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14 Ways to Ensure Company Growth Doesn’t Outstrip Business Communication

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Some businesses have seen a period of massive growth lately, especially those that deal solely with online sales and services. While this development is promising, it also opens up a business to another problem — that of having their growth outscale their ability to communicate.

Business communication deals with how the company interacts with and informs its employees and its clients, which includes the overall branding promise. Naturally, a small company is likely to have a different approach to a larger one, simply because of the scale of the communication involved.

However, as businesses grow in size, many of their focus areas and key elements that helped them get to where they are today tend to fall and get lost in the mix. Unfortunately, this happens to a great majority of businesses and brands, and it just doesn’t have to be this way.

automation tools

Recommendations and Tips in on How to Ensure Your Company Growth Doesn’t Outstrip Business Communications and Engagement

We consulted 14 entrepreneurs from YEC about the best ways for a business to ensure that their communication keeps up with their business growth. Here’s what they had to say.

1. Be Open to Feedback and Change

Maintaining effective communication through growth is something that’s hard to get right. In my experience, the trick here is not some grand multi-step strategy. You’ll never get that right — at least I don’t. The trick is to be able and willing to listen. When you’re receptive to feedback, your team will inform you when they lack context. I see my job as listening and adapting.

Alex Furman, Invitae

2. Create Brand Guidelines

Brand guidelines can be a one-page document that helps the whole team understand what is on or off brand. Having the guidelines written down helps if they need to be changed as well, which can happen if there are changes to the business that need to be reflected back in the core brand guidelines (example: acquisition of another company with a different brand positioning).

David Boehl, GoLastMinute

3. Replicate Your Voice

In an ideal world, you can just hire employees who “care” as much as you do about staying on brand. In reality, it’s next to impossible to find those employees, and it takes a lot of time to properly train them. As such, the next best thing is to “replicate your voice.” You can do this through company documents, training materials, videos, websites, social media and even a message to callers who are on hold!

Bill Mulholland, ARC Relocation

4. Build a Strategic Communications Plan

Create brand guidelines that define tone, style, etc., and make the guidelines available to your communications team(s). Build out a strategic communications plan that maps the various outreaches, both internal and external, that will be needed as part of the business’s growth. Make it clear who is responsible for each communication and who signs off on its compliance with brand standards.

Traci Beach, Craft Impact

5. Leverage Automated Tools

Make sure you have automation tools and systems in place. This way, the brand can scale without heavy manual oversight, and creative roadmaps can receive the proper attention they deserve.

Jordan Edelson, Appetizer Mobile LLC

6. Audit Communication Channels

The larger your organization is, the more detailed of a process that will need to be laid out in order to ensure continuity and correct messaging. Like a game of telephone, conduct an audit to understand where gaps in communication may be occurring and be prepared to revise your process.

Matthew Podolsky, Florida Law Advisers, P.A.

7. Create a Chain of Accountability

As your business grows, it’s critical that everyone stays on the same page. When you add new departments or see massive growth in one of your teams, assign leaders to keep each group accountable. This chain of accountability ensures that everyone’s on the same page.

John Turner, SeedProd LLC

8. Have Daily Meetings

For rapid and sustainable growth, you must have daily meetings to make sure your communications are on brand. Nothing goes out without several sets of eyes on it and those working on these communications are held accountable for performance and delivery. We check in multiple times per day — it does not need to be long, but a morning and afternoon signs-of-life check does wonders.

Matthew Capala, Alphametic

9. Maintain Personal Connections

Because most of my employees work off-site, it’s important to communicate as often as we can with one another and that they feel supported by me. We hold a quarterly all-hands staff meeting where we go into more detail and ensure that everyone gets to know one another. With a rapidly growing business, unless we have regular get-togethers with our team, people start to lose that personal connection.

Jennifer A Barnes, Optima Office, Inc

10. Create a Schedule

Like everything else, communication needs to be planned to be effective. This means investing in the right tools, creating fixed weekly meetings, quarterly appraisals, one-on-ones and more. Use calendars and create reminders for these meetings so that they’re all in place and clearly communicated. It’s just a matter of planning “up” as your business grows.

Syed Balkhi, WPBeginner

11. Establish a Single Tool

The means of communication are becoming endless, from Slack to email to phone or IM, so it is no surprise that interoffice communication becomes a problem the larger a team becomes. Put a process in place that streamlines communication on certain topics into one single location and on one identified platform. This way, everyone knows where to go to stay up to date.

Jared Weitz, United Capital Source Inc.

12. Take a Step Back

Sometimes you just need to take a step back from all the craziness that comes with day-to-day management of a business and ask yourself, “Is this on brand?” If you continue to ask the question and be true to your core values, communications will remain on point.

Josh Weiss, Reggie

13. Train and Delegate

As your business grows, it’s not realistic to think that you can maintain the same level of interpersonal communication as before. The next best step is to train key people in your business to communicate on your behalf. Lead by example and also create documentation that outlines what to discuss. This will keep things consistent across the organization.

Blair Williams, MemberPress

14. Hire a Content Marketing Agency

When you need to scale communication both internally and externally, it’s helpful to hire some help. A content marketing agency can help you with everything, from your company blog, to bylined content, to internal communications and speeches from executives, and can ensure that everything is consistent and on brand.

Kelsey Raymond, Influence & Co.

Bill Mulholland

How to Focus on Growth and Business Communications

For most businesses and brands, it’s all about the bottom line and trying to reach new goals and levels every quarter. However, the last thing you want to do is hit your goals while jeopardizing your customer and B2B relationships that you’ve worked so hard for.

To best accomplish this, we highly recommend you go through each of the tips and expert advice featured above and start implementing these solutions into your own business or brand.

If you enjoyed this content today, be sure to read our other expert tips on how to handle a PR crisis and increasing traffic to your site while working with a low budget.

The post 14 Ways to Ensure Company Growth Doesn’t Outstrip Business Communication appeared first on Zac Johnson.

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6 Things You’re Doing Wrong on Instagram

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As the social media platform that reportedly boasts the highest engagement rate of them all, Instagram is a coveted space for influencers, marketers and brands alike. While there will never be any sort of magic bullet approach to Instagram, or to any content-driven platform for that matter, there are some obvious mistakes you’ll want to avoid when trying to extend your reach, maximize your potential, and grow your presence on Instagram.

1. You Lack Consistency in Posting

The importance of consistency is (at least) two-fold. First, just as you should decide on a reliable publishing schedule for your blog — editorial calendar plug-ins are great for managing that — you should also be mindful of how frequently you post on Instagram too. You really need to avoid unleashing a flurry of content over a couple of days, only to have the account go almost dormant for weeks. Be consistent. Ideally, you want to have a new post on your main feed at least once every day or two. This keeps the grid looking fresh and active, and it surely helps with the algorithm for organic reach too.

Author

2. You Don’t Maintain a Consistent Style

Second, just as you will likely stick to a certain format for your blog, the same is also true with Instagram. While you may not need to set hard and fast rules, you will want to develop something that resembles a signature look. This might include choosing certain color palettes, sticking with certain font choices, or applying the same small number of presets. It’s about managing and meeting expectations, and establishing a brand identity.

3. You Focus on Yourself Too Much

I know that this can sound completely counter-intuitive in the context of social media, especially since Instagram very much leans into a “look at me” kind of approach. I get that. And it’s true that the overwhelming majority of the things that you post on Instagram are probably going to be about you and your experiences in some way. What I am saying, though, is that you need to think about how you can frame this content so that it’s not just about you. It’s also about how this can benefit your followers.

Think about your audience and how you can best satisfy their wants and needs. If you’ve got a food-centric page, then remember to include pertinent information in the caption, like the name of the restaurant, name of the dish, and what makes it special. How can you inspire through choice quotes or provide guidance with helpful tips? What purpose are you serving?

4. You Stick Only to Squares

food-centric page

It’s true that you want to maintain a consistent style with your Instagram posts. And it’s also true that Instagram started out by forcing users to post only square photos. However, that limitation is no longer in place. In fact, while the grid on your profile will default to squares, the actual posts themselves do not need to retain the 1:1 aspect ratio.

Instead, you may find that it’s in your favor to utilize a slightly taller aspect ratio, like 3:4 or even 2:3. The advantage here is that your post will take up more vertical real estate as users scroll through their Instagram feeds. It’s also advantageous to leverage video or carousel posts upon occasion too; your carousels can consist of taller photos too! It makes no sense to use the “photo grid” style of post anymore.

5. You Don’t Capitalize on Your Bio

Until you reach 10,000 followers, you’re not going to have the “swipe up” feature in Stories. Since your bio only allows for a single link — hence why everyone uses the “link in bio” approach — you might think that your bio functions in much the same way as a Twitter bio or the byline bio you might have in an author box on your blog. Not so! There are many creative ways you can maximize the impact of your Instagram bio.

Instead of writing out a single line of plain text, consider leveraging line breaks in a creative way. Think about how you can integrate emojis too; travel bloggers oftentimes put the country flag emoji of where they last visited or where they are currently. And while URLs in bios aren’t “clickable,” you can include easily memorable short URLs (301 redirects on your own domain are an easy way to do this) for key pages you want to highlight.

instagram

6. You Forget About Stories

Ever since Instagram “borrowed” this feature from Snapchat, Stories has quickly risen in popularity among users. Whereas IGTV hasn’t gained nearly as much traction, Instagram Stories are a great place to engage with your followers in real time, providing more of the “between the posts” type content that isn’t necessarily as polished or curated as your main feed.

In addition to posting to your main feed every day or two, ideally you’d like to add new content to your Stories every day, several times a day. You don’t want to overwhelm your followers, but you do want to keep your brand front of mind, and this means pushing your Stories out so you remain near the beginning when they open the app. Take advantage of questions and polls to encourage greater engagement.

These are just some of the basics when it comes to finding some success on Instagram. What other major pitfalls should users avoid?

Real estate

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How to Make Money with the NutriProfits Affiliate Program

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The health and beauty industry is thriving at present. Today the global beauty industry is a $532 billion business, and this only looks set to increase over the next decade.

You could say society has become highly engaged with how they appear, and many businesses are leveraging this trend to help health and beauty seekers meet their needs.

NutriProfits has leveraged the power of health and beauty brands that use quality ingredients and naturally help people look and feel their best. Additionally, they have also launched an affiliate program to share the sales of their products with influencers, bloggers, vloggers, and beauty content creators.

Therefore, in today’s post, we’ll look at the NutriProfit Affiliate Program. You’ll find background information, tools, and guidelines, benefits, and considerations that will help you become a successful affiliate for NutriProfits.

Let’s get started by looking at what the program is about.

affiliate marketing products

What is the NutriProfits Affiliates Program all about?

If you’ve ever used an affiliate service, and in the early stages, you may find that you don’t fully grasp every detail of the product. So, it’s a great idea to get in-depth knowledge of the affiliate service so that you can desirable create content. When you’re passionate and knowledgeable about a product, your audience can sense that and lean into it more.

That said, let me give you some of the critical factors that are a must-know for you:

  • NutriProfits is an affiliate program created in 2013 by people who used to be Affiliates before.
  • The program allows you to register and review their catalog of beauty products and promote them.
  • If you sell any of the products via your affiliate links, you can earn a commission from the sale.
  • They have a broad range of health and beauty products.
  • You will also receive a commission of up to 40% for being an intermediary in the sale.

How does NutriProfits work?

Often it’s great to know all about the affiliate program, and you know you can sell the products, but when you do not understand the details about the product, it becomes slightly more challenging to create content for it. Therefore it’s vital to find as much detail as possible about how the program works, and this will make you feel more confident when promoting it. 

Here’s a step by step guide of how it works:

  • You would need to join as a starting point, and this will allow you to have access to the catalog of products
  • Once done, you then need to get your affiliate links and discover the different products that you can promote either through a blog, your social media like Instagram or YouTube channel.
  • The good news is that most content can be created to give your audience the reasons why the product can benefit them.
  • It’s also a fact that your audience is more likely to take your recommendation due to the trust you have built up with them.
  • Once your audience decides to buy the product by clicking the affiliate link you include in your content, you would have made a sale.
  • NutriProfits will then receive all transactions and will allocate the sale to your account. When finalized, you will be credited with up to 40% of the sale to your affiliate account.
  • The withdrawal of funds is made once a month around the 21st and will accrue from the last month
  • Also, once you can withdraw funds, you can use a bank transfer, ePayments, or Paxum.

Benefits to Promoting NutriProfits Campaigns

  • High commission rate up to 40% and will also give you commissions on returning customers
  • It offers high-quality products that are popular and easy for people to choose from.
  • Easy to promote on your website, social media or videos
  • Educational tools that are sent to get you started, including tips and guides that will ensure you promote the products appropriately
  • A wide range of products offers a photograph of each product, technical data, and ingredients that will help support the product.
  • The tracking system (which helps recognize the sale came from you) will work on all devices like laptops, mobile, and tablets.
  • Fast and timely payment with minimal hassle.
  • Offers lifetime cookies, which means that if a customer clicks on your link and returns later to buy the product, you will still get the commission.
  • Products can be promoted in over 100 countries, and all links are geo-targeted, meaning it will always link to the country-specific store based on the user’s location.
  • The program is free to join and participate.

Examples of NutriProfits Products for Promotion

To give you a clear idea about the available products, please review some of the products that are available for you to promote.

bank transfer

The full range of products also gives you a wide variety of niches to choose from as follows:

  • Weight loss – Often, these products can be great sellers seeing as many people are hoping to lose weight using an effective solution. These are often the best sellers, and they draw in many potential customers for the benefits offered.
  • Bodybuilding – The bodybuilding industry has a substantial audience who is passionate about the products they buy, and they tend to be loyal customers who are often returning buyers.
  • Hair loss & anti-aging – As people age, they do see some changes, and the beauty products offer solutions to a problem that can be difficult to find a solution to. The customer base is available and ready to take up a new product that can fix a pain point they have experienced.
  • Sleep aid – Stress is becoming more commonplace these days, and work is playing a role in this. People are seeking out solutions to help them sleep better. These types of beneficial products that are proven to work are challenging to find. When you bring this to your audience, it will create a valuable experience for them.

You can also check the FAQ page for further details.

High-Quality Ingredients explained

One example of the most popular product is a coffee booster that also helps you lose weight. The coffee itself is made from the highest quality ingredients, attracting many health & beauty buyers who tend to have discerning tastes. Their focus tends to be on quality first and price later.

The key benefits of this product include:

  • It’s a coffee that tastes great but also is infused with slimming properties meaning you can sip on the go and stay trim.
  • It’s known as “bulletproof coffee” because it pushes your metabolism up and enhances the fat burning process
  • This can lead to improved cognitive functions and better learning capability.

beauty conscious buyer

For example, if you had to promote Cappucino MCT as per above and decide to create a blog post, let’s consider what happens. If browsers find your post enjoyable and decide to click on the link and make a purchase, you will see a 30% commission. It will equal $31.20(it’s an average pay-out value, so that could change) to be paid to you by the 21st of the next month. Additionally, if the customer returns, you will also earn a commission on their next purchase.

Another thing to consider is that if the customer opts to return later or in a couple of days to make the purchase, you will still earn the commission. Keep in mind, it’s a lifetime commission link and not 120 days, as is common in the affiliate marketing industry.

Considerations When Running NutriProfits Offers

It’s always important to review the considerations of a program you will sign up for. Yes, it may be free, but we find that it’s valuable to know all of the fine print. It sets you up for success later down the line.

Here’s what you should consider:

  • Has a detailed dashboard that gives you everything you need to understand your analytics, including clicks, sales, conversions, and pay-out. If you are less analytically inclined, make sure to review everything on the dashboard for clarity.
  • When you do sign in for the first time, choose the right currency (EUR, USD, GBP, and PLN) and also your preferred withdrawal method (bank transfer, ePayments, or Paxum). Cross-check that everything is correct as payment will be made using these options.
  • While payments are made once a month on the 21st for the previous month, you must meet minimum earning levels. That usually means 100 EUR, 120 UD, 80 GBP, and PLN 400.

Final Thoughts on the Nutriprofits Affiliate Program

If you’re seasoned affiliate marketer, then you know precisely how beneficial it is to choose the right affiliate marketing products.

We always recommend that you look at a new product and test it out first before promoting it to your audience. It helps and will ensure you confidently promote the products.

Fortunately, NutriProfits does offer a wide range of products that are aimed at the healthy and beauty conscious buyer.

Additionally, you can benefit if your audience is repeat customers, where you can earn up to a 40% commission every time they make a purchase.

Always consider the timelines associated with payment and use the tracking dashboard to track and collate your information.

Please feel free to check them out if you’d love to find out more about NutriProfits Affiliate Program.

The post How to Make Money with the NutriProfits Affiliate Program appeared first on Zac Johnson.

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5 Tools to Find Influencers in Your Industry

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By now you are quite familiar with the value of using influencer marketing to grow and develop your business. Working hand in hand with the right influencer can boost your brand’s marketing efforts by driving sales, reaching new audiences, improving the trustworthiness of your brand. In research conducted by Twitter, …

5 Tools to Find Influencers in Your Industry Read More »

The post 5 Tools to Find Influencers in Your Industry appeared first on Affiliate Marketing Blog by Geno Prussakov.

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5 Tools to Find Influencers in Your Industry

This may be of interest to you.

By now you are quite familiar with the value of using influencer marketing to grow and develop your business. Working hand in hand with the right influencer can boost your brand’s marketing efforts by driving sales, reaching new audiences, improving the trustworthiness of your brand. In research conducted by Twitter, …

5 Tools to Find Influencers in Your Industry Read More »

The post 5 Tools to Find Influencers in Your Industry appeared first on Affiliate Marketing Blog by Geno Prussakov.

We hope you enjoyed this.

The Loneliest Generation

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You don’t need to hang out on the Internet for very long before you’re hit with another stereotype about millennials. They’re too soft and coddled, you might hear, as someone from an older generation says that these kids just need to grow up and take care of themselves. They’re too entitled, you might also hear, as some people might see these young professionals who demand to have everything served to them on a silver platter. The list goes on and on. But here’s another little snippet for you to consider.

One Is the Loneliest Number

According to a recent poll conducted by YouGov, millennials are the loneliest generation, at least among those they asked. Of millennials polled, 30 percent indicated that they “always” or “often” feel lonely. Compare that to 20 percent of Generation X and 15 percent of Baby Boomers. But it doesn’t stop there.

Among the millennials polled, 22 percent said they had zero friends, 30 percent said they had no best friends, and 27 percent said they had no close friends. It’s startling, on some level, considering that millennials are arguably the most connected generation (Generation Z was not included in this survey).

Between the ubiquitous of social media and the ease of online messaging, almost anyone in the world can be reached at any time. And yet, millennials feel lonely. Maybe they’re just entitled, right?

Forever Alone?

To this end, it’s important to make a critical distinction. Loneliness and being alone are not the same thing. If you choose to be by yourself, curled up with a good book under a tree, you are alone. But you are not lonely. To be lonely implies that you are sad because you have no friends or company. It’s the desire for genuine human interaction, not just a superficial exchange at a coffee shop or some shared quips on Twitter.

food tour

If you haven’t figured it out by now, this problem of loneliness isn’t just one tackled by millennials or aging retirees. It’s a problem that is increasingly common among online entrepreneurs and bloggers, like those who wish to pursue the dot com lifestyle. Working from home, by yourself, can be a very isolating experience. You don’t get those everyday, happenstance exchanges at the water cooler or photocopy machine with your colleagues.

And because you don’t have a traditional schedule and there’s always something that can be done, you sometimes skip out on social engagements with friends because you want to finish that blog post or work on that affiliate marketing sales funnel. Hustle is good, in many ways, but it can leave you feeling alone too. And lonely.

Social Isolation and the Dot Com Lifestyle

Remember that “alone” and “loneliness” aren’t the same thing. If the most important people in your life don’t understand or appreciate what you’re trying to accomplish with your online business, you can feel incredibly lonely.

Even if your home office is rife with distractions, particularly if you have roommates or children, you can feel like it’s you against the world. It can be a maddening experience, especially if you don’t achieve some semblance of early success to keep spurring you on. You need that motivation.

Taken as a whole, millennials start more businesses than other generations. Part of this is due to circumstances, most assuredly, but also due to the accessibility of starting an online business. Or maybe millennials are just more entrepreneurial in spirit, though we also recognize that entrepreneurship can be an awfully lonely experience too. Blogging may seem like a social endeavor, but most of the time, you’re alone in front of the computer.

Networking Solutions

generation x

This is why it’s so critically important that you connect with other like-minded people in your area who share similar types of ambitions. That’s why I started attending Dot Com Pho. That’s why John continues with a weekly Dot Com Lunch.

Even though you have all these grand goals and visions for what you want to do with your online business, you need the social interaction of a football game and food tour with a fellow blogger friend. Or maybe you need to organize a dad blogger camping trip, ironically away from the depths of omni-present Internet and technology.

On some level, yes, you’re in this Internet business alone. But on another level, you don’t have to be lonely.

Internet

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Advertising Trends: The Top 5 Must-Know Digital Marketing Trends of 2020

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Are you trying to stay up with the latest marketing trends so that your company can grow its audience? With advertising constantly changing with the rise of social media marketing and eCommerce, it can feel hard to keep up with the newest, hottest trends your company needs.

Keep reading to learn about the biggest advertising trends we will be seeing this year so that you can get the most out of your marketing plan and budget.

advertising trends

1. A More Shoppable Social

Rather than posting on social media to get your followers to your site, platforms like Instagram are making it much easier with social commerce. Social commerce is a shoppable post or ads, meaning the viewer just needs to click the product tag on the photo to head to its product page and make a purchase on your site.

This makes it as easy as possible for customers to make a purchase with you, an important quality in our convenience-based society. The fewer steps you provide in product purchasing can help to decrease your companies percentage of cart abandonment.

Linking your shop to social media platforms is also pretty easy, as Instagram and Facebook work to link to your eCommerce site. Platforms like Snapchat and Pinterest are also rolling out this feature.

2. Revamping Email Marketing

Email marketing remains to be a great way to reach your customers in 2020, but many companies are taking their emails to a whole new level. Many brands are saying goodbye to newsletters, or plain letter emails full of text and are instead focusing on high-quality images and graphics. This approach is eyecatching to viewers and also lets them quickly scan the information you’re sending them.

Images overlayed with interactive, call to action buttons such as “Shop Now!” and “50% Off” that customers can click to connect to a certain page on your site are a great way to lead someone to make an easy purchase. Creating stunning images and graphics for email marketing is the best way to captivate your subscribers this year.

3. Influencers Still Thriving, But in New Ways

While influencers are still going to be a great way to market to new audiences this year, many companies are turning to micro-influencers as well. A micro-influencer is someone with a medium-sized following that is more niche. With the rise of the mega-influencer within the last few years, hiring them to market your product can get pricey, which is where micro-influencers come in handy.

A great way to utilize micro-influencers is to find one who is more tailored to your audience. This assures that your influencer and their audiences are more likely to be interested in your brand and products. The micro-influencer is more likely to be in touch with their followers, and not overwhelming them with product referrals.

Another upside to using micro-influencer is that they have much more time to engage with their followers. As engagement rates become more important than ever, this can be a great way to get people talking about your brand and products.

4. Engagement to the Next Level

Social media engagement has become increasingly important over the years, and companies are taking communication with their customers to a whole new level. Many companies are using direct messaging (DM) with customers to get more personal and accessible to their consumers.

This tactic helps to increase sales, as customers can directly message your brand to ask questions about products they are interested in purchasing. By answering customer questions and concern, they are much more likely to make a purchase with you, lowering your abandoned sale rates. This is a great way to build brand awareness, loyalty and trust with customers old and new.

By giving your customers a convenient place to contact you it can also be more convenient for your company to address these concerns via DM rather than phone calls and emails. If you roll out this feature, be sure to let your followers know to DM you for questions, comments and concerns.

5. Video Marketing Is a Must

As digital marketing is finding new ways to covey quick, easy and personal content, it’s no surprise that video marketing is going to become a must for companies in 2020. Thankfully, social platforms are making it much easier to use this marketing strategy. You can avoid building a whole YouTube community and instead launch videos on Instagram and Facebook instead.

Try posting live broadcast or video posts to engage your customers. This method is much more compelling, interesting and eye-catching when viewers are scrolling their feed.

This is also a great way to pack in tons of information without having to give your audience long pages of text. Make sure your team brainstorms on interesting topics and ideas that would engage your followers.

There are plenty of video content topic options, such as an informational video about one of your new products, or a behind the scenes look into your office. This kind of marketing is so engaging because you’re getting personal with your audiences, helping them and also bringing them into the interworkings of your brand.

If you’re trying to organize your marketing plan and budget, book a QuickBooks training session today.

e - commerce

Digital Advertising Trends You Should Be Using In 2020

If you’re not already incorporating these advertising trends into your marketing plan, you should start. Make sure your company is at the top of its marketing game with these engaging advertising techniques that can grow your following and customer base.

For more articles on digital marketing, be sure to check out our latest article on Stacked Marketer and how they continue to deliver industry breaking news through email and social media!

The post Advertising Trends: The Top 5 Must-Know Digital Marketing Trends of 2020 appeared first on Zac Johnson.

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The Importance of Coming Soon Pages (with Examples)

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Promoting your website is one of the few universal keys that unlock the doors of digital success. Creating good content is super important. Running good campaigns, alluring design, collaborations, creativity…all of those pieces play a very important role respectively, but promotion is just one step above, because regardless of the outstanding quality of your content, how can anyone see it of you don’t spread the word? 

There are many great techniques of promotion, but one of the most prolific ones, reserved for only the superfine players that know success is right around the corner, is pre promotion. Some people start their promotion from their first postings, but losing out all of the users and traffic that you can attract from starting to spread the word out before the website itself gets launched? Not a chance! 

You need to build the story up, get people hyped about their new favorite bookmark and emphasize that there is a great new story coming up and that they need to be a part of it. That’s where the ‘coming soon’ page kicks in. By setting it up and promoting it on social media, forums, comments and other sections, you get an audience before the content itself gets released. 

complicated software

Coming Soon Pages — What They Are and Why You Need Them

Firstly, you need to set up a good looking coming soon page – humans are visual beings and if the design meets their appetites, there is a much higher chance that they will stick around. The next step would be to add all of the relevant information about the website that is going to emerge in the following period. The countdown timer is a beautiful touch so the people know exactly when to expect your website to log in, and in addition it gives a tone of anticipation and excitement which works highly in your favor. 

Throwing in an email subscription form is of very high value as well. Offer some type of promotional discounts, newsletters or something similar for the upcoming users to engage in a reward system for their loyalty. A coming soon page can do wonders for your SEO, because if you start optimizing before the launch, you will get better results faster. And as pointed out in these landing page examples, when creating a ‘coming soon’ page for your site, you will also want to make sure it represents your brand and first impression as well.

So much sure to include the following elements on your coming soon page:

  • Contact info or contact form
  • Brand logo and why the site is down
  • Links to your preferred social platforms
  • An email subscribe form for updates

By having all of these in place, you will see much better results with your temporary page, versus just throwing a white page up and saying “come back later”. By linking out to your social profile pages, this is also a great way to bring in new followers while your site is under construction.

Since we agree on how social media is important for the growth and overall success to your website, it’s extremely important to include these elements within your pages, while also making them easy to view and access at all times. Your coming soon page is the perfect place to pin your social media accounts with buttons, so you can drive more users towards the accounts where you will frequently notify them about all updates of your website.

When you engage in the process of website making, it can be a messy place with tools all around the floor – disordered sections, plugins randomly working, widgets out of place…it’s not an environment to brag with, and no potential user should have that kind of unflattering insights that will scare them away immediately. Same goes for updating your website or doing some type of construction work where your website is under maintenance, and the visitors just shouldn’t stick around under those circumstances.

And what is the solution? The fitting plugin of course! 

To set the most remarkable coming soon page or under maintenance mode, get the hype up, raise awareness and spread the word, expand on social media and email marketing fields, kickoff the SEO and create the best story possible, you need a helping hand from the right tools that will stand by your side. 

Popular Coming Soon Page and Under Maintenance Solutions

Just like everything when it comes to site design or using WordPress, you are going to have plenty of solutions to choose from. The same is true for coming soon pages for your site as well. And it’s not just about choosing a design, it’s also about knowing which options are best and where to find the right customization and features for each.

Not sure which ones to pick from the wide selection of available plugins? Don’t worry because we are about to cover the best ones for you to choose from and snatch your new loyal helper:

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1.) Coming Soon & Maintenance Mode

You’ve got a thing for plugins that make your life easier with straightforward features that you’ll actually use, that is simple to learn and use and that will do the job just as you like it? Well you’ve arrived at the right place. One of the most crucial perks is what you care about the most, and that is the speed that won’t get brought down even by a bit. It keeps things clean, fast with a design that you’ll be able to craft to your exact will. Let’s jump into the features and discover what you obtain with this plugin:

1 Million+ Free Images

In the digital sphere, sight is distinguished as the most important sense, considering our visualizing nature, which leads us to a conclusion that remarkable images are a must have on your website. And with over a million free specimens in high quality, you will undoubtedly find the ones you need.

120+ Remarkable Themes

No matter what type of business you’ve got rolling, finding a theme will not cause a second of stress. Simply customize it to your own preferences and enjoy a wide selection of professional, attention-grabbing, remarkable themes.

Get Things Done Faster

While creating this plugin, the focus was streamed towards making it simple to learn and use, instead of creating something that will waste your time by producing a complicated software that takes hours to master. Download and start working!

Easy Access for Clients

It’s time to show off your progress and hard work on your website, but only to the client? With this feature, you will be able to generate a secret access link and provide it to your client for them to be satisfied, but still keep it a secret from the users.

Coming Soon & Maintenance Mode includes more features, such as SEO setup with analysis, search engine preferences, Google analytics, or email collecting compatibility with autoresponder, CRM, webinar and marketing software, but I’ll leave it to you to poke around and satisfy your curiosity by clicking here. A touch of class from this plugin is the Risk-Free Guarantee policy, where if you don’t like a plugin within the next seven days, you will get a full refund. Will you use this feature? I’m pretty sure not. There is only one way to find out.

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2.) UnderConstructionPage

Introducing the Swiss Army Knife of coming soon and under construction pages that has the solution for every scenario you might encounter. This plugin beautifully fulfills its purpose, but the fact that it takes so little effort to get so good results is what makes it stand out. Claiming that it has absolutely everything you need to create a perfect coming soon or under construction page needs to be corroborated, and there is no better way to do it than reviewing the features:

Beginner Friendly Drag & Drop Builder

Your level of expertise becomes irrelevant when using this plugin because the usage simplicity makes it approachable by everyone. User-friendly, fast and functional.

1 million+ Premium Images

We’ve mentioned the importance of images in online content creating, and with over a million of them in HD and 4K resolutions, this section gets an A+ degree. Search for the ones that meet your needs and get everything done within clicking range.

210+ Templates

When you are in a tight time schedule and need to setup an under construction page in less than a minute, what do you do? With this plugin, you set the timer, pick one of the 210 templates available, type in the appropriate text and stop the timer. Done within minutes, guaranteed!

Affiliate & Traffic Tracking

Tracked inbound links and targeted traffic for the best possible conversion rates are under check. Activate this feature and share away!

Add to that maximum flexibility and customizability of the entire website, exceptional support and even more features accessible, and you’ve got yourself a winner. Over 3.5 million downloads, countless 5 star reviews, Risk-Free Guarantee included in this plugin as well…there are more than a few reasons to give this plugin a test drive, and you can do it by clicking here.

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3.) Maintenance

To end on a good note, we turn towards yet another exceptional plugin that exudes with simplicity and functionality – Maintenance. Tailored to look glorious on all devices, customizable through all relevant categories and simple for setting up and running, those would be the key words to describe this plugin. Its multilanguage feature allows you to translate the coming soon or under construction website in over 100 languages, and all it takes is one click. Collecting emails falls into the easy category for this plugin considering that it’s fully integrated with MailOptin, which then allows you to connect to MailChimp and other autoresponder services. Other features include:

  • retina ready HTML/CSS layout
  • Full-screen background (Backstretch)
  • Blur background effect
  • Upload your own logo
  • User login on frontend
  • 503 error on/off
  • Google analytics support
  • Exclude selected pages from Maintenance mode
  • Support for all popular caching plugins

A minimalistic approach that allows you to set everything up in minutes with precise features and completely free to use is what Maintenance is all about. Over 400,000 active installations; are you ready to become a part of the pack? If the answer is yes, click here.

All Sites Need a Well Designed Maintenance Page for All Situations

In conclusion, a coming soon page is vital for a strong start of your website. The benefits of promoting your upcoming content, strengthening your social media, upgrading the SEO…they are just too good to miss out on. When your website is going through crafting and preparing, there needs to be content available so the users know exactly what’s cooking, which is why a maintenance mode page can’t be left out. 

With these plugins, you will be able to get the perfect result every time, and whenever your website needs to go incognito, you’ll have the solution ready with only a few clicks. That’s why it’s time to give them a test run, pick the ideal one for your preferences and start constructing.

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We hope you enjoyed this.

Stacked Marketer Delivers Digital Marketing News and Trends

This may be of interest to you.

Extra. Extra. Read all about it! Latest headlines in the digital marketing and affiliate space!

When you take a moment to look back and see what JohnChow.com started from and what it became today, it’s quite amazing. From what originally started as a food/tech blog into a make money online blog… everyone was visiting the site to see how John was making money online, and what he’s been working on.

In short, it’s all about keeping up with the latest trends and see where, when and how people are growing their businesses online.

No matter where you look online you are going to find news, trending hashtags and topics covering every angle possible–but when it comes to finding news and headlines that are relevant to your business and all within your industry, that’s where the real value is.

For affiliate marketers, bloggers, brands and digital marketers… it’s all about the world of online marketing and finding out what everyone is up to. Whether it’s the latest acqusitions, legal news or marketing methods that are catching on big time, Stacked Marketer is there to deliver the goods.

What is Stacked Marketer and Who Runs It?

Stacked Marketer is the second-coming of “What The Aff”, which make industry headlines last year and became one of the most sought after and subscribed to newsletter in the industry.

As great as WTAFF was, the name had limit it’s potential and reach into different markets. Hence, “Stacked Marketer” was then born.

The good news is, all of the stuff that made WTAFF so awesome and great, is the exact same concept and process to create Stacked Marketer. It’s now just under a different name.

Emanuel Cinca is still the man behind the scenes and working the Stacked Marketer Crew to their full potential, while also providing subscribers with the best industry news and headlines possible. And not only has Emanuel done an excellent job with growing the brand into what it is today, he also makes it a goal to attend answer as many interview questions, and speak on different podcasts, while also attending as many conferences and events as possible.

food/tech blog

Whether you refer to it as “What the Aff” or “Stacked Marketer“, you will likely see the name trending across many internet marketing forums, social groups and even at conference events. You can even read about Stacked Marketer over on Zac Johnson’s blog, as he’s an avid subscriber to the newsletter as well.

How to Subscribe to the Stacked Marketer Daily Newsletter

Now that you have a good understanding on what Stacked Marketer is, and how it’s the next revolution of What The Aff, it’s time to tell you more about how to subscribe the newsletter and follow the brand across different platforms.

First off, join the mailing list with your best email. This is the best way to get the latest industry trends and headlines right into your email. There also aren’t any hoops or annoyances in place to complete this process.

Just visit https://www.stackedmarketer.com/ and enter your email.

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Next, be sure to follow Stacked Marketer on social media as well.

Since we all have our own preferred platform, SM has you covered on each of the major ones. This is also a great way to mix up when and how you discover and read the latest headlines circulating online.

Follow Stacked Marketer on InstagramTwitter and Facebook.

The Content that Makes Entrepreneurs Love Stacked Marketer

As business owners and marketers, our time is precious — so the last thing we want to do is clutter up our inbox with more content and spam. The good news is, Stacked Marketer mailings are actually valuable, smart and fun to read through.

Below you will see a screenshot of a recent headline of theirs. Most people don’t care about headlines when referring to mailing lists or news, but the way SM does it is great. They use icons and attention seeking headlines that make you want to open. It’s also a nice quick and easy way to see what content and news is inside the latest mailing

John

Next up, the actual content of each mailing, It’s always going to be something good, and it’s often loaded with industry news, tutorials, and useful resources to help you grow your brand.

For example, this latest mailing had a section on how to “go from $k to $28 in 28 days“. Sounds like quite the task, but SM covers the topic, breaks it down and then provides the necessary resources to help you along the way.

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All of the content is written and delivered in a way that makes it’s a fast read, but is also easily aborbed. To see for yourself, be sure to the visit the site and get the latest copy sent right to your inbox. And if you really like the content, don’t forget to read through the previous mailings that are archived on the site.

Stacked Marketer Makes Digital Marketing News Easy

With the constant flow of new content flooding the internet and news coming out all the time, how are you ever supposed to actually get any work done? Throw social media and email into the mix and you are likely getting lost and distracted more often than not.

The good news is, Stacked Marketer’s daily mailings can save you a lot of time, while also keeping you informed with just a few minutes investment. The newsletter is free to join, and even if you don’t get to read each mailing, they make for a great collection of case studies and resources that you can always refer to at a later time.

If you haven’t already been a subscriber of What The Aff, be sure to sign up to Stacked Marketer today!

money online blog

We hope you enjoyed this.

Stacked Marketer – Where Internet Marketers Go for Industry News

This may be of interest to you.

In the world of affiliate marketing and internet business, what happens in one day could drastically change the landscape for your business for years to come. As affiliate marketers, bloggers and brands, we are heavily influenced by single industry changes, while also always keeping an eye on what happens with our fellow site partners and competition.

With all of this in mind, there are simply way too many sites, blogs, data sources and news feeds to keep an eye on. If you were to try and follow just a few sites, you would likely miss out on some of the hottest news and trends being mentioned earlier.

Throw social media into the mix and you are loaded up with even more resources and time-wasters… so what’s an internet marketer to do?

This is where Stacked Marketer comes into play.

Previously known as What The Aff, the extremely popular affiliate marketing focused site and newsletter is now branding under a new domain and name that expands that reach and focus to internet marketing as a whole.

Why the name Stacked Marketer and no longer What The Aff? This topic was discussed in detail on their Facebook Page, but it ultimately came down to them wanting to better brand themselves and not be limited to just the affiliate marketing industry.

They also broke it down into the following:

 STACKED: Because we bring you information on various traffic sources in various verticals, so you have a complete stack of marketing content to hone your skills. A full stack of skills, if you will…

 MARKETER: Because that’s you. You are a marketer, or at least a part of you is… It’s that simple.

So, besides what we already highlighted, what makes SM such a great source for information and simply one of the leaders when it comes to finding industry news as it happens? Well, that’s exactly what we are going to be diving into today!

Stacked Marketer – The Digital Marketers’ Daily Newsletter

First thing first, when it comes to absorbing any type of news online, it’s all about the way you want it delivered. Sites are great, but you will often forget to go back and visit, blogs are also cool, but how often are they going to update?

A better option is ultimately email. When joining the Stacked Marketer newsletter, you are getting a ton of original, funny, creative and useful information delivered to your inbox daily.

Best of all, there is no fluff or annoying content on their site that you need to weed through. Just visit https://www.stackedmarketer.com/, enter your email and you are good to go!

digital media outlets

If an email-based newsletter isn’t up your alley, you are in luck, as they are covered across all of the major social media platforms as well. Follow Stacked Marketer on Instagram, Twitter and Facebook.

Facebook Page

Stacked Marketer Provides Catchy Headlines and Killer Content

Let’s now talk about the meat and potatos of Stacked Marketer. With more than a billion sites on the internet, they must be really good at what they do in order to attract such a massive subscriber base and also getting profiled here today.

First off, they really do an excellent job with delivering high-quality content, and not in a boring way that makes them blend in with the rest of the news and digital media outlets in the world today.

Just take a look at few of their latest mailings and title headlines. Not only are they getting creative with their mailing, they are also using fun icons and catchy headlines that make you want to open and read.

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However, the real meat and quality of Stacked Marketer shows within the mailing itself. In the title you get a glimpse of the topic covered, then when reading through the mailing you get the full breakdown–but also in a quick and easy summarized form.

For example, here is a recent write up on how to get trending on Reddit, the media buyer way. If you were to read something like this on any other major site, it would likely be full of fluff content and waste a good amount of your time.

Stacked Marketer does all of the necessary work to weed out the good, making it an easy read and also providing the necessary sources if you want to read more.

Internet Marketer

This is just one example, but each topic covered in their mailings are laid out in the same way. Easy reading with quick bullet points, bold lettering and images to keep you engaged.

Stacked Marketer Shares the Love with their Readers

How many times have you been to a website or blog and saw a social sharing button to share the content with others? It happens all the time, but most of us rarely actually share the content unless it’s super amazing.

Why? Simply because there isn’t much incentivization for us to do so.

Stacked Marketer realized this was a concern for them as well and wanted to do even more for their audience. Yes, they already create awesome content, but what if they could increase the value of sharing their content and mailing list to others as well?

That’s exactly what they did, and they have some pretty sweet rewards and bonuses that come along with it.

First, they had to make the process extremely easy–which they did. All you need to do is scroll down to the bottom of the email and find the click to share link.

internet marketers

Once you do this, you will be sent over to your unique referral landing page. From here you can grab your referral link and keep track of how many new sign ups you’ve sent to Stacked Marketer.

  • Refer just 5 new subscribers and get access to the Stacked Marketer Insiders FB Group.
  • Send out a few social updates to bring in 10 referrals will get you a nice Stacked Marketer sticker pack.
  • Bring in 25 new referrals and you can represent with a solid Stacked Marketer shirt.

However, if you are a boss affiliate or have a nice following, you can really accumulate some nice rewards by referring free signups to Stacked Marketer in volume.

You’ll have to sign up the newsletter to see the full list, but if you refer 250 free email subscribers you will get a free ticket to Affiliate World Conference, Affiliate Summit or PI Live events. Bring in 1,000 and you can chill with The Crew in Schnitzel–all expenses paid!

internet marketing

Needless to say, Stacked Marketer is pretty awesome and I think many people are referring it to others without even knowing about the rewards. However, for everyone else, it’s a pretty cool incentive that they have in place.

Stacked Marketer is the Upper Edge Digital Marketers Need

Jumping back to the original conversation at the beginning of this article, as business owners and marketers, we have a lot of options. Not only do we need to run our businesses, we also need to keep an eye on what’s going around amongst us. Plus, we also have to better manage our time.

Stacked Marketer is yet another weapon that needs to be added to our arsenal so we save on time, improve our game and stay ahead of the competition.

Visit the site. Subscribe today, and become a STACKED MARKETER!

The post Stacked Marketer – Where Internet Marketers Go for Industry News appeared first on Zac Johnson.

We hope you enjoyed this.