social media

5 Powerful Benefits Of Embedding Social Feeds on Your Website

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Social media has advanced a lot over the past few years. In 2020, over 3.6 billion people across the world used social media. And this number is estimated to increase to almost 4.41 billion in 2025.

So with so many people actively engaging in social media, it makes a lot of sense to optimize your social media marketing strategy to improve your online presence and create a strong brand name for yourself.

But looking at the title of this post, you might be wondering how your online business can benefit from embedding your social feeds to your website.

To help you clear your doubt, let me show you 5 powerful benefits of embedding social feeds to your website. But before that, let me tell you what a social feed is.

facebook

What is a Social Feed?

A social feed is a list of your social activities that can be displayed on your website. These feeds automatically keep updating themselves to display your latest activity on your social profile.

So whenever there’s a new post or status updates or links from people on your social profile, it will be displayed on your social feed, too, for your website visitors.

Let’s now check out why embedding social feeds to your website is so important for your business.

1. Increases Followers

Every modern marketer uses social media as part of their marketing strategy. The reason behind this is simple. Your Facebook, Instagram, Twitter, or any other social media profile can help you reach out to your target audience super quickly by boosting your brand presence. This will eventually help you reach your conversion goal.

But the problem is that in order to make the best out of your social media handle, you first need to work on growing your followers. Only then can you expect your social marketing strategy to work.

Although there are various ways to grow your followers, embedding your social feed on your business website can be a very effective way of doing that.

By adding your social feed to your website, you can easily let people know about your social presence and encourage them to visit and follow your page. And if they like it, they might even ask their friends to like, share and follow you.

2. Boosts Your Website Traffic

This one is related to the above point. When your visitors know about your social presence, they’ll follow it.

This means whenever you post something on your social feed, it will be visible to them, and they might engage with it too.

Every time your posts get liked, shared or commented on by someone, your visibility increases. So it will start appearing to your follower’s followers too.

If these new users are interested in your business, they might as well pay a visit to your website and explore it to know more about it.

So the more you can increase your visibility, the more traffic you can attract to your business website.

3. Attracts More Leads to Grow Your Email List

Now since you have successfully attracted new users, why not take a step ahead and convert them to leads?

After all, to conduct a successful email marketing strategy, you have to have a solid email list.

So how do you convince your visitors to submit their email addresses? The answer is – by creating helpful content and attractive offers that your visitors can’t resist having.

There are various ways of converting your visitors to leads. But for the best results, you need to know which technique will work best for you.

One very effective technique is to create gated content. When you create gate content, you only display a section of your content (mostly the introduction) and lock the rest behind a lightbox.

If your visitors want to gain access to the entire post, they will have to submit their email addresses. But to make this technique work, you have to use high-quality content that your users absolutely love.

Similarly, you can offer lead magnets. Lead magnets are incentives that you offer to your visitors in exchange for their contact details, which is mostly their email address. There are different types of lead magnets.

You can try offering an eBook, a PDF, whitepapers, etc., that will add value to your users. If you can create some great lead magnets, your visitors won’t ever mind exchanging them for their email addresses.

4. Increases Sales

Another benefit that can come from embedding social feeds to your website is that it can help you boost sales in your online store. Just like you used different tactics to convert your visitors to leads, you can also convert them to sales.

You just need to think smartly and understand how to create excitement, and urge your visitors to take action right away. One way of doing that is to use FOMO on your website. FOMO or Fear of Missing Out is a psychological phenomenon that people instantly respond to in fear of missing out on a great opportunity.

So when you tell them that you’re running a limited period sale, they’ll immediately want to avail of the offer before the sale runs out. Similarly, if you show them the decreasing stock of a certain product, it will create urgency, and they’ll be prompted to make a purchase while the stock is still available.

This is a great way of boosting your sales and increasing your profit. If you don’t know how to create FOMO on your website, try using TrustPulse. It makes it super quick and easy for you to get started even without any professional knowledge.

5. Improves SEO

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When you have more visitors and activities happening on your website, your SEO will automatically improve too. When that happens, you will easily appear in the top search results, which will help you get more traffic organically.

Unlike the traffic you get from social media, organic traffic won’t die anytime soon. So if you want to grow your business and achieve success in the online world, you have to have organic traffic on your website. And embedding your social feed can indirectly help you get that.

So these are some of the benefits of embedding your social feed on your business website. Although most of them may not be direct benefits, all of them are connected to each other. So if you don’t have a social feed displayed on your site, you should reconsider your decision.

The post 5 Powerful Benefits Of Embedding Social Feeds on Your Website first appeared on John Chow dot Com.online

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7 Most Effective Tips to Monetize a Blog

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Blogging can be both a hobby and a source of income. At first, it will become a source of additional income, and in the future, if you are able to grow traffic to your blog, it can even become the main source of your income.

One of the most difficult parts of monetizing a blog is growing the number of daily visitors, though only a proper promotional strategy will help you increase these numbers. Also, it is important to come up with more than just a few ways to generate profits from your blog.

Therefore in today’s article, we will share some tips and tricks that will help you find more ways to monetize your blog.

decorative cosmetics brand products

Tip #1: Sell Your Own Merchandise

If you already have a proper number of daily readers, you can release your own merchandise in order to make some extra money. If this sounds like a big investment that may not pay off, we ensure it will be a successful experiment if you produce the merchandise via a print-on-demand platform. 

The first best thing about a print on demand platform is that you do not need to foresee how many items you will need, order them in large quantities, or pay upfront for those large quantities. The second best thing is that the production and delivery are up to the POD platform. The number of orders Printify stores have received has tripled in June 2020. The numbers indicate that Printify is one of the best choices for your print-on-demand needs as far as orders go. 

Tip #2: Offer Online Courses

Depending on your blog’s main concept, you can create an online course and promote it on your blog, or you could start teaching online. Building a course will take some time at first, but it will become a form of passive income afterward.

On the other hand, if your readers appreciate you as a personality and follow you on social media, being able to talk to you online might be a bonus point for them, but in a longer time, teaching online will take more of your time. 

Tip #3: Accept Guest Posts

If your blog has good ratings and generates great traffic, many link builders might be interested in publishing guest posts on your website. You can either choose to write an article yourself and add their links or accept an article that is already written by them.

However, when accepting guest posts, be selective about what you publish. You need to make sure that the link builders provide unique quality content and that it matches the concept of your blog. Publishing random content for money will lead to decreased traffic, and no one wants to publish guest posts on your blog anymore.

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Tip #4: Do Freelance Blogging in Addition

If you are an experienced blogger and have been writing your blog for years now, you can do freelance blogging. More to it, if you have been creating and publishing quality content on your blog through the years and have generated great numbers of traffic, the link to your blog will work better than any portfolio.

To find projects that need freelance bloggers, make sure to check out freelancer websites such as Fiverr and Upwork. Also, you can find projects to work on in Facebook freelancer groups, local or worldwide. 

Tip #5: Write Sponsored Reviews

Depending on the main topic of your blog, you can offer paid product or service reviews. For example, if you are a beauty blogger, you can review various kinds of decorative cosmetics brand products.

On the other hand, if you run a blog that publishes content on such topics as marketing or SEO, there will be fewer products or services for you to review. However, you can share your opinion about specific online courses or online tools.

Tip #6: Use AdSense

Adding Google AdSense to your website will help you grow your business revenue by showing related ads on your website, which means that each website visitor will see different ads on your website, depending on their geographical location, interests, age, gender, and so on.

Tip #7: Add Your Own Ad Banners

If you want full control of what kind of ads are shown on your blog, you can add stationery banners to your website and offer payment packages for the brands that want to advertise on your website.

fewer products

If you choose the ads well and make them relative to your blog, your readers will find it rather beneficial than annoying. For example, if you are promoting a new social media marketing online course with a discount code, your readers will appreciate it because it’s not only informative but also beneficial.

The post 7 Most Effective Tips to Monetize a Blog appeared first on Zac Johnson.

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6 WordPress Plugins You Need to Grow Your Business in 2021

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If you’re like most of us, you made your resolutions for 2021, and so far, you’re following accomplishing your goals. Maybe you’ve started to eat better and read more– which is excellent! But you probably have plenty of long-term resolutions, too, like growing your website.

There are a ton of factors you should take into consideration when growing your small business or personal blog. You have to think about how you’ll reach your target audience and turn them into fans of your brand. In order to do that, you need to prove that you’re trustworthy, engaging, and have an easily accessible site.

Today, we are going to look at several plugins for WordPress, which powers over 75 million websites. The tools offered here today will help you connect with potential customers, build trust, capture email addresses, and much more.

Let’s get started!

6.Social Wall Pro by Smash Balloon

socialwallpro
It’s hard to deny the popularity of social media. Over 3 billion people use websites like Facebook, Twitter, and Instagram to connect with friends and businesses. Bloggers and small business owners know that social media is the easiest way to spread brand awareness and build meaningful connections with your audience.

Our number 6 pick is Smash Balloon Social Wall Pro because it allows you to take the power of social media to your website. With this plugin, you can combine your feeds from Facebook, Twitter, Instagram, and YouTube and display them on your site.

We love this plugin because it’s super easy to set up and customize. You don’t have to worry about a cookie-cutter block on your website here, and that’s what makes it truly unique. Out of the box, it adopts a visual style that matches your website, which will save you plenty of time and effort.

When new visitors land on your website, they can easily see conversations taking place on your profile, which could encourage them to give your brand a follow on social media. You’ll also have the option to filter out specific words and tags for a flexible and engaging experience for both new and returning visitors.

5.All in One SEO (AIOSEO)

AIOSEO1
If you want to improve your SEO ranking and reach more people, you need an SEO plugin. There are quite a few on the market, but we use All in One SEO (AIOSEO). This plugin has all of the features we expect from a premium tool and none of the frustrating setup.

With AIOSEO, you can create smart XLM sitemaps in a couple of clicks, which makes it easier for crawlers from Google to navigate your website. Once you generate a sitemap, AIOSEO will automatically notify popular search engines when you update your site. Using this strategy, you can slowly climb through the ranks for your chosen keywords.

You’ll also get access to our favorite feature, TruSEO On-Page Analysis. When you publish a blog post, create a product page, or basically create something new on your site, you can open a checklist that will automatically analyze your page and offer advice on how to improve your SEO score.

As you improve your site with AIOSEO, there’s a good chance you’ll start to see a surge in traffic and longer dwell times. When you’re site is properly optimized, you have a better chance of connecting with your target audience, and AIOSEO makes this process easier than ever.

4.TrustPulse

Trustpulse1
There’s a good chance that you’ve experienced social proof, even if you’ve never heard the term before. Essentially, social proof is a psychological phenomenon where people are more likely to make a purchasing decision based on the opinions of others.

It doesn’t matter if a friend tells you about a new burger place down the street, or you’re reading Amazon reviews written by people you’ll never meet, it all counts as social proof.

When it comes to your website, social proof is crucial for getting sales and convincing people to subscribe to your email list. If you’re looking for a quick and easy way to add social proof to your website, we suggest the plugin TrustPulse.

TrustPulse is a social proof plugin that allows you to show other customers real-time behavior on your site. Imagine someone is looking at your product selection and thinking about making a purchase. Suddenly, they see a popup that someone else bought the same exact product. Odds are, that second person would go through with their order.

You can install and setup Trustpulse in just a couple of minutes and see an average conversion increase of 15%!

3.Push Engage

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The next plugin on our list is called PushEngage. As the name implies, PushEngage helps business owners and bloggers send push notifications to their audience.

Push notifications are excellent ways to communicate with your customers across desktop computers and smartphones. You can use PushEngage to build your lead list, get more views on your blog, and secure more sales.

The different options are what makes this plugin stand out from the rest. PushEngage allows you to build dynamic audience segments and send personalized alerts based on user behavior.

Imagine a customer is browsing one of your products for a price check. They don’t like your price, so they leave and browse other businesses. But, before they left, they opted-in to your notifications.

PushEngage allows you to send an abandonment alert to this potential customer with an exclusive discount. The discount you’re offering may be just the thing to turn that casual consumer into a customer.

But the benefits don’t stop there. You can also create reminders, track revenue gains from your notifications, and even split test your campaigns with this easy-to-use tool.

2.SeedProd

Seedprod1
If you want to grow your business in 2021, you have to add things to your site that encourage users to visit your page. In many cases, you’ll need to make unique landing pages for each of your additions.

The WordPress plugin SeedProd is perfecting for marketing experts and newbies alike. The simple drag and drop builder means you can build the perfect landing page for your website with no coding knowledge.

It’s easy to create isolated locations for webinar registrations, coming soon pages, lead squeezes, and thank you screens. Instead of putting all of the work into creating these pages from scratch, you could use SeedProd and get access to hundreds of templates, color schemes, and layout options.

We like the fact that it’s possible to make a landing page that’s responsive on both mobile devices and computers. You don’t have to worry about a smartphone user having trouble with your landing page, which means you have more time to focus on other aspects of your website.

1.OptinMonster

Optinmonster1
Finally, we are going to talk about a drag-and-drop builder called OptinMonster. This plugin allows business owners and bloggers to create compelling marketing campaigns that appear on-site in various ways.

You can create lightbox popups that appear after a user takes a specific action on your site. If someone has read four of your blog posts but still hasn’t subscribed, you can use OptinMonster to trigger a popup to appear and ask for an email signup.

But that’s only the beginning. OptinMonster allows you to create coupon wheels, countdown timers, and much more. These campaigns are an excellent way to grow your lead list, get more event signups, and increase your sales.

It’s also possible to take information from subscribers in real-time and show them promotions and content that match their interests in popups. So, if you own an online pet store, you can use OptinMonster to trigger cat food promotions to customers who are reading blog posts about cats.

The key to growing your business is personalization, and Optinmonster gives you the tools and flexibility to create effective and unique campaigns.

——-
Syed Balkhi is an award-winning entrepreneur and online marketing expert. He is the co-founder of OptinMonster, WPBeginner, MonsterInsights, and WPForms.

The post 6 WordPress Plugins You Need to Grow Your Business in 2021 first appeared on John Chow dot Com.online pet store

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Look at Me (But Don’t Look at Me)

This may be of interest to you.

You’d like to think that the majority of career choices make some semblance of logical sense. Someone who really enjoys puzzles and is really good at identifying patterns might make a good economist or financial analyst, for example. A person who has always been really good with their hands and enjoys making things might lean toward a career in carpentry or metalwork. 

And then you’ve got those of us who have decided we want to make our living on the Internet, putting our names and faces and content out there for public scrutiny. Surely, people who are drawn to this line of work revel in the attention, so they must all be extroverts, right? Well… maybe not.

An Introvert’s Guide to Blogging

Let’s all be perfectly honest with ourselves here. I own the domain to my own name partly out of vanity. It wouldn’t at all surprise me if the same were true for John and any number of other bloggers I know who also own the domains to their own names. While it also has to do with owning your own personal brand, on some level, we all want to “make it” as bloggers and that means having name recognition.

Put another way, on some level, we want to be “Internet famous.” Indeed, that’s a big part of the crux behind influencer marketing, even if you decide to go by some branded moniker rather than your real name. After all, celebrity names like “Eminem” or “Awkwafina” work in much the same way. The assumption, then, is that bloggers should be outgoing and extroverted, right?

artist

Except, at least in my experience, the exact opposite is true. The overwhelming majority of bloggers that I know tend to be much more introverted overall. When you stop to think about it, this actually makes a lot more sense. The more extroverted types seek out more face-to-face human interaction, because they like to be around other people.

Bloggers, on the other hand, spend much more of their time in isolation. We work out of our home offices. We might go for whole stretches of time without talking to another person at all. Instead, we prefer to put our thoughts into written words and photos, and — on some level — “hide” behind our keyboards.  

A good friend of mine also happens to be a very successful and well-known local blogger. She’s great at what she does. When we were at a recent media event, though, she came over to tell me how someone else there recognized her. She was uncomfortable and didn’t know how to react. It was a moment of anxiety. 

financial analyst

You would think that being a “successful blogger,” you’d enjoy being recognized… but you’ll find that “real” celebrities can oftentimes experience the same kind of thing. This is particularly true with “artist” types who may spend more time in the studio, working alone or in a small team. Blogging is much the same.

The Paradox of Vlogging

Where this kind of phenomenon can become a real head-scratcher is when it comes to vlogging. I talked about this with some of my fellow blogging friends, and many of them have asked me how I can vlog in public. Don’t I feel awkward and embarrassed when I do it? Yes. I do. I really feel it. 

It’s strange, because when I’m vlogging in public, I can hesitate to draw attention to myself. I want to blend into the environment; I don’t want anyone to notice me for what I’m doing, because it can feel really awkward and out of place. But, that’s because I’m an introvert who doesn’t want attention drawn to himself… except I totally want all the attention I can get on YouTube and social media. I want those subs and views and comments

good economist

Now, if you’ve ever met John Chow in person at a Dot Com Lunch or other similar event, you’ll know that he is not shy at all about vlogging in public. He doesn’t hesitate to put a camera in front of a stranger’s face or to whip out the Switchpod. That’s exactly what he did when we met for lunch some time back. At the time, I thought it was rather audacious of him. But for John, it was just another opportunity to create some content. 

Where You Fit In?

Life is full of paradoxes that might not make a lot of intuitive sense. Sometimes, you have to take a break if you want to be more productive. Or, you might have to figure out how to work less if you want to earn more. And, even though the business of blogging, vlogging and influencer marketing might be all about getting those views and clicks and attracting attention to yourself, it’s okay if your natural inclination is to slink away. 

It just means you’ll need to step outside your comfort zone every now and then, and recognize the bigger picture at play. Don’t forget to like, comment and subscribe! 

The post Look at Me (But Don’t Look at Me) first appeared on John Chow dot Com.

Human Interest

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How to Kill it With SEO for Your SaaS

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A growing number of online entrepreneurs and businesses are realizing that even with a great SaaS, getting your offering the exposure it needs to provide you with those big returns, in a sea of highly similar and competitive options, is a major undertaking.

You can absolutely focus on paid acquisition strategies and social media to provide a short-lived stream of users. But if you want that long-term, self-sustaining, scalable growth, then your SEO game needs to be on point, because it is the marketing foundation upon which all others will succeed. Below are some things you really should be doing if you want to kill it with your SEO and make your SaaS stand out. 

Build A

Understand Your Buyer’s Journey

Most buyer journeys for SaaS are non-linear, which is to say, they will not always come to your site in search of a solution to their problem. Sometimes they do, but they often have no idea you are offering one, and so they find you through questions asked online. Invariably, those questions are asked via Google, by searching long and short-tail queries relevant to customer problems. “How do I do X faster,” how to make X simpler,” searches in this vein. 

Your SEO, therefore, should be layered, with different content focused on different stages of the journey. The beginning stage involves blog content that focuses on the targeted keywords contained in your customers’ “problem-solving” searches. This blog content should start as an informative description that aims to educate, and gradually lead into how your particular SaaS is the solution to their problem.

Content geared towards those in the second stage of the journey is targeted at those who are aware there are SaaS solutions to their problems, but shopping for providers. Your SEO at this stage should be focused on middle-of-the-sales-funnel keywords that are describing what it is your service provides–”the best email outreach,” “the best CRM,” “the best productivity measurement tool.” Instead of the educational tone that you would use at the beginning of the customer’s buying journey, focus on specific features, integrability, and product categories. 

Those at the final stage of their buying journey (i.e., the buyer knows what they need, why they need it, and which specific products meet those needs) require an even different content approach. Here is where buyers compare and contrast their shortlist of products to see which one makes the most sense for them. This is where you should be attracting product-aware buyers using keywords that focus on comparisons and alternatives–“versus” lists and “alternatives to” lists. 

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Link Building: The Other Vital Piece of the Puzzle

SEO is really a dual process. It involves content creation–which we just covered–and link building. Layered content that attempts to reach your target market during different stages of the buying journey is crucial. But that, plus a steady supply of solid backlinks from relevant high DR sites, will take your SEO to the next level.

Link-building, however, unlike content, is more painstaking and requires more expertise. It is a much more systematized process and the investments required to learn, do and scale it (not only money, but in time and opportunity cost) are too much for many businesses to handle in-house. If you are serious about dramatically increasing your visibility, look into a solid link-building service, especially ones that specialize in generating high-quality SaaS links. 

Most of the reputable link builders will work with you on a pay-per-link arrangement, which means a budget is established and then each time a link is built, you are charged. The more solid DR sites you have linking back to your SaaS pages (whether your home page or specific content pages), the higher up in Google’s search results your site will appear when people look for keywords related to your service. 

Don’t Forget About HARO

People who use HARO (Help a Reporter Out) either love it or hate it. Pitching HARO queries takes time and it can be a while before you see a return on that investment. Sometimes the articles you are hoping to be featured in won’t be published for four, six, maybe even twelve weeks. What makes HARO so valuable, however, is that it’s free. Anyone can sign up for HARO and start responding to blogger and journalist queries. 

HARO shouldn’t be the only way you build links for your SaaS, but it should certainly be one of them. The chance to score high DR links from relevant sites for free is too important to pass up, and if you have real expertise in your niche and can write a good ~200-word quotable response that answers a query’s questions or provides unique insight, you can land some really solid links. Try to leverage both your personal expertise and your niche’s relevance (either together or separately) when choosing which queries to go after. 

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Build A Social Media Presence 

YouTube is the web’s second-largest search engine behind Google (its parent company). It has over 2 billion monthly users and it is the next major SEO frontier. When was the last time you searched something in Google and the top results were YouTube videos on the topic? Those results could (and should) be you. If you have an SaaS and you want to convince prospective customers they should buy it, show them how it works on your branded YouTube channel. 

You can create ‘sister’ YouTube content to accompany your blog posts (which you can also cross-promote) and apply the same SEO keyword tactics to coming up with the titles and descriptions of your videos. Your YouTube content can include “how to” videos on the various functionalities of your service; troubleshooting videos, and you can even use YouTube as a place for feedback that can be incorporated into future patches and designs. You can count on brutally honest YouTube users to tell you where your service’s shortcomings are and what you might change to improve your UI and UX. 

Conclusion

SEO, when done right, is the absolute best way to build an affordable, long-term marketing plan that can be scaled as you go and which, when done right, becomes self-sustaining. Getting your SEO off the ground takes some time and money, but if you pick and choose who you work with and where you allocate your resources, you can build a large pool of potential customers who are in the market for precisely what your service offers. Keep the above tips in mind and you will absolutely kill it with your SEO for your SaaS.

The post How to Kill it With SEO for Your SaaS appeared first on Zac Johnson.

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PhotoJobz Review

There are opportunities to earn online. Most people seek other sources of income for their goals and the internet provides you with a lot of legitimate choices. Nowadays, you can earn just by doing your hobby, like photography! Yes, you can get paid to take photos!

What is PhotoJobz?

PhotoJobz Photography

PhotoJobz is an online membership network where you get paid to take photos. They have a wonderfully straightforward system of helping people sell photos online. If you are into photography, can take good photos or you own interesting photos, PhotoJobz has a thousand potential buyers for it.

Photos are in demand to be used for websites, magazines, brochures, books, ads and more. Wherever you look, you can see pictures, they play a significant role in any media outlets, educational resources, social media, anything you can think about. That is why, there will be potential buyers for your photos.

You do not even need to be a professional photographer to be a member, your photos can be valuable to others and this network will be your profit generating platform, partnering with potential buyers that might be interested in your photographs, all you need to do is present them.

Who Created PhotoJobz?

The website is developed and maintained by the PhotoJobz Team who are giving you and a lot of people opportunity to earn outside your 9 to 5 job where you can be your own boss.

How Does PhotoJobz Work?

It is easy and it takes only a few simple steps. Ready your photography devices, it can be your smartphone or a camera, start taking pictures. You can choose any subject you want, and you can upload your photos instantly to thousands of possible buyers.

You can earn from unlimited photos and you can do it wherever, whenever! You are your own boss and you have the freedom to use your own time. Imagine how liberating that is, doing something that you love and getting paid for it without being stuck in traffic and without a boss telling you what to do. With unlimited potential earnings you can even make this as your primary source of income. All you need to do is snap, click and upload.

It does not matter where you live, it is a network participated by members from any part of the world. The membership includes instant access to PhotoJobz Step-by-Step guide, Job Database, Daily E-Mail Support, Monthly New Content and of course the unlimited income opportunity you can have, all of these for a network fee of $1 for the first 5 days so that you can try it out and see what PhotoJobz really is. After 5 days there will be a monthly network fee of $27.

Again, this is how simple the process is: Join and select your membership, enter information and start submitting photos.

Advantages:

PhotoJobz Camera

– Easy to use and understand.

– Beginner friendly with a really simple process.

You do not need to be an expert in photography.

– Unlimited income opportunity.

– You do not need top of the line devices, you can use your smartphone and provide good photos.

– A chance to improve your photography skills with the experience you will have.

– You can choose what job or subjects you prefer.

– Gives you time and freedom to be creative.

– Globally connected. You can work even if you live outside of the United States of America and the potential buyers are from all over the world too.

– You can work anytime you want, and you can do it anywhere you want.

– Make money or your money back. The PhotoJobz Team keeps you safe and risk-free with a no questions asked, 60 Days Money Back Guarantee.

Disadvantages:

– You need a fast and reliable internet connection to be able to access the network and the job database as well as upload your photos.

– There is a monthly membership fee. You need to retain your membership to avail of the updates and continue uploading your photos.

Recommendation:

You can earn while doing photography. Imagine getting paid just by taking pictures wherever you are. If you are into photography, this is a great product for you. If you are looking for another source of income, this product is also for you. Even if you are a complete beginner, PhotoJobz provides you with a simple guideline on how to navigate the database and how to earn by marketing your photographs to thousands of buyers.

Imagine how useful a picture can be, it has many uses and therefore there is a high demand for it. Imagine being your own boss and working on your own time, at your own space, taking photographs and improving your creativity with an unlimited opportunity to earn.

It would be a great investment especially that you are protected with a Money Back Guarantee. So, take that photo, snap and click and start to earn.

How to Generate More FB Likes and Shares Effectively

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Social media marketing can never be under estimated, especially because it can generate enormous buzz quickly. You have to keep in mind that before social networks got started, it was much harder to generate the buzz you wanted to because everything has to be done manually. With that said, social media has changed the way in which people engage with content, often finding the MOST valuable quickly, and with very little effort. I believe that you have to always write the best content, however, you should always find ways for readers to find it quickly. This way, they get the value you are trying to provide, and you can build massive branding quickly.

AddThis.com

Today, I’d like to discuss a few cool ways to build momentum on Facebook. This is a social network that pioneered social marketing and can do a lot for those looking to get started. However, you need to know what tools to use, and how to attract the right type of visitors. Let’s discuss some cool strategies to generate social Likesand Shares effectively. Your opinion will be great appreciated, and if you know any other ones, then please list them below.

Let’s get started.

Effective Call-To-Actions

One of the best ways to generate a buzz quickly is by having effective call to actions. What does this actually mean? People are NOT going to share your content if you don’t let them know how to or tell them to. If you offer value, then it’s important to ask them to Please share the value. This will help you define a clear call-to-action, especially for those who forget to share while going through your content the first time around. Next,

It’s also been said that if you scatter the word Share within your content, it can help embed the word in the reader’s mind. This will automatically force them to share when they are done reading the content. The next time you write content, it’s important you encourage your readers to share your content or even use creative words like share or like within your content.

Adding Value

I can’t believe how easy it is to get an enormous amount of shares or likes when you add value. As a matter of fact, by simply adding value, people will love to share your content because it helps solves a common problem. I know many of us are under the impression that others don’t like to share content because it creates competition, but I’ve been in the business long enough to know adding value means to simply help others. I’ve shared so many pieces of content online because I knew it would help grow my brand simply because I’m adding value to my readers. It doesn’t matter if I wrote the content or NOT because my readers will know they’ll find the best when visiting my blog.

So, what is valuable content?

If you’ve read my other posts, then you’ll know what my definition of value truly means.

First, it’s about researching your competition so you provide something better to your readers compared to your competition. It’s about solving a common problem within your niche that otherwise has been difficult. Secondly, it’s in-depth content without having a maximum word count in mind. Why? I believe your content has to be as long as possible to get your point across. Third, it’s structured content that is easy to read and skim through. Keep in mind, people don’t want to see cluttered content when they are reading content because they automatically feel finding value is going to be hard. Keep paragraphs short, include intros, include a conclusion, and pay close attention to grammar.

Finally, it’s providing this type of content for free because people these days don’t want to pay for content, especially when so much is available online. It’s just NOT going to happen if you decide to charge. I forgot to mention, it’s important you always add action steps toward the end of your content because many of your readers simply need help starting in their niche.

Narrow Down the Choice

I don’t understand why people give their readers so many choices when it comes to social networks. For example, why would you add 5-6 social share buttons when you should only be focusing on 3-4 major ones where most of the people hang out? This doesn’t make sense to me and to be honest it’s decreasing your engagement.

In my opinion, Facebook, Twitter, and Google+ have 75% of the audience. If you share images, then Pinterest should be used, too. You should only have these social share buttons embedded within your blog pages so your readers don’t have too many options, hence confusing them going forward. If you give them too many choices, then they’ll end up sharing on a networks that don’t have engagement, wasting a valuable sharing opportunity.  When you set up your blog, it’s important to think about these small things because it’ll be the difference between a successful online campaign, and one that has failed.

For those of you using WordPress, this doesn’t have to be hard. For example, plugins like AddThis.com and ShareThis.com have made it very easy to add code to your website. Install the plugin then configure the tool with the social share buttons you want. It’s so simple that you can play around and run some tests to find out which ones give you the highest engagement.

Here’s something else that has come to my attention. When you reduce choices, you’ll ultimately increase the overall number of shares from within your blog and externally. If you’ve written content that provides value, then popular social platforms will be push your content in front of other high impact people who’ll share it, too. Some of these people will have thousands of people, which could help create a viral buzz very quickly. Again, give it a try, and if some platforms don’t seem to work well, then you can switch them with the click of a mouse button.

Create Posts So People Feel Obligated

Many times, we stick to writing content we feel reflects our expertise. This is something I encourage because the best type of content is backed by credibility and experience. However, it always helps to write controversial content that you know people will agree with. I remember a few years back, someone had visited the Microsoft head office, and pretended like they were peeing on the entrance sign. I found it to be funny, however, the funny thing is that image alone was shared 10,000+ times in one day. All the Apple users were thrilled at the image, which is why it resonated so much. With that said,

I encourage all of you to write on a topic close to your heart that you think would be controversial. Why? You might find thousands of people who share similar insight on the very same topic.

This topic can be anything related to your niche that you feel very strong about. However, it’s important to write about something that will have several opinions so you can start a debate. This is the best way to get people to comment on your content, and even share your idea.

Use the Tools You Have

What’s awesome is you have so many tools available that you never had before. It’s so easy to find #hashtags and social keywords that you should be embedding into your content so you can encourage additional sharing. Here`s a quick example.

A few months back, I stumbled across http://hashtagify.me/ and this tool provides you with the MOST popular tags trending on Twitter. By understanding what tags are popular within your niche, you’ll be able to make use of the same ones going forward. This will allow you to reach out to even more people, tapping into popular areas within a social platform. Here’s a quick overview of the tool.

Head over to http://hashtagify.me/. Make sure you have 2-3 main keywords in mind so you can start searching right away. Next, type in your keyword within the search bar and start the process.

The tool will generate a list of hashtags relevant to your main keyword. At this point, you can start to narrow down your hashtags, sorting them by popularity. I like to do this by first going into table mode then clicking on popularity.

Make a list of the top 5-6 MOST popular #hahstags within your niche so you can add them to your headline when sharing on social platforms. When others type these tags into social media platforms, your content has a higher chance of being found because it’s in front of more people. This, combined with the fact that you have written awesome content, will increase the chance of others sharing, generating more traffic going forward.

Next,

You have other tools available that will allow you to write awesome content. For example,

Google Search

This is one of the best FREE ways to find trending topics that you can then generate into valuable content. Once you have completed your content, you can use other tools to get it in front of the right type of people. Simply type in a main keyword then see what other ideas you can come up with. If you see a specific topic that has been mentioned several times, then combine it and write some awesome content.

Google Trends

Amazing to find trending topics, and I have been using it for years to find what keywords are generating enormous buzz within my niche. This tool is a great way to find untapped keywords then write content that hasn’t been covered by your competitors. When you write untapped content, you’ll be able to attract readers more quickly because your article is unique. After,

Use the tools I’ve suggested to promote popular new content you’ve published. You can use these tools to find other popular hashtags to implement into your social sharing.

Forums

Forums have been an awesome place to get started when looking for the right type of information. These have been around for years, and continue to build momentum each year. Why are they so popular? Simple.

They provide in-depth information quickly and with very little work going forward. You have thousands of people online, and they are all sharing in real-time. This means if you need information, you can find it within forums almost immediately. However, keep a few things in mind before you get started.

  • Always provide in-depth information within forums so your account doesn’t get banned.
  • Always look for niche targeted forums so you can keep information relevant and full of substance.
  • The more value you provide, the higher shares and likes, so use forums to find high quality questions.
  • Always create a list of popular threads so you can go online later, replying to each then providing a link to your content.

Final Thoughts

Getting the right amount of shares and likes is very important, especially with the expansion of social media. Getting your content in front of the right type of people is important to generate enormous traffic and buzz. Networks like Facebook, Twitter, and Google+ understand this so have made their interface very easy to use, and have even provided valuable tools to help you get the job done quickly. For example, if you are building your blog using WordPress, then you have a handful of plugins that will automatically tweet your content to the right networks. This means you have automated the sharing process, hence increased the likelihood of someone finding your content.

Next,

It’s important to always test and tweet new things because you’ll find out what type of content is resonating with your readers. Some will outperform others so it’s important to try out new things. Again, you have tools available that will help streamline this process, allowing you to really find out what works and what doesn’t. It’s amazing.

What’s left?

It’s time to start putting your plan in action by starting with research. Create a list of lists where your niche people hang out, like forums, communities, others blogs, and social media networks. By doing this, you are organizing where and how to find people to reach out to once you have written your content. Get down to business right now by writing valuable content that people want to share. Make it in-depth, making sure it answers a common problem within your niche. It’s that simple. After, you can find ways to implement auto-sharing strategies to help you boost engagement. You have some of them listed above that you can pretty much start with right away.

The post How to Generate More FB Likes and Shares Effectively first appeared on John Chow dot Com.

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Neil Patel Ubersuggest Review: Best SEO Tool and Features

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When you hear different names, you immediately think of different things. If I were to mention the name Lebron James, you would immediately think about basketball. Tony Robbins and you would think a motivational speaker. Neil Patel… and you would likely associate his name with online marketing and SEO.

More often than not, SEO is the interlinking term commonly used with Neil. And this also makes perfect sense, as the release of his latest project, Ubersuggest, is quickly becoming the go-to solution for SEO analysis and keyword research.

With so many different marketing tools and solutions on the internet today, it’s easy to find yourself left with endless accounts that you are likely paying for, yet also many that you aren’t using. This ultimately can add up to thousands of wasted dollars every year, while also leaving yourself asking what you really need?

In short, you really only need a handful of tools and tracking solutions to run a successful business online, and many of them might have alternatives that you might find to be cheaper, yet just as good–if not better.

A perfect case of this would be with Ubersuggest, as it provides nearly the same keyword tracking and site audit information that competitors like Ahrefs and SEMRush, but for free!

It’s one thing to say why a site or solution is great, but it’s another to actually walk through it. So that’s exactly what I wanted to do today.

Let’s walk through some of the great features and tools that Ubersuggest offers for free to any and all of their site visitors.

Ahrefs

Ubersuggest Review – All in One SEO Tool

Unless you’ve been hiding under a rock, you probably already know who Neil Patel is. And if you follow Neil, you likely already know about Ubersuggest. If not, it’s an all in one SEO tool that makes keyword tracking and competitor analysis super easy, and best of all… free!

Through the use of Ubersuggest, anyone can visit the site and type in their site URL or preferred keyword. Without the need for registration, the platform will instantly shoot out a data report like the one below. 

As you will see, it looks just like the dashboard area for many of the leading SEO tools and tracking solutions. Easy to read, navigate and understand… even for newbie site owners and bloggers.

However, this is just a quick introduction to what Ubersuggest has to offer. Let’s now take a look at some of the quick and easy SEO and tracking tools offered by the site.

Ubersuggest Keyword Ideas

Right now, we are living in a world of content overload. There are currently now more than a billion websites and blogs that are actively creating new content all the time. Throw in the massive content being created by a billion YouTube members and another few billion users on social media, and you are pretty much well beyond content overload.

With this in mind, content creation and ranking in Google is still one of the most sought after and competitive ways to get free traffic to your site. This means content creation is still a must, but you also need to be smart about it.

Instead of spending hours of your valuable time on writing new content and publishing it to your site, more time should be spent on the SEO and keyword research process. As much as we would all like to rank for generic and big money keywords, it’s just not going to happen.

For times like these, this is where the Ubersuggest Keyword Ideas tool comes in handy.

A good example of this would be if you had a blog and wanted to write about “instagram influencers” and ideally rank for this term. By first plugging that phrase into Ubersuggest we can see the following.

average web page

Ubersuggest is great because it quickly provides all of this useful information and stats for free, but also because of the way it breaks it down. 

On the left side, we can see a set of keywords that are relevant to the original phrase we put in. In this area it also shows the search volume, cost per click average and difficulty scores.

On the right side, you have a breakdown showing the sites already ranking for this term and giving you an idea of what it would take in order to outrank these sites. This is quickly summarized by the Neil Patel reference at the top that says “The average web page that ranks in the top 10 has 29 backlinks and a domain score of 84.

go-to solution

For any site owner or brand that is serious about ranking at the top of Google for their desired keywords and phrases, this type of search tool and data is an absolute must. For even deeper analysis on the many different directions you can go with this data, the Content Ideas tool will grab your keyword data and profile you with a list of relevant top ranking articles.

All of this data can be pulled up for free when visiting the site, or stored for future reference when you create a profile and connect to your Google Search Console account.

Improve Site Rankings with a Full Site Audit

As mentioned earlier, it’s getting harder and harder to rank at the top of Google. While methods like content creation and link building work best, you still need to work on the foundation and incoming/outgoing links to your site as well.

For this, it would be ideal to run a full site audit through Ubersuggest. You can see a preview of what this would look like in the screenshot below.

Again, this is free to all users who access the site. If you have a larger site or are looking for as much information as possible, it’s recommended to go with one of the premium monthly plans so you can track all data and your progress month after month.

google

After running a site audit, Ubersuggest will provide you with a number of stats and related information based on your site’s power, rankings and health. Such elements include an On-Page SEO Score, Organic Monthly Traffic, Organic Keywords and the Number of Backlinks.

All of these data points are quite useful and cool to see, but the Health Check on your site is where the audit really provides value. These will be in the form of Critical Errors, Warnings and Recommendations, which should all be attended to and then refreshed to make sure you make your way through all of the requested changes.

As each of these tasks are completed, your site score will improve and search ranking improvements usually follow. Again, with a profile in place, you will be able to continually run new audits on your site to make sure they are always performing in the best possible way.

Is Ubersuggest Really Free?

Throughout this review article, I’ve been referencing that Ubersuggest is free. I’m sure most of you are thinking there’s a catch or that there is some free trial and upsell associated with it.

Getting right to the point, it’s free.

If you were to visit the site and wanted to start using the tools and tracking reports we featured above, they are all free to access. Some may come with data limitations, but the option is always there to create a free account where you can connect to your Google Console, which will allow site owners to log in and track the growth and rankings of their site.

For users with multiple sites or looking to dive into even deeper statistics and data, there are premium plans catered to the needs of larger site owners, business and brands or SEO agencies. These paid plans start at $29 a month and offer more analytical data, project reports and user access, while also coming with a free 7-day trial.

internet today

As you will see from the comparison chart above, Ubersuggest is just a fraction of the cost in comparison to what other well-known SEO tools are charging. 

How to Rank Higher with Ubersuggest

Now that you’ve seen what’s possible with Ubersuggest, it’s time to start using the site and it’s powerful set of tools to your advantage.

This is as simple as visiting https://neilpatel.com/ubersuggest/ or typing in “ubersuggest” into Google. Once you get to the site, enter your site url or preferred keywords. Ubersuggest will do the rest for you.

Then it’s up to you to decide if you are good with visiting the site whenever you want to look up some quick data, or creating an account to track and monitor your site’s rankings and growth over time.

Either way, the ease of use and powerful tools offered by Neil’s latest project is sure to provide site owners on a budget with everything they’ve always hoped for, while also not having to re-invest a ton of money in the process.

Be sure to check it out and see how you can start improving your site rankings today.

The post Neil Patel Ubersuggest Review: Best SEO Tool and Features appeared first on Zac Johnson.

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4 Benefits of Adding Social Media Feeds to your Website

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Are you trying to figure out if you should add social media accounts to your WordPress website? There are plenty of advantages to adding feeds from Facebook, Instagram, and YouTube to your website’s sidebar. SaaS and eCommerce business owners alike benefit from keeping their social media feeds visible on their online store.

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Today we want to look at several advantages you can gain by merging these two powerful marketing platforms. We will discuss how adding social sites to your website can help you spread awareness, build social proof, keep your audience engaged, and much more!

Let’s get started!

Keep Your Audience Engaged

Everyone knows that the key to a successful website is a highly engaged audience. You can do plenty of things to your website to make it more interactive for increased engagement. One of the most effective ways to accomplish this task is by including your social media feeds on your website.

When visitors can see your latest social shares and engagement on your blog, your total on-page content multiplies. People can read through your post, and before long, they may find themselves scrolling through your Instagram feed if your posts pop.

Not only will this extra engagement lower your bounce rate and increase your average session time, but it will also go towards creating a better user experience on your site. If returning users like your content so much that they are doubling or even tripling their time on page, you’re doing something right.

Spread Brand Awareness

Business owners and marketing teams often use social media to spread brand awareness. The opportunity to share your latest blog posts and thoughts with users can help you build rapport and grow your business.

Have you ever considered that your social media feed works the same way on your website? When consumers visit your site, they want to see what makes you unique. Your brand voice is part of what makes you stand out. If consumers are not aware of your presence and engagement on social media, there’s a good chance they will leave.

But by spreading brand awareness and helping customers on social media, your visitors can see your values, personality, and how you engage with your community.

Imagine a customer is on the fence about buying your software. Their primary concern is that they need help with the setup, and customer support might not meet their needs. This customer is looking at your pricing page, and to the right, they see your Facebook feed on your sidebar. A post is displayed where a new customer had a question about setting up, and your response was posted within minutes.

These scenarios are perfect for converting leads who otherwise would have abandoned their shopping carts. Brand awareness is about more than knowing the name of your company; it’s about knowing the values you represent and how you treat others.

Build Social Proof

Your social media accounts are some of your best tools for building social proof. Social proof is a psychological and social phenomenon where people are likely to copy the actions of someone else. In our case, the response we hope users will copy is buying our product, subscribing to our email list, or engaging on social media.

Social proof is linked closely to fear of missing out (FOMO), another psychological trend where people want to copy someone else’s actions because they are afraid they will miss out on the experience. A staggering 56% of social media users experience FOMO, so it’s a safe bet that the same can be said for the people visiting your site.

You can build social proof using your social media accounts in several ways. The most common method is to share or retweet a positive review so consumers on the fence can see what existing customers think of their purchase.

Alternatively, you can use Instagram to share photos of customers using your product if you sell physical goods. Think about the implications of having this type of social proof on your website. If a consumer lands on your product page and then sees a bunch of real people using the product on your Instagram feed, they are far more likely to complete their purchase.

You can use this method by using a plugin like Smash Balloon’s Instagram Feed Pro. After adding your Instagram feed to your website, select the specific feeds and posts you want your users to see. Now you’ll have a much better chance of converting new customers who need to see social proof before committing to your brand.

Generate Sales with Special Promotions

Social media promotions are relatively standard across all industries. The goal is to get people to find your brand, grab a coupon code, and become a customer. Over 3 billion people use social media, so this strategy is excellent for reaching a broad audience.

However, if you add your social feed to your website, these promotions become much more effective. Let’s say someone lands on your website and wants to try your product. They are browsing through your store, and suddenly they see your post from social media where every new follower gets a 20% off discount code.

That person will now follow you on social media, get their code, and follow through with their purchase. You can customize the offers for each social account, and provide deeper personalization based on when visitors click-through.

Instagram, Facebook, and Twitter are excellent lead generation tools on their own, but when added to your website, they can help seal the deal.

Conclusion

Social media has quickly become one of the most important ways we market to our audience. There are countless platforms available, and they all have unique benefits depending on your needs.

Think carefully about what you hope to achieve by adding social media feeds to your website. For instance, if your goal is to increase how long visitors stay on your website, you may want to add a YouTube account so visitors can stick around and watch videos related to the content on the main page.

You’ll likely have to make adjustments and split test along the way, this is normal. Don’t get discouraged. If you’re persistent and experiment with all the tools you have at your disposal, you can see explosive growth by adding this feature to your website.

Syed Balkhi is an award-winning entrepreneur and online marketing expert. He is the co-founder of OptinMonster, WPBeginner, MonsterInsights, and WPForms.

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