5 Powerful Benefits Of Embedding Social Feeds on Your Website
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Social media has advanced a lot over the past few years. In 2020, over 3.6 billion people across the world used social media. And this number is estimated to increase to almost 4.41 billion in 2025.
So with so many people actively engaging in social media, it makes a lot of sense to optimize your social media marketing strategy to improve your online presence and create a strong brand name for yourself.
But looking at the title of this post, you might be wondering how your online business can benefit from embedding your social feeds to your website.
To help you clear your doubt, let me show you 5 powerful benefits of embedding social feeds to your website. But before that, let me tell you what a social feed is.
What is a Social Feed?
A social feed is a list of your social activities that can be displayed on your website. These feeds automatically keep updating themselves to display your latest activity on your social profile.
So whenever there’s a new post or status updates or links from people on your social profile, it will be displayed on your social feed, too, for your website visitors.
Let’s now check out why embedding social feeds to your website is so important for your business.
1. Increases Followers
Every modern marketer uses social media as part of their marketing strategy. The reason behind this is simple. Your Facebook, Instagram, Twitter, or any other social media profile can help you reach out to your target audience super quickly by boosting your brand presence. This will eventually help you reach your conversion goal.
But the problem is that in order to make the best out of your social media handle, you first need to work on growing your followers. Only then can you expect your social marketing strategy to work.
Although there are various ways to grow your followers, embedding your social feed on your business website can be a very effective way of doing that.
By adding your social feed to your website, you can easily let people know about your social presence and encourage them to visit and follow your page. And if they like it, they might even ask their friends to like, share and follow you.
2. Boosts Your Website Traffic
This one is related to the above point. When your visitors know about your social presence, they’ll follow it.
This means whenever you post something on your social feed, it will be visible to them, and they might engage with it too.
Every time your posts get liked, shared or commented on by someone, your visibility increases. So it will start appearing to your follower’s followers too.
If these new users are interested in your business, they might as well pay a visit to your website and explore it to know more about it.
So the more you can increase your visibility, the more traffic you can attract to your business website.
3. Attracts More Leads to Grow Your Email List
Now since you have successfully attracted new users, why not take a step ahead and convert them to leads?
After all, to conduct a successful email marketing strategy, you have to have a solid email list.
So how do you convince your visitors to submit their email addresses? The answer is – by creating helpful content and attractive offers that your visitors can’t resist having.
There are various ways of converting your visitors to leads. But for the best results, you need to know which technique will work best for you.
One very effective technique is to create gated content. When you create gate content, you only display a section of your content (mostly the introduction) and lock the rest behind a lightbox.
If your visitors want to gain access to the entire post, they will have to submit their email addresses. But to make this technique work, you have to use high-quality content that your users absolutely love.
Similarly, you can offer lead magnets. Lead magnets are incentives that you offer to your visitors in exchange for their contact details, which is mostly their email address. There are different types of lead magnets.
You can try offering an eBook, a PDF, whitepapers, etc., that will add value to your users. If you can create some great lead magnets, your visitors won’t ever mind exchanging them for their email addresses.
4. Increases Sales
Another benefit that can come from embedding social feeds to your website is that it can help you boost sales in your online store. Just like you used different tactics to convert your visitors to leads, you can also convert them to sales.
You just need to think smartly and understand how to create excitement, and urge your visitors to take action right away. One way of doing that is to use FOMO on your website. FOMO or Fear of Missing Out is a psychological phenomenon that people instantly respond to in fear of missing out on a great opportunity.
So when you tell them that you’re running a limited period sale, they’ll immediately want to avail of the offer before the sale runs out. Similarly, if you show them the decreasing stock of a certain product, it will create urgency, and they’ll be prompted to make a purchase while the stock is still available.
This is a great way of boosting your sales and increasing your profit. If you don’t know how to create FOMO on your website, try using TrustPulse. It makes it super quick and easy for you to get started even without any professional knowledge.
5. Improves SEO
When you have more visitors and activities happening on your website, your SEO will automatically improve too. When that happens, you will easily appear in the top search results, which will help you get more traffic organically.
Unlike the traffic you get from social media, organic traffic won’t die anytime soon. So if you want to grow your business and achieve success in the online world, you have to have organic traffic on your website. And embedding your social feed can indirectly help you get that.
So these are some of the benefits of embedding your social feed on your business website. Although most of them may not be direct benefits, all of them are connected to each other. So if you don’t have a social feed displayed on your site, you should reconsider your decision.
The post 5 Powerful Benefits Of Embedding Social Feeds on Your Website first appeared on John Chow dot Com.
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Diddly Pay Review
You are probably part of the majority who wants to have a steady flow of income. After all, money helps and solves a lot of problems and needs. But is there really a way to generate income online and achieve financial freedom? It is time to find out!
What is Diddly Pay?
Diddly Pay claims to be the world’s first social-viral “payment button” that generates free traffic, email leads and unlimited income!
With just a single powerful button which you can use on front-end offers, upsells and back-end offers, trial offers, membership sites and more, the Diddly Pay button sends you unlimited free traffic, builds your email list and automatically converts your traffic and leads into commission-free payments.
If you have been doing business online, you will realize that building traffic and leads is not easy to do. It takes time, patience and resources to come close to having traffic and converting them to profits. But with Diddly Pay’s simple button, it does all the magic for you. It uses a unique strategy that significantly increases traffic on your website and works in any online niche.
Without prior knowledge to digital marketing or technology expertise, you can still use this brilliant technology, if you know how to copy and paste, then you are good to go. The button works as a “pay by lead” system. By simply generating and pasting a Diddly Pay button on your product page, you are giving your visitors the option to pay for the product just by referring others, can you imagine how many leads are possible with that set-up? Those referrals will refer others and the others will refer more. This is free traffic sent your way on autopilot.
How Does Diddly Pay Work?
The Diddly Pay works as a social-viral payment button. This means that you are making people pay your product with leads instead of money. This proves how referrals can give you unlimited traffic. These referrals are your affiliates who are promoting your product but you do not even need to pay affiliate commissions because their referral is for them to get access to your product. That means you get 100% of the profit and pay 0% commissions on every single sale that you make.
More traffic means more leads and more profit potential which can make your offer a money making machine all because of a simple magic button. Activating the Diddly Pay button comes with a done for you web funnel and built-in product. So, if you do not have a product, Diddly Pay provides it for you.
If you purchase this system, you will be getting the Diddly Pay button that you can copy and paste on one of your websites or offers, your very own full scale web funnel and built-in product and a free bonus to list all your Diddly Pay campaigns in the Diddly Pay Marketplace. The Diddly Pay Marketplace is like an online store that features pay by lead products open to the public and free for everyone to shop.
After setting it up, it does everything else for you, that is where the magic is. Plus people who are really interested on your offer can either pay or refer leads. Both are wins!
Who Created Diddly Pay?
Diddly Pay was founded by Bryan Winters, the President and CEO of GoldLiger Marketing, Inc., his business is dedicated to helping small online businesses succeed. He has been living the internet lifestyle for years with no day job to worry about and the freedom and money to spend time with his family and go on vacations anytime he wants.
But before his success with internet business, he was struggling to make ends meet and was able to attain financial freedom with digital marketing.
Advantages:
– A unique and new strategy to generate free traffic on autopilot.
– Its ability to build you an email list which can be your personal, private email subscribers.
– No monthly and hidden fees.
– Active customer service support.
– Newbie friendly system.
– It is a cloud-based software which you can access on any device.
– Helps you attain financial freedom.
– You can use it anytime and anywhere.
– Saves you time and resources in generating leads.
– High earning potential with possible unlimited traffic.
– Your investment is backed with a 60 Days Money Back Guarantee.
Disadvantages:
– It needs a stable internet connection to access and run the software.
– Can only be purchased online.
– Chances of getting fake emails just to get the free product.
Recommendation:
Everybody is aiming to have time and financial freedom and what better way to move closer to that goal than to start things in motion. The internet business can help you achieve that goal and with Diddly Pay you are equipped with a tool that makes it easier for you to start and build your own business with a magic button!
Amazon, Affiliate Marketing, and 10 Ways to Benefit from It
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Do your products sell well on Amazon but you would like to take things one step further and build a direct relationship with your buyers? Perhaps you already have the online store and are looking for ways to drive more traffic and sales. The solution employed by 81% of brands, …
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The post Amazon, Affiliate Marketing, and 10 Ways to Benefit from It appeared first on Affiliate Marketing Blog by Geno Prussakov.
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Why It’s Good for eCommerce Sites to Have Popup Call to Actions
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How many times have you visit a website, a blog or even an ecommerce site and had a popup window appear with a special offer or trying to get you to enter your email address? It probably happens at least once per day.
The reason why you are seeing so many sites have such call to actions in place, is because they work extremely well.
While the concept of a popup window might seem annoying to site visitors, most sites will have tracking and display settings in place so they will only appear once every month or so. If they were to appear every time you went to the same site, that would definitely be annoying.
However, industry stats have proven time and time again that popup windows and call to actions work extremely well–which is why websites and ecommerce businesses continue to use them.
To help you understand why such methods are ideal for ecommerce sites and blogs of all sizes, today we will be highlighting three different sites and the way they are using such methods to increase conversions, leads and sales on their site.
3 Examples of eCommerce Stores and Websites Using Popups
If you take some time to start visiting random ecommerce sites and online stores, you will likely discover the many different and creative ways popups are being used.
The most common popups will have call to actions in reference to:
- Giveaways and prizes
- Immediate discounts and coupons
- Collection of data through email and phone
- Interactive popups with new site visitors and sales
We will now showcase a few of the working methods through the site examples below.
Coupons and Interactive PopUps
In order first example, we can take a look at DMBSupply and see that they have two different forms of popups on their site to increase sales on masks and other PPE supplies.
The first being the in your face display, which offers a 15% discount off your first order. Of the many different ways to get users to act on your popup, giving away a quick freebie or discount coupon works well. All it takes is for the end user to submit their email to gain access to the coupon, and even if they end up placing an order, they will still be on your mailing list for future reach out.
You will also notice the site has an additional interactive popup on the bottom left corner of the page. This one is great because it shows when the last time an order was placed on the site, and what was purchased. This type of popup is great for displaying it’s a real site and that people are actually ordering from it.
Giveaways and Special Bonuses
Next, we can take a look at a famous website and blog, which has also turned into an ecommerce site of it’s own. Shut Up and Take My Money is a resource site that highlights different and unique items to purchase online. Thousands of people are visiting the blog section of this site daily, and many of them are sent over to the ecommerce section of the site as well.
When visiting their online store, visitors will have the opportunities to play their free spin wheel game and will get a chance to get their hands on a nice selection of coupons. This spin wheel method works extremely well, as it’s more interactive and fun, while also giving the end user a chance to win big.
The same method applies here as in the previous popup example. Enter your email address, join the mailing list and then be rewarded with a discount code.
Brand Loyalty and Store Gift Cards
Any type of online community where members share the same interest or have the same expertise and skills, is always great for the brand loyalty and growth. A perfect example of this can be seen at ArtStation, which is an online community and marketplace for artists of all types.
When visiting the site, users are approached with an opportunity to win a $100 gift card. However, unlike the other discount and promotion popups already mentioned, this one starts off with an email address and then requests a phone number as well. If you are an active artist or contributor to the site, this would likely be something almost every member on the site would act upon.
This not only allows for better contact information from the site and brand, in order to stay in touch with their audience, but it also provides a gift card that would help increase in-house sales.
Each of the examples above are unique in their own way, but also caters to the interests and needs of their audience as well. This is also a great takeaway for site owners to realize that not all popups and call to actions will work in the same way.
Are you still not using popups on your site?
If you aren’t using any popup windows on your site to increase ecommerce leads and sales, we don’t blame you. It’s definitely something that you need to feel comfortable with, and at least test with a sub-set of your audience before going live to all audiences.
The good news is, if you are going to be using any of the top popup solutions, these modifications can all be made in a few clicks. This will also allow you to see how many people saw your call to actions, and how many acted on them as well.
After reading through the article and seeing the examples above, we recommend you at least try and start running some lead generation pops on your site and seeing how they perform. Worth case scenario, it’s a quick test and you can remove them from your site.
Happy testing!
The post Why It’s Good for eCommerce Sites to Have Popup Call to Actions first appeared on John Chow dot Com.
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4 Benefits of Adding Social Media Feeds to your Website
This may be of interest to you.
Are you trying to figure out if you should add social media accounts to your WordPress website? There are plenty of advantages to adding feeds from Facebook, Instagram, and YouTube to your website’s sidebar. SaaS and eCommerce business owners alike benefit from keeping their social media feeds visible on their online store.
Today we want to look at several advantages you can gain by merging these two powerful marketing platforms. We will discuss how adding social sites to your website can help you spread awareness, build social proof, keep your audience engaged, and much more!
Let’s get started!
Keep Your Audience Engaged
Everyone knows that the key to a successful website is a highly engaged audience. You can do plenty of things to your website to make it more interactive for increased engagement. One of the most effective ways to accomplish this task is by including your social media feeds on your website.
When visitors can see your latest social shares and engagement on your blog, your total on-page content multiplies. People can read through your post, and before long, they may find themselves scrolling through your Instagram feed if your posts pop.
Not only will this extra engagement lower your bounce rate and increase your average session time, but it will also go towards creating a better user experience on your site. If returning users like your content so much that they are doubling or even tripling their time on page, you’re doing something right.
Spread Brand Awareness
Business owners and marketing teams often use social media to spread brand awareness. The opportunity to share your latest blog posts and thoughts with users can help you build rapport and grow your business.
Have you ever considered that your social media feed works the same way on your website? When consumers visit your site, they want to see what makes you unique. Your brand voice is part of what makes you stand out. If consumers are not aware of your presence and engagement on social media, there’s a good chance they will leave.
But by spreading brand awareness and helping customers on social media, your visitors can see your values, personality, and how you engage with your community.
Imagine a customer is on the fence about buying your software. Their primary concern is that they need help with the setup, and customer support might not meet their needs. This customer is looking at your pricing page, and to the right, they see your Facebook feed on your sidebar. A post is displayed where a new customer had a question about setting up, and your response was posted within minutes.
These scenarios are perfect for converting leads who otherwise would have abandoned their shopping carts. Brand awareness is about more than knowing the name of your company; it’s about knowing the values you represent and how you treat others.
Build Social Proof
Your social media accounts are some of your best tools for building social proof. Social proof is a psychological and social phenomenon where people are likely to copy the actions of someone else. In our case, the response we hope users will copy is buying our product, subscribing to our email list, or engaging on social media.
Social proof is linked closely to fear of missing out (FOMO), another psychological trend where people want to copy someone else’s actions because they are afraid they will miss out on the experience. A staggering 56% of social media users experience FOMO, so it’s a safe bet that the same can be said for the people visiting your site.
You can build social proof using your social media accounts in several ways. The most common method is to share or retweet a positive review so consumers on the fence can see what existing customers think of their purchase.
Alternatively, you can use Instagram to share photos of customers using your product if you sell physical goods. Think about the implications of having this type of social proof on your website. If a consumer lands on your product page and then sees a bunch of real people using the product on your Instagram feed, they are far more likely to complete their purchase.
You can use this method by using a plugin like Smash Balloon’s Instagram Feed Pro. After adding your Instagram feed to your website, select the specific feeds and posts you want your users to see. Now you’ll have a much better chance of converting new customers who need to see social proof before committing to your brand.
Generate Sales with Special Promotions
Social media promotions are relatively standard across all industries. The goal is to get people to find your brand, grab a coupon code, and become a customer. Over 3 billion people use social media, so this strategy is excellent for reaching a broad audience.
However, if you add your social feed to your website, these promotions become much more effective. Let’s say someone lands on your website and wants to try your product. They are browsing through your store, and suddenly they see your post from social media where every new follower gets a 20% off discount code.
That person will now follow you on social media, get their code, and follow through with their purchase. You can customize the offers for each social account, and provide deeper personalization based on when visitors click-through.
Instagram, Facebook, and Twitter are excellent lead generation tools on their own, but when added to your website, they can help seal the deal.
Conclusion
Social media has quickly become one of the most important ways we market to our audience. There are countless platforms available, and they all have unique benefits depending on your needs.
Think carefully about what you hope to achieve by adding social media feeds to your website. For instance, if your goal is to increase how long visitors stay on your website, you may want to add a YouTube account so visitors can stick around and watch videos related to the content on the main page.
You’ll likely have to make adjustments and split test along the way, this is normal. Don’t get discouraged. If you’re persistent and experiment with all the tools you have at your disposal, you can see explosive growth by adding this feature to your website.
Syed Balkhi is an award-winning entrepreneur and online marketing expert. He is the co-founder of OptinMonster, WPBeginner, MonsterInsights, and WPForms.
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