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6 WordPress Plugins You Need to Grow Your Business in 2021

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If you’re like most of us, you made your resolutions for 2021, and so far, you’re following accomplishing your goals. Maybe you’ve started to eat better and read more– which is excellent! But you probably have plenty of long-term resolutions, too, like growing your website.

There are a ton of factors you should take into consideration when growing your small business or personal blog. You have to think about how you’ll reach your target audience and turn them into fans of your brand. In order to do that, you need to prove that you’re trustworthy, engaging, and have an easily accessible site.

Today, we are going to look at several plugins for WordPress, which powers over 75 million websites. The tools offered here today will help you connect with potential customers, build trust, capture email addresses, and much more.

Let’s get started!

6.Social Wall Pro by Smash Balloon

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It’s hard to deny the popularity of social media. Over 3 billion people use websites like Facebook, Twitter, and Instagram to connect with friends and businesses. Bloggers and small business owners know that social media is the easiest way to spread brand awareness and build meaningful connections with your audience.

Our number 6 pick is Smash Balloon Social Wall Pro because it allows you to take the power of social media to your website. With this plugin, you can combine your feeds from Facebook, Twitter, Instagram, and YouTube and display them on your site.

We love this plugin because it’s super easy to set up and customize. You don’t have to worry about a cookie-cutter block on your website here, and that’s what makes it truly unique. Out of the box, it adopts a visual style that matches your website, which will save you plenty of time and effort.

When new visitors land on your website, they can easily see conversations taking place on your profile, which could encourage them to give your brand a follow on social media. You’ll also have the option to filter out specific words and tags for a flexible and engaging experience for both new and returning visitors.

5.All in One SEO (AIOSEO)

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If you want to improve your SEO ranking and reach more people, you need an SEO plugin. There are quite a few on the market, but we use All in One SEO (AIOSEO). This plugin has all of the features we expect from a premium tool and none of the frustrating setup.

With AIOSEO, you can create smart XLM sitemaps in a couple of clicks, which makes it easier for crawlers from Google to navigate your website. Once you generate a sitemap, AIOSEO will automatically notify popular search engines when you update your site. Using this strategy, you can slowly climb through the ranks for your chosen keywords.

You’ll also get access to our favorite feature, TruSEO On-Page Analysis. When you publish a blog post, create a product page, or basically create something new on your site, you can open a checklist that will automatically analyze your page and offer advice on how to improve your SEO score.

As you improve your site with AIOSEO, there’s a good chance you’ll start to see a surge in traffic and longer dwell times. When you’re site is properly optimized, you have a better chance of connecting with your target audience, and AIOSEO makes this process easier than ever.

4.TrustPulse

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There’s a good chance that you’ve experienced social proof, even if you’ve never heard the term before. Essentially, social proof is a psychological phenomenon where people are more likely to make a purchasing decision based on the opinions of others.

It doesn’t matter if a friend tells you about a new burger place down the street, or you’re reading Amazon reviews written by people you’ll never meet, it all counts as social proof.

When it comes to your website, social proof is crucial for getting sales and convincing people to subscribe to your email list. If you’re looking for a quick and easy way to add social proof to your website, we suggest the plugin TrustPulse.

TrustPulse is a social proof plugin that allows you to show other customers real-time behavior on your site. Imagine someone is looking at your product selection and thinking about making a purchase. Suddenly, they see a popup that someone else bought the same exact product. Odds are, that second person would go through with their order.

You can install and setup Trustpulse in just a couple of minutes and see an average conversion increase of 15%!

3.Push Engage

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The next plugin on our list is called PushEngage. As the name implies, PushEngage helps business owners and bloggers send push notifications to their audience.

Push notifications are excellent ways to communicate with your customers across desktop computers and smartphones. You can use PushEngage to build your lead list, get more views on your blog, and secure more sales.

The different options are what makes this plugin stand out from the rest. PushEngage allows you to build dynamic audience segments and send personalized alerts based on user behavior.

Imagine a customer is browsing one of your products for a price check. They don’t like your price, so they leave and browse other businesses. But, before they left, they opted-in to your notifications.

PushEngage allows you to send an abandonment alert to this potential customer with an exclusive discount. The discount you’re offering may be just the thing to turn that casual consumer into a customer.

But the benefits don’t stop there. You can also create reminders, track revenue gains from your notifications, and even split test your campaigns with this easy-to-use tool.

2.SeedProd

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If you want to grow your business in 2021, you have to add things to your site that encourage users to visit your page. In many cases, you’ll need to make unique landing pages for each of your additions.

The WordPress plugin SeedProd is perfecting for marketing experts and newbies alike. The simple drag and drop builder means you can build the perfect landing page for your website with no coding knowledge.

It’s easy to create isolated locations for webinar registrations, coming soon pages, lead squeezes, and thank you screens. Instead of putting all of the work into creating these pages from scratch, you could use SeedProd and get access to hundreds of templates, color schemes, and layout options.

We like the fact that it’s possible to make a landing page that’s responsive on both mobile devices and computers. You don’t have to worry about a smartphone user having trouble with your landing page, which means you have more time to focus on other aspects of your website.

1.OptinMonster

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Finally, we are going to talk about a drag-and-drop builder called OptinMonster. This plugin allows business owners and bloggers to create compelling marketing campaigns that appear on-site in various ways.

You can create lightbox popups that appear after a user takes a specific action on your site. If someone has read four of your blog posts but still hasn’t subscribed, you can use OptinMonster to trigger a popup to appear and ask for an email signup.

But that’s only the beginning. OptinMonster allows you to create coupon wheels, countdown timers, and much more. These campaigns are an excellent way to grow your lead list, get more event signups, and increase your sales.

It’s also possible to take information from subscribers in real-time and show them promotions and content that match their interests in popups. So, if you own an online pet store, you can use OptinMonster to trigger cat food promotions to customers who are reading blog posts about cats.

The key to growing your business is personalization, and Optinmonster gives you the tools and flexibility to create effective and unique campaigns.

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Syed Balkhi is an award-winning entrepreneur and online marketing expert. He is the co-founder of OptinMonster, WPBeginner, MonsterInsights, and WPForms.

The post 6 WordPress Plugins You Need to Grow Your Business in 2021 first appeared on John Chow dot Com.online pet store

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4 Benefits of Adding Social Media Feeds to your Website

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Are you trying to figure out if you should add social media accounts to your WordPress website? There are plenty of advantages to adding feeds from Facebook, Instagram, and YouTube to your website’s sidebar. SaaS and eCommerce business owners alike benefit from keeping their social media feeds visible on their online store.

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Today we want to look at several advantages you can gain by merging these two powerful marketing platforms. We will discuss how adding social sites to your website can help you spread awareness, build social proof, keep your audience engaged, and much more!

Let’s get started!

Keep Your Audience Engaged

Everyone knows that the key to a successful website is a highly engaged audience. You can do plenty of things to your website to make it more interactive for increased engagement. One of the most effective ways to accomplish this task is by including your social media feeds on your website.

When visitors can see your latest social shares and engagement on your blog, your total on-page content multiplies. People can read through your post, and before long, they may find themselves scrolling through your Instagram feed if your posts pop.

Not only will this extra engagement lower your bounce rate and increase your average session time, but it will also go towards creating a better user experience on your site. If returning users like your content so much that they are doubling or even tripling their time on page, you’re doing something right.

Spread Brand Awareness

Business owners and marketing teams often use social media to spread brand awareness. The opportunity to share your latest blog posts and thoughts with users can help you build rapport and grow your business.

Have you ever considered that your social media feed works the same way on your website? When consumers visit your site, they want to see what makes you unique. Your brand voice is part of what makes you stand out. If consumers are not aware of your presence and engagement on social media, there’s a good chance they will leave.

But by spreading brand awareness and helping customers on social media, your visitors can see your values, personality, and how you engage with your community.

Imagine a customer is on the fence about buying your software. Their primary concern is that they need help with the setup, and customer support might not meet their needs. This customer is looking at your pricing page, and to the right, they see your Facebook feed on your sidebar. A post is displayed where a new customer had a question about setting up, and your response was posted within minutes.

These scenarios are perfect for converting leads who otherwise would have abandoned their shopping carts. Brand awareness is about more than knowing the name of your company; it’s about knowing the values you represent and how you treat others.

Build Social Proof

Your social media accounts are some of your best tools for building social proof. Social proof is a psychological and social phenomenon where people are likely to copy the actions of someone else. In our case, the response we hope users will copy is buying our product, subscribing to our email list, or engaging on social media.

Social proof is linked closely to fear of missing out (FOMO), another psychological trend where people want to copy someone else’s actions because they are afraid they will miss out on the experience. A staggering 56% of social media users experience FOMO, so it’s a safe bet that the same can be said for the people visiting your site.

You can build social proof using your social media accounts in several ways. The most common method is to share or retweet a positive review so consumers on the fence can see what existing customers think of their purchase.

Alternatively, you can use Instagram to share photos of customers using your product if you sell physical goods. Think about the implications of having this type of social proof on your website. If a consumer lands on your product page and then sees a bunch of real people using the product on your Instagram feed, they are far more likely to complete their purchase.

You can use this method by using a plugin like Smash Balloon’s Instagram Feed Pro. After adding your Instagram feed to your website, select the specific feeds and posts you want your users to see. Now you’ll have a much better chance of converting new customers who need to see social proof before committing to your brand.

Generate Sales with Special Promotions

Social media promotions are relatively standard across all industries. The goal is to get people to find your brand, grab a coupon code, and become a customer. Over 3 billion people use social media, so this strategy is excellent for reaching a broad audience.

However, if you add your social feed to your website, these promotions become much more effective. Let’s say someone lands on your website and wants to try your product. They are browsing through your store, and suddenly they see your post from social media where every new follower gets a 20% off discount code.

That person will now follow you on social media, get their code, and follow through with their purchase. You can customize the offers for each social account, and provide deeper personalization based on when visitors click-through.

Instagram, Facebook, and Twitter are excellent lead generation tools on their own, but when added to your website, they can help seal the deal.

Conclusion

Social media has quickly become one of the most important ways we market to our audience. There are countless platforms available, and they all have unique benefits depending on your needs.

Think carefully about what you hope to achieve by adding social media feeds to your website. For instance, if your goal is to increase how long visitors stay on your website, you may want to add a YouTube account so visitors can stick around and watch videos related to the content on the main page.

You’ll likely have to make adjustments and split test along the way, this is normal. Don’t get discouraged. If you’re persistent and experiment with all the tools you have at your disposal, you can see explosive growth by adding this feature to your website.

Syed Balkhi is an award-winning entrepreneur and online marketing expert. He is the co-founder of OptinMonster, WPBeginner, MonsterInsights, and WPForms.

excellent lead generation tools

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6 Things You’re Doing Wrong on Instagram

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As the social media platform that reportedly boasts the highest engagement rate of them all, Instagram is a coveted space for influencers, marketers and brands alike. While there will never be any sort of magic bullet approach to Instagram, or to any content-driven platform for that matter, there are some obvious mistakes you’ll want to avoid when trying to extend your reach, maximize your potential, and grow your presence on Instagram.

1. You Lack Consistency in Posting

The importance of consistency is (at least) two-fold. First, just as you should decide on a reliable publishing schedule for your blog — editorial calendar plug-ins are great for managing that — you should also be mindful of how frequently you post on Instagram too. You really need to avoid unleashing a flurry of content over a couple of days, only to have the account go almost dormant for weeks. Be consistent. Ideally, you want to have a new post on your main feed at least once every day or two. This keeps the grid looking fresh and active, and it surely helps with the algorithm for organic reach too.

Author

2. You Don’t Maintain a Consistent Style

Second, just as you will likely stick to a certain format for your blog, the same is also true with Instagram. While you may not need to set hard and fast rules, you will want to develop something that resembles a signature look. This might include choosing certain color palettes, sticking with certain font choices, or applying the same small number of presets. It’s about managing and meeting expectations, and establishing a brand identity.

3. You Focus on Yourself Too Much

I know that this can sound completely counter-intuitive in the context of social media, especially since Instagram very much leans into a “look at me” kind of approach. I get that. And it’s true that the overwhelming majority of the things that you post on Instagram are probably going to be about you and your experiences in some way. What I am saying, though, is that you need to think about how you can frame this content so that it’s not just about you. It’s also about how this can benefit your followers.

Think about your audience and how you can best satisfy their wants and needs. If you’ve got a food-centric page, then remember to include pertinent information in the caption, like the name of the restaurant, name of the dish, and what makes it special. How can you inspire through choice quotes or provide guidance with helpful tips? What purpose are you serving?

4. You Stick Only to Squares

food-centric page

It’s true that you want to maintain a consistent style with your Instagram posts. And it’s also true that Instagram started out by forcing users to post only square photos. However, that limitation is no longer in place. In fact, while the grid on your profile will default to squares, the actual posts themselves do not need to retain the 1:1 aspect ratio.

Instead, you may find that it’s in your favor to utilize a slightly taller aspect ratio, like 3:4 or even 2:3. The advantage here is that your post will take up more vertical real estate as users scroll through their Instagram feeds. It’s also advantageous to leverage video or carousel posts upon occasion too; your carousels can consist of taller photos too! It makes no sense to use the “photo grid” style of post anymore.

5. You Don’t Capitalize on Your Bio

Until you reach 10,000 followers, you’re not going to have the “swipe up” feature in Stories. Since your bio only allows for a single link — hence why everyone uses the “link in bio” approach — you might think that your bio functions in much the same way as a Twitter bio or the byline bio you might have in an author box on your blog. Not so! There are many creative ways you can maximize the impact of your Instagram bio.

Instead of writing out a single line of plain text, consider leveraging line breaks in a creative way. Think about how you can integrate emojis too; travel bloggers oftentimes put the country flag emoji of where they last visited or where they are currently. And while URLs in bios aren’t “clickable,” you can include easily memorable short URLs (301 redirects on your own domain are an easy way to do this) for key pages you want to highlight.

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6. You Forget About Stories

Ever since Instagram “borrowed” this feature from Snapchat, Stories has quickly risen in popularity among users. Whereas IGTV hasn’t gained nearly as much traction, Instagram Stories are a great place to engage with your followers in real time, providing more of the “between the posts” type content that isn’t necessarily as polished or curated as your main feed.

In addition to posting to your main feed every day or two, ideally you’d like to add new content to your Stories every day, several times a day. You don’t want to overwhelm your followers, but you do want to keep your brand front of mind, and this means pushing your Stories out so you remain near the beginning when they open the app. Take advantage of questions and polls to encourage greater engagement.

These are just some of the basics when it comes to finding some success on Instagram. What other major pitfalls should users avoid?

Real estate

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5 Tools to Find Influencers in Your Industry

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By now you are quite familiar with the value of using influencer marketing to grow and develop your business. Working hand in hand with the right influencer can boost your brand’s marketing efforts by driving sales, reaching new audiences, improving the trustworthiness of your brand. In research conducted by Twitter, …

5 Tools to Find Influencers in Your Industry Read More »

The post 5 Tools to Find Influencers in Your Industry appeared first on Affiliate Marketing Blog by Geno Prussakov.

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5 Tools to Find Influencers in Your Industry

This may be of interest to you.

By now you are quite familiar with the value of using influencer marketing to grow and develop your business. Working hand in hand with the right influencer can boost your brand’s marketing efforts by driving sales, reaching new audiences, improving the trustworthiness of your brand. In research conducted by Twitter, …

5 Tools to Find Influencers in Your Industry Read More »

The post 5 Tools to Find Influencers in Your Industry appeared first on Affiliate Marketing Blog by Geno Prussakov.

We hope you enjoyed this.

The Loneliest Generation

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You don’t need to hang out on the Internet for very long before you’re hit with another stereotype about millennials. They’re too soft and coddled, you might hear, as someone from an older generation says that these kids just need to grow up and take care of themselves. They’re too entitled, you might also hear, as some people might see these young professionals who demand to have everything served to them on a silver platter. The list goes on and on. But here’s another little snippet for you to consider.

One Is the Loneliest Number

According to a recent poll conducted by YouGov, millennials are the loneliest generation, at least among those they asked. Of millennials polled, 30 percent indicated that they “always” or “often” feel lonely. Compare that to 20 percent of Generation X and 15 percent of Baby Boomers. But it doesn’t stop there.

Among the millennials polled, 22 percent said they had zero friends, 30 percent said they had no best friends, and 27 percent said they had no close friends. It’s startling, on some level, considering that millennials are arguably the most connected generation (Generation Z was not included in this survey).

Between the ubiquitous of social media and the ease of online messaging, almost anyone in the world can be reached at any time. And yet, millennials feel lonely. Maybe they’re just entitled, right?

Forever Alone?

To this end, it’s important to make a critical distinction. Loneliness and being alone are not the same thing. If you choose to be by yourself, curled up with a good book under a tree, you are alone. But you are not lonely. To be lonely implies that you are sad because you have no friends or company. It’s the desire for genuine human interaction, not just a superficial exchange at a coffee shop or some shared quips on Twitter.

food tour

If you haven’t figured it out by now, this problem of loneliness isn’t just one tackled by millennials or aging retirees. It’s a problem that is increasingly common among online entrepreneurs and bloggers, like those who wish to pursue the dot com lifestyle. Working from home, by yourself, can be a very isolating experience. You don’t get those everyday, happenstance exchanges at the water cooler or photocopy machine with your colleagues.

And because you don’t have a traditional schedule and there’s always something that can be done, you sometimes skip out on social engagements with friends because you want to finish that blog post or work on that affiliate marketing sales funnel. Hustle is good, in many ways, but it can leave you feeling alone too. And lonely.

Social Isolation and the Dot Com Lifestyle

Remember that “alone” and “loneliness” aren’t the same thing. If the most important people in your life don’t understand or appreciate what you’re trying to accomplish with your online business, you can feel incredibly lonely.

Even if your home office is rife with distractions, particularly if you have roommates or children, you can feel like it’s you against the world. It can be a maddening experience, especially if you don’t achieve some semblance of early success to keep spurring you on. You need that motivation.

Taken as a whole, millennials start more businesses than other generations. Part of this is due to circumstances, most assuredly, but also due to the accessibility of starting an online business. Or maybe millennials are just more entrepreneurial in spirit, though we also recognize that entrepreneurship can be an awfully lonely experience too. Blogging may seem like a social endeavor, but most of the time, you’re alone in front of the computer.

Networking Solutions

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This is why it’s so critically important that you connect with other like-minded people in your area who share similar types of ambitions. That’s why I started attending Dot Com Pho. That’s why John continues with a weekly Dot Com Lunch.

Even though you have all these grand goals and visions for what you want to do with your online business, you need the social interaction of a football game and food tour with a fellow blogger friend. Or maybe you need to organize a dad blogger camping trip, ironically away from the depths of omni-present Internet and technology.

On some level, yes, you’re in this Internet business alone. But on another level, you don’t have to be lonely.

Internet

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Stacked Marketer Delivers Digital Marketing News and Trends

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Extra. Extra. Read all about it! Latest headlines in the digital marketing and affiliate space!

When you take a moment to look back and see what JohnChow.com started from and what it became today, it’s quite amazing. From what originally started as a food/tech blog into a make money online blog… everyone was visiting the site to see how John was making money online, and what he’s been working on.

In short, it’s all about keeping up with the latest trends and see where, when and how people are growing their businesses online.

No matter where you look online you are going to find news, trending hashtags and topics covering every angle possible–but when it comes to finding news and headlines that are relevant to your business and all within your industry, that’s where the real value is.

For affiliate marketers, bloggers, brands and digital marketers… it’s all about the world of online marketing and finding out what everyone is up to. Whether it’s the latest acqusitions, legal news or marketing methods that are catching on big time, Stacked Marketer is there to deliver the goods.

What is Stacked Marketer and Who Runs It?

Stacked Marketer is the second-coming of “What The Aff”, which make industry headlines last year and became one of the most sought after and subscribed to newsletter in the industry.

As great as WTAFF was, the name had limit it’s potential and reach into different markets. Hence, “Stacked Marketer” was then born.

The good news is, all of the stuff that made WTAFF so awesome and great, is the exact same concept and process to create Stacked Marketer. It’s now just under a different name.

Emanuel Cinca is still the man behind the scenes and working the Stacked Marketer Crew to their full potential, while also providing subscribers with the best industry news and headlines possible. And not only has Emanuel done an excellent job with growing the brand into what it is today, he also makes it a goal to attend answer as many interview questions, and speak on different podcasts, while also attending as many conferences and events as possible.

food/tech blog

Whether you refer to it as “What the Aff” or “Stacked Marketer“, you will likely see the name trending across many internet marketing forums, social groups and even at conference events. You can even read about Stacked Marketer over on Zac Johnson’s blog, as he’s an avid subscriber to the newsletter as well.

How to Subscribe to the Stacked Marketer Daily Newsletter

Now that you have a good understanding on what Stacked Marketer is, and how it’s the next revolution of What The Aff, it’s time to tell you more about how to subscribe the newsletter and follow the brand across different platforms.

First off, join the mailing list with your best email. This is the best way to get the latest industry trends and headlines right into your email. There also aren’t any hoops or annoyances in place to complete this process.

Just visit https://www.stackedmarketer.com/ and enter your email.

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Next, be sure to follow Stacked Marketer on social media as well.

Since we all have our own preferred platform, SM has you covered on each of the major ones. This is also a great way to mix up when and how you discover and read the latest headlines circulating online.

Follow Stacked Marketer on InstagramTwitter and Facebook.

The Content that Makes Entrepreneurs Love Stacked Marketer

As business owners and marketers, our time is precious — so the last thing we want to do is clutter up our inbox with more content and spam. The good news is, Stacked Marketer mailings are actually valuable, smart and fun to read through.

Below you will see a screenshot of a recent headline of theirs. Most people don’t care about headlines when referring to mailing lists or news, but the way SM does it is great. They use icons and attention seeking headlines that make you want to open. It’s also a nice quick and easy way to see what content and news is inside the latest mailing

John

Next up, the actual content of each mailing, It’s always going to be something good, and it’s often loaded with industry news, tutorials, and useful resources to help you grow your brand.

For example, this latest mailing had a section on how to “go from $k to $28 in 28 days“. Sounds like quite the task, but SM covers the topic, breaks it down and then provides the necessary resources to help you along the way.

money online

All of the content is written and delivered in a way that makes it’s a fast read, but is also easily aborbed. To see for yourself, be sure to the visit the site and get the latest copy sent right to your inbox. And if you really like the content, don’t forget to read through the previous mailings that are archived on the site.

Stacked Marketer Makes Digital Marketing News Easy

With the constant flow of new content flooding the internet and news coming out all the time, how are you ever supposed to actually get any work done? Throw social media and email into the mix and you are likely getting lost and distracted more often than not.

The good news is, Stacked Marketer’s daily mailings can save you a lot of time, while also keeping you informed with just a few minutes investment. The newsletter is free to join, and even if you don’t get to read each mailing, they make for a great collection of case studies and resources that you can always refer to at a later time.

If you haven’t already been a subscriber of What The Aff, be sure to sign up to Stacked Marketer today!

money online blog

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5 Big Reasons to Embrace Video in 2020

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Better late than never, right? Maybe you feel like you may have already missed the train when it comes to online video, but that’s truly not the case. If you haven’t embraced video as part of your overall content strategy, though, you are missing out on a world of opportunity. Don’t be intimidated by the prospect, because there’s so much to be gained from embracing video in 2020. 

Here are five of the best reasons why you should get into video in a big way this year.

Foster the Human Connection

Long gone are the days when content could more or less stand on its own. I mean, it still can, but a much bigger part of the equation now has to do with nurturing the relationship you have with your readers and followers. Your content still needs substance and value, of course, but the fact of the matter is that your readers can consume all kinds of similar content from hundreds or thousands of other content creators.

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What makes you unique is, well, you. Let that personality come shining through and demonstrate that you are indeed a real, three-dimensional, living, breathing human being. You are a real person with real depth and feelings and insights. It’s only when you do this that your readers can develop a sense of trust with you. 

Words can only go so far, and people have become increasingly skeptical of heavily edited photos. Video, especially in-the-moment and increasingly unedited and authentic video, really connects.

Captivate the Mobile Audience

The best place where you can see the biggest impact with online video is on mobile. When people sit down at their computers, they’re much more inclined to read an article or sift through other forms of content than when they are on their smartphones (and tablets). 

The latest stats reveal that mobile video consumption is growing by 100% every year. Whereas watching a video on a mobile device only made up about 14% of all online videos in 2013, that figure has skyrocketed to over 60% as of the second quarter of 2018. Nearly two-thirds of all online video is watched on a phone or tablet. You need to get in on that.

Make It Easy to Consume

This ties in to the previous point. Let’s be perfectly honest with one another here. People are lazy. Articles like these can be useful and I’m happy you’re here to read it. But, if we were to convert this text into a short YouTube video, there’s a good chance that you’d rather watch that, right? I know I would.

instagram

This is a big reason why video plays such a big role here on John Chow dot Com, as well as on countless other websites and across various social platforms for many a blogger, marketer and influencer alike. People want things to be easy, and watching a video is way easier than reading a chart, perusing an article or even listening to a podcast. 

Explore the Possibilities

True, YouTube is very much the elephant in the room here. That’s obvious enough. But what you’ll find is that even if you don’t want to put in the effort to carefully plan, script, shoot and edit a video for that platform, you can still take embrace video in 2020.

Keep it simple and spontaneous with Facebook Stories or Instagram Stories. Share slightly longer videos on IGTV, or throw something together to share with your followers on Twitter and Facebook. Do your demographics skew toward a younger, hipper generation? TikTok might be where you’ll find your biggest following.

Leverage The Search Advantage

You’ve likely heard this before and you’re probably going to hear it again, but it’s even more important in 2020 than ever before. From a search engine optimization (SEO) standpoint, video offers a HUGE advantage. Google LOVES video and you’ll find that relevant YouTube videos often appear right at the top of the search results.

This means that if you produce a high quality video on a topic and it ranks well in YouTube, it could also land on you on the first page of Google, above equally good written content on other websites. But even if it’s not on Google search itself, YouTube is the world’s second largest search engine. 

Many people search for topics on YouTube before they even search the rest of the web. Get in on that video action. 

Just Get Started

It’s a common misconception that you shouldn’t bother with online video unless you have the best possible equipment. Sure, better equipment can produce better-looking video with higher production value, but stellar content shot on mediocre equipment will always be better than mediocre content shot on stellar equipment.

John Chow

You don’t need that expensive camera. You might find that a $200 vlogging setup is more than adequate. Realistically, the camera on your smartphone is probably already better than what you’d be able to get out of a point-and-shoot. If you’ve already spent upwards of $1000 on a phone (if not more), why not leverage it as a business tool beyond mobile games and silly selfies?

The point is you just need to get started with what you have. And it starts with embracing video right now. What are you going to shoot first? 

mobile device

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You Tube Market Crusher Review

I have finally been able to get this package downloaded – this is a large package for me at over 250mb – and here is my review.

I think this is great.

For a $5 fee you get 8 psd’s in 8 subjects. They are named Bank Vault, Colorful, Lawyer, Outdoors, Roller, Software Package, Space Age, and Top Banner.

You also get 5 videos that tell you how to use Photoshop to easily edit these images to make them into whatever you want. One of the videos gives you info on how to use this with Twitter.

With 8 templates and all of the changes that you can make in a matter of minutes you will be able to create an unlimited number of  new templates. If you change the backgrounds and keep the template you will even have new creations.

If you are interested in this product you can read all about it and purchase it here.