online store

Why It’s Good for eCommerce Sites to Have Popup Call to Actions

This may be of interest to you.

How many times have you visit a website, a blog or even an ecommerce site and had a popup window appear with a special offer or trying to get you to enter your email address? It probably happens at least once per day.

The reason why you are seeing so many sites have such call to actions in place, is because they work extremely well.

While the concept of a popup window might seem annoying to site visitors, most sites will have tracking and display settings in place so they will only appear once every month or so. If they were to appear every time you went to the same site, that would definitely be annoying.

However, industry stats have proven time and time again that popup windows and call to actions work extremely well–which is why websites and ecommerce businesses continue to use them.

To help you understand why such methods are ideal for ecommerce sites and blogs of all sizes, today we will be highlighting three different sites and the way they are using such methods to increase conversions, leads and sales on their site.

active artist

3 Examples of eCommerce Stores and Websites Using Popups

If you take some time to start visiting random ecommerce sites and online stores, you will likely discover the many different and creative ways popups are being used.

The most common popups will have call to actions in reference to:

  • Giveaways and prizes
  • Immediate discounts and coupons
  • Collection of data through email and phone
  • Interactive popups with new site visitors and sales

We will now showcase a few of the working methods through the site examples below.

Coupons and Interactive PopUps

In order first example, we can take a look at DMBSupply and see that they have two different forms of popups on their site to increase sales on masks and other PPE supplies.

The first being the in your face display, which offers a 15% discount off your first order. Of the many different ways to get users to act on your popup, giving away a quick freebie or discount coupon works well. All it takes is for the end user to submit their email to gain access to the coupon, and even if they end up placing an order, they will still be on your mailing list for future reach out.

You will also notice the site has an additional interactive popup on the bottom left corner of the page. This one is great because it shows when the last time an order was placed on the site, and what was purchased. This type of popup is great for displaying it’s a real site and that people are actually ordering from it.

ecommerce leads

Giveaways and Special Bonuses

Next, we can take a look at a famous website and blog, which has also turned into an ecommerce site of it’s own. Shut Up and Take My Money is a resource site that highlights different and unique items to purchase online. Thousands of people are visiting the blog section of this site daily, and many of them are sent over to the ecommerce section of the site as well.

When visiting their online store, visitors will have the opportunities to play their free spin wheel game and will get a chance to get their hands on a nice selection of coupons. This spin wheel method works extremely well, as it’s more interactive and fun, while also giving the end user a chance to win big.

The same method applies here as in the previous popup example. Enter your email address, join the mailing list and then be rewarded with a discount code.

ecommerce section

Brand Loyalty and Store Gift Cards

Any type of online community where members share the same interest or have the same expertise and skills, is always great for the brand loyalty and growth. A perfect example of this can be seen at ArtStation, which is an online community and marketplace for artists of all types.

When visiting the site, users are approached with an opportunity to win a $100 gift card. However, unlike the other discount and promotion popups already mentioned, this one starts off with an email address and then requests a phone number as well. If you are an active artist or contributor to the site, this would likely be something almost every member on the site would act upon.

This not only allows for better contact information from the site and brand, in order to stay in touch with their audience, but it also provides a gift card that would help increase in-house sales.

eCommerce sites

Each of the examples above are unique in their own way, but also caters to the interests and needs of their audience as well. This is also a great takeaway for site owners to realize that not all popups and call to actions will work in the same way.

Are you still not using popups on your site?

If you aren’t using any popup windows on your site to increase ecommerce leads and sales, we don’t blame you. It’s definitely something that you need to feel comfortable with, and at least test with a sub-set of your audience before going live to all audiences.

The good news is, if you are going to be using any of the top popup solutions, these modifications can all be made in a few clicks. This will also allow you to see how many people saw your call to actions, and how many acted on them as well.

After reading through the article and seeing the examples above, we recommend you at least try and start running some lead generation pops on your site and seeing how they perform. Worth case scenario, it’s a quick test and you can remove them from your site.

Happy testing!

The post Why It’s Good for eCommerce Sites to Have Popup Call to Actions first appeared on John Chow dot Com.

online store

We hope you enjoyed this.

4 Benefits of Adding Social Media Feeds to your Website

This may be of interest to you.

Are you trying to figure out if you should add social media accounts to your WordPress website? There are plenty of advantages to adding feeds from Facebook, Instagram, and YouTube to your website’s sidebar. SaaS and eCommerce business owners alike benefit from keeping their social media feeds visible on their online store.

entrepreneur

Today we want to look at several advantages you can gain by merging these two powerful marketing platforms. We will discuss how adding social sites to your website can help you spread awareness, build social proof, keep your audience engaged, and much more!

Let’s get started!

Keep Your Audience Engaged

Everyone knows that the key to a successful website is a highly engaged audience. You can do plenty of things to your website to make it more interactive for increased engagement. One of the most effective ways to accomplish this task is by including your social media feeds on your website.

When visitors can see your latest social shares and engagement on your blog, your total on-page content multiplies. People can read through your post, and before long, they may find themselves scrolling through your Instagram feed if your posts pop.

Not only will this extra engagement lower your bounce rate and increase your average session time, but it will also go towards creating a better user experience on your site. If returning users like your content so much that they are doubling or even tripling their time on page, you’re doing something right.

Spread Brand Awareness

Business owners and marketing teams often use social media to spread brand awareness. The opportunity to share your latest blog posts and thoughts with users can help you build rapport and grow your business.

Have you ever considered that your social media feed works the same way on your website? When consumers visit your site, they want to see what makes you unique. Your brand voice is part of what makes you stand out. If consumers are not aware of your presence and engagement on social media, there’s a good chance they will leave.

But by spreading brand awareness and helping customers on social media, your visitors can see your values, personality, and how you engage with your community.

Imagine a customer is on the fence about buying your software. Their primary concern is that they need help with the setup, and customer support might not meet their needs. This customer is looking at your pricing page, and to the right, they see your Facebook feed on your sidebar. A post is displayed where a new customer had a question about setting up, and your response was posted within minutes.

These scenarios are perfect for converting leads who otherwise would have abandoned their shopping carts. Brand awareness is about more than knowing the name of your company; it’s about knowing the values you represent and how you treat others.

Build Social Proof

Your social media accounts are some of your best tools for building social proof. Social proof is a psychological and social phenomenon where people are likely to copy the actions of someone else. In our case, the response we hope users will copy is buying our product, subscribing to our email list, or engaging on social media.

Social proof is linked closely to fear of missing out (FOMO), another psychological trend where people want to copy someone else’s actions because they are afraid they will miss out on the experience. A staggering 56% of social media users experience FOMO, so it’s a safe bet that the same can be said for the people visiting your site.

You can build social proof using your social media accounts in several ways. The most common method is to share or retweet a positive review so consumers on the fence can see what existing customers think of their purchase.

Alternatively, you can use Instagram to share photos of customers using your product if you sell physical goods. Think about the implications of having this type of social proof on your website. If a consumer lands on your product page and then sees a bunch of real people using the product on your Instagram feed, they are far more likely to complete their purchase.

You can use this method by using a plugin like Smash Balloon’s Instagram Feed Pro. After adding your Instagram feed to your website, select the specific feeds and posts you want your users to see. Now you’ll have a much better chance of converting new customers who need to see social proof before committing to your brand.

Generate Sales with Special Promotions

Social media promotions are relatively standard across all industries. The goal is to get people to find your brand, grab a coupon code, and become a customer. Over 3 billion people use social media, so this strategy is excellent for reaching a broad audience.

However, if you add your social feed to your website, these promotions become much more effective. Let’s say someone lands on your website and wants to try your product. They are browsing through your store, and suddenly they see your post from social media where every new follower gets a 20% off discount code.

That person will now follow you on social media, get their code, and follow through with their purchase. You can customize the offers for each social account, and provide deeper personalization based on when visitors click-through.

Instagram, Facebook, and Twitter are excellent lead generation tools on their own, but when added to your website, they can help seal the deal.

Conclusion

Social media has quickly become one of the most important ways we market to our audience. There are countless platforms available, and they all have unique benefits depending on your needs.

Think carefully about what you hope to achieve by adding social media feeds to your website. For instance, if your goal is to increase how long visitors stay on your website, you may want to add a YouTube account so visitors can stick around and watch videos related to the content on the main page.

You’ll likely have to make adjustments and split test along the way, this is normal. Don’t get discouraged. If you’re persistent and experiment with all the tools you have at your disposal, you can see explosive growth by adding this feature to your website.

Syed Balkhi is an award-winning entrepreneur and online marketing expert. He is the co-founder of OptinMonster, WPBeginner, MonsterInsights, and WPForms.

excellent lead generation tools

We hope you enjoyed this.