By contrast, the mobile version of John Chow dot Com does reasonably well, with an overall score of 61 out of 100, but there’s a lot more room for improvement here. Going through the lab data, we learn that it takes 3.6 seconds before the “first contentful paint” and 5.9 seconds for “time to interactive.”

official tools

The most fruitful opportunity for optimizing page load speed is to “serve images in next-gen formats,” potentially shortening the page load time by 5.19 seconds. This is something that I haven’t personally thought about yet, as I think most of us still rely primarily on PNG and JPEG formats for most of our images.

The “opportunity” suggestion goes on to say that we might consider a WordPress plugin that will converted uploaded images to more optimal formats like JPEG 2000 and WebP.

Google Is as Google Does

While it’s true that Google remains secretive for the intricacies of its search algorithm, Google also offers some great insights that you can implement on your own website to maximize your SEO opportunities. This comes in the form of the occasional official blog posts, but also via official tools like the mobile-friendly test and PageSpeed Insights.

You probably won’t rely on these tools as frequently as Analytics, but they’re worth revisiting periodically to make sure you’re in the green.

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We hope you enjoyed this.

Advertising Trends: The Top 5 Must-Know Digital Marketing Trends of 2020

This may be of interest to you.

Are you trying to stay up with the latest marketing trends so that your company can grow its audience? With advertising constantly changing with the rise of social media marketing and eCommerce, it can feel hard to keep up with the newest, hottest trends your company needs.

Keep reading to learn about the biggest advertising trends we will be seeing this year so that you can get the most out of your marketing plan and budget.

advertising trends

1. A More Shoppable Social

Rather than posting on social media to get your followers to your site, platforms like Instagram are making it much easier with social commerce. Social commerce is a shoppable post or ads, meaning the viewer just needs to click the product tag on the photo to head to its product page and make a purchase on your site.

This makes it as easy as possible for customers to make a purchase with you, an important quality in our convenience-based society. The fewer steps you provide in product purchasing can help to decrease your companies percentage of cart abandonment.

Linking your shop to social media platforms is also pretty easy, as Instagram and Facebook work to link to your eCommerce site. Platforms like Snapchat and Pinterest are also rolling out this feature.

2. Revamping Email Marketing

Email marketing remains to be a great way to reach your customers in 2020, but many companies are taking their emails to a whole new level. Many brands are saying goodbye to newsletters, or plain letter emails full of text and are instead focusing on high-quality images and graphics. This approach is eyecatching to viewers and also lets them quickly scan the information you’re sending them.

Images overlayed with interactive, call to action buttons such as “Shop Now!” and “50% Off” that customers can click to connect to a certain page on your site are a great way to lead someone to make an easy purchase. Creating stunning images and graphics for email marketing is the best way to captivate your subscribers this year.

3. Influencers Still Thriving, But in New Ways

While influencers are still going to be a great way to market to new audiences this year, many companies are turning to micro-influencers as well. A micro-influencer is someone with a medium-sized following that is more niche. With the rise of the mega-influencer within the last few years, hiring them to market your product can get pricey, which is where micro-influencers come in handy.

A great way to utilize micro-influencers is to find one who is more tailored to your audience. This assures that your influencer and their audiences are more likely to be interested in your brand and products. The micro-influencer is more likely to be in touch with their followers, and not overwhelming them with product referrals.

Another upside to using micro-influencer is that they have much more time to engage with their followers. As engagement rates become more important than ever, this can be a great way to get people talking about your brand and products.

4. Engagement to the Next Level

Social media engagement has become increasingly important over the years, and companies are taking communication with their customers to a whole new level. Many companies are using direct messaging (DM) with customers to get more personal and accessible to their consumers.

This tactic helps to increase sales, as customers can directly message your brand to ask questions about products they are interested in purchasing. By answering customer questions and concern, they are much more likely to make a purchase with you, lowering your abandoned sale rates. This is a great way to build brand awareness, loyalty and trust with customers old and new.

By giving your customers a convenient place to contact you it can also be more convenient for your company to address these concerns via DM rather than phone calls and emails. If you roll out this feature, be sure to let your followers know to DM you for questions, comments and concerns.

5. Video Marketing Is a Must

As digital marketing is finding new ways to covey quick, easy and personal content, it’s no surprise that video marketing is going to become a must for companies in 2020. Thankfully, social platforms are making it much easier to use this marketing strategy. You can avoid building a whole YouTube community and instead launch videos on Instagram and Facebook instead.

Try posting live broadcast or video posts to engage your customers. This method is much more compelling, interesting and eye-catching when viewers are scrolling their feed.

This is also a great way to pack in tons of information without having to give your audience long pages of text. Make sure your team brainstorms on interesting topics and ideas that would engage your followers.

There are plenty of video content topic options, such as an informational video about one of your new products, or a behind the scenes look into your office. This kind of marketing is so engaging because you’re getting personal with your audiences, helping them and also bringing them into the interworkings of your brand.

If you’re trying to organize your marketing plan and budget, book a QuickBooks training session today.

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Digital Advertising Trends You Should Be Using In 2020

If you’re not already incorporating these advertising trends into your marketing plan, you should start. Make sure your company is at the top of its marketing game with these engaging advertising techniques that can grow your following and customer base.

For more articles on digital marketing, be sure to check out our latest article on Stacked Marketer and how they continue to deliver industry breaking news through email and social media!

The post Advertising Trends: The Top 5 Must-Know Digital Marketing Trends of 2020 appeared first on Zac Johnson.

We hope you enjoyed this.

Stacked Marketer Delivers Digital Marketing News and Trends

This may be of interest to you.

Extra. Extra. Read all about it! Latest headlines in the digital marketing and affiliate space!

When you take a moment to look back and see what JohnChow.com started from and what it became today, it’s quite amazing. From what originally started as a food/tech blog into a make money online blog… everyone was visiting the site to see how John was making money online, and what he’s been working on.

In short, it’s all about keeping up with the latest trends and see where, when and how people are growing their businesses online.

No matter where you look online you are going to find news, trending hashtags and topics covering every angle possible–but when it comes to finding news and headlines that are relevant to your business and all within your industry, that’s where the real value is.

For affiliate marketers, bloggers, brands and digital marketers… it’s all about the world of online marketing and finding out what everyone is up to. Whether it’s the latest acqusitions, legal news or marketing methods that are catching on big time, Stacked Marketer is there to deliver the goods.

What is Stacked Marketer and Who Runs It?

Stacked Marketer is the second-coming of “What The Aff”, which make industry headlines last year and became one of the most sought after and subscribed to newsletter in the industry.

As great as WTAFF was, the name had limit it’s potential and reach into different markets. Hence, “Stacked Marketer” was then born.

The good news is, all of the stuff that made WTAFF so awesome and great, is the exact same concept and process to create Stacked Marketer. It’s now just under a different name.

Emanuel Cinca is still the man behind the scenes and working the Stacked Marketer Crew to their full potential, while also providing subscribers with the best industry news and headlines possible. And not only has Emanuel done an excellent job with growing the brand into what it is today, he also makes it a goal to attend answer as many interview questions, and speak on different podcasts, while also attending as many conferences and events as possible.

food/tech blog

Whether you refer to it as “What the Aff” or “Stacked Marketer“, you will likely see the name trending across many internet marketing forums, social groups and even at conference events. You can even read about Stacked Marketer over on Zac Johnson’s blog, as he’s an avid subscriber to the newsletter as well.

How to Subscribe to the Stacked Marketer Daily Newsletter

Now that you have a good understanding on what Stacked Marketer is, and how it’s the next revolution of What The Aff, it’s time to tell you more about how to subscribe the newsletter and follow the brand across different platforms.

First off, join the mailing list with your best email. This is the best way to get the latest industry trends and headlines right into your email. There also aren’t any hoops or annoyances in place to complete this process.

Just visit https://www.stackedmarketer.com/ and enter your email.

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Next, be sure to follow Stacked Marketer on social media as well.

Since we all have our own preferred platform, SM has you covered on each of the major ones. This is also a great way to mix up when and how you discover and read the latest headlines circulating online.

Follow Stacked Marketer on InstagramTwitter and Facebook.

The Content that Makes Entrepreneurs Love Stacked Marketer

As business owners and marketers, our time is precious — so the last thing we want to do is clutter up our inbox with more content and spam. The good news is, Stacked Marketer mailings are actually valuable, smart and fun to read through.

Below you will see a screenshot of a recent headline of theirs. Most people don’t care about headlines when referring to mailing lists or news, but the way SM does it is great. They use icons and attention seeking headlines that make you want to open. It’s also a nice quick and easy way to see what content and news is inside the latest mailing

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Next up, the actual content of each mailing, It’s always going to be something good, and it’s often loaded with industry news, tutorials, and useful resources to help you grow your brand.

For example, this latest mailing had a section on how to “go from $k to $28 in 28 days“. Sounds like quite the task, but SM covers the topic, breaks it down and then provides the necessary resources to help you along the way.

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All of the content is written and delivered in a way that makes it’s a fast read, but is also easily aborbed. To see for yourself, be sure to the visit the site and get the latest copy sent right to your inbox. And if you really like the content, don’t forget to read through the previous mailings that are archived on the site.

Stacked Marketer Makes Digital Marketing News Easy

With the constant flow of new content flooding the internet and news coming out all the time, how are you ever supposed to actually get any work done? Throw social media and email into the mix and you are likely getting lost and distracted more often than not.

The good news is, Stacked Marketer’s daily mailings can save you a lot of time, while also keeping you informed with just a few minutes investment. The newsletter is free to join, and even if you don’t get to read each mailing, they make for a great collection of case studies and resources that you can always refer to at a later time.

If you haven’t already been a subscriber of What The Aff, be sure to sign up to Stacked Marketer today!

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We hope you enjoyed this.

Stacked Marketer – Where Internet Marketers Go for Industry News

This may be of interest to you.

In the world of affiliate marketing and internet business, what happens in one day could drastically change the landscape for your business for years to come. As affiliate marketers, bloggers and brands, we are heavily influenced by single industry changes, while also always keeping an eye on what happens with our fellow site partners and competition.

With all of this in mind, there are simply way too many sites, blogs, data sources and news feeds to keep an eye on. If you were to try and follow just a few sites, you would likely miss out on some of the hottest news and trends being mentioned earlier.

Throw social media into the mix and you are loaded up with even more resources and time-wasters… so what’s an internet marketer to do?

This is where Stacked Marketer comes into play.

Previously known as What The Aff, the extremely popular affiliate marketing focused site and newsletter is now branding under a new domain and name that expands that reach and focus to internet marketing as a whole.

Why the name Stacked Marketer and no longer What The Aff? This topic was discussed in detail on their Facebook Page, but it ultimately came down to them wanting to better brand themselves and not be limited to just the affiliate marketing industry.

They also broke it down into the following:

 STACKED: Because we bring you information on various traffic sources in various verticals, so you have a complete stack of marketing content to hone your skills. A full stack of skills, if you will…

 MARKETER: Because that’s you. You are a marketer, or at least a part of you is… It’s that simple.

So, besides what we already highlighted, what makes SM such a great source for information and simply one of the leaders when it comes to finding industry news as it happens? Well, that’s exactly what we are going to be diving into today!

Stacked Marketer – The Digital Marketers’ Daily Newsletter

First thing first, when it comes to absorbing any type of news online, it’s all about the way you want it delivered. Sites are great, but you will often forget to go back and visit, blogs are also cool, but how often are they going to update?

A better option is ultimately email. When joining the Stacked Marketer newsletter, you are getting a ton of original, funny, creative and useful information delivered to your inbox daily.

Best of all, there is no fluff or annoying content on their site that you need to weed through. Just visit https://www.stackedmarketer.com/, enter your email and you are good to go!

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If an email-based newsletter isn’t up your alley, you are in luck, as they are covered across all of the major social media platforms as well. Follow Stacked Marketer on Instagram, Twitter and Facebook.

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Stacked Marketer Provides Catchy Headlines and Killer Content

Let’s now talk about the meat and potatos of Stacked Marketer. With more than a billion sites on the internet, they must be really good at what they do in order to attract such a massive subscriber base and also getting profiled here today.

First off, they really do an excellent job with delivering high-quality content, and not in a boring way that makes them blend in with the rest of the news and digital media outlets in the world today.

Just take a look at few of their latest mailings and title headlines. Not only are they getting creative with their mailing, they are also using fun icons and catchy headlines that make you want to open and read.

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However, the real meat and quality of Stacked Marketer shows within the mailing itself. In the title you get a glimpse of the topic covered, then when reading through the mailing you get the full breakdown–but also in a quick and easy summarized form.

For example, here is a recent write up on how to get trending on Reddit, the media buyer way. If you were to read something like this on any other major site, it would likely be full of fluff content and waste a good amount of your time.

Stacked Marketer does all of the necessary work to weed out the good, making it an easy read and also providing the necessary sources if you want to read more.

Internet Marketer

This is just one example, but each topic covered in their mailings are laid out in the same way. Easy reading with quick bullet points, bold lettering and images to keep you engaged.

Stacked Marketer Shares the Love with their Readers

How many times have you been to a website or blog and saw a social sharing button to share the content with others? It happens all the time, but most of us rarely actually share the content unless it’s super amazing.

Why? Simply because there isn’t much incentivization for us to do so.

Stacked Marketer realized this was a concern for them as well and wanted to do even more for their audience. Yes, they already create awesome content, but what if they could increase the value of sharing their content and mailing list to others as well?

That’s exactly what they did, and they have some pretty sweet rewards and bonuses that come along with it.

First, they had to make the process extremely easy–which they did. All you need to do is scroll down to the bottom of the email and find the click to share link.

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Once you do this, you will be sent over to your unique referral landing page. From here you can grab your referral link and keep track of how many new sign ups you’ve sent to Stacked Marketer.

  • Refer just 5 new subscribers and get access to the Stacked Marketer Insiders FB Group.
  • Send out a few social updates to bring in 10 referrals will get you a nice Stacked Marketer sticker pack.
  • Bring in 25 new referrals and you can represent with a solid Stacked Marketer shirt.

However, if you are a boss affiliate or have a nice following, you can really accumulate some nice rewards by referring free signups to Stacked Marketer in volume.

You’ll have to sign up the newsletter to see the full list, but if you refer 250 free email subscribers you will get a free ticket to Affiliate World Conference, Affiliate Summit or PI Live events. Bring in 1,000 and you can chill with The Crew in Schnitzel–all expenses paid!

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Needless to say, Stacked Marketer is pretty awesome and I think many people are referring it to others without even knowing about the rewards. However, for everyone else, it’s a pretty cool incentive that they have in place.

Stacked Marketer is the Upper Edge Digital Marketers Need

Jumping back to the original conversation at the beginning of this article, as business owners and marketers, we have a lot of options. Not only do we need to run our businesses, we also need to keep an eye on what’s going around amongst us. Plus, we also have to better manage our time.

Stacked Marketer is yet another weapon that needs to be added to our arsenal so we save on time, improve our game and stay ahead of the competition.

Visit the site. Subscribe today, and become a STACKED MARKETER!

The post Stacked Marketer – Where Internet Marketers Go for Industry News appeared first on Zac Johnson.

We hope you enjoyed this.

5 Big Reasons to Embrace Video in 2020

This may be of interest to you.

Better late than never, right? Maybe you feel like you may have already missed the train when it comes to online video, but that’s truly not the case. If you haven’t embraced video as part of your overall content strategy, though, you are missing out on a world of opportunity. Don’t be intimidated by the prospect, because there’s so much to be gained from embracing video in 2020. 

Here are five of the best reasons why you should get into video in a big way this year.

Foster the Human Connection

Long gone are the days when content could more or less stand on its own. I mean, it still can, but a much bigger part of the equation now has to do with nurturing the relationship you have with your readers and followers. Your content still needs substance and value, of course, but the fact of the matter is that your readers can consume all kinds of similar content from hundreds or thousands of other content creators.

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What makes you unique is, well, you. Let that personality come shining through and demonstrate that you are indeed a real, three-dimensional, living, breathing human being. You are a real person with real depth and feelings and insights. It’s only when you do this that your readers can develop a sense of trust with you. 

Words can only go so far, and people have become increasingly skeptical of heavily edited photos. Video, especially in-the-moment and increasingly unedited and authentic video, really connects.

Captivate the Mobile Audience

The best place where you can see the biggest impact with online video is on mobile. When people sit down at their computers, they’re much more inclined to read an article or sift through other forms of content than when they are on their smartphones (and tablets). 

The latest stats reveal that mobile video consumption is growing by 100% every year. Whereas watching a video on a mobile device only made up about 14% of all online videos in 2013, that figure has skyrocketed to over 60% as of the second quarter of 2018. Nearly two-thirds of all online video is watched on a phone or tablet. You need to get in on that.

Make It Easy to Consume

This ties in to the previous point. Let’s be perfectly honest with one another here. People are lazy. Articles like these can be useful and I’m happy you’re here to read it. But, if we were to convert this text into a short YouTube video, there’s a good chance that you’d rather watch that, right? I know I would.

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This is a big reason why video plays such a big role here on John Chow dot Com, as well as on countless other websites and across various social platforms for many a blogger, marketer and influencer alike. People want things to be easy, and watching a video is way easier than reading a chart, perusing an article or even listening to a podcast. 

Explore the Possibilities

True, YouTube is very much the elephant in the room here. That’s obvious enough. But what you’ll find is that even if you don’t want to put in the effort to carefully plan, script, shoot and edit a video for that platform, you can still take embrace video in 2020.

Keep it simple and spontaneous with Facebook Stories or Instagram Stories. Share slightly longer videos on IGTV, or throw something together to share with your followers on Twitter and Facebook. Do your demographics skew toward a younger, hipper generation? TikTok might be where you’ll find your biggest following.

Leverage The Search Advantage

You’ve likely heard this before and you’re probably going to hear it again, but it’s even more important in 2020 than ever before. From a search engine optimization (SEO) standpoint, video offers a HUGE advantage. Google LOVES video and you’ll find that relevant YouTube videos often appear right at the top of the search results.

This means that if you produce a high quality video on a topic and it ranks well in YouTube, it could also land on you on the first page of Google, above equally good written content on other websites. But even if it’s not on Google search itself, YouTube is the world’s second largest search engine. 

Many people search for topics on YouTube before they even search the rest of the web. Get in on that video action. 

Just Get Started

It’s a common misconception that you shouldn’t bother with online video unless you have the best possible equipment. Sure, better equipment can produce better-looking video with higher production value, but stellar content shot on mediocre equipment will always be better than mediocre content shot on stellar equipment.

John Chow

You don’t need that expensive camera. You might find that a $200 vlogging setup is more than adequate. Realistically, the camera on your smartphone is probably already better than what you’d be able to get out of a point-and-shoot. If you’ve already spent upwards of $1000 on a phone (if not more), why not leverage it as a business tool beyond mobile games and silly selfies?

The point is you just need to get started with what you have. And it starts with embracing video right now. What are you going to shoot first? 

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We hope you enjoyed this.