Creating a Marketing Budget for Small Business

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On average, businesses spend anywhere from 11% to 13% of their total budget on marketing. Those numbers seem to be true no matter who you are. Even if you are a multi-billion dollar company, you use about the same percentage of your budget for marketing as a small business. Fine. That’s what you’ll do. Allocate about 12% of your budget and be done, right? Not so fast. Marketing isn’t an all-inclusive, one and done deal. You need to delve into that 12% and divide it up. How do you know where all that money is going? How do you know

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