search engine optimization

SEO Case Study: How To 14x Search Traffic In 8x months

This may be of interest to you.

Learn how we took traffic from 2,732 visitors per month to 38,420 in just 8x months.

I am going to take you behind the scenes and show you everything we did step by step including the complete link building strategy.

You’re going to love it!

SEO Case Study: How To 14x Search Traffic In 8x months was originally published on Matthew Woodward

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We hope you enjoyed this.

SEO Case Study: How To 14x Search Traffic In 8x months

This may be of interest to you.

Learn how we took traffic from 2,732 visitors per month to 38,420 in just 8x months.

I am going to take you behind the scenes and show you everything we did step by step including the complete link building strategy.

You’re going to love it!

SEO Case Study: How To 14x Search Traffic In 8x months was originally published on Matthew Woodward

8XBusiness FinanceDigital marketingEnvironmentHuman InterestInternetMARKETINGsearch engine optimizationWorld Wide Web8XBusiness FinanceDigital marketingEnvironmentHuman InterestInternetMARKETINGsearch engine optimizationWorld Wide Web8XBusiness FinanceDigital marketingEnvironmentHuman InterestInternetMARKETINGsearch engine optimizationWorld Wide Web8XBusiness FinanceDigital marketingEnvironmentHuman InterestInternetMARKETINGsearch engine optimizationWorld Wide Web8XBusiness FinanceDigital marketingEnvironmentHuman InterestInternetMARKETINGsearch engine optimizationWorld Wide Web8XBusiness FinanceDigital marketingEnvironmentHuman InterestInternetMARKETINGsearch engine optimizationWorld Wide Web8XBusiness FinanceDigital marketingEnvironmentHuman InterestInternetMARKETINGsearch engine optimizationWorld Wide Web8XBusiness FinanceDigital marketingEnvironmentHuman InterestInternetMARKETINGsearch engine optimizationWorld Wide Web8XBusiness FinanceDigital marketingEnvironmentHuman InterestInternetMARKETINGsearch engine optimizationWorld Wide Web8XBusiness FinanceDigital marketingEnvironmentHuman InterestInternetMARKETINGsearch engine optimizationWorld Wide Web8XBusiness Finance

We hope you enjoyed this.

5 Big Reasons to Embrace Video in 2020

This may be of interest to you.

Better late than never, right? Maybe you feel like you may have already missed the train when it comes to online video, but that’s truly not the case. If you haven’t embraced video as part of your overall content strategy, though, you are missing out on a world of opportunity. Don’t be intimidated by the prospect, because there’s so much to be gained from embracing video in 2020. 

Here are five of the best reasons why you should get into video in a big way this year.

Foster the Human Connection

Long gone are the days when content could more or less stand on its own. I mean, it still can, but a much bigger part of the equation now has to do with nurturing the relationship you have with your readers and followers. Your content still needs substance and value, of course, but the fact of the matter is that your readers can consume all kinds of similar content from hundreds or thousands of other content creators.

google

What makes you unique is, well, you. Let that personality come shining through and demonstrate that you are indeed a real, three-dimensional, living, breathing human being. You are a real person with real depth and feelings and insights. It’s only when you do this that your readers can develop a sense of trust with you. 

Words can only go so far, and people have become increasingly skeptical of heavily edited photos. Video, especially in-the-moment and increasingly unedited and authentic video, really connects.

Captivate the Mobile Audience

The best place where you can see the biggest impact with online video is on mobile. When people sit down at their computers, they’re much more inclined to read an article or sift through other forms of content than when they are on their smartphones (and tablets). 

The latest stats reveal that mobile video consumption is growing by 100% every year. Whereas watching a video on a mobile device only made up about 14% of all online videos in 2013, that figure has skyrocketed to over 60% as of the second quarter of 2018. Nearly two-thirds of all online video is watched on a phone or tablet. You need to get in on that.

Make It Easy to Consume

This ties in to the previous point. Let’s be perfectly honest with one another here. People are lazy. Articles like these can be useful and I’m happy you’re here to read it. But, if we were to convert this text into a short YouTube video, there’s a good chance that you’d rather watch that, right? I know I would.

instagram

This is a big reason why video plays such a big role here on John Chow dot Com, as well as on countless other websites and across various social platforms for many a blogger, marketer and influencer alike. People want things to be easy, and watching a video is way easier than reading a chart, perusing an article or even listening to a podcast. 

Explore the Possibilities

True, YouTube is very much the elephant in the room here. That’s obvious enough. But what you’ll find is that even if you don’t want to put in the effort to carefully plan, script, shoot and edit a video for that platform, you can still take embrace video in 2020.

Keep it simple and spontaneous with Facebook Stories or Instagram Stories. Share slightly longer videos on IGTV, or throw something together to share with your followers on Twitter and Facebook. Do your demographics skew toward a younger, hipper generation? TikTok might be where you’ll find your biggest following.

Leverage The Search Advantage

You’ve likely heard this before and you’re probably going to hear it again, but it’s even more important in 2020 than ever before. From a search engine optimization (SEO) standpoint, video offers a HUGE advantage. Google LOVES video and you’ll find that relevant YouTube videos often appear right at the top of the search results.

This means that if you produce a high quality video on a topic and it ranks well in YouTube, it could also land on you on the first page of Google, above equally good written content on other websites. But even if it’s not on Google search itself, YouTube is the world’s second largest search engine. 

Many people search for topics on YouTube before they even search the rest of the web. Get in on that video action. 

Just Get Started

It’s a common misconception that you shouldn’t bother with online video unless you have the best possible equipment. Sure, better equipment can produce better-looking video with higher production value, but stellar content shot on mediocre equipment will always be better than mediocre content shot on stellar equipment.

John Chow

You don’t need that expensive camera. You might find that a $200 vlogging setup is more than adequate. Realistically, the camera on your smartphone is probably already better than what you’d be able to get out of a point-and-shoot. If you’ve already spent upwards of $1000 on a phone (if not more), why not leverage it as a business tool beyond mobile games and silly selfies?

The point is you just need to get started with what you have. And it starts with embracing video right now. What are you going to shoot first? 

mobile device

We hope you enjoyed this.

E-A-T: How Google Ranks Your Reputation

This may be of interest to you.

I know, I know, I know. It’s been said so many times before on this blog that it’s almost becoming cliche. If you live by the Google, you’ll die by the Google. This is true, of course, because if you rely completely on the search engine to deliver traffic to your website, you’ll always be at the mercy of the algorithm. It could all disappear overnight. At the same time, it’s also undeniable that Google can be a tremendous source of traffic and you’d be foolish to overlook it.

When most people think about search engine optimization (SEO), their attention shifts to considerations like site structure, keyword density and backlinks. However, Google is placing an increasingly high amount of emphasis on reputation. Remember that we live in the reputation age now, so *who* said something is arguably even more important than *what* was said.

The so-called E-A-T algorithm features prominently in the evaluator guidelines distributed to Google’s Search Quality Rater team members. And it breaks down how Google wants these raters to perceive the reputation of content creators, which in turns has a dramatic impact on search rankings. You can have the best content on the web, but if you lack a strong E-A-T rating, your post probably won’t rank for your target keywords.

Author

Expertise

The “E” in E-A-T stands for expertise. In other words, Google is interested in how knowledgeable the content creator is on the subject matter being discussed. This is an important distinction. Just because you’re especially knowledgeable about Internet marketing, for example, doesn’t mean that you’ll be equally respected when you write about your favorite restaurants in Orange County. The E-A-T rating is especially crucial in what Google calls YMYL topics. That stands for Your Money or Your Life.

For example, the expertise of the author carries a particular amount of weight when the article covers a medical topic. Ideally, Google would like this person to have official medical training, like a nurse or a doctor. This person should have more expertise than some other random blogger. How they determine expertise varies between circumstances, of course. An established food blogger may be dubbed a suitable expert for a restaurant review, based on past writing and experience.

Authoritativeness

The “A” in E-A-T stands for authoritativeness. Or simply “authority,” if you prefer. This factor looks into whether the content creator is a recognized authority on the topic, as well as how credible the website is where the content is published. This taps into your social currency, for instance. This is yet another reason why it’s so important to establish yourself as a go-to expert in your niche or industry.

And this is yet another reason why it’s so important that your blog, generally speaking, provides bylines and even author boxes for every post that gets published. Recognized authorities, like The New York Times, will generally be given preferential treatment in the search rankings. If we use the example of the food blogger above, he or she may have a lot of expertise, but if there is little to no record of previous restaurant reviews, he or she can hardly be regarded as a respected authority in the field.

If that restaurant review gets published on some random blog, it may get overlooked. If that same review shows up on Eater, it has a better shot at getting ranked.

evaluator

Trustworthiness

And finally, the “T” in E-A-T stands for trustworthiness. Google raters look at how trustworthy is the website where the article is published, as well as the perceived trustworthiness of the author. This is part of the reason why getting an SSL certificate for your website is not only beneficial from a security standpoint, but also from an SEO perspective. If the website links to malicious files or potentially harmful websites, that will demote the perceived level of trust too.

For the author, they may look to public opinion as one source of whether the writer should be trusted. Maybe the writer has education and experience, and the site has a good authority rating, but this author has also been discredited by the online community in some way. If so, the article could be bumped further down the SERPs as a result.

Improve Your Google E-A-T Rating

As with everything else to do with Google and search engine optimization, managing your E-A-T rating is a bit of an inexact science, shrouded in mystery and confusion. Even so, there are several tips and tactics you can employ to improve your E-A-T score (even if you never actually see it). Search Engine Journal has a list of several such strategies.

Do you pay attention to your online reputation? How carefully do you monitor social mentions? How well are you portraying your expertise and authoritativeness on your blog?

food blogger

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