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How To Use LinkedIn For Personal Branding

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Creating a personal brand can be a powerful way to achieve important professional and business goals. When you develop a personal brand, you make yourself more recognizable and take charge of how you are perceived online. When done correctly, a personal brand can help you achieve the following: 

Building a personal brand is different from becoming an influencer. A personal brand is oriented towards a professional audience and involves content for B2B or B2C audiences.

For this reason, LinkedIn is a good place to start your personal brand building journey.

LinkedIn is the largest networking platform for professionals. It has over 500 million professionals to date and a significant chunk of this network consists of high-level decision-makers. Another interesting LinkedIn stat is that for B2B businesses, 50% of their social traffic just from the platform.

You have the best chance of building a strong personal and professional brand by leveraging LinkedIn. Let’s get down to the specific ways you can use it and become a recognized figure in your industry.

Build a strong profile

Before you can start any other step, you need to have a robust LinkedIn profile for your audience to visit. The profile section is where people will learn more about you so that they can connect with you, follow your content, and figure out if you’re the right fit for their goals. If they’re looking for someone to hire or to get interesting content, your profile content will help them understand if you’re a good fit.

Before you can start writing your profile details, there’s are two things you need to do:

  • Brainstorm the goals of your personal branding efforts because this will direct how you write your profile and posts
  • Determine the right keyword to use in your profile and content. LinkedIn can be compared to a search engine for people. Leveraging the right keyword will help people find you using the search feature

When you’re clear about what you want your branding to achieve, you’re going to shape your content by keeping your goals and the keywords at the forefront. Here are different areas of your profile that you can optimize.


One of the elements of your profile that’s visible in a LinkedIn search result is your headline. It’s also the first thing that draws people’s eyes after your picture and name. In this spot, you need to create a descriptive headline that includes the keyword you want people to find.

Keep it short and eye-catching so that people want to continue exploring your site.

The About Section

You can write up to 2000 words in your profile’s About section. However, it’s the first sentence that will determine if people read it fully. Create a good hook in the first five words and try to create a story here. End your About section with a call to action. For example, ask your audience to send you an email or to connect with you.


Another way to highlight whether your profile is relevant is to add helpful details to your work experiences section in your profile. Elaborate on what you’ve done and try to tie it together with what you currently do. This will help you build a robust profile that gets recognized as a good result for specific searches.

As you create your profile, make sure that it provides information that goes beyond what’s on your resume. Try to make your personality appear in the way you write. LinkedIn is a networking site and you want to reach people at an emotional level by generating trust. Use conversational language and keep your content easy to read to draw more people to your brand.

Connect with your target audience

LinkedIn allows you to connect with 30,000 people. But when you make connections, pick people who potentially belong to the audience that will value your content.

Once you’ve built your profile so that your audience can find out more about you, your next step is to connect with the right people.

To do this effectively, consider your goals and who your audience is. If you’re trying to become a thought leader in the arena of data science, then you need to connect with other data scientists and people in related roles. Getting connected to people who are involved in, say, orthodontics will not serve you. Your content won’t interest them and this will show through a lack of engagement on your posts.

Use LinkedIn’s search feature to find people who are your target audience. Filter by location and keywords and send a personalized note when you do add a connection.

To get more attention and engagement, comment on their posts, wish them on their work anniversaries, and also follow up on your invitations.

The most important thing you can do is to send an invitation that explains why you want to connect with them and how connecting with you can benefit them. This will make it more likely that you’ll get a positive response.

Create engaging LinkedIn posts

So, you’ve made a solid LinkedIn profile and have connected with the right people. But the final ingredient in the mix is to make great content. LinkedIn is like any other social media network in the sense that emotions are the key to engagement. Here’s how to structure your posts:

  • Make the very first line a hook that expresses your point of view in the form of a statement or the start of a story
  • Use short sentences and line breaks to make your post easy to read
  • Tell a meaningful story or share your insight on a trending topic
  • Add a call to action inviting people to comment
  • Use hashtags to make your content findable by topic

Put these tips into practice and you’ll see a rise in engagement as well as views on your profile.


The steps suggested here will all improve your profile’s performance on LinkedIn. However, there’s no substitute for real passion for what you do. Be consistent with the techniques given here and make content regularly that shares what you think.
As you continue to build your personal brand, you should see an increase in followership and get recognized as a thought leader on the topic you focus on. Keep engaging with other people too and you’re bound to grow your personal brand on LinkedIn.

Syed Balkhi is an award-winning entrepreneur and online marketing expert. He is the co-founder of OptinMonster, WPBeginner, MonsterInsights, and WPForms.

The post How To Use LinkedIn For Personal Branding first appeared on John Chow dot Com.


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5 Best LMS Plugins For WordPress (Create Online Courses Easily)

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Are you looking for a way to share what you know with the world? Do you also want to make a passive income by simply sharing your knowledge? If so, you could benefit from a learning management system (LMS) plugin.

These tools give you the freedom and flexibility to create online lessons about virtually anything. Why not show off your cooking skills and make money while you’re at it? You can also show new customers how to use your SaaS product with course-inspired guides. Online universities and non-profits can also benefit from using a WordPress LMS plugin.

If you want to grow your business or start a new website with paid courses, you’ll need an LMS capable of more than designing lessons. Ideally, you want a resource that will give you the option to create subscriptions and interactive quizzes, all while accepting diverse payment options to accommodate your customers.

We know that there are many options if you search for learning management systems, so we will take the guesswork out of it and show you our pick for the top 5 best LMS plugins for WordPress.



Our top spot goes to MemberPress, which initially only handled membership and subscription-based websites. Now, with the power of their new course builder, we think you would be hard-pressed to find a better complete package if you’re starting from scratch.

This tool allows you to quickly and easily create LMS courses for WordPress. The drag and drop builder makes it super easy to customize your lessons, build a curriculum, and design your courses’ look and feel.

What we like most about this plugin is the accessibility. The Classroom Mode feature makes it easy for beginners to get their bearings and start creating. You can disable this mode when you get more comfortable with the software, and that’s where the fun begins.

Other features worth noting include:
– Create personalized rules so users can mix and match courses
– Track the progress of your customers/students in real-time
– Generate more sales by creating landing pages if a user goes to a page outside of their subscription level.
– Works with all WordPress Themes
– Share custom coupons to reward customer loyalty


<img src="LearnDas
LearnDash is another popular LMS plugin for WordPress that comes loaded with helpful features for schools and businesses. Many reputable companies use this tool due to the speed, features, and easy to use course design.

You can make small, one-off courses for your product or full comprehensive lessons with tests after each section. The most notable feature is the ability to release content to users on a timed basis, similar to an email drip campaign. A customer can access the content in each course as they progress and unlock more resources to make the most of what they learn.

Other key features include:
– Dynamic forums limit the need for extra plugins, which can speed up your site
– Create groups for a classroom-style teaching experience
– Award Licenses for taking part in classes of your choice


Sensei is an LMS by Automattic, who is most well known as the creators of WooCommerce and WordPress. Out of the box, this plugin doesn’t have as many features or benefits as the plugins we’ve mentioned so far. However, if you use it with WooCommerce, you’ll have a powerhouse capable of handling various lesson types and structures.

We recommend that new WooCommerce customers start with this program if they want to get all of the benefits of creating online courses without coding. This plugin will help you build a basic lesson plan, with some additional options for those who want to add more value to their product.

If your goal is to start a brand new website where you sell online courses for profit, you may want to consider another plugin. But if you’re trying to add quick lessons for new users that buy products from your store, Sensei will fit right in with your business structure.

4.Tutor LMS

Tutor LMS is a well-known plugin that has plenty of great features that make it worth your time. The drag and drop builder makes assembling a new course from scratch quick and easy. We also appreciate the fact that you can control enrollment periods and class sizes from within the plugin. This addition helps people who want to start an educational website, but don’t know how to track users and time spent in each course.

Another feature worth mentioning is the ability to pay commissions, fees, and other expenses directly from your earnings. Instead of moving the money you make elsewhere and sorting out your payments, you can set it and forget it with Tutor LMS.

You can look forward to other benefits such as:
– Track your analytics to see how people are spending their time in your lessons. Make changes and fine-tune the learning experience.
– Integrates with a wide variety of themes, which reduces the chance of complications upon installation.
– Create personalized quizzes with random order questions, time limits, automated results, and more.

5.WP Courseware

WP Courseware is one of the oldest LMS plugins on WordPress. It was created in 2012 and has evolved dramatically since that time. You’ll get all of their tools in one package, so this is a good choice for someone that wants to buy their software and get started.

You can create and personalize courses to meet your needs while quickly collecting customers’ payment by connecting your Stripe or Paypal account directly to the plugin.

We like that they don’t charge creators money when someone invests in one of their lessons. They believe that the profits belong to the business owner, and that’s appreciated.

The plugin comes with all of the features you would expect from an LMS software and a couple of surprises. Including:
– Detailed training material, including a tutorial for turning your idea into a profitable course.
– Give team members instructor roles so they can design lessons for your audience.
– WP Courseware handles all of the emails and notifications to your users, saving you time and money.


It’s easy to see why these plugins are so popular among business owners and educational institutions. They are known as the best LMS plugins for WordPress due to their rich features, compatibility, and accessibility.

Out of the 5 we listed today, MemberPress gives you the most bang for your buck. But, at the end of the day, it’s up to you to decide which LMS plugin is right for your business. Spend some time thinking about your goals and how you want to use this software to grow your brand.

Before long, you’ll have a full-fledged online course where your users can get additional value from your brand, which leads to increased social proof, sales, and engagement.

Syed Balkhi is an award-winning entrepreneur and online marketing expert. He is the co-founder of OptinMonster, WPBeginner, MonsterInsights, and WPForms.

The post 5 Best LMS Plugins For WordPress (Create Online Courses Easily) first appeared on John Chow dot Com.

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How to Boost the Success of Your Sales Page

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Do you want to write a killer sales page for your business? If you’re like many website owners and marketers, your goal is to sell a product or service to your audience. Across all industries, conversion funnels will eventually bring potential customers to a sales page.


A sales page is designed to show customers why your product is worth their time and hard-earned money. When you’re crafting sales copy, you have to be persuasive, educational, and entertaining — yes, all at once!

It sounds daunting at first, but anyone can master this effective marketing strategy. Today we will talk about how you can improve existing sales pages and tips to help you get started if this is your first attempt.

Extensively Research Your Target Customers

The only way to reach your target audience is to understand their pain points, goals, and preferences. Imagine trying to write a letter to someone you’ve never met in your life. Now imagine writing another letter, but this to your best friend. Both copies would sound drastically different, right?

Learning about potential customers is essential for writing sales pages. Like you wouldn’t know what to say to the stranger, you’ll have no idea what to say to entice consumers to buy your product or service.

There are plenty of excellent ways to gather information about the people most interested in your products or service. Social media is the perfect place to start. There are over 3.8 billion users across all platforms, and you can bet that a percentage of those people are interested in what you’re offering.

Spend time communicating with people from your industry on social media, and you’ll slowly start to see interested consumers following your brand. Use this opportunity to engage with them by sharing your best blog content or posting surveys to learn more about their needs and wants.

You can also add a feedback form to your website. Allow consumers to answer questions about their pain points, expectations, and experience with your product or service. Use this data to start planning copy for your next sales page.

Put Your Value Proposition on Display

Now that you’ve spent some time researching your audience, it’s time to start thinking about what value you bring to the table. Consumers want to buy from brands that solve a problem or make life easier. If you don’t give readers a compelling reason to stay on your page and keep reading, you could miss countless leads every month.

A value proposition is one or two sentences that set the standard for the rest of your sales page. If you can manage to align your value message with the rest of your content, you’ll have a much easier time keeping users engaged while earning new subscribers and conversions.

The key to determining your value proposition is to answer three questions:
-Who do I want to help?
-What problem do I hope to solve?
-What results can the user expect?

Let’s say you run an eCommerce storefront that sells pet supplies. You offer bundle boxes for cat and dog owners that include a monthly supply of food, litter, toys, etc. If you want to create a value proposition for a sales page, you could say;

“We want pet owners to save time and money by offering high-quality supplies shipped right to their door. Spend more time with your pets, and less time driving to the pet store.”

In this example, we want to help pet owners. The problem they are currently facing is they are taking too many trips to the pet store each month. After buying the bundle box, the customer can look forward to getting all of their pet’s favorite supplies without going out. We touched on all of the bases mentioned above, and thus, our fictional sales page is designed perfectly for pet owners dealing with this issue.

Build Social Proof

Another excellent way to boost the success of your sales page is to build social proof. Essentially, social proof is a psychological phenomenon where people are more likely to make a purchasing decision based on other people’s opinions.

The mentality here is that the product or service must be good if so many other people say good things and use the brand. You can build social proof with your audience in several ways, both on and off your sales page.

TrustPulse is a social proof plugin that lets you display notifications from users on your site to other people, even after the action is complete. If someone is browsing your website, they will be able to see that other customers are subscribing, participating in an event, and purchasing items. This behavior sends a social cue to the person viewing the notification and can help drive sales.

You can also build social proof directly on your sales page. Many marketing teams include testimonials and reviews from happy customers throughout their sales copy. The goal here is to explain your product’s benefits and then show how other people have found success.

We are going to revisit the eCommerce pet store example. Imagine if weaved between your monthly pet box’s different benefits and features, you showed pictures of users that tagged your brand on social media when they received their boxes. When a potential customer sees pictures of other people and pets enjoying your product, they are much more likely to follow through on your sales page.

Test Your Existing Sales Page

Our final tip of the day is going to focus on split testing your existing sales page. A/B testing, also known as split-testing, is a popular marketing strategy where you change elements of a campaign to improve click-throughs and conversions.

A/B testing is an essential part of success whether you’re talking about your email marketing campaign, on-site forms, or sales page. The best way to start split-testing is to change one part of your campaign at a time. If you start switching around too many things, you’ll have a hard time telling which change produced the positive results. Consequently, you won’t be able to use this strategy in future campaigns.

Instead of focusing on everything, use split testing tools to target specific parts, like the color of your CTA box, or placement. Make small changes and allow some time for new results to come in. After you’ve analyzed the reports, you can make more tweaks to see if you can improve the results in other ways.

This is by far the most time-consuming part of boosting your sales page success. You won’t be able to see if your split testing efforts are working overnight. However, this is one strategy worth pursuing because it gives you additional insights on your target audience’s behavior, and presents new content marketing opportunities for future campaigns.

Back to You

Your sales page is, without a doubt, one of the most critical parts of your website. As your business scales up and you diversify your product line, you’ll have to make changes to your existing sales copy.

Don’t be afraid to get out there and learn about your audience base. Spend as much time as possible with potential customers and use what you’ve learned to craft a killer value proposition. Afterward, you should split-test your page so you can take your sales to the next level. All the while, you should be building trust and social proof across all platforms.

Ultimately, building a successful sales page takes time, but it’s one effort worth pursuing if you want to see your business grow.

Syed Balkhi is an award-winning entrepreneur and online marketing expert. He is the co-founder of OptinMonster, WPBeginner, MonsterInsights, and WPForms.

eCommerce pet store example

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7 Winning Lead Generation Form Examples To Grow Your Business

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Lead generation is the core activity of any business’s digital marketing strategy. Cultivating leads allows you to nurture the people who are interested in your products to become paying customers.

Your profitability rests on lead generation which makes the gateway to creating leads, i.e. lead generation forms, a serious priority.

In this post, we’re going to look at and break down some interesting lead generation forms I’ve found online. Seeing real-life examples will help you get a better idea than if I made you a post with dos and don’ts.

To start with, here’s a simple lead generation form by the Los Angeles Review of Books website. The site itself is informative. However, the lead generation form could be improved. At present, it matches the overall website color scheme and doesn’t stand out as much as it could.

The text copy could also convey more information that compels readers to sign up.

A book review site with improvable design

In the sections to follow, we’re going to look at some awesome examples of lead gen forms that you should emulate. We’ll address what works so that you can take notes and learn how to boost conversions on your own site. Here we go!

The Essential Lead Gen Form

A large number of websites do not use optin forms or lead generation forms at all! These websites are letting potential customers slip through their fingers. Building a lead capturing form in the style of an optin popup will help you acquire an email list to further nurture your audience.

From the introduction, we’ve seen an example of a lead generation form for a book review site that could use some work. Here’s another example from another book review website, Book Riot, that shows you how you can improve a simple form. Here are some notes to consider:

  • There’s a clean design with large and attractive text that tells users what they’ll receive if they sign up to their site.
  • It has a lightbox effect that makes the form stand out from the background which is darkened
  • The subscribe button has a distinct color that matches the theme and calls the users attention
  • It uses text that’s more compelling. The use of an exclamation point and Subscribe Now convey more emotion and is more compelling


Try to create a clean, attractive, lead generation form that clearly tells users why they should sign up with you. You only need to add one field for entering email addresses and you’re good to go.

Forms with Power Words

This example from Copyblogger features the brilliant use of copywriting techniques to capture leads. Here’s what you should notice:

  • The main text body is short but conveys the full benefit a subscriber gets in just six words
  • It makes use of power words; in this case, the word ‘Free’. It also highlights the power word in a different color
  • The subtext provides more information that’s also compelling and more detailed than the main text
  • Here, the subscribe button is super specific as it says ‘Teach Me’ rather than the typical ‘Subscribe’


It’s vital to focus on simple, powerful, and informative text in your lead generation forms. Make sure that it’s actually relevant to your users and provides them with precise benefits.

A Full Page Lead Gen Form

It is very appropriate to include the lead generation form from the John Chow website’s front page.

Let’s breakdown everything that it’s doing right that you can follow when building your own lead generation form.

  • Using a full page lead generation form is an obvious eye-catcher. You can use images and text to their full advantage
  • There are three short and succinct bullet points that explain real and actionable benefits
  • It uses power words and the button also features actionable text
  • The subtext with the ‘lock’ symbol and ‘No credit card required’ immediately conveys security and safety

Los Angeles Review

Content Upgrade

A content upgrade takes lead magnets to the next level. Usually, when a website offers a lead magnet or creates an optin form, the form is the same on all pages.

What a content upgrade does is that it offers tailored lead generation forms for different pages or content categories on your site.

While this seems challenging, it’s also highly rewarding. You’ll see higher conversions because the lead magnet offered is directly related to what readers are already looking at on your blog.

Lifehack uses this method extremely well. It has different lead generation forms for different categories of topics.

An assessment popup appears when you’re exploring psychology related posts.

obvious eye-catcher

You’ll find time management forms if you’re looking at posts for productivity.

online marketing expert

Creating content upgrades is a more personalized approach to lead generation. It’s also a means to segment your email list as you’ll be able to group readers according to their interests.

Social Proof in a Lead Gen Form

Next is a fantastic lead generation form by Smart Insights. It’s great because it uses a graphic that reflects what it does – providing information.

The text is very specific and is clearly meant for a knowledgeable marketing expert. However, what makes this lead capturing form stand out is the use of logos of its clients in the form.

It’s a clear statement that this is a respected information base that serves high-level audiences. By featuring the businesses it works with, it creates social proof and instantly conveys authenticity.

social media buttons

Using Statistics

It’s well known that statistics and facts go a long way in copywriting. In this form by Sprout Social, you can see how the main text highlights an interesting fact to their audience.

The form also has subtext to convey other information, namely that you can download a guide when you subscribe and that you’ll gain a clear edge over your competition.

Another way it’s different is that it’s making use of a different position when compared to the other forms we’ve seen so far.

social media page

‘Coming Soon’ Lead Gen Forms

If you’re launching a new blog or website in the future, you may put off building a buzz or getting leads until it’s up and running.
But what if you could build leads even while your website is still under construction? That’s what a coming soon page is all about.

You can create a ‘Coming Soon’ page for your business as your homepage. When readers land on it, they can submit their email to get updates and stay informed on offers and when your site will launch.

A Coming Soon page like the one featured in the image below can be easily built with a WordPress plugin like SeedProd. You can also add social media buttons to send visitors to your social media page while your site is being built.

Syed Balkhi


We’ve looked at several neat and awesome lead generation forms that businesses are using today to create conversions on their site. You can easily build your own lead capturing form by using a WordPress plugin like Formidable Forms.

Lead capturing forms are varied and can make use of different techniques to create more subscribers and convert readers into leads. Use the examples given here as inspiration to build your own winning lead generation form.

Syed Balkhi is an award-winning entrepreneur and online marketing expert. He is the co-founder of OptinMonster, WPBeginner, MonsterInsights, and WPForms.

the Los Angeles Review

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