social media

How to Kill it With SEO for Your SaaS

This may be of interest to you.

A growing number of online entrepreneurs and businesses are realizing that even with a great SaaS, getting your offering the exposure it needs to provide you with those big returns, in a sea of highly similar and competitive options, is a major undertaking.

You can absolutely focus on paid acquisition strategies and social media to provide a short-lived stream of users. But if you want that long-term, self-sustaining, scalable growth, then your SEO game needs to be on point, because it is the marketing foundation upon which all others will succeed. Below are some things you really should be doing if you want to kill it with your SEO and make your SaaS stand out. 

Build A

Understand Your Buyer’s Journey

Most buyer journeys for SaaS are non-linear, which is to say, they will not always come to your site in search of a solution to their problem. Sometimes they do, but they often have no idea you are offering one, and so they find you through questions asked online. Invariably, those questions are asked via Google, by searching long and short-tail queries relevant to customer problems. “How do I do X faster,” how to make X simpler,” searches in this vein. 

Your SEO, therefore, should be layered, with different content focused on different stages of the journey. The beginning stage involves blog content that focuses on the targeted keywords contained in your customers’ “problem-solving” searches. This blog content should start as an informative description that aims to educate, and gradually lead into how your particular SaaS is the solution to their problem.

Content geared towards those in the second stage of the journey is targeted at those who are aware there are SaaS solutions to their problems, but shopping for providers. Your SEO at this stage should be focused on middle-of-the-sales-funnel keywords that are describing what it is your service provides–”the best email outreach,” “the best CRM,” “the best productivity measurement tool.” Instead of the educational tone that you would use at the beginning of the customer’s buying journey, focus on specific features, integrability, and product categories. 

Those at the final stage of their buying journey (i.e., the buyer knows what they need, why they need it, and which specific products meet those needs) require an even different content approach. Here is where buyers compare and contrast their shortlist of products to see which one makes the most sense for them. This is where you should be attracting product-aware buyers using keywords that focus on comparisons and alternatives–“versus” lists and “alternatives to” lists. 

google

Link Building: The Other Vital Piece of the Puzzle

SEO is really a dual process. It involves content creation–which we just covered–and link building. Layered content that attempts to reach your target market during different stages of the buying journey is crucial. But that, plus a steady supply of solid backlinks from relevant high DR sites, will take your SEO to the next level.

Link-building, however, unlike content, is more painstaking and requires more expertise. It is a much more systematized process and the investments required to learn, do and scale it (not only money, but in time and opportunity cost) are too much for many businesses to handle in-house. If you are serious about dramatically increasing your visibility, look into a solid link-building service, especially ones that specialize in generating high-quality SaaS links. 

Most of the reputable link builders will work with you on a pay-per-link arrangement, which means a budget is established and then each time a link is built, you are charged. The more solid DR sites you have linking back to your SaaS pages (whether your home page or specific content pages), the higher up in Google’s search results your site will appear when people look for keywords related to your service. 

Don’t Forget About HARO

People who use HARO (Help a Reporter Out) either love it or hate it. Pitching HARO queries takes time and it can be a while before you see a return on that investment. Sometimes the articles you are hoping to be featured in won’t be published for four, six, maybe even twelve weeks. What makes HARO so valuable, however, is that it’s free. Anyone can sign up for HARO and start responding to blogger and journalist queries. 

HARO shouldn’t be the only way you build links for your SaaS, but it should certainly be one of them. The chance to score high DR links from relevant sites for free is too important to pass up, and if you have real expertise in your niche and can write a good ~200-word quotable response that answers a query’s questions or provides unique insight, you can land some really solid links. Try to leverage both your personal expertise and your niche’s relevance (either together or separately) when choosing which queries to go after. 

journalist

Build A Social Media Presence 

YouTube is the web’s second-largest search engine behind Google (its parent company). It has over 2 billion monthly users and it is the next major SEO frontier. When was the last time you searched something in Google and the top results were YouTube videos on the topic? Those results could (and should) be you. If you have an SaaS and you want to convince prospective customers they should buy it, show them how it works on your branded YouTube channel. 

You can create ‘sister’ YouTube content to accompany your blog posts (which you can also cross-promote) and apply the same SEO keyword tactics to coming up with the titles and descriptions of your videos. Your YouTube content can include “how to” videos on the various functionalities of your service; troubleshooting videos, and you can even use YouTube as a place for feedback that can be incorporated into future patches and designs. You can count on brutally honest YouTube users to tell you where your service’s shortcomings are and what you might change to improve your UI and UX. 

Conclusion

SEO, when done right, is the absolute best way to build an affordable, long-term marketing plan that can be scaled as you go and which, when done right, becomes self-sustaining. Getting your SEO off the ground takes some time and money, but if you pick and choose who you work with and where you allocate your resources, you can build a large pool of potential customers who are in the market for precisely what your service offers. Keep the above tips in mind and you will absolutely kill it with your SEO for your SaaS.

The post How to Kill it With SEO for Your SaaS appeared first on Zac Johnson.

We hope you enjoyed this.

PhotoJobz Review

There are opportunities to earn online. Most people seek other sources of income for their goals and the internet provides you with a lot of legitimate choices. Nowadays, you can earn just by doing your hobby, like photography! Yes, you can get paid to take photos!

What is PhotoJobz?

PhotoJobz Photography

PhotoJobz is an online membership network where you get paid to take photos. They have a wonderfully straightforward system of helping people sell photos online. If you are into photography, can take good photos or you own interesting photos, PhotoJobz has a thousand potential buyers for it.

Photos are in demand to be used for websites, magazines, brochures, books, ads and more. Wherever you look, you can see pictures, they play a significant role in any media outlets, educational resources, social media, anything you can think about. That is why, there will be potential buyers for your photos.

You do not even need to be a professional photographer to be a member, your photos can be valuable to others and this network will be your profit generating platform, partnering with potential buyers that might be interested in your photographs, all you need to do is present them.

Who Created PhotoJobz?

The website is developed and maintained by the PhotoJobz Team who are giving you and a lot of people opportunity to earn outside your 9 to 5 job where you can be your own boss.

How Does PhotoJobz Work?

It is easy and it takes only a few simple steps. Ready your photography devices, it can be your smartphone or a camera, start taking pictures. You can choose any subject you want, and you can upload your photos instantly to thousands of possible buyers.

You can earn from unlimited photos and you can do it wherever, whenever! You are your own boss and you have the freedom to use your own time. Imagine how liberating that is, doing something that you love and getting paid for it without being stuck in traffic and without a boss telling you what to do. With unlimited potential earnings you can even make this as your primary source of income. All you need to do is snap, click and upload.

It does not matter where you live, it is a network participated by members from any part of the world. The membership includes instant access to PhotoJobz Step-by-Step guide, Job Database, Daily E-Mail Support, Monthly New Content and of course the unlimited income opportunity you can have, all of these for a network fee of $1 for the first 5 days so that you can try it out and see what PhotoJobz really is. After 5 days there will be a monthly network fee of $27.

Again, this is how simple the process is: Join and select your membership, enter information and start submitting photos.

Advantages:

PhotoJobz Camera

– Easy to use and understand.

– Beginner friendly with a really simple process.

You do not need to be an expert in photography.

– Unlimited income opportunity.

– You do not need top of the line devices, you can use your smartphone and provide good photos.

– A chance to improve your photography skills with the experience you will have.

– You can choose what job or subjects you prefer.

– Gives you time and freedom to be creative.

– Globally connected. You can work even if you live outside of the United States of America and the potential buyers are from all over the world too.

– You can work anytime you want, and you can do it anywhere you want.

– Make money or your money back. The PhotoJobz Team keeps you safe and risk-free with a no questions asked, 60 Days Money Back Guarantee.

Disadvantages:

– You need a fast and reliable internet connection to be able to access the network and the job database as well as upload your photos.

– There is a monthly membership fee. You need to retain your membership to avail of the updates and continue uploading your photos.

Recommendation:

You can earn while doing photography. Imagine getting paid just by taking pictures wherever you are. If you are into photography, this is a great product for you. If you are looking for another source of income, this product is also for you. Even if you are a complete beginner, PhotoJobz provides you with a simple guideline on how to navigate the database and how to earn by marketing your photographs to thousands of buyers.

Imagine how useful a picture can be, it has many uses and therefore there is a high demand for it. Imagine being your own boss and working on your own time, at your own space, taking photographs and improving your creativity with an unlimited opportunity to earn.

It would be a great investment especially that you are protected with a Money Back Guarantee. So, take that photo, snap and click and start to earn.

How to Generate More FB Likes and Shares Effectively

This may be of interest to you.

Social media marketing can never be under estimated, especially because it can generate enormous buzz quickly. You have to keep in mind that before social networks got started, it was much harder to generate the buzz you wanted to because everything has to be done manually. With that said, social media has changed the way in which people engage with content, often finding the MOST valuable quickly, and with very little effort. I believe that you have to always write the best content, however, you should always find ways for readers to find it quickly. This way, they get the value you are trying to provide, and you can build massive branding quickly.

AddThis.com

Today, I’d like to discuss a few cool ways to build momentum on Facebook. This is a social network that pioneered social marketing and can do a lot for those looking to get started. However, you need to know what tools to use, and how to attract the right type of visitors. Let’s discuss some cool strategies to generate social Likesand Shares effectively. Your opinion will be great appreciated, and if you know any other ones, then please list them below.

Let’s get started.

Effective Call-To-Actions

One of the best ways to generate a buzz quickly is by having effective call to actions. What does this actually mean? People are NOT going to share your content if you don’t let them know how to or tell them to. If you offer value, then it’s important to ask them to Please share the value. This will help you define a clear call-to-action, especially for those who forget to share while going through your content the first time around. Next,

It’s also been said that if you scatter the word Share within your content, it can help embed the word in the reader’s mind. This will automatically force them to share when they are done reading the content. The next time you write content, it’s important you encourage your readers to share your content or even use creative words like share or like within your content.

Adding Value

I can’t believe how easy it is to get an enormous amount of shares or likes when you add value. As a matter of fact, by simply adding value, people will love to share your content because it helps solves a common problem. I know many of us are under the impression that others don’t like to share content because it creates competition, but I’ve been in the business long enough to know adding value means to simply help others. I’ve shared so many pieces of content online because I knew it would help grow my brand simply because I’m adding value to my readers. It doesn’t matter if I wrote the content or NOT because my readers will know they’ll find the best when visiting my blog.

So, what is valuable content?

If you’ve read my other posts, then you’ll know what my definition of value truly means.

First, it’s about researching your competition so you provide something better to your readers compared to your competition. It’s about solving a common problem within your niche that otherwise has been difficult. Secondly, it’s in-depth content without having a maximum word count in mind. Why? I believe your content has to be as long as possible to get your point across. Third, it’s structured content that is easy to read and skim through. Keep in mind, people don’t want to see cluttered content when they are reading content because they automatically feel finding value is going to be hard. Keep paragraphs short, include intros, include a conclusion, and pay close attention to grammar.

Finally, it’s providing this type of content for free because people these days don’t want to pay for content, especially when so much is available online. It’s just NOT going to happen if you decide to charge. I forgot to mention, it’s important you always add action steps toward the end of your content because many of your readers simply need help starting in their niche.

Narrow Down the Choice

I don’t understand why people give their readers so many choices when it comes to social networks. For example, why would you add 5-6 social share buttons when you should only be focusing on 3-4 major ones where most of the people hang out? This doesn’t make sense to me and to be honest it’s decreasing your engagement.

In my opinion, Facebook, Twitter, and Google+ have 75% of the audience. If you share images, then Pinterest should be used, too. You should only have these social share buttons embedded within your blog pages so your readers don’t have too many options, hence confusing them going forward. If you give them too many choices, then they’ll end up sharing on a networks that don’t have engagement, wasting a valuable sharing opportunity.  When you set up your blog, it’s important to think about these small things because it’ll be the difference between a successful online campaign, and one that has failed.

For those of you using WordPress, this doesn’t have to be hard. For example, plugins like AddThis.com and ShareThis.com have made it very easy to add code to your website. Install the plugin then configure the tool with the social share buttons you want. It’s so simple that you can play around and run some tests to find out which ones give you the highest engagement.

Here’s something else that has come to my attention. When you reduce choices, you’ll ultimately increase the overall number of shares from within your blog and externally. If you’ve written content that provides value, then popular social platforms will be push your content in front of other high impact people who’ll share it, too. Some of these people will have thousands of people, which could help create a viral buzz very quickly. Again, give it a try, and if some platforms don’t seem to work well, then you can switch them with the click of a mouse button.

Create Posts So People Feel Obligated

Many times, we stick to writing content we feel reflects our expertise. This is something I encourage because the best type of content is backed by credibility and experience. However, it always helps to write controversial content that you know people will agree with. I remember a few years back, someone had visited the Microsoft head office, and pretended like they were peeing on the entrance sign. I found it to be funny, however, the funny thing is that image alone was shared 10,000+ times in one day. All the Apple users were thrilled at the image, which is why it resonated so much. With that said,

I encourage all of you to write on a topic close to your heart that you think would be controversial. Why? You might find thousands of people who share similar insight on the very same topic.

This topic can be anything related to your niche that you feel very strong about. However, it’s important to write about something that will have several opinions so you can start a debate. This is the best way to get people to comment on your content, and even share your idea.

Use the Tools You Have

What’s awesome is you have so many tools available that you never had before. It’s so easy to find #hashtags and social keywords that you should be embedding into your content so you can encourage additional sharing. Here`s a quick example.

A few months back, I stumbled across http://hashtagify.me/ and this tool provides you with the MOST popular tags trending on Twitter. By understanding what tags are popular within your niche, you’ll be able to make use of the same ones going forward. This will allow you to reach out to even more people, tapping into popular areas within a social platform. Here’s a quick overview of the tool.

Head over to http://hashtagify.me/. Make sure you have 2-3 main keywords in mind so you can start searching right away. Next, type in your keyword within the search bar and start the process.

The tool will generate a list of hashtags relevant to your main keyword. At this point, you can start to narrow down your hashtags, sorting them by popularity. I like to do this by first going into table mode then clicking on popularity.

Make a list of the top 5-6 MOST popular #hahstags within your niche so you can add them to your headline when sharing on social platforms. When others type these tags into social media platforms, your content has a higher chance of being found because it’s in front of more people. This, combined with the fact that you have written awesome content, will increase the chance of others sharing, generating more traffic going forward.

Next,

You have other tools available that will allow you to write awesome content. For example,

Google Search

This is one of the best FREE ways to find trending topics that you can then generate into valuable content. Once you have completed your content, you can use other tools to get it in front of the right type of people. Simply type in a main keyword then see what other ideas you can come up with. If you see a specific topic that has been mentioned several times, then combine it and write some awesome content.

Google Trends

Amazing to find trending topics, and I have been using it for years to find what keywords are generating enormous buzz within my niche. This tool is a great way to find untapped keywords then write content that hasn’t been covered by your competitors. When you write untapped content, you’ll be able to attract readers more quickly because your article is unique. After,

Use the tools I’ve suggested to promote popular new content you’ve published. You can use these tools to find other popular hashtags to implement into your social sharing.

Forums

Forums have been an awesome place to get started when looking for the right type of information. These have been around for years, and continue to build momentum each year. Why are they so popular? Simple.

They provide in-depth information quickly and with very little work going forward. You have thousands of people online, and they are all sharing in real-time. This means if you need information, you can find it within forums almost immediately. However, keep a few things in mind before you get started.

  • Always provide in-depth information within forums so your account doesn’t get banned.
  • Always look for niche targeted forums so you can keep information relevant and full of substance.
  • The more value you provide, the higher shares and likes, so use forums to find high quality questions.
  • Always create a list of popular threads so you can go online later, replying to each then providing a link to your content.

Final Thoughts

Getting the right amount of shares and likes is very important, especially with the expansion of social media. Getting your content in front of the right type of people is important to generate enormous traffic and buzz. Networks like Facebook, Twitter, and Google+ understand this so have made their interface very easy to use, and have even provided valuable tools to help you get the job done quickly. For example, if you are building your blog using WordPress, then you have a handful of plugins that will automatically tweet your content to the right networks. This means you have automated the sharing process, hence increased the likelihood of someone finding your content.

Next,

It’s important to always test and tweet new things because you’ll find out what type of content is resonating with your readers. Some will outperform others so it’s important to try out new things. Again, you have tools available that will help streamline this process, allowing you to really find out what works and what doesn’t. It’s amazing.

What’s left?

It’s time to start putting your plan in action by starting with research. Create a list of lists where your niche people hang out, like forums, communities, others blogs, and social media networks. By doing this, you are organizing where and how to find people to reach out to once you have written your content. Get down to business right now by writing valuable content that people want to share. Make it in-depth, making sure it answers a common problem within your niche. It’s that simple. After, you can find ways to implement auto-sharing strategies to help you boost engagement. You have some of them listed above that you can pretty much start with right away.

The post How to Generate More FB Likes and Shares Effectively first appeared on John Chow dot Com.

content online

We hope you enjoyed this.

Neil Patel Ubersuggest Review: Best SEO Tool and Features

This may be of interest to you.

When you hear different names, you immediately think of different things. If I were to mention the name Lebron James, you would immediately think about basketball. Tony Robbins and you would think a motivational speaker. Neil Patel… and you would likely associate his name with online marketing and SEO.

More often than not, SEO is the interlinking term commonly used with Neil. And this also makes perfect sense, as the release of his latest project, Ubersuggest, is quickly becoming the go-to solution for SEO analysis and keyword research.

With so many different marketing tools and solutions on the internet today, it’s easy to find yourself left with endless accounts that you are likely paying for, yet also many that you aren’t using. This ultimately can add up to thousands of wasted dollars every year, while also leaving yourself asking what you really need?

In short, you really only need a handful of tools and tracking solutions to run a successful business online, and many of them might have alternatives that you might find to be cheaper, yet just as good–if not better.

A perfect case of this would be with Ubersuggest, as it provides nearly the same keyword tracking and site audit information that competitors like Ahrefs and SEMRush, but for free!

It’s one thing to say why a site or solution is great, but it’s another to actually walk through it. So that’s exactly what I wanted to do today.

Let’s walk through some of the great features and tools that Ubersuggest offers for free to any and all of their site visitors.

Ahrefs

Ubersuggest Review – All in One SEO Tool

Unless you’ve been hiding under a rock, you probably already know who Neil Patel is. And if you follow Neil, you likely already know about Ubersuggest. If not, it’s an all in one SEO tool that makes keyword tracking and competitor analysis super easy, and best of all… free!

Through the use of Ubersuggest, anyone can visit the site and type in their site URL or preferred keyword. Without the need for registration, the platform will instantly shoot out a data report like the one below. 

As you will see, it looks just like the dashboard area for many of the leading SEO tools and tracking solutions. Easy to read, navigate and understand… even for newbie site owners and bloggers.

However, this is just a quick introduction to what Ubersuggest has to offer. Let’s now take a look at some of the quick and easy SEO and tracking tools offered by the site.

Ubersuggest Keyword Ideas

Right now, we are living in a world of content overload. There are currently now more than a billion websites and blogs that are actively creating new content all the time. Throw in the massive content being created by a billion YouTube members and another few billion users on social media, and you are pretty much well beyond content overload.

With this in mind, content creation and ranking in Google is still one of the most sought after and competitive ways to get free traffic to your site. This means content creation is still a must, but you also need to be smart about it.

Instead of spending hours of your valuable time on writing new content and publishing it to your site, more time should be spent on the SEO and keyword research process. As much as we would all like to rank for generic and big money keywords, it’s just not going to happen.

For times like these, this is where the Ubersuggest Keyword Ideas tool comes in handy.

A good example of this would be if you had a blog and wanted to write about “instagram influencers” and ideally rank for this term. By first plugging that phrase into Ubersuggest we can see the following.

average web page

Ubersuggest is great because it quickly provides all of this useful information and stats for free, but also because of the way it breaks it down. 

On the left side, we can see a set of keywords that are relevant to the original phrase we put in. In this area it also shows the search volume, cost per click average and difficulty scores.

On the right side, you have a breakdown showing the sites already ranking for this term and giving you an idea of what it would take in order to outrank these sites. This is quickly summarized by the Neil Patel reference at the top that says “The average web page that ranks in the top 10 has 29 backlinks and a domain score of 84.

go-to solution

For any site owner or brand that is serious about ranking at the top of Google for their desired keywords and phrases, this type of search tool and data is an absolute must. For even deeper analysis on the many different directions you can go with this data, the Content Ideas tool will grab your keyword data and profile you with a list of relevant top ranking articles.

All of this data can be pulled up for free when visiting the site, or stored for future reference when you create a profile and connect to your Google Search Console account.

Improve Site Rankings with a Full Site Audit

As mentioned earlier, it’s getting harder and harder to rank at the top of Google. While methods like content creation and link building work best, you still need to work on the foundation and incoming/outgoing links to your site as well.

For this, it would be ideal to run a full site audit through Ubersuggest. You can see a preview of what this would look like in the screenshot below.

Again, this is free to all users who access the site. If you have a larger site or are looking for as much information as possible, it’s recommended to go with one of the premium monthly plans so you can track all data and your progress month after month.

google

After running a site audit, Ubersuggest will provide you with a number of stats and related information based on your site’s power, rankings and health. Such elements include an On-Page SEO Score, Organic Monthly Traffic, Organic Keywords and the Number of Backlinks.

All of these data points are quite useful and cool to see, but the Health Check on your site is where the audit really provides value. These will be in the form of Critical Errors, Warnings and Recommendations, which should all be attended to and then refreshed to make sure you make your way through all of the requested changes.

As each of these tasks are completed, your site score will improve and search ranking improvements usually follow. Again, with a profile in place, you will be able to continually run new audits on your site to make sure they are always performing in the best possible way.

Is Ubersuggest Really Free?

Throughout this review article, I’ve been referencing that Ubersuggest is free. I’m sure most of you are thinking there’s a catch or that there is some free trial and upsell associated with it.

Getting right to the point, it’s free.

If you were to visit the site and wanted to start using the tools and tracking reports we featured above, they are all free to access. Some may come with data limitations, but the option is always there to create a free account where you can connect to your Google Console, which will allow site owners to log in and track the growth and rankings of their site.

For users with multiple sites or looking to dive into even deeper statistics and data, there are premium plans catered to the needs of larger site owners, business and brands or SEO agencies. These paid plans start at $29 a month and offer more analytical data, project reports and user access, while also coming with a free 7-day trial.

internet today

As you will see from the comparison chart above, Ubersuggest is just a fraction of the cost in comparison to what other well-known SEO tools are charging. 

How to Rank Higher with Ubersuggest

Now that you’ve seen what’s possible with Ubersuggest, it’s time to start using the site and it’s powerful set of tools to your advantage.

This is as simple as visiting https://neilpatel.com/ubersuggest/ or typing in “ubersuggest” into Google. Once you get to the site, enter your site url or preferred keywords. Ubersuggest will do the rest for you.

Then it’s up to you to decide if you are good with visiting the site whenever you want to look up some quick data, or creating an account to track and monitor your site’s rankings and growth over time.

Either way, the ease of use and powerful tools offered by Neil’s latest project is sure to provide site owners on a budget with everything they’ve always hoped for, while also not having to re-invest a ton of money in the process.

Be sure to check it out and see how you can start improving your site rankings today.

The post Neil Patel Ubersuggest Review: Best SEO Tool and Features appeared first on Zac Johnson.

We hope you enjoyed this.

4 Benefits of Adding Social Media Feeds to your Website

This may be of interest to you.

Are you trying to figure out if you should add social media accounts to your WordPress website? There are plenty of advantages to adding feeds from Facebook, Instagram, and YouTube to your website’s sidebar. SaaS and eCommerce business owners alike benefit from keeping their social media feeds visible on their online store.

entrepreneur

Today we want to look at several advantages you can gain by merging these two powerful marketing platforms. We will discuss how adding social sites to your website can help you spread awareness, build social proof, keep your audience engaged, and much more!

Let’s get started!

Keep Your Audience Engaged

Everyone knows that the key to a successful website is a highly engaged audience. You can do plenty of things to your website to make it more interactive for increased engagement. One of the most effective ways to accomplish this task is by including your social media feeds on your website.

When visitors can see your latest social shares and engagement on your blog, your total on-page content multiplies. People can read through your post, and before long, they may find themselves scrolling through your Instagram feed if your posts pop.

Not only will this extra engagement lower your bounce rate and increase your average session time, but it will also go towards creating a better user experience on your site. If returning users like your content so much that they are doubling or even tripling their time on page, you’re doing something right.

Spread Brand Awareness

Business owners and marketing teams often use social media to spread brand awareness. The opportunity to share your latest blog posts and thoughts with users can help you build rapport and grow your business.

Have you ever considered that your social media feed works the same way on your website? When consumers visit your site, they want to see what makes you unique. Your brand voice is part of what makes you stand out. If consumers are not aware of your presence and engagement on social media, there’s a good chance they will leave.

But by spreading brand awareness and helping customers on social media, your visitors can see your values, personality, and how you engage with your community.

Imagine a customer is on the fence about buying your software. Their primary concern is that they need help with the setup, and customer support might not meet their needs. This customer is looking at your pricing page, and to the right, they see your Facebook feed on your sidebar. A post is displayed where a new customer had a question about setting up, and your response was posted within minutes.

These scenarios are perfect for converting leads who otherwise would have abandoned their shopping carts. Brand awareness is about more than knowing the name of your company; it’s about knowing the values you represent and how you treat others.

Build Social Proof

Your social media accounts are some of your best tools for building social proof. Social proof is a psychological and social phenomenon where people are likely to copy the actions of someone else. In our case, the response we hope users will copy is buying our product, subscribing to our email list, or engaging on social media.

Social proof is linked closely to fear of missing out (FOMO), another psychological trend where people want to copy someone else’s actions because they are afraid they will miss out on the experience. A staggering 56% of social media users experience FOMO, so it’s a safe bet that the same can be said for the people visiting your site.

You can build social proof using your social media accounts in several ways. The most common method is to share or retweet a positive review so consumers on the fence can see what existing customers think of their purchase.

Alternatively, you can use Instagram to share photos of customers using your product if you sell physical goods. Think about the implications of having this type of social proof on your website. If a consumer lands on your product page and then sees a bunch of real people using the product on your Instagram feed, they are far more likely to complete their purchase.

You can use this method by using a plugin like Smash Balloon’s Instagram Feed Pro. After adding your Instagram feed to your website, select the specific feeds and posts you want your users to see. Now you’ll have a much better chance of converting new customers who need to see social proof before committing to your brand.

Generate Sales with Special Promotions

Social media promotions are relatively standard across all industries. The goal is to get people to find your brand, grab a coupon code, and become a customer. Over 3 billion people use social media, so this strategy is excellent for reaching a broad audience.

However, if you add your social feed to your website, these promotions become much more effective. Let’s say someone lands on your website and wants to try your product. They are browsing through your store, and suddenly they see your post from social media where every new follower gets a 20% off discount code.

That person will now follow you on social media, get their code, and follow through with their purchase. You can customize the offers for each social account, and provide deeper personalization based on when visitors click-through.

Instagram, Facebook, and Twitter are excellent lead generation tools on their own, but when added to your website, they can help seal the deal.

Conclusion

Social media has quickly become one of the most important ways we market to our audience. There are countless platforms available, and they all have unique benefits depending on your needs.

Think carefully about what you hope to achieve by adding social media feeds to your website. For instance, if your goal is to increase how long visitors stay on your website, you may want to add a YouTube account so visitors can stick around and watch videos related to the content on the main page.

You’ll likely have to make adjustments and split test along the way, this is normal. Don’t get discouraged. If you’re persistent and experiment with all the tools you have at your disposal, you can see explosive growth by adding this feature to your website.

Syed Balkhi is an award-winning entrepreneur and online marketing expert. He is the co-founder of OptinMonster, WPBeginner, MonsterInsights, and WPForms.

excellent lead generation tools

We hope you enjoyed this.

How Long Are Facebook Ads in Review? Getting Your Ad up and Running

This may be of interest to you.

With Facebook constantly changing rules and services for ads, you may be wondering how long are Facebook ads in review? Here’s what to know.

advertising Computing facebook MARKETING

Playable Ads

We hope you enjoyed this.

Are You the Rolling Stones or Nickelodeon?

This may be of interest to you.

The progression of the online content creator has been a fascinating journey. Every blogger wanted to develop a bigger audience on social media. Every social media star wanted to become a YouTube celebrity. And every YouTuber is starting a podcast. All along the way, none of these formats was rendered obsolete. Blogs are very much alive and well, as are Instagram influencers, YouTube vloggers, and promising new podcasters alike.

It might go without saying, but it might also bear mentioning again. While some formats and business strategies might stick around, the biggest strength you can have is the ability to adapt quickly and effectively. You have to be willing to change with the times, swinging over to the next thing on a moment’s notice. There aren’t too many serious bloggers who would be caught dead on Blogger these days, right? And John Chow dot Com has gone through several iterations and design changes over the years too.

While it might be true that you’ve got to keep up with the times if you want to be successful, your exact approach to the type of content you create may not necessarily be so dynamic. Put another way, there are at least two different mindsets or principles you can follow as you keep blogging, vlogging, tweeting and podcasting.

Who Is Your Audience?

Content is king. Great content will always be king. The thing is that what one person might see as great content, another person might see as completely irrelevant or utter garbage. If you’re a huge Star Wars fan, an in-depth analysis of all the Easter eggs and subtle hints of what’s to come would be fascinating. If you have no interest in Star Wars, no matter how great that analysis is, you’re not going to read that article or watch that video.

In this way, you’ve got to find your audience… but do you need to keep your audience? Speaking of YouTubers who are becoming podcasters, the Fung Bros. recently started the A3N Podcast (and posted it on YouTube, of course). In that first episode with Philip Wang of Wong Fu Productions, Andrew Fung brings up a very important point. In deciding who your audience is, in determining who your target demographic is, are you taking the Rolling Stones approach or the Nickelodeon approach?

The Rolling Stones

Andrew Fung

The Rolling Stones have been hugely successful for decades. If you can believe it, the English rock band first formed way back in 1962. That’s nearly 60 years in business, pumping out music that their fans adore. Both Keith Richards and Mick Jagger are in the their mid-70s, and the latter of whom has an estimated net worth of around $360 million. Not bad, right?

But, let me ask you this: have the Rolling Stones really tried to tap into emerging trends to keep relevant with younger audiences? We certainly didn’t see the Rolling Stones roll into the grunge era of the 1990s, and we definitely don’t hear them on modern top 40 radio stations today. That has never been their strategy. They are who they are, and they know who their fans are and what they want.

As the Rolling Stones have gotten older, they’ve brought their fans along with them. The same people who loved going to their concerts in the ’60s, ’70s and ’80s are largely the same people who enjoy listening to their music today. They grew a huge following and they kept most of them, year after year, decade after decade.

Nickelodeon

instagram

Now, contrast this with how Nickelodeon works. The children’s programming giant is exactly that: a giant in children’s programming. The shows that they produce are targeted toward a specific age set. Once kids get beyond a certain age, they’re not interested in watching Nickelodeon shows anymore (aside from the nostalgia they might feel now and then).

The 19-year-old college student who adored watching shows on the network 10 to 15 years ago probably isn’t watching it anymore. And that’s fine by Nickelodeon, because they’ve got a steady batch of new viewers coming through every year. Every new batch of young kids are tuning in to the latest shows. Nickelodeon understands that they have these viewers for a certain age range, and then those viewers move on.

And it’s not just Nickelodeon and children’s programming either. There is all sorts of entertainment or content that is geared toward teenagers, or recent college grads, or people going through a midlife crisis. All these companies understand that they are looking for people within a certain age range, and once those people pass through that range, that’s probably it.

Where Do You Go from Here?

One approach is not necessarily any better than the other. Both the Rolling Stones and Nickelodeon have enjoyed tremendous success. What we can learn, though, is that you can’t be all things to all people, so you have to decide who your people are.

If you’re a family blogger, are you targeting only new parents? Or are you bringing your audience along on your journey as your own kids get older? If you have a podcast about marketing, do you start with beginner topics and evolve to more sophisticated discussions? Or does your subject matter get progressively more complex and advanced in later episodes?

In other words, are you Mick Jagger or SpongeBob Squarepants?

John Chow

We hope you enjoyed this.

How to Boost the Success of Your Sales Page

This may be of interest to you.

Do you want to write a killer sales page for your business? If you’re like many website owners and marketers, your goal is to sell a product or service to your audience. Across all industries, conversion funnels will eventually bring potential customers to a sales page.

co-founder

A sales page is designed to show customers why your product is worth their time and hard-earned money. When you’re crafting sales copy, you have to be persuasive, educational, and entertaining — yes, all at once!

It sounds daunting at first, but anyone can master this effective marketing strategy. Today we will talk about how you can improve existing sales pages and tips to help you get started if this is your first attempt.

Extensively Research Your Target Customers

The only way to reach your target audience is to understand their pain points, goals, and preferences. Imagine trying to write a letter to someone you’ve never met in your life. Now imagine writing another letter, but this to your best friend. Both copies would sound drastically different, right?

Learning about potential customers is essential for writing sales pages. Like you wouldn’t know what to say to the stranger, you’ll have no idea what to say to entice consumers to buy your product or service.

There are plenty of excellent ways to gather information about the people most interested in your products or service. Social media is the perfect place to start. There are over 3.8 billion users across all platforms, and you can bet that a percentage of those people are interested in what you’re offering.

Spend time communicating with people from your industry on social media, and you’ll slowly start to see interested consumers following your brand. Use this opportunity to engage with them by sharing your best blog content or posting surveys to learn more about their needs and wants.

You can also add a feedback form to your website. Allow consumers to answer questions about their pain points, expectations, and experience with your product or service. Use this data to start planning copy for your next sales page.

Put Your Value Proposition on Display

Now that you’ve spent some time researching your audience, it’s time to start thinking about what value you bring to the table. Consumers want to buy from brands that solve a problem or make life easier. If you don’t give readers a compelling reason to stay on your page and keep reading, you could miss countless leads every month.

A value proposition is one or two sentences that set the standard for the rest of your sales page. If you can manage to align your value message with the rest of your content, you’ll have a much easier time keeping users engaged while earning new subscribers and conversions.

The key to determining your value proposition is to answer three questions:
-Who do I want to help?
-What problem do I hope to solve?
-What results can the user expect?

Let’s say you run an eCommerce storefront that sells pet supplies. You offer bundle boxes for cat and dog owners that include a monthly supply of food, litter, toys, etc. If you want to create a value proposition for a sales page, you could say;

“We want pet owners to save time and money by offering high-quality supplies shipped right to their door. Spend more time with your pets, and less time driving to the pet store.”

In this example, we want to help pet owners. The problem they are currently facing is they are taking too many trips to the pet store each month. After buying the bundle box, the customer can look forward to getting all of their pet’s favorite supplies without going out. We touched on all of the bases mentioned above, and thus, our fictional sales page is designed perfectly for pet owners dealing with this issue.

Build Social Proof

Another excellent way to boost the success of your sales page is to build social proof. Essentially, social proof is a psychological phenomenon where people are more likely to make a purchasing decision based on other people’s opinions.

The mentality here is that the product or service must be good if so many other people say good things and use the brand. You can build social proof with your audience in several ways, both on and off your sales page.

TrustPulse is a social proof plugin that lets you display notifications from users on your site to other people, even after the action is complete. If someone is browsing your website, they will be able to see that other customers are subscribing, participating in an event, and purchasing items. This behavior sends a social cue to the person viewing the notification and can help drive sales.

You can also build social proof directly on your sales page. Many marketing teams include testimonials and reviews from happy customers throughout their sales copy. The goal here is to explain your product’s benefits and then show how other people have found success.

We are going to revisit the eCommerce pet store example. Imagine if weaved between your monthly pet box’s different benefits and features, you showed pictures of users that tagged your brand on social media when they received their boxes. When a potential customer sees pictures of other people and pets enjoying your product, they are much more likely to follow through on your sales page.

Test Your Existing Sales Page

Our final tip of the day is going to focus on split testing your existing sales page. A/B testing, also known as split-testing, is a popular marketing strategy where you change elements of a campaign to improve click-throughs and conversions.

A/B testing is an essential part of success whether you’re talking about your email marketing campaign, on-site forms, or sales page. The best way to start split-testing is to change one part of your campaign at a time. If you start switching around too many things, you’ll have a hard time telling which change produced the positive results. Consequently, you won’t be able to use this strategy in future campaigns.

Instead of focusing on everything, use split testing tools to target specific parts, like the color of your CTA box, or placement. Make small changes and allow some time for new results to come in. After you’ve analyzed the reports, you can make more tweaks to see if you can improve the results in other ways.

This is by far the most time-consuming part of boosting your sales page success. You won’t be able to see if your split testing efforts are working overnight. However, this is one strategy worth pursuing because it gives you additional insights on your target audience’s behavior, and presents new content marketing opportunities for future campaigns.

Back to You

Your sales page is, without a doubt, one of the most critical parts of your website. As your business scales up and you diversify your product line, you’ll have to make changes to your existing sales copy.

Don’t be afraid to get out there and learn about your audience base. Spend as much time as possible with potential customers and use what you’ve learned to craft a killer value proposition. Afterward, you should split-test your page so you can take your sales to the next level. All the while, you should be building trust and social proof across all platforms.

Ultimately, building a successful sales page takes time, but it’s one effort worth pursuing if you want to see your business grow.

Syed Balkhi is an award-winning entrepreneur and online marketing expert. He is the co-founder of OptinMonster, WPBeginner, MonsterInsights, and WPForms.

eCommerce pet store example

We hope you enjoyed this.

14 Ways to Ensure Company Growth Doesn’t Outstrip Business Communication

This may be of interest to you.

Some businesses have seen a period of massive growth lately, especially those that deal solely with online sales and services. While this development is promising, it also opens up a business to another problem — that of having their growth outscale their ability to communicate.

Business communication deals with how the company interacts with and informs its employees and its clients, which includes the overall branding promise. Naturally, a small company is likely to have a different approach to a larger one, simply because of the scale of the communication involved.

However, as businesses grow in size, many of their focus areas and key elements that helped them get to where they are today tend to fall and get lost in the mix. Unfortunately, this happens to a great majority of businesses and brands, and it just doesn’t have to be this way.

automation tools

Recommendations and Tips in on How to Ensure Your Company Growth Doesn’t Outstrip Business Communications and Engagement

We consulted 14 entrepreneurs from YEC about the best ways for a business to ensure that their communication keeps up with their business growth. Here’s what they had to say.

1. Be Open to Feedback and Change

Maintaining effective communication through growth is something that’s hard to get right. In my experience, the trick here is not some grand multi-step strategy. You’ll never get that right — at least I don’t. The trick is to be able and willing to listen. When you’re receptive to feedback, your team will inform you when they lack context. I see my job as listening and adapting.

Alex Furman, Invitae

2. Create Brand Guidelines

Brand guidelines can be a one-page document that helps the whole team understand what is on or off brand. Having the guidelines written down helps if they need to be changed as well, which can happen if there are changes to the business that need to be reflected back in the core brand guidelines (example: acquisition of another company with a different brand positioning).

David Boehl, GoLastMinute

3. Replicate Your Voice

In an ideal world, you can just hire employees who “care” as much as you do about staying on brand. In reality, it’s next to impossible to find those employees, and it takes a lot of time to properly train them. As such, the next best thing is to “replicate your voice.” You can do this through company documents, training materials, videos, websites, social media and even a message to callers who are on hold!

Bill Mulholland, ARC Relocation

4. Build a Strategic Communications Plan

Create brand guidelines that define tone, style, etc., and make the guidelines available to your communications team(s). Build out a strategic communications plan that maps the various outreaches, both internal and external, that will be needed as part of the business’s growth. Make it clear who is responsible for each communication and who signs off on its compliance with brand standards.

Traci Beach, Craft Impact

5. Leverage Automated Tools

Make sure you have automation tools and systems in place. This way, the brand can scale without heavy manual oversight, and creative roadmaps can receive the proper attention they deserve.

Jordan Edelson, Appetizer Mobile LLC

6. Audit Communication Channels

The larger your organization is, the more detailed of a process that will need to be laid out in order to ensure continuity and correct messaging. Like a game of telephone, conduct an audit to understand where gaps in communication may be occurring and be prepared to revise your process.

Matthew Podolsky, Florida Law Advisers, P.A.

7. Create a Chain of Accountability

As your business grows, it’s critical that everyone stays on the same page. When you add new departments or see massive growth in one of your teams, assign leaders to keep each group accountable. This chain of accountability ensures that everyone’s on the same page.

John Turner, SeedProd LLC

8. Have Daily Meetings

For rapid and sustainable growth, you must have daily meetings to make sure your communications are on brand. Nothing goes out without several sets of eyes on it and those working on these communications are held accountable for performance and delivery. We check in multiple times per day — it does not need to be long, but a morning and afternoon signs-of-life check does wonders.

Matthew Capala, Alphametic

9. Maintain Personal Connections

Because most of my employees work off-site, it’s important to communicate as often as we can with one another and that they feel supported by me. We hold a quarterly all-hands staff meeting where we go into more detail and ensure that everyone gets to know one another. With a rapidly growing business, unless we have regular get-togethers with our team, people start to lose that personal connection.

Jennifer A Barnes, Optima Office, Inc

10. Create a Schedule

Like everything else, communication needs to be planned to be effective. This means investing in the right tools, creating fixed weekly meetings, quarterly appraisals, one-on-ones and more. Use calendars and create reminders for these meetings so that they’re all in place and clearly communicated. It’s just a matter of planning “up” as your business grows.

Syed Balkhi, WPBeginner

11. Establish a Single Tool

The means of communication are becoming endless, from Slack to email to phone or IM, so it is no surprise that interoffice communication becomes a problem the larger a team becomes. Put a process in place that streamlines communication on certain topics into one single location and on one identified platform. This way, everyone knows where to go to stay up to date.

Jared Weitz, United Capital Source Inc.

12. Take a Step Back

Sometimes you just need to take a step back from all the craziness that comes with day-to-day management of a business and ask yourself, “Is this on brand?” If you continue to ask the question and be true to your core values, communications will remain on point.

Josh Weiss, Reggie

13. Train and Delegate

As your business grows, it’s not realistic to think that you can maintain the same level of interpersonal communication as before. The next best step is to train key people in your business to communicate on your behalf. Lead by example and also create documentation that outlines what to discuss. This will keep things consistent across the organization.

Blair Williams, MemberPress

14. Hire a Content Marketing Agency

When you need to scale communication both internally and externally, it’s helpful to hire some help. A content marketing agency can help you with everything, from your company blog, to bylined content, to internal communications and speeches from executives, and can ensure that everything is consistent and on brand.

Kelsey Raymond, Influence & Co.

Bill Mulholland

How to Focus on Growth and Business Communications

For most businesses and brands, it’s all about the bottom line and trying to reach new goals and levels every quarter. However, the last thing you want to do is hit your goals while jeopardizing your customer and B2B relationships that you’ve worked so hard for.

To best accomplish this, we highly recommend you go through each of the tips and expert advice featured above and start implementing these solutions into your own business or brand.

If you enjoyed this content today, be sure to read our other expert tips on how to handle a PR crisis and increasing traffic to your site while working with a low budget.

The post 14 Ways to Ensure Company Growth Doesn’t Outstrip Business Communication appeared first on Zac Johnson.

We hope you enjoyed this.