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5 Key Tips for Effective Video Marketing in 2021

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Are you ready to start marketing your brand through videos? Digital marketing is a competitive…

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How to Optimize Affiliate Marketing Campaigns for More Conversions

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Did you know that US businesses spent a total of $6.8 billion on their affiliate marketing campaigns in 2020? What’s more, it is estimated that affiliate marketing spend will increase to $8.2 billion by 2022. It’s evident that affiliate marketing is gaining momentum. After all, it is a profitable channel …

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The post How to Optimize Affiliate Marketing Campaigns for More Conversions appeared first on Affiliate Marketing Blog by Geno Prussakov.

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Top Ways to Organically Grow Your Business Revenue

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There are several ways you can use to grow your business revenues. Such methods include:

  • Focusing on customers
  • Doing marketing properly
  • Boosting sales efforts
  • Optimizing prices and the strategy behind them
  • Expanding your market

Irrespective of your marketing or otherwise budget, business owners can still have plenty of strategies they can use. These strategies work to better their bottom lines and boost their profits.

To ensure the survival of your business, you need to keep on increasing revenues. Such increases signal that the company is in good financial health.

Another thing to make clear in the context of this article topic is organic ways to increase revenue. You might wonder what we are talking about when we are using the term organic? 

The growth of business experiences by enhancing sales efforts internally and increasing actual output is referred to as organic growth. Its essence is the increase in revenue resulting from sales and expansion made possible through its resources.

The following strategies will be of immense help to businesses to cut costs and enhance their revenues.

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Make Sure You Have Figured Out Your Goals

Having a clear and well-defined strategy in sync with your revenue goals is the first step you need to take. You must be clear about what success would mean for you and how you will get there. We can take the example of startups, for instance. Initially, they are looking for profitability. The few businesses that overcome this stage need to generate adequate revenue for their strategic growth funding. They want to overshoot the net and gross revenue targets they have set for themselves and build a significant reserve fund that the business can use for uncertain periods. After you have outlined your goals and have recognized the drivers of your sales and revenue, you need to concentrate more on business activities that aid you in achieving those goals.

Tap Into The Huge Potential Of Repeat Customers

One of the trade’s biggest tricks when giving your revenues a boost is to turn existing customers into repeat customers. Getting existing customers to make additional purchases through cross-selling and up-selling is cheaper than gaining new customers. Not only is it just less expensive but is more efficient and cost-effective as well. Such customers already know of your product or service firsthand and will therefore do business with you more readily. You can encourage additional purchases by offering special discounts and other freebies. This helps build a sense of gratitude amongst customers and makes them feel wanted and important. Another thing to encourage more revenues is to give existing customers strong incentives to refer to other new and potential customers.

Make Sure Your Marketing Strategy Is Effective

Marketing is one obvious method of bringing your product or service to potential customers that can work wonders for your revenue figures. Experts from GUERRILLA Agency state that you should consider the insights you get through analysis of customer purchase data and their product preferences. You need to devise marketing plans with specific strategies. These will help you determine the promotions and ads you create and run on various online media. Remember, the key is to keep the advertisements targeted. You can use a variety of online marketing tools to bring your product or service in front of customers like: 

  • Business website
  • PPC ads
  • Social
  • Email marketing
  • PR
  • Content marketing
  • And traditional marketing mediums like print ads, billboards, and flyers

You should ideally conduct regular reviews of the findings that emerged from the analysis of previous marketing data. Doing this will help you figure out the channels and strategies in which your campaigns experience significant success. 

Provide Services Or Products That Compliment Your Main Offering

You stand to gain significant sales and revenue boost by offering your main product complimentary products as a bundle. This step gives you more sans additional overhead costs. Customers also have the psychological propensity of associating bundles with savings, even if the latter is not a significant sum at all. But making the sale is very much more straightforward and comparatively cheap for you.

Do Adequate Work On Your Pricing Strategy

Pricing is crucial when it comes to consumer purchase decisions. You need to adjust your product or service’s cost according to the prevailing situation in the market and the revenue goals you have set for yourself. Increasing prices will result in better revenues and, in turn, better bottom lines, only and only if it doesn’t significantly affect sales. In this, you need to consider things from the buyer’s point of view and how they view you and your competitors. Think about whether they would be willing to part with the extra amount for your product or service. A better strategy than suddenly increasing prices would be to raise them in small increments regularly. Such a move makes the increase seem negligible in the context of the overall cost but can still work wonders for your revenue and profit.

Ensure That You Offer Discounts And Promos Regularly

Provided that you can properly market your discounts and special offers, they can serve as an excellent incentive for consumers to use your product or service. The offered discount may come from discounts on specific products, seasonal discounts, or storewide discounts. Rebates or deferred deals are even better, and a customer receives them in the form of cash. The amount is usually a percentage of the price. The rebate lets businesses generate additional sales at nominal cost resulting from the low redemption rates.

Make Your Sales Collateral Full Of Life And Enthusiasm

To need to add dollops of chutzpah to your sales channel. You need to generate enough enthusiasm among buyers that will serve as yet another reason to use your product or service. You can achieve this sales vibrancy in a variety of ways, like bright and attractive sales collaterals. Further, you need to pass a message of urgency in such collaterals and include all of your products and services in them. Another great idea is to provide incentives to sales partners and to offer subscription sales plans.

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To be brief, focusing on growing organically calls for greater levels of creativity and enthusiasm in the way you generate sales. It is all about having plenty of energy and addressing each growth factor as an investment opportunity. When you are doing a business, at least one thing is guaranteed- you will experience both success and failure. The methods mentioned in this article will help you if you time their implementation right. You will be in a better position to experience organic revenue growth. Best of luck!

The post Top Ways to Organically Grow Your Business Revenue appeared first on Zac Johnson.

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8 Tips That Will Help You Build a Winning SEO Content Strategy

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Companies that exist to improve other company’s search engine visibility rake in a collective 80 billion dollars in revenue annually. That doesn’t come as surprise to us given the unmistakable importance of outstanding SEO content strategy. SEO (search engine optimization) is the practice of tailoring content to play well with search engines in hopes that content will rise to the top of result pages. Given that billions of searches are conducted on platforms like Google daily, optimizing content for search engine consumption is a must for any business that wants to survive in the digital age. But how can a

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Is Google Ads Worth It? How to Know If Google Ads Can Help Your Business

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As you expand your business, is Google Ads worth it, or should you pass? Here’s how to find out if Google ads is the right fit for you.

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20 Affiliate Types and How They Can Grow or Harm Your Program

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Have you reached an impasse in your affiliate recruitment efforts or you have yet to see results despite onboarding all the major affiliate types? I like to think of affiliate programs as boxes of chocolates. I prefer boxes that contain various types of chocolate (white, dark, milk) with various fillings, …

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The post 20 Affiliate Types and How They Can Grow or Harm Your Program appeared first on Affiliate Marketing Blog by Geno Prussakov.

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How To Skyrocket Lead Capture Form Conversions (5 Tips)

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When you start a business, you put a lot of thought into your conversion strategy and how you’ll garner enough customers to build ROI. But have you put the same effort into creating optimized lead capture forms?

Too many marketers overlook the importance of a well-designed contact form and how it affects their conversions. A staggering 81 percent of users have abandoned a form after beginning to fill it out, which means not enough businesses are doing their job to cater to their website visitors.

To move customers through the sales funnel, you need to gain their trust, and building an email list is the perfect first step. However, converting visitors to subscribers is challenging when you don’t create optimized lead capture forms.

For any business to generate leads and build ROI, it needs to provide a smooth UX for the visitor. Forms that fail to cater to the consumer push them to bounce from your website and never return.

So, if you want to boost your lead capture form conversions, here are five tips to help you get started.

Use a Single-Column Format

A recurring theme of successful lead forms is that they don’t overwhelm the user. Remember, you want to provide a pleasant experience for the user from start to finish so it’s easier to complete.

Opt for a single-column layout in your lead form. They’re simple, minimal, and easier for users to focus on and finish. Users filling out your form will likely be new to your brand, and presenting them with a lot at once might scare them away.

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Reduce Form Fields

People don’t have the patience to fill out tons of information about themselves on your website, especially if they’re relatively new. You want to make it as easy as possible to grab their contact information.

So, you need to reduce the number of fields in your form and asking only for essential information. HubSpot found that minimizing the number of form fields from four to three increased their lead conversions by a whopping 50 percent. Even the simplest tweak can make all the difference in how your forms perform with visitors.

Eliminate any confusion your form might present to users. Specify which fields are required and which are optional. If some fields need more context or explanation, make sure to provide it. This makes it easier for users to move through your form without issue, thus increasing your conversions.

Don’t Ask for Too Much

Visitors who are new to your website need to build trust with your brand before they can move through the conversion funnel. People aren’t keen to share their personal information with just anyone, so you need to make sure they feel comfortable while on your site.

Avoid asking for too much information in your form. This means asking only for what’s necessary and nothing more. Many businesses make the mistake of creating a form that’s invasive to new visitors and scares them away.

You don’t need home addresses, phone numbers, and birthdays right away, so leave it out of your lead form. In the beginning, the most you should expect from users is their email address and name.

Include Social Proof

When someone signs up for an email list, it means they trust that brand enough to hand over their information and be contacted later. But to get to that point, you need to build brand credibility with your audience, and you can do that with social proof.

Social proof is a psychology trick that marketers use to reel in site visitors and gain their trust. By showing users that many others like them are performing certain actions, it’ll convince them to do the same.

For example, some ecommerce stores display live buying activity on their website so users can see the purchases happening in real-time. You can do this by using a social proof tool like TrustPulse.

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Other popular forms of social proof include:

  • Ratings and reviews
  • Customer and client testimonials
  • Case studies
  • User-generated content
  • Certificates
  • Social media shares and mentions
  • Social proof is important for any marketing strategy because it builds credibility between your brand and its audience. Users can’t navigate your lead form and move through the conversion funnel if they don’t trust your brand first. So, you need to make sure to establish key points of trust on your website in the form of social proof.

    Optimize Your Call-to-Action

    Your call-to-action needs to reel in visitors and entice them to click through. Users are used to the common CTA catchphrases overused by many, including:

  • Submit
  • Download
  • Join
  • While these verbs are straightforward, they don’t encourage visitors to take action because they’re boring. You need to harness your creativity in all areas of your marketing to build your customer base, and that includes your CTAs.

    Use relevant, targeted keywords in your CTAs to grab users’ attention and convince them to convert. If you have a specific offer or deal, you can mention that in the text.

    Netflix used specificity in their CTA text to collect visitors’ email addresses and provide them with a 30-day free trial:

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    Your Turn

    Whether you want to grow your blog or boost sales, every marketer should know how to create a lead form that converts visitors into subscribers. They lay the foundation for your customer base and are an important part of your business’ success. You need to prioritize the UX you provide on your site to ensure you cater to user needs, and this includes your contact forms. How will you increase your lead capture form conversions?

    Syed Balkhi is an award-winning entrepreneur and online marketing expert. He is the co-founder of OptinMonster, WPBeginner, MonsterInsights, and WPForms.

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    How To Use The Aweber Landing Page Builder

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    You can build beautiful landing pages in just a few minutes without hiring a professional designer with the new Aweber Landing Page Builder. It’s never been faster to create visually-stunning landing pages for your internet business.

    How to use the Aweber Landing Page Builder

    In this 90 minute online class, we will show you step-by-step how to use the Landing Page Builder to create beautiful landing pages so your business can attract new customers and sales. The best part about the builder is it’s included for free with every Aweber account – no need to use a separate landing page creation service!

    No matter your skill level, you can create a landing page with the Aweber Landing Page Builder. And because it part of Aweber, the land page integrate seemlessly with your Aweber email list. Here’s what you’ll learn in this online class:

    • A step-by-step tutorial showing you how to build a landing page from scratch inside the AWeber Landing Page Builder.
    • How to use tags to label your subscribers and launch automated email series.
    • Pro tips to set yourself up for success with the AWeber Landing Page Builder.
    • Copy and design feedback on real-life landing pages.
    • The types of landing pages you can create — like lead magnet pages, thank you pages, and more!
    • How to customize your landing page to match your business branding.

    Build Your Custom Landing Pages Today

    Whether you are just starting a new business or need to grow your web audience, the Aweber Landing Page Builder is the powerfully-simple way to create awesome-looking landing pages that will grow your audience while making your business look great.

    Aweber offers a 30-day free trial account for all new customers. The account is just like a normal Aweber account and includes unlimited email campaigns, newsletter, broadcasts and follow ups. It’s a great way to test drive Aweber to see what it can do for your business. Your satisfaction is guaranteed. If you find that email marketing is not for you, contact Aweber within 30 days and owe nothing.

    Click Here To Start Your 30-Day Free Trial with Aweber

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